A Social Network Intelligence Tool for visual Analysis of ...cmxp.bplaced.net/Commetrix/GOR2007-MTrier-SocialNetwork... · for visual Analysis of electronic Communication Networks
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Definition Social Network Analysis (SNA):Framework for the analysis of structured social relationships [WaFa94]; Authority relationships, informal communication, information exchange, affection
Many Fields of Application:Interorganizational collaboration/information and knowledge flow – between core processes, practice areas, hierarchical levels, organizations, teams, departments, projects, partners, expertsTrace important networkers and multiplicatorsMap planned and living processes or structuresNetwork integration after structural change (e.g. merger)Information transfer bottlenecksMapping online communication within social architectures
*cf. Source: Trier (2007): Content und Kommunikation. In: Herzog/Sieck (2007): Medienproduktion, in press.
Shortcomings by current structural outcomes (static SNA)
Questions:Did the actor react to external events?Has the actor a long steady or a short but quick growth in his degree?Is the network stable or eventually already decaying again? Is a cluster stable or just an additive artefact?Which clusters do form and decay?Which are the most important nodes?How can I elicit the core structures? How are the dynamics of adopting a new topic?Where is the locus of novel ideas?How similar is the discussion at different locations in the network?How embedded are certain ego-networks within the overall network?Change can average out between two states of a network and thus can sometimes be poorly captured with statistical comparison
Volume of Communication, Network Size, Identification of Clusters and Subnets, Importance of individual actors (activity, connectedness, brokering position), Identification of isolated/weakly connected actors or subnets, strength/symmetryof relationshipsCumulative or time-window based longitudinal development, growth of thenetwork, frequence analysis, peaks, identification of time-based patterns
Topic-similarity or dissimilarity, cluster formation, categorization, identification of relevant topics, relate actors and links to the overall enterprise contextDissemination of information through the network, finding influencing factors fortime-based patterns by analyzing collaboration- and communication contents and corporate contexts
6) Execute and Implement Actions
5) Deriving Concept and Action Plan
Source: Trier/Bobrik(2007): Systemanalyse und Wissensmanagement. In: Krallmann et al. (2007): Systemanalyse im Unternehmen, in press.
Collaborations on new network sources and application fields (e.g. social software, corporate applications, virtual communication of online learners) Finding complementary partners for jointresearch funding applications?