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1 A STUDY ON EELAM WEBLOGS In this study the researchers intended to analyse the Eelam Weblogs. This research has empirically investigated to understand and examine how weblogs influenced the Eelam Tamils for their social networking and interaction. Also it studied how the blogs were used as a tool for communication. It analysed the evolution of blogging during subsequent period of the Eelam war and assessed the impact of this new form of media under the present scenario in journalism. This research employed qualitative and quantitative content analysis, in a case study approach and applied the theory: ‘Uses and Gratifications’. The study based on a content analysis with 517 entries of 6 established Eelam weblogs selected by purposive sampling method. It focused on the theme and the structural content of Eelam blogs. It also concentrated on and the demographics and the underlying motivations of Eelam bloggers. The findings revealed that Eelam bloggers were highly motivated to write blogs for social interaction and have seen as an alternative form of Journalism. Also they highly discussed their ‘feelings and thoughts about Eelam’. It has also found that through blogs, they could unfold the stories of Eelam which were never unwraped by the mainstream media. J.P. Josephine Mary & Dr. P. Govindaraju
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A STUDY ON EELAM WEBLOGS

Mar 29, 2023

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Page 1: A STUDY ON EELAM WEBLOGS

1

A STUDY ON EELAM WEBLOGS

In this study the researchers intended to analyse the Eelam Weblogs. This

research has empirically investigated to understand and examine how weblogs

influenced the Eelam Tamils for their social networking and interaction. Also it

studied how the blogs were used as a tool for communication. It analysed the

evolution of blogging during subsequent period of the Eelam war and assessed the

impact of this new form of media under the present scenario in journalism.

This research employed qualitative and quantitative content analysis, in a

case study approach and applied the theory: ‘Uses and Gratifications’. The study

based on a content analysis with 517 entries of 6 established Eelam weblogs

selected by purposive sampling method. It focused on the theme and the structural

content of Eelam blogs. It also concentrated on and the demographics and the

underlying motivations of Eelam bloggers. The findings revealed that Eelam

bloggers were highly motivated to write blogs for social interaction and have seen

as an alternative form of Journalism. Also they highly discussed their ‘feelings and

thoughts about Eelam’. It has also found that through blogs, they could unfold the

stories of Eelam which were never unwraped by the mainstream media.

J.P. Josephine Mary &

Dr. P. Govindaraju

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A Study on Eelam Weblogs

1. Introduction

Blogs are the new kind of online media. Rebecca Blood (2003) defines web

logs (blogs) as personal or organisational web pages organized by dated entries with

newer items posted to the top of the site, usually consisting of links, media

commentaries, personal thoughts, essays, papers and ongoing discussion”.

Blogging represents one of the most democratic media or media formats in history.

Weblogs are popular because they enable easy, inexpensive, self publication of

content for a potentially vast audience on the world wide web, while being more

flexible and interactive than previous publication formats, print or

digital(Herring,Scheidt, Bonus, &Write,2005).

Media generally reflects and supports specific cultural norms, individual

behaviour, and public expectation but at times of unexpected or anticipated crisis,

when political agents and media gatekeeper modify their communication practices

they protect or implement dominant political interests and goals (Lee Artz,pp9). A

tendency for mainstream media to take the side of the government of the day under

condition of war or emergency, has often been observed. A key theory in this

matter has been provided by Bennet (1990) who proposes that journalists tend to

reflect or index the range of voices and viewpoints according to the range of views

in the mainstream political debate (McQuail.pp 521).

The news media, however, is widely viewed as biased. The most commonly

discussed form of bias occurs when the media, supports or attacks on a particular

political party, candidate, or ideology and the bias including reporting that favours

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or attacks a particular race, religion, gender, age, sexual orientation, or ethnic group.

Also the other common forms of bias include the ownership of the news source, that

owners may demand coverage that reflects their corporate and ideological interests

(Herman &Chomsky, 1988; Parenti, 1986; Sparrow, 1999). Language may also be

seen as a political factor in mass media. The choice of language of mass media may

represent a bias towards the group which may speak that language, and can limit the

public participation by those who do not speak the language.

According to the Reporters Without Borders index, Sri Lanka ranked 165th

among 173 countries in the index. Since 2005 the government has imposed strict

censorship on media coverage of the war. Tamil journalists over the years had been

targetted by the state sponsored guerilla attacks.

During and after the Eelam war, traditional media outlets couldn’t keep up

with original reporting and the political agenda blocked the Srilankan Tamil news.

Media kept a silence regarding the fact during the war. Blogs are the most

important tool and they play a significant place among the Eelam Tamils. The

bloggers could empower a new group of writers to challenge a storyline presented

by mainstream media and to move from observer status to commentator or even

shaper of events. The Eelam bloggers are much closer to an average people, where

the importance of Eelam blogs arises.

Thamizmanam aggregator claims that Tamil blogs create an open

environment and opportunity to discuss sensitive Tamil issues which is not possible

even in the mass media. It encourages citizen journalism which leads to a wider and

faster coverage of news, reported the moment they happen. Among Indian

bloggers, Tamil bloggers are stand in front.

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‘Examining Polish bloggers through content analysis’(Trammell.K. D.,

Tarkowski.A; Hofmokl. J., & Sapp.A. M. (2006),in this study examines the unused

space of Polish blogs, including their descriptive elements/content, technological

features, and the motivations of Polish bloggers. It employed quantitative content

analysis of Polish language blogs using a coding structure based on the work of

Trammell and colleagues(Trammell, 2004; Trammell & Keshelashvili, 2005) and

Papacharissi (2004); under the theoretical framework of uses and gratifications.

This study finds that Polish bloggers do not often utilise the links in their blogs.

Tthe first ‘Longitudinal content analysis of weblogs’ Susan.C.Herring, Lois Ann

Scheidt, Inna Kouper, and Elijah Writet(2003-2004) has been used to analyze the

structure, purpose, and themes found in high profile blogs. They had identifed and

quantified structural and functional properties of blog in three corpora. The result is

categoried such as change, stability, and variability. Bridging the gap: A genre

analysis og weblogs( Lois Ann Scheidt and Elijah Wright), in their study, the

researchers apply content analytic methods to a random sample of weblogs as a

means of exploring current visual trends within the blogosphere. Politically

interested Internet users, perceptions of blogs credibility(Johnson T.J; Kaye. B.K;

S.L & Wong.W.J (2007) indicates that politically interested Internet users find blogs

to be moderately credible sources for news and information. It has specifically

linked credibility with uses and gratifications theory. The findings are encouraging,

to that people who are seriously motivated by political examination indeed find

blogs to be credible sources for their information inquiry. Blogging Practice: An

Analytical Framework (Jan Schmidt )in this article proposes a general model to

analyze and compare different uses of the blog format. Based on ideas from

Sociological Structuration theory (Sociological structuration theory . It is argued

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that the individual and situated use of blogs is framed by the three structural aspects

of rules, relations, and code.

Research Method

Case Study Approach

This study employed quantitative and qualitative content analysis in case

study approach, by selecting six Eelam blogs by purposive sampling method .

Because the goal of the study required an in depth, holistic investigation, and a case

study approach is utilized. Yin (2003) indicates that “the case study is the preferred

inquiry method to examine a contemporary phenomenon with in its real life context,

especially when the boundaries between phenomenon and context are clearly not

evident”.

Theoretical Perspective

The present study is informed by the uses and gratifications theory. Uses

and gratifications (Blumer & Katz, 1974)approach emphases motives and the self

perceived needs of audience members and they concluded that different people can

use the same communication message for very different purposes. The uses and

gratifications theoretical framework is built on the assumption that individuals

pursue media related behaviors, based on specific predispositions or motives and

social-psychological characteristics.

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Research Questions

The following research questions are addressed in this study.

What are the structural and content characteristics of the Eelam

Webblog?

What are the motivation and gratification behind the blogging?

Demography of Eelam bloggers and How the weblogs influence the

Eelam Tamils in their social networking?

How are the blogs used as a tool for Communication and

Interaction?

What is the Evolution in the content and theme of blogging during

the period of Eelam war, and the subsequent periods?

What is the impact new form of media ‘blogs’ in the present day

journalism scenario?

Sample selection

The blogs are tracked from the Thamizmanam aggregator and used the

software Blogger. The researcher tracked one group blog and the five individual

blogs, which all discussed about Eelam in the aspect of cultural, social and political

perspective. In addition, blog owners also individually handle the blog sites and

they update if they wish. Also it was checked if the blogs are applicable to the

features advocated by Paquet (2003) which lists five features that a representative

blog exhibits: personal editorship, a hyperlinked posting structure, frequent updates,

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free public access to the content via the internet and archived posting. To construct a

coherent corpus for this study, the researchers include those blogs those are in

reverse chronological sequence and has sidebars containing links and calendars

(Herring, Scheidt et al, 2004) and each has its own signature style and content,

format and point of view although labeled as Eelam blogs. Also we excluded

inactive blogs and if the blogger has more than one Eelam blog, then the researcher

use some criteria to select the blog which we want to investigate, that the blog had

entries in high frequency.

Samples

The final sample comprises 517 entries drawn from 6 different blogs

including one group blogs and 5 single authored blogs. The group blog ‘Eelam Life’

encompass 189 entries, the blog Ilavenil includes 104 entries, ’Sasi’s Diary’

contain 35 posts,’ Madathu Vassal Pilliyaradi’ finish off with 59 entries, the blog

‘Deebam’ has 86 entries and ‘Ennachitharalgal’ has 44 entries. Altogether it has

517 entries.

Blog Name Blogger nameNumber of

entries

1 Eelam Life Group authors 189

2 Ilavenil Tamil Nathi 104

3 Sasi’s diary Tamil Sasi 35

4 Madathu Vaasal Pillayaradi Kana Praba 59

5 Deebam Deeba Chelvan 86

6 Ennachitharalgal M.Rishan Shareef 44

Total Number of blog entries 517

Table 3 . The list of blogs and it entriesincluding in the study.

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Data Analysis and Interpretations

To evaluate the content (theme or topic) of blog entries by using the

Trammel code sheet each of the entries is read and the topics discussed in the posts

were categorized. The topics were recorded as being present or absent within the

unit analyzed and code sheet adapted (Trammel) and web style using content

analysis. The presence and the absence of 12 general topics/theme was coded

within each unit of blog and analysis (Trammell, 2004; Trammell & Keshelashvili,

2005). These included record of the day, sharing long held or recent memories,

technical statements, references to current events in society, personal interests and

hobbies, family and friends, announcements or updates specifically about blog

postings, current projects or work in the blogger's life, intimate details of the

blogger's life, feelings and thoughts expressed by the blogger toward or about

something, expressions of gratitude to readers, and political statements. From sheet

of Trammel the researcher took nine codes: record of the day, sharing Long held or

recent memories, expressions of gratitude to readers, personal Interest/hobbies,

family/friends, intimate details of the bloggers life, feelings and thoughts expressed

by the blogger toward or about something/Eelam that is we modified, current

affair, and political surveillance remaining three codes reconstructed for the

research point of view were social surveillance, Eelam life or culture, media Check.

Distinctions were made between political statements and references to current

events in society, specifying that the former expressed an opinion or perspective of

the blogger, whereas the later was an objective reference to current events.

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To find the Blogger Demographic Characteristics the researcher coded the

demographic characteristics of blog authors such as the blogger name, age, gender,

occupation, profile viewers(since from they are blogging) identity indicators

(contact e-mail id, choice of name, inclusion of photo) and explore this information

throughout the entire blog and profile of blogger provided by special template

provided by blogger software.

To evaluate the motivation behind the blogging, the three categories of

motivation: self expression, information seeking, social interaction were assessing

from Trammel. K.D (2006) the personal fulfillment, from Kaye(2005,2007), and

the alternative form of journalism from (Kaye,2005,2007;Seitzer &Mitrook,2006).

The researchers considered motivation for our research, the self expression referred

to informing others about oneself, providing personal information, and

communicating feeling or thoughts. Social interaction as a motivation included

keeping in touch and maintaining relationship with others, including acquaintances,

family, friends, and addressing or reaching out to readers. In items that exhibited

social interaction motivation, bloggers would speak directly to the audience by

asking questions or appearing to converse with the reader asynchronously.

Information seeking is actively searching out information about current issues and

analyzing blog information. Personal fulfillment means fulfilling various emotional

needs and gathering information use in discussion with others. It was also then

investigates whether Eelam blogs influence the Eelam Tamil for their social

networking.

Further the researcher analysed how the Eelam blogs are used as a tool for

effective communication. Additionally the researchers explore what is the

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evaluation of blogging. Finally we find out the impact of new form of media

‘weblog’ has on the present scenario of Journalism.

Findings

The Content /Theme characteristics of the Eelam blog.

Theme of blog.E

elam

Lif

e

%(g

rou

pb

log)

ILav

enil

Sas

i’s

Dia

ry

Mad

ath

uV

asal

Pil

laiy

arad

i

Dee

bam

En

nac

hith

aral

gal

tota

l

%(I

nd

ivid

ual

blo

g)

1 Record of the day 4 2 % 7 _ 1 1 _ 9 3%

2 Sharing recent or

long held experience

63 33% 12 1 7 2 1 23 7 %

3 Expressions of

gratitude to Readers

_ _ 1 3 _ _ 3 7 2%

4 Personal interest &

Hobbies

21 11% 7 _ 8 _ 4 19 6 %

5 Family & friends 7 4% 13 _ 16 14 6 49 14%

6 Intimate details of

the Bloggers life

6 3% 13 _ 7 7 10 37 11%

7 Feeling & Thoughts

towards Eelam

_ _ 31 13 17 29 6 96 29 %

8 Current events 7 4% 4 _ _ _ 9 13 4 %

9 Political surveillance _ 7 8 _ 11 3 29 9 %

10 Social surveillance 8 4% 9 6 3 21 _ 39 11 %

11 Eelam life &Culture 73 38% _ _ _ _ _ 0 O %

12 Media check _ _ 4 _ 1 2 7 2 %

Total 189 104 35 59 86 44 328

Table 9: The content /Topic in the Eelam blog.

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Content of Eelam Weblog Blog

The result of the content analysis answers the questions made about the

Eelam Weblog. The first research question sought to investigate the characteristics

of the Eelam weblog content. In answering this question, each posts of the blog was

read and the topics discussed in the posts were categorized(see Table 9). The topic

were recorded as being present or absent with in the unit analyses, as based on

Trammel’s code sheet.

It is a remarkable fact that the group blogs topics were oriented more

towards their life and culture, while the individual bloggers concentrated in the

‘feeling and thoughts towards Eelam’. In blogging which has focused on the local,

interpersonal, domestic, experiment in communication.

Structural Characteristics

To find the structural characteristics of blogs was adopted the previous

content analytic research on web genres was adopted, the researcher counted the

number of words written on each post, number of images, number of links,

frequency of posting, number of post featured on front, the number of hyperlinks,

wall paper, map, cartoons, arts, the number of audio, video format content and the

number of comments they received. We could come to the conclusion the Eelam

blogs highly engaged with different format of content such as images, wall papers,

cartoons, book cover, links, audio and video content. The Eelam blogs greatly

increased capacity to transmit sounds and images across frontiers and around the

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world. For authors there are increased opportunities posting on blog with

abundance and diversity of forms. The individual made more choices , effort to

integrate and make sense of communication. It allows for a high degree of end user

manipulation content.

Structural Characteristics of Eelam WeblogsE

elam

life

(G

rou

p

Blo

gg

ers)

ILav

enil

Tam

ilS

asi

Mad

athu

Vas

alP

illi

ayar

adi

Dee

bam

Enn

achi

thar

alga

l

Tot

al

Posts 189 104 35 59 86 44 517

Words 58706 73280 43196 68851 14714 24153 282900

Comments 1855 1979 _ 1293 122 1399 6648

Photos 297 61 36 205 75 34 708

Wall Papers 10 10 26 75 3 23 147

Links 8 _ 93 109 _ 1 211

Maps 2 1 6 _ _ 1 10

Videos 3 _ 3 13 _ _ 19

Audio 28 _ _ 29 _ _ 57

Painting _ 3 _ _ 7 2 12

Book Covers 1 7 8

Cartoons 4 4

Table12: The Structural Characteristics of Eelam blog.

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Motivation and Gratification

For this current study we identified 5 motivations they are self expression,

information seeking, social interaction, personal fulfillment, and alternative form of

Journalism.

Sel

fE

xp

ress

ion

Info

rmat

ion

See

kin

g

So

cial

Inte

ract

ion

Alt

ern

ativ

eF

orm

of

Jou

rnal

ism

Per

sona

lF

ulf

ilm

ent

Eelathumuttram - - -

ILavanil -

Sasi’s Diary -

Madathu Vassal

Pillaiyaradi

- - - -

Deebam - - -

Ennachitharalgal -

2 3 5 4 2

Table 13: Motivation for Blogging.

Note:-

it represents the motivation designated by the concerned blogger, through

their blog entries and personal mail on the request of Researcher. It has

been enclosed under Appendix-C.

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Motivation for blogging is analysed are each Eelam blogs. The highly

motivation is social interaction scored 5 point, followed by alternative form of

Journalism with 4 points, information seeking by 3 points, personal fulfillment and

Self expression both scored 2 points. Each Eelam bloggers see the blogging as

very rigorous task.

Influence of the Eelam Weblogs among Eelam Tamils for social networking.

The Eelam people after their independence in 1948 especially in the last 26

years they are compelled to live under the atmosphere of war. Weblogs give an

opportunity to Eelam Tamils to speak freely and share their ideas, views, and the

details of their personal lives. The Eelam bloggers are emotionally bound to

organise a virtual community through blogs. They can make a difference; especially

they group together for a serious couse. They believed that all the way through blog

they can make a social networking.

Use of blog as a tool of Communication & Interaction

Eelam bloggers can call them exclusive or self-referential since they make

a difference by means of this community of bloggers who come together and

spread the news around the Web. Compared to the personal homepage, blogs are

more dynamic because content is updated more often, and other users can add

comments. They encourage interpersonal communication. The blog systems

provide various tools for supporting interaction with others; the most distinctive are

comments and Track Back. Blogs also have a communication function; when

someone transmits information on their own blog, they create opportunities for

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others to participate in their behavior. This may also help the authors identify

themselves as having a social existence. They connect their blogs on other Eelam

bloggers profile by link or roll bar in front page of their blog, or using RSS.

The evolution of blogging during the period of Elem war, before and

subsequent period

Also this research qualitatively also quantitatively analysed and

investigated what changes in content /topic selection and format of blog writing by

the bloggers during, and subsequent period in Eelam war (between April 2008 and

April 2010). This was the more distressed occasion among Eelam Tamil and in thise

period it is difficult to access the media and also even write blogs.

The researcher couldnot generalise the fact commonly. Because each blog

has its own uniqueness, written by separate individual those who are located at

diverse place also lived under various cultural context.

We found a peculiar fact that the Eelam bloggers not only visit the blogs

but also most of them afford comment to other Eelam blogs. The researcher went

through the comments and find that a great social intercourse has taken place

through it. At the month of June 2009 the strength of bloggers was 32, at present it

raise in to 59 bloggers.

The impact of the ‘blogs’ on present journalism scenario

Eelam IV war was launched in 3 stages at Mavil Aru in July 2006 to liberate

the east, capture Kilinochi, crushing the LTTE around Mullaithivu and the

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government forces claimed a victory on 18th May 2009. The total death toll from

the near 26 year civil war was 1, 00,000 and most of them civilians. In the final

military push an estimated 7000 civilians died and 265,000 Tamils are in internment

camps just outside the conflict zone. Paris based Reporters Without Borders RSF

said that, ‘It is a disgrace that this war is being waged without independents

journalists present’. Right groups regard Sri Lanka as one of the most dangerous

places in the world for journalists.

During the IV Eelam war traditional outlets could not keep up with the

original reporting major news sites are inaccessible and man on the street

commentary not found in news reporting, most of the news reporting were just

second or third hand news but news and Pictures are reaching through email,

webcams and weblog community. Some media just copied from the blog and

publish as their own direct reporting. Although the mainstream press ignored the

significant story, they just tell the stories of very outdated stories as just happened.

Both pro-government and counter-government people have created extreme and

unrealistic images of Sri Lanka. Yet bloggers can ignite the traditional media’s

interest in a topic. But blogs have shown a light on to stories that were missed by

the traditional media there by acting a agenda setters. Users may deem blogs to be

credible because they are viewed as being independent from corporate controlled

media and thus are free to discuss issues more openly and from different

perspectives.

Blog users Tamil Nathi and Tamil Sasi asserted that opinionated,

http://tamilnathy.blogspot.com/2009/06/blog-post_29.html, thoughtful analysis of

the news is precisely given which is missing from mainstream media and adds to

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blog credibility. Also they commented as perhaps blog content is perceived as more

credible because it is considered more independent than news reported in corporate

controlled media. Also, blogs provide an open forum for users to address issues.

Users may also gravitate toward blog content because it allows for a more personal

and interactive venue for acquiring information (Papacharissi, 2004; Reynolds,

2005; Thompson, 2003; Wall, 2005) than traditional media. Bloggers can serve as

grass root reporters and they can report the stories what they witnessed. In case of

Eelam blogger Deepa Chelven, who write about the war report through his blog

‘Deebam’ how it affect the civilian and lived among the people of Eelam and lead a

bunker life.

Conclusion

This study carried out a historical significant moment during the first year

of controversial war named 4th Eelam war. However, it did not analyse the blog

content specifically about the war or other news. Our research focused on the

themes that people are blogging, influences and impact of blogging among Eelam

Tamil in the present scenario of Journalism. The time span covered in this study is

24 months from April 2008 to April 2010.

It is observed that blog entries became more textual supporting the trend

identified in Herring (2004) towards a renewed popularity of textual forms of CMC

(Computer Mediated Communication). This findings supported the earlier

characterization of the blogosphere as interconnected and conversational.(Herring,

Kouper.et al, 2005). But some evidence is contrary to the popular characteristics

that most blogs are personal diaries (Herring, Scheidt et al, 2004, 2005;

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Papacharissi, 2004). Also the research result shows that Eelam blogs are note-book

variety, that means combination of filter and personal journal. It also reveals that

the Eelam blogs have highly discussed the topic ‘feelings and thoughts towards

Eelam’, Eelam bloggers are always inspired by their cultural aspects of identity as

‘Eelam’. They do blogging as a serious task thus they could find Eelam identity.

The Eelam bloggers are educated and high profiled employers although situated in

different parts of the world. It provides a space to a common man to express his

voice throughout the blogs.

This study finds its structural content highly active and influential, they are

not only text based but includes the wide format such as images, wall paper, audio,

and video with highly linked format, thus the Eelam bloggers used the wide mode

of communication in an effective way. The Eelam bloggers used the blogging

software broadly such as using comment, blog roll, track back, poll box and

follower gadget. Thus they proved to use the blog effectively as a tool of social link

and interaction. This analysis thus illustrates the flexible hybrid nature of the blog

format means than it can express a wide range of communicative needs of its users.

Thus it proves that blog software makes web pages truly interactive, to be fully

exploited. It comes the barriers of space and time. Blogs belongs to participatory

media and they are flexible with richer information.

To analyses the responses from bloggers, aimed to understand the

motivation behind Eelam blogs. The results disclose that the Eelam people are

blogging for social interaction. Also they find them as an alternative form of

journalism. The examination of content, here provided further insight into the

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manifestation of motivation for blogging. The Eelam bloggers are highly motivated

to write the blog after May 2009 (see Table:19).

Tamils are slaughtered by the Sri Lankan army with total support of 27world

countries(Col R Hariharan:2009) . Though Britain appointed special envoy and

tried to bring the issue to the UN Security Council, unfortunately China and Russia

have blocked the issue from being debated in the council. The government had tried

to suppress and brutalize them by the force and tried to rule by the power of guns.

But the inherent anger in the Tamil minds has been taken in the shape as Blogging.

Their legimate demands have to be propagated through blogs, because the media

has already neglected their demand. The Eelam blogs empowers the writers with

greater freedom to subjective and political commentary than that would be possible

within the frame work of a traditional media outlet. They believed that through

blogging, they could be able to unfold their stories which were deliberately silent by

the mainstream media.

In this study a linguistic as well as ethnic group was the unit of analysis. We

assume that Eelam people constitute a special social and cultural environment both

offline and online. In the current research, language is a distinguishing element.

Communications on blogger take place solely among Tamil speakers.

Bibliography

Works Cited

Primary Sources:

1. Group Blog: http://eelam life.blogspot.com/

2. Blogger Tamil Sasi: http://blog.tamilsasi.com/

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3. Blogger Kana Praba: http://kanapraba.blogspot.com/

4. Blogger Tamilnathi: http://tamilnathi.blogspot.com/

5. Blogger M.Rishan Shareef: http://rishanshareef.blogspot.com/

6. Blogger Deebach Chelvan:http://deebam.blogspot.com/

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FOOT NOTES

1. AGGREGATOR: The aggregation is entirely automatic, using algorithms

which carry out contextual analysis and group similar stories together.

Aggregators help to reduce the time and effort needed to regularly check

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websites for updates, creating a unique information space or "personal

newspaper". The aggregator provides a consolidated view of the content in a

single browser display or desktop application. Such applications are also

referred to as RSS readers, feed readers, feed aggregators, news readers, or

search aggregator.

2. BLOG: Short for Weblog. A website, it contains written material, links or

photos being posted all the time, usually by one individual on a personal

basis.

3. BLOGGER: Person who runs a blog.

4. ESTABLISHED BLOGGERS: The bloggers are high profiled bloggers.(See

Appendix D-Profile of Bloggers) .They are sorted and arranged in a excel

sheet find that Kana Praba is top most profiled viewed blogger, then

Tamilnathi, she is got maximum comment, M.Rishan Shareef is having for

most blogs that is 12,but Blogger Loshan had 14 blogs but his writing

oriented toward movie, cricket etc, Tamil Sasi is noted by Tamilmanam

aggregator as a high profiled political communicator, Deepa Chelvan is

distinguished writer recognized by online and off line media also his

uniqueness that is write through poetry. Further more Kana Praba introduced

him as a eestaablished Eelam blogger.