A snapshot of sustainable strategy integration by ge, ibm, toyota & du pont

Analyzing  Sustainable  Business  Strategies  in  Global  Companies  

 By  –  Akhilesh  Gupta.A  

DuPont-­‐Strategy  

In  October  2006,  they  had  broadened  their  vision  of  sustainability  to  include  bringing  products  to  market  that  help  their  customers  be  more  sustainable.  DuPont  included  market-­‐facing  goals  into  their  2015  Sustainability  Goals.    

Turning  point  

Inference  :  Through  Cost  ReducKon  and  InnovaKon  DuPont  is  able  to  achieve  both  Financial  performance  and  their  Sustainability  Goals  

IdenKfy  the  global  challenges  in  the  markets  you  serve  –  like  Food,  energy,  safety,  material,  environment  etc…  

Defin

e  

Defin

e  Achieve  This  way!  

Toyota-­‐Strategy  Create  Vision  for  20  –  30  years  in  the  future  and  what  you  need  to  do  now  to  achieve  that  

•  Shortlist  new  businesses  you  can  enter  in  the  long  term.  •  Measure  the  financial  environmental  impacts    •  Focus  on  R&D  in  green  products  and  processes  •  Define  policies  for  Green  Supply  chain,  Biodiversity  etc…  •  Improve  transparency  

•  Drive  to  change  customer  behavior  and  their  bad  pracKces  that  can  help  your  products.  

•  Define  and  focus  on  CSR  acKviKes  •  Define  CSR  as  the  heart  of  the  organizaKon  •  Create  IniKaKves  to  achieve  your  CSR  goal  that  includes  

your  growth  strategy  as  well  

General  Electric  -­‐  Strategy  Going  beyond  our  four  walls  to  find  and  fund  the  best  ideas.  

IBM  Strategy  

Growth  IniEaEv

es  

Smarter  Planet  

Growth  Markets  

Business  AnalyEcs  

Cloud  CompuE

ng  

Geographic  expansion  of  IBM’s  presence;  •  on  selected  industries  of  the  highest  

impact  and  opportunity  •  on  countries’  build-­‐outs  of  

infrastructure  aligned  with  their  naKonal  agendas  

•  on  creaKng  markets,  new  business  models  to  serve  the  different  requirements  that  exist  in  these  emerging  countries.  

Smarter  AnalyKcs  –  end  to  end  soluKons  for  faster  decision  making  

Vision:  A  technology-­‐enabled  world  that  is  more  instrumented,  interconnected  and  intelligent  than  ever  before,  enabling  people  and  organizaKons  to  tackle  significant  business  and  societal  challenges    

CSR  Strategy  

Growth  Strategy