A Simple System for Getting 'Social Proof'

Tips for Power Networking

A Simple System for Getting Social Proof

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Gathering and publishing social proof is an ongoing process. It should be a regular part of your marketing. You should always be collected, managing, and publishing social proof on an ongoing basis. You also need to continually monitor the results of social proof, paying attention to proof that is earning you more conversions, as well as those that are hurting conversions. By doing this, you can continually tweak and improve.Here are the basics for establishing your social proof system

1

Save All Complimentary Posts

Save or take a screenshot of allcomplimentary social media posts.

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2

Keep a File for Things You Can Use

Keep a special file just for thank-you letters, emails, validations, awards, and anything else you can use for social proof.

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3

Regularly Ask for Social Proof

Regularly ask for social proof as part of your marketing processes. Continually offer customer satisfaction surveys and seek celebrity or expert endorsements.

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4

Ask If You Can Use Compliments

Whenever a customer gives you a quick thank-you or compliment, ask immediately if you can use it.

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5

Use Apps that are Easy to Set-Up & Monitor

Use applications for managing social mentions that are user-friendly and easy to set up and monitor.

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6

Set up a Testimonials Tab

Set up a customer testimonials tab on your Facebook page. Monitor and update it on a regular basis.

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7

Respond Quickly to Feedback

Be ready to respond quickly whenever someone provides feedback on a product or service.

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8

Watch Your Competitors

Keep an eye on your competition. In particular, see what people are saying about them. Sign up for notifications with Google Alerts and Social Mention so that you catch their mentions.

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9

Listen and Take Note of Feedback

Listen to your customers' feedback and take note of the challenges or barriers they face. Use this information to solicit social proof that will remove these barriers and challenges.

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10

Keep a File of Negative Feedback

Keep a file of negative feedback or the problems and challenges of your customers that you can refer to when you're seeking new social proof.

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11

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