A Strategic Approach towards Corporate Social Responsibility for Business Sustenance – A Study

Company

LOGO A Strategic Approach towards Corporate Social Responsibility for Business Sustenance – A Study

A Strategic Approach towards Corporate Social Responsibility for Business Sustenance – A Study

Paper presentation at:2nd International Conference on Corporate Governance

Hyderabad, Andhra Pradesh, India

9 December, 2010

CS Suryanarayana SV,

Practising Company Secretary, Hyderabad, India [email protected]

Give Back To The SocietyCSR Changing concept From Charitable activities To business interest

Generate value & Long term sustainability Positive contribution – Society & Business

We understand CSR…..Ethical behavior of Corporations towards Society CSR decisions demand new skills‘Doing social good’ becoming ‘Business necessity’Corporates realising ‘what is good for workers’ Protecting Environment - Good for Business

Essentials for CSR To build Identity & RewardViable BusinessLegal and Regulatory compliancesMeet expectations of Industry & Community

Bring-in CSRCorporate Disclosure requirementsIncreased customer interestInvestors looking for ethical practices

Competitive HR practicesGovernment initiatives

Company

LOGO A Strategic Approach towards Corporate Social Responsibility for Business Sustenance – A Study

A Strategic Approach towards Corporate Social Responsibility for Business Sustenance – A Study

Paper presentation at:2nd International Conference on Corporate Governance

Hyderabad, Andhra Pradesh, India

9 December, 2010

Srinivas RRS, Research Scholar, Dept.of Business Management, Osmania University

Hyderabad, India [email protected]

Strategic CSR

Strategy 1: “Win-Win”

Doing Well by Doing GoodSocially Responsible Investors > long-term investors

Monitor management

Strategy 2: Delegated philanthropy

Company works as channel for expression of Social Responsibility

Encourage StakeholdersMotivate Employees

Strategy 3: Corporate philanthropy

Management Initiated ApproachCompany Board & Executives role.Bottom-line concerns

Integrated Strategic approach

WIN- WIN

Delegated CSR

Insider initiated CSR

1

2 3

Challenges for CSRData Collection Methodology to rate performanceDissemination of CSR strategiesContradictory approach

Live Linkhttp://survey.constantcontact.com/survey/a07e2zrj9a2gcsv9dgd/start

Open since 1st August 2010 till date

Selected Respondents : 130+

People engaged with CSR

Rationale of CSR

General Opinion & Resources on CSR

CSR Should not be made as Competitive Differentiator

Awareness of CSR guidelines

Consumer Support to CSR driven Corporations

Average Score is 2.5 out of 3.0

Association of NGO’s for CSR

Obstacles for CSR

In ConclusionThe adoption of a more long-term

perspective. The delegated exercise of philanthropy

on behalf of stakeholders.Insider-initiated corporate philanthropy.

Please Download Our Paper

http://www.suryanarayana.com/resources /

CSRforBusinessSustenance.pdf

CS Suryanarayana SV,Practising Company Secretary,Hyderabad, India

[email protected]

Srinivas RRS,Research Scholar,

Dept.of BusinessManagement, Osmania University,Hyderabad, India

[email protected]

Thank You