A Sense of Place: How to leverage your region and place to enhance the customer experience Mary Cressler Sommelier (CMS), Vindulge Wine Education & Consulting,

A Sense of Place:How to leverage your region and

place to enhance the customer

experience

Mary CresslerSommelier (CMS), Vindulge Wine Education & Consulting,

USA

[email protected]

twitter - @marycressler @vindulge

How will you stand out amongst your competition?

Telling YOUR Story

WHO is telling your story?

You?

Winemaker?

Sales staff/Employees?

Distributors?

Take the time to UPDATE your story

Chardonnay =

+

A well trained staff leads to consistency and confidence

Create an EXPERIENC

E around your

products

Do you have a training plan for your

employees?

TOURS

Tour Groups/Com

panies

Do you have a blog?

Are you on twitter?

Are you on facebook?

Does your website

identify how to find you on

social media sites?

Does your website

identify how to find you on

social media sites?

What’s in your toolbox?

If you are not telling your story,chances are someone else is.

A Sense of Place:How to leverage your region and

place to enhance the customer

experience

Mary CresslerSommelier (CMS), Vindulge Wine Education & Consulting,

USA

[email protected]

twitter - @marycressler @vindulge