A Snapshot Of Digital India - May 2012

A Snapshot Of Digital IndiaCompiled by Ethinos Digital Marketing (May 2012)

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800

900

1000

Landline Connections

Mobile Connections

Internet Connections

Broadband Connections

Internet Through Mobiles

Jan-12

Mar-12

Figures in millions

Connection Types

Internet User Statistics

Tablet Usage

45.814.8

18.4

Samsung

RIM

Apple

Brand

Market Share by percent

Tablet Usage

Smartphone Users In India

Facebook – crosses 50 million users in India

Twitter – grows to 13 million users

LinkedIn – has over 14 million users.

India is the second largest user base after

the U.S.A.

Google Plus - India has the second largest

user base (13.69%). First is USA (31.49%). Total number of users

is 90 million.Of the top 10 cities of Google Plus users, 3

are Indian. Bangalore (Rank 1) Hyderabad (Rank 4)

Kolkata (Rank 8)

Social Media Statistics

Top Digital Brands

Facebook• Dove

• Tata Docomo

• MTV Roadies

Twitter• MTV India

• NDTV India

• Times of India

Top Digital Brands

What Lies Ahead

India will see the fastest growth in social networking this year

(51.7%), followed closely by Indonesia (51.6%), and China lagging further back

(19.9%).

The 2851 crore worth digital advertising market in India is expected to touch 3535

crores by the end of the year (24% growth in 9 months) and 4391 crores by March 2013

(24% growth in 3 months).

The mobile advertising market in India worth 105 crores in March 2012 is set to touch 144 crores by 2013 (37% growth in

one year).

• http://rtn.asia/1159_india-entering-wireless-broadband-revolution-gsma• http://www.dazeinfo.com/2012/03/08/mobile-connection-base-reached-to-903-72-million-in-january-2012-in-india-report/• http://www.indiadigitalreview.com/article/what-business-opportunity-will-30-million-new-internet-users-2012-really-

represent• http://economictimes.indiatimes.com/news/news-by-industry/telecom/indias-broadband-base-grows-24-5-per-cent-in-2011-

to-13-33-million/articleshow/12357034.cms• http://www.iamwire.com/2011/11/google-registers-highest-mobile-based-searches-from-india/• http://www.indiantelevision.com/headlines/y2k12/mar/mar178.php• http://articles.timesofindia.indiatimes.com/2012-04-02/computing/31274913_1_mobile-internet-mobile-phones-subscribers• http://trak.in/tags/business/2011/09/30/tablet-sales-india-overview-2/• http://www.indiatechonline.com/tablet-and--other-pc-markets-in-india-552.php• http://indiatechonline.com/cybermedia-research--tablet-market-in-india-579.php• http://trak.in/tags/business/2012/02/16/indian-smartphone-market-growth-overview/• http://www.idc.com/getdoc.jsp?containerId=prUS23371312• http://www.bgr.in/news/facebook-for-every-phone-app-now-available-in-hindi-crosses-50-million-users-in-india/• http://www.techwireasia.com/1828/top-asian-countries-in-social-media/• http://br.press.linkedin.com/node/1172• http://www.b2bsocialmediaguide.com/2012/03/21/google-plus-statistics/• http://www.website-monitoring.com/blog/2012/02/14/google-facts-and-figures-infographic/• http://socialbrands.media2win.com/• http://socialbrands.media2win.com/twitter/• http://therealtimereport.com/2012/03/07/social-networks-grow-23-worldwide-india-sees-fastest-growth/• http://www.iamai.in/PRelease_Detail.aspx?nid=2528&NMonth=4&NYear=2012• http://www.iamai.in/PRelease_Detail.aspx?nid=2525&NMonth=4&NYear=2012

Sources

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Siddharth Hegde (Managing Director)

E: [email protected]: +91 98202 17252W: ethinos.com