A Scale of Measuring Attitude Toward Private Label Products and an Examination of Its Psychological and Behavioral Correlates

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A scale for measuring attitude toward private label products and an examination of its psychologi...Burton, Scot;Lichtenstein, Donald R;Netemeyer, Richard G;Garretson, Judith AAcademy of Marketing Science. Journal; Fall 1998; 26, 4; ABI/INFORM Completepg. 293

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