A report prepared for Ofcom€¦ · Newspaper content analysis Online content Section 4: Mansfield Summary Newspaper content analysis Online content Section 5: Norwich Online content

An analysis of the content of local and regional newspapersA report prepared for Ofcom

Section 1: Guildford Summary Newspaper content analysis Online content

Section 2: Greater Manchester (Salford) Summary Newspaper content analysis Online content

Section 3: Lincoln Summary Newspaper content analysis Online content

Section 4: Mansfield Summary Newspaper content analysis Online content

Section 5: Norwich Summary Newspaper content analysis Online content

Section 6: Cardiff Summary Newspaper content analysis Online content

Section 7: Glasgow area (Paisley) Summary Newspaper content analysis Online content

Section 8: Belfast Summary Newspaper content analysis Online content

Contents

2

GUILDFORDSummary

…the local press in Guildford dominates the supply of local content and also takes the vast majority of specifically locally available advertising, given the tight focus of the Surrey Advertiser and Surrey Times on Guildford itself…

TV RADIO PRESS WEB

LOCAL CONTENTITV1 broadcasts 47

minutes of regional news per day

11% local news and traffic / travel

100% Surrey Advertiser and Surrey Times content

Surrey focused

100% GetSurrey content is locally focused on Surrey

GUILDFORD FOCUSSED CONTENT NONE 20% of wider Surrey OutputAbout 30% of each

newspapers content is Guildford focused

13% of “GetSurrey” content is Guildford focused

TOTAL GUILDFORD TARGETED ADVERTISING

GUILDFORD SOURCED ADVERTISING

3Source: Oliver & Ohlbaum

REDACTED

Surrey Advertiser: total book content by type, 2003

…there has been a noticeable decline in the volumes of classified advertising at the Surrey Advertiser, down 30% since 2003, mostly driven by declines in the jobs and motors sector…

CONTENT PROVISIONNewspapers – Surrey Advertiser

Source: Surrey Advertiser, Oliver & Ohlbaum Analysis

Surrey Advertiser: total book content by type, 2008

4

BASIC STORY

63%

OPINION, EDITORIAL

& FEATURES

22%

15%

PROPERTY

57%

MOTORS

19%

JOBS

23%

67%

9%

JOBS7%

2%

15%

SE

LF P

RO

MO

TIO

N

INVESTIGATIVE

BASIC STORY

59%

OPINION, EDITORIAL & FEATURES

31%

10%

PROPERTY

61%

MOTORS 7%

JOBS

16%

LEGAL7%

OTHER

9%

OTHER

38%

39%

MOTORS 6%

17%

SE

LF P

RO

MO

TIO

N

INVESTIGATIVE

PROPERTY

EDUCATIONEDUCATION

LEGAL

PROPERTY

OTHER

EDITORIAL CLASSIFIED DISPLAY EDITORIAL CLASSIFIED DISPLAY

Proportion of content by type (%) Proportion of content by type (%)

TOTAL COLUMN INCHES = 9511 TOTAL COLUMN INCHES = 8861

20%24%

2%

5%

28%21%

5%14%

9%

6%8%5%

28% 25%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2003 2008

%

…there has been little change in the mix of editorial content in the Surrey Advertiser in the last 5 years…

CONTENT PROVISION

Surrey Advertiser: Editorial content by story genre, 2003 and 2008

Newspapers – Surrey Advertiser editorial

Source: Surrey Advertiser, Oliver & Ohlbaum Analysis

OTHER

INFO/EVENTS

CULTURE

SPORT

POLITICS

NEWS

BUSINESS

• The overall genre mix is also broadly consistent

• An increase in Culture content – some of which can also be syndicated – is the only noticeable change

5

…the merger of the Guildford Times with the Cranleigh and Godalming Times has actually led to an increase in the amount of high quality investigative journalism / opinion…

CONTENT PROVISIONNewspapers – Surrey Times

Source: Surrey Times, Guildford Times, Oliver & Ohlbaum Analysis

Surrey Times (then Guildford times): Total book content by type, 2003 Surrey Times: Total book content by type, 2008

6

BASIC STORY

82%


13%

5%

PROPERTY

67%

MOTORS 16%

JOBS2%

OTHER

14%

OTHER

66%

15%

MOTORS 5%

3%

SE

LF P

RO

MO

TIO

N

INVESTIGATIVE

PROPERTY

EDUCATION

BASIC STORY

100%

PROPERTY

67%

OTHER23%

JOBS4%

OTHER

67%

9%

JOBS7%

SE

LF P

RO

MO

TIO

N

MOTORS6%

JOBS

11%

PROPERTY


Proportion of content by type (%) Proportion of content by type (%)

TOTAL COLUMN INCHES = 4427TOTAL COLUMN INCHES = 4038

34%

17%

0%

2%

9%

8%

8%

20%

33%33%

0%0%

17% 20%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2003 2008

%

…the increase in opinion & editorial pages has led to an increase in culture, info & events content, increasing and improving theoverall editorial offering…

CONTENT PROVISIONNewspapers – Surrey Times editorial

Source: Surrey Times, Guildford Times, Oliver & Ohlbaum

Surrey Times/Guildford Times: editorial content by type, 2003 and 2008

OTHER

INFO/EVENTS

CULTURE

SPORT

POLITICS

NEWS

BUSINESS

7

• The overall genre mix is broadly consistent

• An increase in culture content and decrease in news are the only noticeable changes

1

5

1 1 1

5

11

5

58 6

1

1

3

4

3

0

2

4

6

8

10

12

14

CLASSIFIEDS LOCAL ISSUES& CAMPAIGNS

DIRECTORIES ARTS& CULTURE

LOCALINFORMATION

NEWS& MAGAZINES

LOCAL COUNCILINFORMATION

RADIO

Number of websites

…there are 61 websites focused on providing local content and classified advertising to the Surrey/Guildford region…

CONTENT PROVISION

Number of Guildford/Surrey focused websites providing local content by type, February 2009

Websites by type

Source: Oliver & Ohlbaum Analysis

Sites owned bytraditional offline media

New media only outlets

8

Local Government owned/ sponsored

12

1

43

5

3

1

5

1

1

1

5

5

74

3

0

2

4

6

8

10

12

14

CLASSIFIEDS LOCAL ISSUES& CAMPAIGNS

DIRECTORIES ARTS& CULTURE

LOCALINFORMATION

NEWS& MAGAZINES

LOCAL COUNCILINFORMATION

RADIO

Number of websites

…there are 61 websites focused on providing local content and classified advertising to the Surrey/Guildford region…

CONTENT PROVISION

Number of Guildford/Surrey focused websites providing local content by type, February 2009

Websites by type


Local govt. owned sites

9

Non commercially focused sites

Commercial sites

87%94%

13%6%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

getsurrey.co.uk surreylife.co.uk

Share of website editorial content

…the main websites focusing on news provision in Surrey cover a wide range of stories and issues from across the region with Guildford under-represented compared to the population proportion it accounts for…

CONTENT PROVISION

Get Surrey and Surrey Life: website editorial content by story locality, March 2009

Localness of website content

Source: Get Surrey website, Surrey Life website, Oliver & Ohlbaum Analysis

LOCAL (GUILFORD) CONTENT

REGIONAL (SURREY) CONTENT

10

• GetSurrey has 13% of its editorial output focused on Guildford, compared to a population which represents 20% of Surrey

• Surrey Life provides even less Guildford specific content, again with a broad range of stories and content from across the county









Contents

11

SALFORDSummary

…Manchester is a large and vibrant local media market, gaining a disproportionate amount of national advertising spend due to its position as one of the UK’s most important cities…

12Source: Oliver & Ohlbaum

NETWORK TV LOCAL TV: CHANNEL M RADIO PRESS WEB

LOCAL CONTENTITV1 broadcasts 47 minutes of regional

news per day

Local content throughout the day


The Manchester Evening News is but for a small amount of national stories, 100% Manchester focused

80% of MEN online is focused on local

content

MANCHESTER FOCUSSED CONTENT NONE EXPLICITLY 100% of above 50-90% of the above, depending on station

Vast majority of the Manchester Evening News. Small borough

publications even more targeted

See above

TOTAL MANCHESTER TARGETED ADVERTISING

MANCHESTER SOURCED ADVERTISING

REDACTED

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Proportion of content by type %

JOBS 4%JOBS 2%

…The Manchester Evening News has remained fairly consistent in content supply by type, although it has seen a reduction in investigative journalism in recent years…

13

CONTENT PROVISIONNewspapers – Manchester Evening News

Source: Manchester Evening News, Oliver & Ohlbaum Analysis

Manchester Evening News: total book content by type, 2003

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Proportion of content by type %

OTHER76%

MOTORS10%

JOBS 2%

EDUCATION 1%

TOTAL COLUMN INCHES= 4242

BASIC NEWS80%

OPINION, EDITORIAL & FEATURES 8%

INVESTIGATIVE12%

OTHER69%

PROPERTY18%

MOTORS9%

OTHER85%

EDUCATION7%

PROPERTY6%

SE

LF P

RO

MO

TIO

N

BASIC NEWS81%


18%

INVESTIGATIVE 1%

PROPERTY13%

OTHER95%

SE

LF P

RO

MO

TIO

N

MOTORS 1%


Manchester Evening News: total book content by type, 2008

TOTAL COLUMN INCHES= 2948

34% 32%

23%25%

16%

24%

19%

4%

4%5%

7%7%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2003 2008

Share of column inches

…sport stories have been introduced to the main paper, whilst cultural events reporting has been dropped…

CONTENT PROVISION

Manchester Evening News: editorial content by story genre, 2003 and 2008

Newspapers – Manchester Evening News editorial

Source: Manchester Evening News, Oliver & Ohlbaum Analysis

OTHER

INFO/EVENTS

CULTURE

14

SPORT

POLITICS

NEWS

BUSINESS

The sport section moved from a supplement to the main paper between 2003 and 2007, and as a consequence changed the genre mix

The main consequence of the integration of the sports section was the complete removal of culture in editorial content

Coverage of most of the other key genres has remained fairly consistent

2

6

1 24 3 2

19

9

13 2

2

4

0

5

10

15

20

25

LOCAL COUNCIL & POLITICS

LOCAL ISSUES& CAMPAIGNS

LOCAL INFORMATION

ARTS & CULTURE CLASSIFIEDS DIRECTORIES NEWSPAPERS RADIO EDUCATION SPORTS

Number of websites

…there are 69 websites focused on providing local content and classified advertising to the Greater Manchester and Salford region…

CONTENT PROVISION

Number of Greater Manchester and Salford focused websites providing local content by type, March 2009

Websites by type




15

Local Government owned/sponsored

6

24

19

9

2

13 2

2

4

2

13

0

5

10

15

20

25



LOCAL INFORMATION


Number of websites

…there are 69 websites focused on providing local content and classified advertising to the Greater Manchester and Salford region…

CONTENT PROVISION

Number of Greater Manchester & Salford focused websites providing local content by type, March 2009

Websites by type


Local Government owned/sponsored

16


Commercial sites

80%

100%

20%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

manchestereveningnews.co.uk greatermanchester.com


…the main websites focusing on news and information provision in Greater Manchester have a heavy focus on regional content with wider UK content being largely under represented…

CONTENT PROVISION

Manchester Evening News & Greater Manchester Online: website editorial content by locality, March 2009


Source: Manchester Evening News online, Greater Manchester online, Oliver & Ohlbaum Analysis

UK WIDE CONTENT

REGIONAL (GREATER MANCHESTER) CONTENT

17

• Greater Manchester online has no UK wide content, it focuses on regional news, information and events

• Manchester evening news has some UK content but it is dominated by regional editorial content

38%

60%

62%

40%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

manchesterevening.co.uk greatermanchester.com

Share of website advertising content

…they carry a mix of both regional and national advertising…

CONTENT PROVISION

Manchester Evening News & Greater Manchester Online: website advertisement content by locality, March 2009

Localness of website advertisement content

Source: Manchester Evening News Online & Greater Manchester Online, Oliver & Ohlbaum Analysis

UK WIDE ADVERTISEMENTS

18

REGIONAL (GREATER MANCHESTER)ADVERTISEMENTS

• Manchester Evening News has a higher proportion of UK wide advertisements while the opposite is true for Greater Manchester Online









Contents

19

LINCOLN

TV RADIO PRESS WEB




Vast majority of the Lincoln Target is Lincoln focused while

the Lincolnshire Echo is regional

41% of thisislincolnshire is local focused content

LINCOLN FOCUSSED CONTENT NONEOnly Siren FM, the community

radio station, is completely dedicated to Lincoln

The Lincoln Target offers 100% Lincolnshire news, with

nearly 80% being Lincoln focused. The Lincolnshire Echo gives more focus to

Lincolnshire news and some national content

SEE ABOVE

TOTAL LINCOLN TARGETED ADVERTISING

LINCOLN SOURCED ADVERTISING

20

Summary

… the local press in Lincoln dominates the supply of local content and also takes the vast majority of specifically locally available advertising as the major radio stations have a wider Lincolnshire focus …

Source: OFCOM, Oliver & Ohlbaum Analysis

REDACTED

…the proportion of classified and displayed content has increased in the book, this has been driven by property advertising, previously this appeared in a separate supplement accompanying the paper…

CONTENT PROVISION

21

Lincolnshire Echo: total book content by type, 2003

Newspapers – Lincolnshire Echo

Source: Lincolnshire Echo, Oliver & Ohlbaum Analysis

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Proportion of content by

type%

EDUCATION 11%

TOTAL COLUMN INCHES = 3727

JOBS 18%

LEGAL 13%

BASIC NEWS83%


17%

OTHER66%

OTHER 76%

MOTORS 15%

SE

LF P

RO

MO

TIO

N

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


type% TOTAL COLUMN INCHES = 4733

INVESTIGATIVE 5%

MOTORS 10%

PROPERTY 15%

JOBS 24%

PROPERTY 5%

LEGAL 3%

BASIC NEWS75%


19%

OTHER 51%

Lincoln Echo: total book content by type, 2007

SE

LF P

RO

MO

TIO

N

EDITORIAL CLASSIFIED DISPLAY EDITORIAL DISPLAY

OTHER 92%

CLASSIFIED

27% 31%

26%22%

25%20%

14%

8%

3%19%

5%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2003 2007

Percent of column inches

…political content is no longer part of the editorial content but business content has risen significantly…

CONTENT PROVISION

22

Politics was not featured in the editorial content of the 2007 Lincolnshire Echo

Business content rose by 16% between 2003 and 2007

Otherwise the genre mix remained fairly consistent over the two periods

Lincolnshire Echo: editorial content by story genre, 2003 & 2007

Newspapers - Lincolnshire Echo editorial

Source: Lincolnshire Echo, Oliver & Ohlbaum Analysis

OTHER

INFO/EVENTS

SPORT

NEWS

BUSINESS OTHER

POLITICS

2

4

1

2 22 2

1

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5



LOCAL INFORMATION ARTS & CULTURE NEWSPAPERS RADIO EDUCATION

Number of websites

…there are 16 websites focused on providing local content and classified advertising to the Lincoln region…

CONTENT PROVISION

23

Number of Lincoln focused websites providing local content by type, April 2009

Websites by type


Sites owned bytraditional offline mediaNew media only outlets Local Government

owned/ sponsored

2 2

1

2

3

2

1

3

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

LOCAL COUNCIL INFORMATION


LOCAL INFORMATION ARTS & CULTURE NEWSPAPERS RADIO EDUCATION

Number of websites

…majority of Lincoln websites are content focused…

CONTENT PROVISION

24

Number of Lincoln focused websites providing local content by type, April 2009

Websites by type


Content focused sites

Commercial sites

41%

30%

41%70%

18%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

thisislincolnshire.co.uk visitlincolnshire.com


…both websites have a strong regional/wider UK focus …

CONTENT PROVISION

25

thisislincolnshire , visitlincolnshire: website editorial content by story locality, March 2009


Source: thisislincolnshire, visitlincolnshire, Oliver & Ohlbaum Analysis

UK WIDE & INTERNATIONAL CONTENT

LOCAL (LINCOLN) CONTENT

REGIONAL (LINCOLNSHIRE)CONTENT

• Thisislincolnshire is the website for the Lincoln Target newspaper and all Lincolnshire Media Ltd’s Lincolnshire based newspapers thus explaining the inclusion of local, regional and UK wide editorial content

57%

100%

43%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

thisislincolnshire.co.uk visitlincolnshire.com


…visitlincolnshire only carries regional advertisements where as thisislincolnshire carries both regional and UK – wide advertisements…

CONTENT PROVISION

26

thisislincolnshire , visitlincolnshire: website advertising content by story locality, March 2009


Source: thisislincolnshire, visitlincolnshire, Oliver & Ohlbaum Analysis

UK-WIDE ADVERTISEMENTS

REGIONAL (LINCOLNSHIRE)CONTENT

Thisislincolnshire carries both regional and UK wide advertisements

There are no local, Lincoln focused advertisements on thisislincolnshire because it is not just the website for the Lincoln based newspaper but also other towns that make up the region of Lincolnshire









Contents

27

MANSFIELD

TV RADIO PRESS WEB




The Chad offers 68% of local, Mansfield news, the Observer and the Recorder produce at

least a third of Mansfield news

There are 20 websites focussed on Mansfield

MANSFIELD FOCUSSED CONTENT NONE

Mansfield FM is strongly Mansfield focussed. Mansfield

has an online community station that is completely dedicated to Mansfield

The vast majority of the Chad is Mansfield focussed while the

other two papers are more regional

SEE ABOVE

TOTAL MANSFIELD TARGETED ADVERTISING

MANSFIELD SOURCED ADVERTISING

28

Summary

… the local press in Mansfield takes the vast majority of specifically locally available advertising…

*

Source: OFCOM, Oliver & Ohlbaum

REDACTED

…the book content has remained fairly consistent with a notable increase in both jobs and property classifieds…

CONTENT PROVISION

29

Ashfield Chad: total book content by type, 2003

Newspapers – Mansfield & Ashfield Chad (Ashfield edition)

Source: Mansfield & Ashfield Chad, Oliver & Ohlbaum

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


type%LEGAL 2%


INVESTIGATIVE 9%

PROPERTY 23%

JOBS 16%

MOTORS 8%

PROPERTY 13%

BASIC NEWS76%


16%

OTHER21%

OTHER 79%

MOTORS 37% S

ELF

PR

OM

OTI

ON

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%



INVESTIGATIVE 17%

MOTORS 19%

PROPERTY 53%

JOBS 21%

OTHER 74%

PROPERTY 21%

EDUCATION 4%

LEGAL 1%

BASIC NEWS72%


11%

OTHER 10%

Ashfield Chad: total book content by type, 2007

SE

LF P

RO

MO

TIO

N

EDITORIAL CLASSIFIED DISPLAY EDITORIAL DISPLAYCLASSIFIED

LEGAL 6%

28%34%

25%

38%

26%

7%

10% 10%

6%5%

2% 5%2% 2%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2003 2007


…there has been a marked decrease in Info/Events reporting and an increase in Sports and News reporting…

CONTENT PROVISION

30

The increase in News reporting, from 28% of total editorial content to 34%, could be correlated to the 18% increase in investigative editorial content

Sports reporting has increased by 13%

Info/events content is taking up a smaller proportion of editorial content, this could be linked to an increase in more investigative journalism

Otherwise the genre mix of editorial content has remained fairly consistent

Mansfield & Ashfield Chad: editorial content by story genre, 2003 and 2007

Newspapers – Mansfield & Ashfield Chad editorial

OTHER

INFO/EVENTS

SPORT

POLITICS

NEWS

BUSINESS

CULTURE

Source: Mansfield & Ashfield Chad, Oliver & Ohlbaum

3

4

1 1

6

2

1

1 1

0

1

2

3

4

5

6

7

LOCAL COUNCIL & POLITICS LOCAL ISSUES& CAMPAIGNS

LOCAL INFORMATION ARTS & CULTURE NEWSPAPERS RADIO

Number of websites

…there are 20 websites focussed on providing local content and classified advertising to the Mansfield region…

CONTENT PROVISION

31

Number of Mansfield focussed websites providing local content by type, April 2009

Websites by type

Source: Oliver & Ohlbaum




2 2

1 1

1

1 1

6

3

2

0

1

2

3

4

5

6

7

LOCAL COUNCIL & POLITICS LOCAL ISSUES& CAMPAIGNS

LOCAL INFORMATION ARTS & CULTURE NEWSPAPERS RADIO

Number of websites

…there are 20 websites focussed on providing local content and classified advertising to the Mansfield region…

CONTENT PROVISION

32

Number of Mansfield focussed websites providing local content by type, April 2009

Websites by type


Commercial sitesLocal Government owned/ sponsored


33%

100%

53%

14%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

chad.co.uk thinkmansfield.com


…thinkmansfield is similar to the majority of Mansfield based websites offering purely local content…

CONTENT PROVISION

33

Chad.co.uk has a mix of local, regional and UK wide editorial content. This is because the chad.co.uk is one website carrying content from a number of newspapers in the Nottinghamshire area

Thinkmansfield.com is a completely local website, introducing and selling the Mansfield area to readers

Thechad, thinkmansfield.com: website editorial content by story locality, March 2009


Source: chad.co.uk, thinkmansfield.com, Oliver & Ohlbaum


LOCAL (MANSFIELD) CONTENT

REGIONAL (NOTTINGHAMSHIRE)CONTENT

8%

62%

30%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

chad.co.uk

Share of website advertisement content

…there are no advertisements on thinkmansfield.com but thechad.co.uk takes a considerable amount of wider regional advertising…

CONTENT PROVISION

34

There are no advertisements on the thinkmansfield website - it is supported by the local council

Chad.co.uk carries mainly regional or UK and international advertisements, again this is because this website carries the news for multiple areas in Nottinghamshire

Chad.co.uk: website advertisement content by story locality, March 2009


Source: chad.co.uk, Oliver & Ohlbaum


LOCAL (MANSFIELD) CONTENT

REGIONAL (NOTTINGHAMSHIRE)CONTENT









Contents

35

NORWICH

TV RADIO PRESS WEB




The Eastern Daily Press is a regional paper while the Norwich Advertiser and

Norwich Evening News are strongly Lincoln focussed

There are 39 websites dedicated to providing local content to the Norwich area

NORWICH FOCUSSED CONTENT NONERadio Norwich and Future

Radio, the community station, are dedicated to Norwich

66% of the Norwich Advertiser’s content is Lincoln focussed as is around 30% to

40% of the Evening News’ content

51% of advertiser24.co.uk is local (Norwich) content and

47% of eveningnews24.co.uk is local content

TOTAL NORWICH TARGETED ADVERTISING

NORWICH SOURCED ADVERTISING

36

Summary

… the local press in Norwich seems to dominate the supply of local content as well as carrying the vast majority of specifically locally available advertising …


REDACTED

…the composition of the book content by type has remained fairly static, the most notable change being a reduction in Motors classifieds over the two periods…

CONTENT PROVISION

37

Eastern Daily Press: total book content by type, 2003

Newspapers – Eastern Daily Press

Source: Eastern Daily Press, Oliver & Ohlbaum

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%



INVESTIGATIVE 19%

PROPERTY 33%

LEGAL 7%

BASIC NEWS54%


27%

OTHER 93%

OTHER57%

MOTORS 7%

JOBS 4%

MOTORS 3%

Eastern Daily Press: total book content by type, 2007

SE

LF P

RO

MO

TIO

N

EDITORIAL CLASSIFIED DISPLAY

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%



INVESTIGATIVE 15%


27%

BASIC NEWS58%

OTHER61%

MOTORS 20%

EDUCATION 3%

SE

LF P

RO

MO

TIO

N

OTHER97%

PROPERTY 19%


29%37%

16% 1%

41%

25%

9%

2%

3%

4%

2%

2%

29%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2003 2007


…Sports content has been introduced to the paper and News editorial content has increased….

CONTENT PROVISION

38

Sports reporting has been introduced to the paper over the two periods. This can be explained by the reduction in size of its Sports supplement from 20 pages to 8 pages between 2003 and 2007

The News content has increased significantly partially compensating for the decrease in Other content

Eastern Daily Press: editorial content by story genre, 2003 and 2007

Newspapers – Eastern Daily Press editorial

OTHER

INFO/EVENTS

SPORT

POLITICS

NEWS

BUSINESSCULTURE

Source: Eastern Daily Press, Oliver & Ohlbaum

…in both years editorial content has made up the majority of total book content but in 2007 classified content had reduced significantly…

CONTENT PROVISION

39

Norwich Evening News: total book content by type, 2003

Newspapers – Norwich Evening News

Source: Norwich Evening News, Oliver & Ohlbaum

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%



INVESTIGATIVE 5%

PROPERTY 6%

BASIC NEWS80%


15%

OTH

ER

100

%

OTH

ER

87%

JOBS 4% MOTORS 8%

Norwich Evening News: total book content by type, 2007

SE

LF P

RO

MO

TIO

N


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%



INVESTIGATIVE 23%


12%

BASIC NEWS65%

OTHER59%

LEGAL 18%

SE

LF P

RO

MO

TIO

N

OTH

ER

1 00

%PROPERTY 23%


36%

45%

27%

17%

16% 18%

9%11%

7%7%

5%1%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2003 2007


…the genre mix of editorial content has remained fairly consistent…

CONTENT PROVISION

40

Norwich Evening News: editorial content by story genre, 2003 and 2007

Newspapers – Norwich Evening News

Source: Norwich Evening News, Oliver & Ohlbaum

OTHER

INFO/EVENTS

SPORT

POLITICS

NEWS

CULTURE

The genre mix has remained fairly consistent

The only noticeable changes being a slight increase in Sport and a decrease in News content

3

11

8

23

44

2

1

1

0

2

4

6

8

10

12

14



LOCAL INFORMATION ARTS & CULTURE DIRECTORIES NEWSPAPERS RADIO

Number of websites

…there are 39 websites focussed on providing local content and classified advertising to the Norwich area…

CONTENT PROVISION

41

Number of Norwich focussed websites providing local content by type, April 2009

Websites by type





3

7

5

4

3

23

44

2

1

1

0

2

4

6

8

10

12

14



LOCAL INFORMATION ARTS & CULTURE DIRECTORIES NEWSPAPERS RADIO

Number of websites

…the majority of these 39 websites are commercially focussed…

CONTENT PROVISION

42

Number of Norwich focussed websites providing local content by type, April 2009

Websites by type


Commercial sites



51%47%

49%53%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

advertiser24.co.uk eveningnews24.co.uk

Percent

…both websites have a near even split of regional and local editorial content…

CONTENT PROVISION

43

Though both are local newspaper websites they cater for both Norwich and the Norfolk region in their editorial content

Advertiser24 and Evening News24: website editorial content by story locality, March 2009


Source: Norwich Evening News website, Norwich Advertiser website, Oliver & Ohlbaum

LOCAL (NORWICH)CONTENT

REGIONAL (NORFOLK) CONTENT

13%

52%

67%

37%

20%11%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

advertiser24.co.uk eveningnews24.co.uk

Percent

…the advertiser24 caters more for Norfolk regional and national advertisers…

CONTENT PROVISION

44

87% of the advertisements on advertiser24 are regional or UK wide where as only 48% of the advertisements on eveningnews24 are regional or UK wide

Advertiser24 and Evening News24: website advertisement content by locality, March 2009


Source: Norwich Evening News website, Norwich Advertiser website, Oliver & Ohlbaum

LOCAL (NORWICH)ADVERTISEMENTS


REGIONAL (NORFOLK)ADVERTISEMENTS









Contents

45

CARDIFF

TV RADIO PRESS WEB

LOCAL CONTENT

ITV1 broadcasts 47 minutes of regional news per

day

S4C produced

5678 hours of

originations in 2006, 2003 of

which were in Welsh


The Cardiff Post holds 100% Welsh News, with a large proportion being Cardiff

focused. Both the South Wales Echo and Western Mail give more focus to Wales-wide news and some national

content

70% of WalesOnline content is Wales specific, likewise 43% of

Thisissouthwales content is also Wales specific

CARDIFF FOCUSSED CONTENT NONEOnly Cardiff Radio community station is completely dedicated

to Cardiff only

The Cardiff Post is entirely Cardiff focussed while the

South Wales Echo is predominantly focused on

Wales

6% of WalesOnline content is Cardiff focused

TOTAL CARDIFF TARGETED ADVERTISING

CARDIFF SOURCED ADVERTISING

46

Summary

…the local press in Cardiff dominates the supply of local content and also takes the vast majority of specifically locally available advertising – this is due to the tighter focus of newspapers on Cardiff itself in comparison with the major radio stations which target South Wales more widely…

Source: OFCOM, Oliver & Ohlbaum Analysis

REDACTED

…there has been a noticeable increase in the volume of basic news content and the volume of classifieds…

CONTENT PROVISION

47

South Wales Echo: total book content by type, 2003

Newspapers – South Wales Echo

Source: South Wales Echo, Oliver & Ohlbaum Analysis

South Wales Echo: total book content by type, 2007

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Proportion of content by type

%

BASIC NEWS70%


20%

INVESTIGATIVE10%

EDUCATION15%


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


%INVESTIGATIVE 3%

MOTORS11%


BASIC NEWS83%


14%

OTHER81%

MOTORS16%

PROPERTY 2%

OTHER 77%

PROPERTY 6%

JOBS 2%

SE

LF P

RO

MO

TIO

N

OTHER86%

PROPERTY 3%

OTHER58%

MOTORS27%

PROPERTY 15%

SE

LF P

RO

MO

TIO

N


25%29%

33% 26%

24%25%

15%14%

2% 6%1%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2003 2007


…there has been little change in the mix of editorial content in the South Wales Echo over the last few years…

CONTENT PROVISION

48

There is an evenly distributed genre mix in the South Wales Echo and this has stayed consistent over the two periods

The majority of editorial content is made up of news and local information and events listings

South Wales Echo: editorial content by story genre, 2003 and 2007

Newspapers – South Wales Echo editorial

Source: South Wales Echo, Oliver & Ohlbaum Analysis

OTHER

INFO/EVENTS

SPORT

POLITICS

NEWS

BUSINESS

…the Western Mail is dominated by editorial content and contains more self promotion than display advertising….

CONTENT PROVISION

49

Western Mail: total book content by type, 2009

Newspapers – Western Mail

Source: Western Mail, Oliver & Ohlbaum Analysis

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


% TOTAL COLUMN INCHES = 2974

BASIC NEWS75%

OPINION, EDITORIAL

& FEATURES

21%

INVESTIGATIVE 3%

OTHER67%

MOTORS25%

PROPERTY 2%

LEGAL 5%

OTH

ER 7

7%M

OTO

RS

23%

SE

LF P

RO

MO

TIO

N


The Western Mail is dedicated to editorial content with basic news making up 75% of this

Display advertising is a very small part of the Western Mail. Together display, classifieds and self promotion make up just over 10% of the content of the paper

27%

25%

32%

10%

1%4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2009


…News and Sport take up a large proportion of the editorial content while Politics takes up the smallest…

CONTENT PROVISION

50

The small proportion of editorial content taken up by politics and business correlates with the small proportion of higher level investigative journalism

News and sport make up the largest proportion of editorial content for the Western Mail

Western Mail: editorial content by story genre, 2009

Newspapers - Western Mail editorial

Source: Western Mail, Oliver & Ohlbaum Analysis

OTHER

CULTURE

SPORT

NEWS

BUSINESS OTHER

POLITICS

…editorial content has increased while the volume of classifieds have decreased sharply over the 6 years, display advertising still takes up a similar proportion of content but the paper itself has decreased quite radically in size…

CONTENT PROVISION

51

Cardiff Post: total book content by type, 2003

Newspapers – Cardiff Post

Source: Cardiff Post, Oliver & Ohlbaum Analysis

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


type%JOBS 3%


BASIC NEWS87%


13%

OTHER49%

PROPERTY 42%

LEGAL 1%

OTHER 89%

MOTORS 23%

SE

LF P

RO

MO

TIO

N

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%



JOBS 7%

BASIC NEWS73%


27%

OTHER 99%

OTHER71%

PROPERTY17%

LEGAL 12%

MOTORS %

Cardiff Post: total book content by type, 2009*

SE

LF P

RO

MO

TIO

N


*Motors classified advertising moved from the main paper to a ‘Motor Wales’ supplement

22%

43%

35%

22%

13%

13%6%

3%

10%16%

8%8%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2003 2009


…News content has doubled and Politics content has been introduced to the paper in the last 6 years…

CONTENT PROVISION

52

The overall genre mix is broadly consistent over the two periods

Significant changes have been the removal of all cultural news and the insertion of political stories. This is explained by a new piece called ‘Constituency Notes’

News content has increased two fold to now take up 43% of editorial content

Cardiff Post: editorial content by story genre, 2003 and 2009

Newspapers – Cardiff Post

Source: Cardiff Post, Oliver & Ohlbaum Analysis

OTHER

INFO/EVENTS

SPORT

POLITICS

NEWS

BUSINESSCULTURE

5

9

2

4

6

12

3

54

1

3

2

3

1

0

2

4

6

8

10

12



LOCAL INFORMATION


Number of websites

…there are 51 websites focused on providing local content and classified advertising to the Cardiff region…

CONTENT PROVISION

53

Number of Cardiff focused websites providing local content by type, March 2009

Websites by type





1

8

65 5

4

21

3

2

3

14

1

2

1

1

10

2

4

6

8

10

12



LOCAL INFORMATION


Number of websites

…there are 51 websites focused on providing local content and classified advertising to the Cardiff region…

CONTENT PROVISION

54

Number of Cardiff focused websites providing local content by type, March 2009

Websites by type




Commercial sites

82%75%

12% 25%

6%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

walesonline.co.uk thisissouthwales.co.uk


…the main websites focusing on news provision in Cardiff and South Wales cover a wide range of stories and issues from across the region and some UK wide – however, Cardiff focused stories are under represented…

CONTENT PROVISION

55

Both websites are very much regionally focused though both give some representation of UK wide stories and issues

Cardiff focused stories and issues are under represented

Most Welsh focused content is based on the South Wales region, which makes up about 2/3 of the total Welsh population

Wales Online and This is South Wales: website editorial content by story locality, March 2009


Source: Get Surrey website, Surrey Life website, Oliver & Ohlbaum Analysis

LOCAL (CARDIFF)CONTENT

REGIONAL (WELSH) CONTENT


25%

57%

70%

43%

5%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

walesonline.co.uk thisissouthwales.co.uk

Share of website advertisement content

…the main websites focusing on news provision in Cardiff and South Wales under represent local advertising with main focus on national and regional advertising…

CONTENT PROVISION

56

Wales Online has a much higher regional advertising than This is South Wales

This is South Wales has quite an even split between national and regional advertising , whereas Wales Online carries 75% regional and local advertising ,and 25% national advertising

Wales Online and This is South Wales: website advertisement content by locality, March 2009


Source: Wales Online website, This is South Wales website, Oliver & Ohlbaum Analysis

LOCAL (CARDIFF)ADVERTISEMENTS


REGIONAL (WELSH)ADVERTISEMENTS









Contents

57

PAISLEY

TV RADIO PRESS WEB

LOCAL CONTENTSTV broadcasts local split bulletins within the evening news programmes. These

last 5 minutes


The Daily Record is a region wide newspaper whilst the

Glasgow Evening Times and the Glaswegian are more local

(Glasgow) focused

40% of the editorial content on eveningtimes.co.uk is 40%

GLASGOW FOCUSSED CONTENT NONE

Only Sunny Govan, the community radio station, is

completely dedicated to Glasgow – more specifically the Govan area of Glasgow

The Glaswegian has 69% local (Glasgow) content and no

national contentSEE ABOVE

TOTAL GLASGOW TARGETED ADVERTISING

GLASGOW SOURCED ADVERTISING

58

Summary

…radio and TV in Scotland has a wider regional focus whilst some local press seems to dominate the supply of local (Glasgow) content …


REDACTED

…the Paisley Daily Express has remained fairly consistent in its content supply by type, a noticeable change has been the large increase in property advertising (both in display and classified)…

CONTENT PROVISION

59

Paisley Daily Express: total book content by type, 2003

Newspapers – Paisley Daily Express

Source: Paisley Daily Express, Oliver & Ohlbaum

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


PROPERTY 25%


BASIC NEWS91%


9%

OTHER75%

OTHER 100%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Proportion of content by type TOTAL COLUMN INCHES = 1898

BASIC NEWS90%


10%

OTHER 40%

OTHER30%

PROPERTY70%

PR

OP

ER

TY 6

0%

Paisley Daily Express: total book content by type, 2007

SE

LF P

RO

MO

TIO

N


50%

36%

23%

19%

11%

28%

17% 17%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2003 2007


…News content has decreased significantly whilst Info/Events reporting has increased…

CONTENT PROVISION

60

News content went from 50% of total editorial content to only 36% of editorial content during the two periods

Info/Events content has increased from 11% to 28% of total editorial content

Paisley Daily Express: editorial content by story genre, 2003 and 2007

Newspapers – Paisley Daily Express editorial

OTHER

INFO/EVENTS

SPORT

NEWS

Source: Paisley Daily Express, Oliver & Ohlbaum

…investigative journalism has decreased to 1% of the newspaper and there is no property advertising in the 2007 paper…

CONTENT PROVISION

61

Glasgow Evening Times: total book content by type, 2003

Newspapers – Glasgow Evening Times

Source: Glasgow Evening Times, Oliver & Ohlbaum

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


PROPERTY 4%


INVESTIGATIVE 18%

PROPERTY 4%


BASIC NEWS38%


44%

OTHER29%

PROPERTY 57%

LEGAL 7%

OTHER 93%

MOTORS 7%

SE

LF P

RO

MO

TIO

N

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


INVESTIGATIVE 1%

MOTORS 3%

BASIC NEWS75%


24%

OTHER 96%

OTHER52%

MOTORS 44%

JOBS 4% MOTORS 4%

Glasgow Evening Times: total book content by type, 2007

SE

LF P

RO

MO

TIO

N


29% 30%

27% 29%

26% 18%

16%19%

2%2%2%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2003 2007


…the genre mix of editorial content has remained fairly consistent…

CONTENT PROVISION

62

Culture reporting has been introduced to the newspaper, though this is such a small percentage that it could be a one off feature

Noticeable change can be seen in the decrease of Other editorial content

Glasgow Evening Times: editorial content by story genre, 2003 & 2007

Newspapers - Glasgow Evening Times editorial

Source: Glasgow Evening Times, Oliver & Ohlbaum

OTHER

CULTURE

SPORT

NEWS

BUSINESS OTHER

INFO/EVENTS

…majority of the book content is editorial, in 2003 there was a small percentage of classifieds and none in 2007…

CONTENT PROVISION

63

The Daily Record: total book content by type, 2003

Newspapers – The Daily Record

Source: The Daily Record, Oliver & Ohlbaum

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%


EDUCATION 2%


INVESTIGATIVE 19%

BASIC NEWS57%


24%

OTH

ER

33%

OTHER 98%

MO

TOR

S

67%

SE

LF P

RO

MO

TIO

N

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


INVESTIGATIVE 17%

BASIC NEWS54%


29%

OTHER 100%

The Daily Record: total book content by type, 2007

SE

LF P

RO

MO

TIO

N

EDITORIAL CLASSIFIED DISPLAY EDITORIAL DISPLAY

28% 29%

27% 27%

17%

28%

13%

9%9%

6%5%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2003 2007


…apart from the exclusion of Culture focused content in 2007 there are no noticeable changes in the genre mix of editorial content…

CONTENT PROVISION

64

Other content has increased from 17% of editorial content to 28%

In both years News and Sports reporting make up the largest proportion of the editorial content

Daily Record: editorial content by story genre, 2003 & 2007

Newspapers - Daily Record editorial

Source: Daily Record, Oliver & Ohlbaum

OTHER

CULTURE

SPORT

NEWS

iNFO/EVENTS

POLITICS

2

5

1

2

6

2

1

5

8

3

2

3

4

1

0

1

2

3

4

5

6

7

8

9



LOCAL INFORMATION


Number of websites

…there are 45 websites focused on providing local content and classified advertising to the Glasgow area…

CONTENT PROVISION

65

Number of Glasgow focused websites providing local content by type, April 2009

Websites by type





2

3

2

2

1

2

6

5

8

1

3

2

3

4

1

0

1

2

3

4

5

6

7

8

9



LOCAL INFORMATION


Number of websites

…there are 45 websites focused on providing local content and classified advertising to the Glasgow area…

CONTENT PROVISION

66

Number of Glasgow focused websites providing local content by type, April 2009

Websites by type


Commercial sites



7%

40%33%

24%

60%

36%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

dailyrecord.co.uk eveningtimes.co.uk


…there is roughly a 60:40 split in UK wide versus local and regional editorial content in both websites…

CONTENT PROVISION

67

The Daily Record’s website carries 60% of UK wide and international editorial content

Conversely, the Evening Times’ website carries 60% of local and wider regional focused editorial content

Daily Record and Evening News: website editorial content by story locality, March 2009


Source: Daily Record, Evening News, Oliver & Ohlbaum

LOCAL (GLASGOW) CONTENT

REGIONAL (SCOTTISH) CONTENT


17%

67%

66%

33%

17%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

dailyrecord.co.uk eveningtimes.co.uk


…the Glasgow Evening Times does not carry any wider regional advertising content…

CONTENT PROVISION

68

Similar to its editorial content, the Daily Record‘s website carries mainly UK wide advertising content

The Evening Times’ website holds 67% worth of local, Glasgow focused advertisements

Daily Record and Evening News : website advertisement content by locality, March 2009


Source: Daily Record, Evening News, Oliver & Ohlbaum


LOCAL (GLASGOW) CONTENT

REGIONAL (SCOTTISH) CONTENT









Contents

69

BELFAST

TV RADIO PRESS WEB




Andersonstown News produces at least 67% of local

content

There are 23 websites focussed on providing local

content to Belfast

BELFAST FOCUSSED CONTENT NONE

Citybeat is strongly Belfast focussed. Raidió Fáilte , the

community station is completely dedicated to

Belfast

While Andersonstown is strongly Belfast focussed in its

content, the other two titles give a stronger weighting to

regional Northern Ireland news content

SEE ABOVE

TOTAL BELFAST TARGETED ADVERTISING

BELFAST SOURCED ADVERTISING

70

Summary

…Belfast is served by a variety of media outlets which seem to have a strong regional content focus…


REDACTED

…from 2003 to 2007 Andersonstown has had a clear reduction in classified and display advertising with Motors and Jobs classifieds disappearing in the 2007 paper…

CONTENT PROVISION

71

Andersonstown News: total book content by type, 2003

Newspapers – Andersonstown News

Source: Andersonstown News, Oliver & Ohlbaum

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


type%

PROPERTY 4%


INVESTIGATIVE 10%

BASIC NEWS73%


17%

OTHER64%

PROPERTY 8%

LEGAL 3%

OTHER 96%

MOTORS 11%

SE

LF P

RO

MO

TIO

N

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%



INVESTIGATIVE 15%

JOBS 14%

BASIC NEWS58%


27%

OTHER 99%

OTHER50%

PROPERTY43%

LEGAL 7%

PROPERTY 2%

Andersonstown News: total book content by type, 2007

SE

LF P

RO

MO

TIO

N


14%

30%

36%

23%

21% 19%

13% 14%

3%

9%7%

4%5%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2003 2007


…Sports content has doubled while business reporting has been dropped…

CONTENT PROVISION

72

Sports content increased by 16% while Info/events has fallen by 13%

Business reporting no longer make s up part of the editorial content of the paper

Otherwise the content by genre mix has stayed fairly consistent over the 4 years

Andersonstown News: editorial content by story genre, 2003 and 2007

Newspapers – Andersonstown News editorial

OTHER

INFO/EVENTS

SPORT

POLITICS

NEWS

BUSINESS CULTURE

Source: Andersonstown News, Oliver & Ohlbaum

…since 2003 advertising content has fallen slightly while opinion, editorial and feature pages have increased and a small proportion of investigative journalism has been introduced…

CONTENT PROVISION

73

Belfast Telegraph: total book content by type, 2003

Newspapers – Belfast Telegraph

Source: Belfast Telegraph, Oliver & Ohlbaum

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


type%

MOTORS 8%


BASIC NEWS89%


11%

OTHER64%

PROPERTY 4%

OTHER 92%

MOTORS 31%

SE

LF P

RO

MO

TIO

N

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%



INVESTIGATIVE 3%

BASIC NEWS70%


27%

OTHER 100%

OTHER50%

MOTORS 48%

PROPERTY 2%

Belfast Telegraph: total book content by type, 2007

SE

LF P

RO

MO

TIO

N


28%23%

34%

19%

14%

30%

16%

14%

7%

4%

1%9%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2003 2007


…News content has decreased significantly while Political editorial content and Other have increased…

CONTENT PROVISION

74

News content decreased by 15% in 4 years

Politics has increased by 8%, though the most significant increase has been the 16% increase in Other editorial content

The increase in Other editorial content can be explained by the rise in opinion and feature pages from 2003 to 2007

Belfast Telegraph: editorial content by story genre, 2003 and 2007

Newspapers - Belfast Telegraph editorial

Source: Belfast Telegraph, Oliver & Ohlbaum

OTHER

SPORT

NEWS

BUSINESS OTHER

POLITICS

INFO/EVENTS

…the Irish News has remained fairly consistent in content supply by type from 2003 to 2007…

CONTENT PROVISION

75

Irish News: total book content by type, 2003

Newspapers – Irish News

Source: Irish News, Oliver & Ohlbaum

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


type%TOTAL COLUMN INCHES = 4499

BASIC NEWS80%


20%

OTHER100%

OTHER 97%

MOTORS 3%

SE

LF P

RO

MO

TIO

N

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%



BASIC NEWS84%


16%

OTH

ER

96%

OTHER100%

MOTORS 4%

Irish News: total book content by type, 2007

SE

LF P

RO

MO

TIO

N


22%17%

16% 28%

20%

15%

34%33%

9% 6%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2003 2007


…content by genre in the Irish News has remained fairly consistent over time…

CONTENT PROVISION

76

The genre split of editorial content has stayed fairly consistent over they two periods

The most significant change has been a 12% increase in Info/Events content

Irish News: editorial content by story genre, 2003 and 2007

Newspapers – Irish News

Source: Irish News, Oliver & Ohlbaum

OTHER

INFO/EVENTS

SPORT

POLITICS

NEWS

6

1 1 1

4 4

2

1

1

1

1

0

1

2

3

4

5

6

7

8



LOCAL INFORMATION ARTS & CULTURE CLASSIFIEDS DIRECTORIES NEWSPAPERS RADIO

Number of websites

…there are 23 websites focussed on providing local content and classified advertising to the Belfast region…

CONTENT PROVISION

77

Number of Belfast focussed websites providing local content by type, April 2009

Websites by type





4

1 1 1

4 4

2

1

1

1

1

2

0

1

2

3

4

5

6

7

8



LOCAL INFORMATION ARTS & CULTURE CLASSIFIEDS DIRECTORIES NEWSPAPERS RADIO

Number of websites

…most websites targeting Belfast are commercially focussed…

CONTENT PROVISION

78

Number of Belfast focussed websites providing local content by type, April 2009

Websites by type


Commercial sites



9%

19%

57%28%

34%

53%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

irishnews.com belfasttelegraph.co.uk


…the main websites focusing on news provision in Belfast have a strong regional and UK wide/international content focus…

CONTENT PROVISION

79

Despite being Belfast based news providers they both give more weighting to regional (other Irish), UK wide and international editorial content

Irishnews,com is more Northern Ireland focussed with 66% of editorial content being local or regional based, as opposed to belfastetlegraph.co.uk which only has 47% of regional and local content

IrishNews and BelfastTelegraph: website editorial content by story locality, April 2009


Source: Irish News website, Belfast Telegraph website, Oliver & Ohlbaum

LOCAL (BELFAST) CONTENT

REGIONAL (IRISH) CONTENT


22%

75%

43%

25%

35%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

irishnews.com belfasttelegraph.co.uk


…this pattern is also seen in the advertising content on both websites…

CONTENT PROVISION

80

The irishnews.com does not offer Belfast specific advertising

22% of advertising on the belfasttelegraph.co.uk is Belfast specific

IrishNews and BelfastTelegraph: website advertising content by locality, April 2009


Source: IrishNews and BelfastTelegraph, Oliver & Ohlbaum


LOCAL (BELFAST) ADVERTISEMENTS

REGIONAL (IRISH) ADVERTISEMENTS

A report prepared for Ofcom€¦ · Newspaper content analysis Online content Section 4: Mansfield Summary Newspaper content analysis Online content Section 5: Norwich Online content

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