A study of Floor Operations at Reliance Trends

A STUDY OF FLOOR OPERATIONS AT

Soumyajit Mukherjee2013-15 PGPBM & MBA

HOWRAH, WESTBENGAL

Objectives:-

• To study about the daily floor activities of Reliance Trends.

• To look after the maintenance of SOP by doing mystery shopping audit.

• To analyze the various competitors of Reliance Trends (Inner premises & Outer premises) those are present at the same location.

• To have a study on the customer satisfaction and preferences.

• To find out the possible reasons, if conversion percentage goes down.

• To generate more business by increasing footfall in the premises by arranging various events.

ABOUT THE COMPANY (Reliance Retail Ltd.)

• Date of Establishment-2006• Revenue-INR 2500-5000 Crores • Market Cap-US $ 27.4 billion• Address- RCP STTC Industrial Area, Tanabelapur

Road, Ghansoli , Mumbai – 400701• BranchesOver 1200 stores across India• Chairman & MD-Mr. Mukesh Ambani• CEO-Mr. Akhilesh Prasad

Reliance Trend’s Roll Out Journey:- Reliance Trends started its journey on late 2007. It opened its first store in Gurgaon, India and the journey is going on today also:-

Date Location

12/10/2007 Ambience Mall, Gurgaon, india

30/11/2007 V3S Mall, New Delhi, India

27/03/2008 Main Street Mall, Bandra, India

28/03/2008 Big C(Chawla Mall), Jalandhar, India

15/08/2008 10Acres Mall, Ahmadabad, India

Past, Present & Future:-

Year No. of Stores Year No. of Stores

2007-2008 3 2012-2013 76

2008-2009 7 2013-2014 104

2009-2010 9 2014-2015 132(Already Crossed in

in 2014)

2010-2011 23 2015-2016 167

2011-2012 48 2016-2017 202

Attending the customers in Reliance Trends BY……

AGES, where A- Approach the customer

G- Greet the customerE- Eye-contact

S- Smiling Face

A GE

Approaching Customers

Greet the Customer

Eye Contact with customer

S – SMILING FACE

• Mission of Reliance Trends:- To be India’s largest apparel retailer and

the dominant player in the Indian retail store market.

• Vision of Reliance Trends:- Democratic fashion, enrich the quality of

life Indian Households by giving them access to quality fashionable clothing at extreme.

SPACER AND SPACING

WALLS

TABLES

NESTING TABLE ULTIMATE TABLE

DATA ANALYSIS OF FEW

Offers44%

Services28%

Product Avail-

ability 16%

Easy Transportation

12%

Reliance Trends, Avani Mall for shopping

MENS38%

WOMENS44%

KIDS10%

HOME FASHION4%

ACCESSORIES4%

Product purchased from Departments

1 TIME10%

2 TIMES26%

3-5 TIMES36%

MORE THAN 5 TIMES28%

VISITING FREQUENCY OF HOME FASHION SECTION

YES 42%

NO58%

PRODUCT VERSATILITY OF HOME FASHION

YES46%

NO54%

SATISFACTION REGARDING QUALITY

YES64%

NO36%

POCKET FRIENDLINESS OF HOME PRODUCTS

YES64%

NO36%

MORE OFFERS NEEDED?

TRIED LUCK @ HOME!!!

THANK YOU