A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”

A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”

Bajaj Pulsar 150cc DTS-i:

V/S

SIDVIN SCHOOL OF BUSINESS, BANGALORE 1


Hero Honda Hunk

Because Muscles Matter

CHAPTER -1

INTRODUCTION



COMPERATIVE ANALYSIS

Definition

Item by item comparison of two or more comparable (see

comparability analysis) alternatives, processes, products,

qualifications, sets of data, systems, etc. In accounting, for example,

changes in a financial statement's items over several accounting

periods may be presented together to detect the emerging trends in

the firm's operations and results.

Qualitative comparative analysis

Qualitative Comparative Analysis (QCA) is a new analytic technique

that uses Boolean algebra to implement principles of comparison used

by scholars engaged in the qualitative study of macro social


A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”phenomena. Typically, qualitatively oriented scholars examine only a

few cases at a time, but their analyses are both intensive -- addressing

many aspects of cases -- and integrative -- examining how the different

parts of a case fit together, both contextually and historically. By

formalizing the logic of qualitative analysis, QCA makes it possible to

bring the logic and empirical intensity of qualitative approaches to

studies that embrace more than a handful of cases -- research

situations that normally call for the use of variable-oriented,

quantitative methods. Boolean methods of logical comparison

represent each case as a combination of causal and outcome

conditions. These combinations can be compared with each other and

then logically simplified through a bottom-up process of paired

comparison. Computer algorithms developed by electrical engineers in

the 1950s provide techniques for simplifying this type of data. The

data matrix is reformulated as a "truth table" and reduced in a way

that parallels the minimization of switching circuits (see Charles Ragin,

The Comparative Method: Moving Beyond Qualitative and Quantitative

Strategies). These minimization procedures mimic case-oriented

comparative methods but accomplish the most cognitively demanding

task -- making multiple comparisons of configurations -- through

computer algorithms. The goal of the logical minimization is to

represent -- in a shorthand manner -- the information in the truth table

regarding the different combinations of conditions that produce a

specific outcome.

Objective

The technique aims to alleviate the small N problem by allowing

inferences to be drawn from the maximum number of comparisons

that can be made across the cases under analysis. The small N

problem arises when the number of units of analysis (e.g. countries)


http://www.u.arizona.edu/~cragin/fsQCA/publications.html

http://www.u.arizona.edu/~cragin/fsQCA/publications.html

A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”available is inherently limited. For example: a study where countries

are the unit of analysis is limited in the fact that are only a limited

number of countries in the world (less than 200), far less than

necessary for (probabilistic) statistical techniques. By maximizing the

number of comparisons that can be made across the cases under

investigation, causal inferences are according to Ragin possible. This

technique would also allow the analysis of multiple causation and

interaction effects.

Criticism

As this is a logical (deterministic) and not a statistical (probabilistic)

technique, variables can only have two values, which is problematic as

the researcher has to determine the values of each variable. For

example: GDP per capita has to be divided by the researcher in two

categories (eg. low = 0 and high = 1). But as this variable is essentially

a continuous variable, the division will always be arbitrary. A second,

related problem is the fact that the technique does not allow an

assessment of the effect of the relative strengths of the independent

variables (as they can only have two values).

Comparative Contextual Analysis is a methodology for

comparative research where contextual interrogation precedes any

analysis of similarity and difference. It is a thematic process directed

and designed to explore relationships of agency rather than

institutional or structural frameworks. See structure and agency and

theory of structuration.

Hero Honda is the largest bike manufacturer of India and Bajaj is the

second largest Indian bike manufacturer but there is so much of a

difference between these two bike manufacturers. Hero Honda has


A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”been spend long time in the bike market and it is known for service as

well as reliability and comfort while Bajaj has been an innovator in

Indian bike market. With the launch of every new bike it comes with

something new and innovative.

On the Indian roads, a 150cc segment bike have now gained popularity

and has now established market leaders in world of biking. It was Bajaj

who launched Pulsar 150cc DTSi (Digital Twin spark ignition) with

tagline of definitely male. The wonderful marketing caption has been

analyzed by bike pundits; it created uproar in 150cc bike segment as a

whole. However, Bajaj Pulsar 150cc DTSi is facing competition with

Hero Honda Hunk. There are some confusion among the new bike

buyers as to what they choose between the these two bikes. The bike

buyers who have to invest about Rs. 60,000/- plus rupees on bike they

can’t go for a marketing tagline. So, there is a brief comparison of

these two bikes in terms of look, performance, reliability, pricing &

more which might helpful for the bike buyers.

BASIS OF COMPARISON

1) COMPARISION OF FEATURES.

2) COMPARISION OF PERFORMANCES

3) COMPARISION OF ADVANTAGES / MERITS

4) COMPARISION OF DISADVANTAGES / DEMERITS



5) COMPARISION OF TECHNICAL SPECIFICATION.



CHAPTER 2

INDUSTRY PROFILE

AUTOMOBILE INDUSTRY

The automobile industry in India—the tenth largest in the world

with an annual production of approximately 2 million units—is

expected to become one of the major global automotive industries in


http://en.wikipedia.org/wiki/Automotive_industry

http://en.wikipedia.org/wiki/India

A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”the coming years. A number of domestic companies produce

automobiles in India and the growing presence of multinational

investment, too, has led to an increase in overall growth. Following the

economic reforms of 1991 the Indian automotive industry has

demonstrated sustained growth as a result of increased

competitiveness and relaxed restrictions. The monthly sales of

passenger cars in India exceed 100,000 units

Tata Motors launches its first truck in collaboration with Mercedes-

Benz.


http://en.wikipedia.org/wiki/Mercedes-Benz

http://en.wikipedia.org/wiki/Mercedes-Benz

http://en.wikipedia.org/wiki/Narasimha_Rao#Economic_reforms

http://en.wikipedia.org/wiki/Narasimha_Rao#Economic_reforms


History

In 1953, the government of India and the Indian private sector initiated

manufacturing processes to help develop the automobile industry,

which had emerged by the 1940s in a nascent form. Between 1970 to

the economic liberalization of 1991, the automobile industry continued

to grow at a slow pace due to the many government restrictions. A

number of Indian manufactures appeared betwee 1970-1980.Japanese

manufacturers entered the Indian market ultimately leading to the

establishment of Maruti Udyog. A number of foreign firms initiated joint

ventures with Indian companies.

Challenges faced by Indian Automotive Industry in

the new age

The Indian automotive industry has been facing new challenges due to

the rapid changes taking place during the last decade. This article

discusses those challenges and initiatives taken by the government to

overcome them.

The Indian auto industry is changing rapidly. During the last decade,

many international auto manufacturers, either by themselves or in

partnership with Indian companies, have started manufacturing

activities in India. The ancillary industries have also grown in tandem.

The quality of production in small- and medium-scale industries has

improved to such an extent that they started exporting products to

international manufacturers. The major breakthrough of recent years is

the unveiling of "Nano" by Tata Motors during the auto expo 2007. This

has received worldwide attention and proved that India can not only


http://en.wikipedia.org/wiki/Maruti_Udyog

http://en.wikipedia.org/wiki/Japan

http://en.wikipedia.org/wiki/Private_sector

http://en.wikipedia.org/wiki/Government_of_India

A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”design an automobile of international standards but also execute the

project at a much lower cost through innovative choice of components,

materials, engine design etc.

These developments in the auto sector have given new confidence to

everyone related to the auto industry and specifically to the

government which resulted in the announcement of the Auto Policy

2006-2016 by the Ministry of Heavy Industries. According to the Auto

Policy, the Indian auto sector is expected to grow to US$ 216 billion by

2016 and add 2.5 million new jobs to the economy. Every year two to

three million people are expected to purchase new vehicles. Several

million vehicles and components are expected to be exported to both

developed and developing nations. To achieve these goals, it is

important that the present GDP growth rate, which is more than 8 per

cent, continues to remain at the same level for the next 8-10 years.

The government is also giving some concessions to the auto industry.

To realise the above growth predictions, it is important to overcome

various challenges the industry is facing currently. Two of the foremost

challenges are the spiralling cost of fuel and the paucity of highly

skilled manpower.

Rising oil price

International price of crude oil has crossed US$ 120 per barrel and is

rising at an alarming rate. The forecast of market experts that the

crude oil price will plateau around US$ 100 per barrel has been proved

wrong. The skyrocketting crude oil price rise will affect the economic

growth of most of the nations of the world including India. The

prospects of India and China of becoming economic superpower will be

seriously affected. Also, the rise in oil prices will impact the growth of

global automotive industry. Unless the use of alternative fuels


A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”increases, it is very unlikely that the situation will change for the

better. This necessarily means that more and more investments should

be directed towards R&D, establishing mechanisms to translate R&D

results into products and their efficient manufacturing. This will also

require radical redesigning of engines.

Human resources

The second major challenge is the creation of highly skilled human

resource required for the auto industry. Auto industry, like many other

industries is facing severe shortage of skilled technical as well as

managerial manpower. This challenge becomes all the more daunting

because faults lie at a more fundamental level of training infrastructure

and the social perception.

Summary

The growth of auto industry in India will be contingent not just on

domestic demand, but also equally on exports. Therefore, the present

projections will become a reality if thrust is given to original research

that will yield breakthrough results. These results help in addressing

the current global concerns such as environment, fuel efficiency, need

for alternate and renewable fuels and materials etc. This can happen

only through a consortium approach where various auto companies

and academic institutions work together as in the case of IT hardware

industry. The consortium approach should be extended to address the

trained human resource shortage as well. The government should act

as a facilitator by bringing about necessary changes in the current laws

that will encourage private participation. Finally, there should be

mechanisms in place that will ensure that there is a balance in the pool


A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”of human resources comprising research scientists, managers,

engineers, designers, technicians, and skilled and semiskilled workers.

MOTORCYCLE INDUSTRY

A motorcycle (also called a motor bicycle, motorbike, bike, or

cycle) is a single-track, two-wheeled motor vehicle powered by an

engine. Motorcycles vary considerably depending on the task for which

they are designed, such as long distance travel, navigating congested

urban traffic, cruising, sport and racing, or off-road conditions. Being

the most affordable form of motorized transport, in some parts of the

world they are also the most widespread (e.g., Vietnam).

History

Arguably, the first motorcycle was designed and built by the

German inventors Gottlieb Daimler and Wilhelm Maybach in

Bad Cannstatt (since 1905 a city district of Stuttgart) in 1885.


http://en.wikipedia.org/wiki/Stuttgart

http://en.wikipedia.org/wiki/Bad_Cannstatt

http://en.wikipedia.org/wiki/Wilhelm_Maybach

http://en.wikipedia.org/wiki/Gottlieb_Daimler

http://en.wikipedia.org/wiki/Motorbike_racing

http://en.wikipedia.org/wiki/Motorcycle_sport

http://en.wikipedia.org/wiki/Cruiser_(motorcycle)

http://en.wikipedia.org/wiki/Naked_bike

http://en.wikipedia.org/wiki/Naked_bike

http://en.wikipedia.org/wiki/Touring_motorcycle

http://en.wikipedia.org/wiki/Motorcycle_engine

http://en.wikipedia.org/wiki/Motor_vehicle

http://en.wikipedia.org/wiki/Single_track

A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”Replica of the Daimler-Maybach Reitwagen

A 1913 Fabrique National in-line four with shaft drive from

Belgium

The first petroleum-powered vehicle was essentially a motorized

bicycle, although the inventors called their invention the Reitwagen

("riding car"). However, if a two-wheeled vehicle with steam propulsion

is considered a motorcycle, then the first one may have been

American. One such machine was demonstrated at fairs and circuses in

the eastern U.S. in 1867, built by Sylvester Howard Roper of Roxbury,

Massachusetts.


http://en.wikipedia.org/wiki/Roxbury,_Massachusetts

http://en.wikipedia.org/wiki/Roxbury,_Massachusetts

http://en.wikipedia.org/wiki/Motorized_bicycle

http://en.wikipedia.org/wiki/Motorized_bicycle

http://en.wikipedia.org/wiki/Petroleum

http://en.wikipedia.org/wiki/Fabrique_Nationale_de_Herstal

http://en.wikipedia.org/w/index.php?title=Daimler-Maybach&action=edit&redlink=1


A pre-war Polish Sokół 1000

In 1894, Hildebrand & Wolfmüller became the first motorcycle

available for purchase.

In the early period of motorcycle history, many producers of bicycles

adapted their designs to accommodate the new internal combustion

engine. As the engines became more powerful and designs outgrew

the bicycle origins, the number of motorcycle producers increased.

An historic 1941 Crocker


http://en.wikipedia.org/wiki/Crocker_Motorcycles

http://en.wikipedia.org/wiki/Internal_combustion_engine

http://en.wikipedia.org/wiki/Internal_combustion_engine

http://en.wikipedia.org/wiki/Bicycle

http://en.wikipedia.org/wiki/Hildebrand_%26_Wolfm%C3%BCller

http://en.wikipedia.org/wiki/Sok%C3%B3%C5%82_1000

http://en.wikipedia.org/wiki/Poland

http://en.wikipedia.org/wiki/File:Sok%C3%B3%C5%821000.jpg

A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”Until the First World War, the largest motorcycle manufacturer in the

world was Indian, producing over 20,000 bikes per year. By 1920, this

honour went to Harley-Davidson, with their motorcycles being sold by

dealers in 67 countries. In 1928, DKW took over as the largest

manufacturer.

After the Second World War, the BSA Group became the largest

producer of motorcycles in the world, producing up to 75,000 bikes per

year in the 1950s. The German company NSU Motorenwerke AG held

the position of largest manufacturer from 1955 until the 1970s.

NSU Sportmax streamlined motorcycle, 250 cc class winner of

the 1955 Grand Prix season

In the 1950s, streamlining began to play an increasing part in the

development of racing motorcycles and the "dustbin fairing" held out

the possibility of radical changes to motorcycle design. NSU and Moto-

Guzzi were in the vanguard of this development both producing very

radical designs well ahead of their time. NSU produced the most


http://en.wikipedia.org/wiki/Moto-Guzzi


http://en.wikipedia.org/wiki/1955_Grand_Prix_motorcycle_racing_season

http://en.wikipedia.org/wiki/NSU_Motorenwerke_AG

http://en.wikipedia.org/wiki/Birmingham_Small_Arms_Company

http://en.wikipedia.org/wiki/Second_World_War

http://en.wikipedia.org/wiki/DKW

http://en.wikipedia.org/wiki/Harley-Davidson

http://en.wikipedia.org/wiki/Indian_(motorcycle)

http://en.wikipedia.org/wiki/First_World_War

A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”advanced design, but after the deaths of four NSU riders in the 1954–

1956 seasons, they abandoned further development and quit Grand

Prix motorcycle racing. Moto-Guzzi produced competitive race

machines, and by 1957 nearly all the Grand Prix races were being won

by streamlined machines] The following year, 1958, full enclosure

fairings were banned from racing by the FIM in the light of the safety

concerns.

A 2008 Hero Honda Passion


http://en.wikipedia.org/wiki/Hero_Honda_Passion

http://en.wikipedia.org/wiki/F%C3%A9d%C3%A9ration_Internationale_de_Motocyclisme

http://en.wikipedia.org/wiki/Grand_Prix_motorcycle_racing

http://en.wikipedia.org/wiki/Grand_Prix_motorcycle_racing

A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”From the 1960s through the 1990s, small two-stroke motorcycles were

popular worldwide, partly as a result of East German Walter Kaaden's

engine work in the 1950s.

Today, the motorcycle industry is mainly dominated by Japanese

companies such as Honda, Kawasaki, Suzuki, and Yamaha dominate

the motorcycle industry, although Harley-Davidson and BMW continue

to be popular and supply considerable markets. Other major

manufacturers include Piaggio group of Italy, KTM, Triumph, Aprilia,

Moto-Guzzi, MV Agusta and Ducati.

In addition to the large capacity motorcycles, there is an enormous

market in smaller capacity (less than 300 cc) motorcycles, mostly

concentrated in Asian and African countries. The growth in this market

is popularly thought to have started with the 1958 Honda Super Cub,

which went on to become the biggest selling vehicle of all time, 60

millionth unit produced in April 2008. Today, this area is dominated by

mostly Indian companies with Hero Honda emerging as the world's

largest manufacturer of two wheelers. For example, its Splendor model

which has sold more than 8.5 million to date.

Technical aspects

Construction

Motorcycle construction is the engineering, manufacturing, and

assembly of components and systems for a motorcycle which results in

performance, cost and aesthetics desired by the designer. With some

exceptions, construction of modern mass-produced motorcycles has

standardized on a steel or aluminum frame, telescopic forks holding

the front wheel, and disc brakes. Some other body parts, designed for

either aesthetic or performance reasons may be added. A petrol


http://en.wikipedia.org/wiki/Disc_brake

http://en.wikipedia.org/wiki/Motorcycle_fork

http://en.wikipedia.org/wiki/Motorcycle_frame

http://en.wikipedia.org/wiki/Aluminium

http://en.wikipedia.org/wiki/Steel

http://en.wikipedia.org/wiki/Hero_Honda_Splendor

http://en.wikipedia.org/wiki/Hero_Honda

http://en.wikipedia.org/wiki/Category:Motorcycle_manufacturers_of_India

http://en.wikipedia.org/wiki/Honda_Super_Cub

http://en.wikipedia.org/wiki/Ducati

http://en.wikipedia.org/wiki/MV_Agusta


http://en.wikipedia.org/wiki/Aprilia

http://en.wikipedia.org/wiki/Triumph_Motorcycles_Ltd

http://en.wikipedia.org/wiki/KTM

http://en.wikipedia.org/wiki/Piaggio

http://en.wikipedia.org/wiki/BMW

http://en.wikipedia.org/wiki/Harley-Davidson

http://en.wikipedia.org/wiki/Yamaha_Motor_Corporation

http://en.wikipedia.org/wiki/Suzuki

http://en.wikipedia.org/wiki/Kawasaki_Heavy_Industries

http://en.wikipedia.org/wiki/Honda

http://en.wikipedia.org/wiki/German_Democratic_Republic

A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”powered engine typically consisting of between one and four cylinders

(and less commonly, up to eight cylinders) coupled to a manual five- or

six-speed sequential transmission drives the swing arm-mounted rear

wheel by a chain, driveshaft or belt.

Fuel economy

Motorcycle fuel economy benefits from the relatively small mass of the

vehicle. This, of course, relates to how the motorcycle is used. One

person on a small motorcycle travelling a short distance is generally

very economical. However, a large motorcycle generally has bad

aerodynamics compared with a typical car, poor aerodynamics of

exposed passengers and engines designed for goals other than fuel

economy can work to reduce these benefits. Riding style has a large

effect on fuel economy.

Electric motorcycles

Very high fuel economy equivalents can be derived by electric

motorcycles. Electric motorcycles are nearly silent, zero-emission

electric motor-driven vehicles. Operating range and top speed suffer

because of limitations of battery technology. Fuel cells and petroleum-

electric hybrids are also under development to extend the range and

improve performance of the electric motors.

Dynamics


http://en.wikipedia.org/wiki/Hybrid_vehicle

http://en.wikipedia.org/wiki/Fuel_cell_vehicle

http://en.wikipedia.org/wiki/Zero_emission

http://en.wikipedia.org/wiki/Gilmer_belt

http://en.wikipedia.org/wiki/Driveshaft

http://en.wikipedia.org/wiki/Swingarm

http://en.wikipedia.org/wiki/Sequential_gearbox

http://en.wikipedia.org/wiki/Manual_transmission

http://en.wikipedia.org/wiki/Cylinder_(engine)


http://en.wikipedia.org/wiki/File:Motorcycle_racing.jpg

A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”Racing motorcycles leaning in a turn.

Different types of motorcycles have different dynamics and these play

a role in how a motorcycle performs in given conditions. For example,

a shorter wheelbase would generally make a bike lean faster and would

be quicker around corners compared to a longer wheelbase. Longer

wheelbase on the other hand provides more stability in a straight line.[18] Motorcycle tyres have a large influence over handling.

Accessories

Various features and accessories may be attached to a motorcycle

either as OEM (factory-fitted) or after-market. Such accessories are

selected by the owner to enhance the vehicle's safety, performance, or

comfort, and may include anything from mobile electronics to sidecars

and trailers.

Social aspects

Popularity


http://en.wikipedia.org/wiki/Motorcycle_trailer

http://en.wikipedia.org/wiki/Sidecar

http://en.wikipedia.org/wiki/Automotive_electronics

http://en.wikipedia.org/wiki/After-market

http://en.wikipedia.org/wiki/Original_equipment_manufacturer

http://en.wikipedia.org/wiki/Motorcycle_tyres

http://en.wikipedia.org/wiki/Motorcycle#cite_note-17

http://en.wikipedia.org/wiki/Superbike_racing

http://en.wikipedia.org/wiki/File:TPHCM-Motorcycle.JPG

A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”Motorbikes are the primary form of transportation in Vietnam.

In many cultures, motorcycles are the primary means of motorised

transport. According to the Taiwanese government, for example, "the

number of automobiles per ten thousand population is around 2,500,

and the number of motorcycles is about 5,000. In places such as

Vietnam, motorcycle use is extremely high due to a lack of public

transport and low income levels that put automobiles out of reach for

many. In Vietnam, motorised traffic consists of mostly motorbikes.

Safety

Motorcycles have a higher rate of fatal accidents than automobiles.

United States Department of Transportation data for 2005 from the

Fatality Analysis Reporting System show that for passenger cars, 18.62

fatal crashes occur per 100,000 registered vehicles. For motorcycles

this figure is higher at 75.19 per 100,000 registered vehicles – four

times higher than for cars. The same data show that 1.56 fatalities

occur per 100 million vehicle miles travelled for passenger cars,

whereas for motorcycles the figure is 43.47 – 28 times higher than for

cars. Furthermore for motorcycles the accident rates have increased

significantly since the end of the 1990s, while the rates have dropped

for passenger cars.


http://en.wikipedia.org/wiki/Fatality_Analysis_Reporting_System

http://en.wikipedia.org/wiki/United_States_Department_of_Transportation

http://en.wikipedia.org/wiki/Automobile

http://en.wikipedia.org/wiki/Accident


Wearing a motorcycle helmet reduces the chances of death or

injury in a motorcycle crash

Types

There are three major types of motorcycle: street, off-road, and dual

purpose. Within these types, there are many different sub-types of

motorcycles for many different purposes.

Street bikes include cruisers, sport bikes, scooters and mopeds, and

many other types. Off-road motorcycles include many types designed

for dirt-oriented racing classes such as motocross and are not street

legal in most areas. Dual purpose machines like the dual-sport style

are made to go off-road but include features to make them legal and

comfortable on the street as well.

Each configuration offers either specialised advantage or broad

capability, and each design creates a different riding posture.

Environmental impact

In 2007 and 2008, motorcycles and scooters, due to good fuel

efficiency, attracted interest in the United States from

environmentalists and those affected by increased fuel prices. Piaggio

Group Americas supported this interest with the launch of a


http://en.wikipedia.org/wiki/Piaggio_Group_Americas

http://en.wikipedia.org/wiki/Piaggio_Group_Americas

http://en.wikipedia.org/wiki/Dual-sport

http://en.wikipedia.org/wiki/Motocross

http://en.wikipedia.org/wiki/Moped

http://en.wikipedia.org/wiki/Scooter_(motorcycle)

http://en.wikipedia.org/wiki/Cruiser_(motorcycle)

http://en.wikipedia.org/wiki/File:Modular-helmet.jpg

A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”"Vespanomics" website and platform, citing lower per-mile carbon

emissions (40 lb/mile less than the average car, a 65% reduction) and

better fuel economy.

Other sources, however, point out that while motorcycles may be

better in terms of greenhouse gases, a motorcycle releases 10–20

times more total pollution per mile than a new car. This pollution

comes in large part from nitrogen oxide, a byproduct of combustion

that is a major component of smog and is largely because of their less

efficient catalytic converters.

Chapter 3



Company profile

Company's history

Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj

Trading Corporation Private Limited. It started off by selling imported


http://en.wikipedia.org/wiki/1945

A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”two- and three-wheelers in India. In 1959, it obtained license from the

Government of India to manufacture two- and three-wheelers and it

went public in 1960. In 1970, it rolled out its 100,000th vehicle. In

1977, it managed to produce and sell 100,000 vehicles in a single

financial year. In 1985, it started producing at Waluj in Aurangabad. In

1986, it managed to produce and sell 500,000 vehicles in a single

financial year. In 1995, it rolled out its ten millionth vehicles and

produced and sold 1 million vehicles in a year.

Bajaj Auto limited is one of the largest two wheeler manufacturing

company in India apart from producing two wheelers they also

manufacture three wheelers. The company had started way back in

1945. Initially it used to import the two wheelers from outside, but

from 1959 it started manufacturing of two wheelers in the country. By

the year 1970 Bajaj Auto had rolled out their 100,000th vehicle. Bajaj

scooters and motor cycles have become an integral part of the Indian

milieu and over the years have come to represent the aspirations of

modern India. Bajaj Auto also has a technical tie up with Kawasaki

heavy industries of Japan to produce the latest motorcycles in India

which are of world class quality The Bajaj Kawasaki eliminator has

emerged straight out of the drawing board of Kawasaki heavy

industries. The core brand values of Bajaj Auto limited includes

Learning, Innovation, Perfection, Speed and Transparency.

Bajaj Auto has three manufacturing units in the country at Akurdi,

Waluj and Chakan in Maharashtra, western India, which produced

2,314,787 vehicles in 2007-08. The sales are backed by a network of

after sales service and maintenance work shops all over the country.

Bajaj Auto has products which cater to every segment of the Indian two

wheeler market Bajaj CT 100 Dlx offers a great value for money at the




http://en.wikipedia.org/wiki/Aurangabad





http://en.wikipedia.org/wiki/Government_of_India


A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”entry level. Similarly Bajaj Discover 125 offers the consumer a great

performance without making a big hole in the pocket.

PROFILE:

Founder Jamnalal Bajaj

Year of Establishment 1926

Industry Automotive - Two & Three Wheelers

Business Group The Bajaj Group

Listings & its codesBSE – Code: 500490; NSE - Code:

BAJAJAUTO

Presence Distribution network covers 50 countries.

Dominant presence in Sri Lanka,


http://www.surfindia.com/finance/security-profile/bajaj-auto-finance-limited.html


Bangladesh, Columbia, Guatemala, Peru,

Egypt, Iran and Indonesia.

Joint Venture Kawasaki Heavy Industries of Japan

Registered & Head

Office

Akurdi

Pune - 411035

India

Tel.: +(91)-(20)-27472851

Fax: +(91)-(20)-27473398

Works Akurdi, Pune 411035

Bajaj Nagar, Waluj Aurangabad

431136

Chakan Industrial Area, Chakan, Pune

411501

E-mail [email protected]

Website www.bajajauto.com

KEY PERSONS:

Board of Directors

Rahul Bajaj Chairman

Madhur Bajaj Vice Chairman & Whole-Time Director

Rajiv Bajaj Managing Director

Sanjiv Bajaj Executive Director

D.S. Mehta Whole-Time Director


http://www.bajajauto.com/1024/aboutbajaj/dsmehta.asp

http://www.bajajauto.com/1024/aboutbajaj/sanjiv.asp

http://www.bajajauto.com/1024/aboutbajaj/rajiv.asp

http://www.bajajauto.com/1024/aboutbajaj/madhur.asp

http://www.bajajauto.com/1024/aboutbajaj/rahul.asp

http://www.bajajauto.com/

mailto:[email protected]


Kantikumar R. Podar Director

Shekhar Bajaj Director

D.J. Balaji Rao Director

J.N. Godrej Director

S.H. Khan Director

Mrs. Suman Kirloskar Director

Naresh Chandra Director

Nanoo Pamnani Director

Manish Kejriwal Director

P Murari Director

Niraj Bajaj Director

Committees of the Board

Audit Committee

S.H. Khan Chairman

D.J. Balaji Rao

J.N. Godrej

Naresh Chandra

Nanoo Pamnani

Shareholders’ & Investors’ Grievance committee

D.J. Balaji Rao Chairman

J.N. Godrej

Naresh Chandra

S. H. Khan


http://www.bajajauto.com/1024/aboutbajaj/naresh.asp

http://www.bajajauto.com/1024/aboutbajaj/jngodrej.asp

http://www.bajajauto.com/1024/aboutbajaj/balajirao.asp

http://www.bajajauto.com/1024/aboutbajaj/nanoo.asp




http://www.bajajauto.com/1024/aboutbajaj/shkhan.asp

http://www.bajajauto.com/1024/aboutbajaj/niraj.asp

http://www.bajajauto.com/1024/aboutbajaj/pmurari.asp

http://www.bajajauto.com/1024/aboutbajaj/manish.asp

http://www.bajajauto.com/1024/aboutbajaj/nanoo.asp


http://www.bajajauto.com/1024/aboutbajaj/suman.asp




http://www.bajajauto.com/1024/aboutbajaj/shekhar.asp

http://www.bajajauto.com/1024/aboutbajaj/kantikumar.asp


Remuneration committee

D.J. Balaji Rao Chairman

S.H. Khan

Naresh Chandra

Registered under the Indian Companies Act, VII of 1913

REGISTERED OFFICE Akurdi, Pune 411 035

WORKS Akurdi, Pune 411 035

Bajaj Nagar, Waluj Aurangabad 431 136

Chakan Industrial Area, Chakan, Pune 411 501

Awards & Accolades

2005 Bajaj Discover DTS-i was chosen as Bike of the

Year and Indigenous Design of the Year by

Overdrive Awards.

2004 Bajaj Auto was chosen as Bike Maker of the Year

by ICICI Bank Overdrive Awards.

DTS-i Technology was chosen as Auto Tech of the

Year by ICICI Bank Overdrive Awards.

Bajaj Pulsar DTS-i became Bike of the Year by

ICICI Bank Overdrive Awards.

Wind 125 chosen as the Two Wheeler of the Year

by CNBC AUTOCAR Awards.






Wind 125 chosen as the Bike of the Year by

Business Standard Motoring.

2003 Bajaj Pulsar 180 DTS-i chosen as Wheels Viewers

Choice Two Wheeler of the Year and Best Two

Wheeler by BBC World Wheels Award.

Bajaj Pulsar 150 DTS-i chosen as Best Two

Wheeler between Rs. 45,000 to Rs. 55,000 by

BBC World Wheels Award.

Bajaj Boxer AT KTEC chosen as Best Two Wheeler

under Rs. 30,000 by BBC World Wheels Award.

Bajaj Pulsar chosen as Motorcycle Total Customer

Satisfaction Study by NFO Automotive.

Bajaj Pulsar chosen as Bike of the Year by ICICI

Bank OVERDRIVE Awards.

2002 Bajaj Pulsar chosen as Most Exciting Bike of the

Year by OVERDRIVE Awards.

Bajaj Eliminator chosen as Bike of the Year by

OVERDRIVE Awards.

2001 Bajaj Eliminator chosen as Most Exciting Bike of

the Year by OVERDRIVE Awards.

PRODUCT GALLERY

SUPER 100


A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”The new Super 100 is claimed to have an ideal combination of

economy, performance and style. Powered

by the 100 cc K-Tec engine the Super 100

delivers an unbeatable combination of

power with 100-kmpl fuel-efficiency in

standard test conditions. The full flow

design with attractive contoured tank and

panels, aluminum die-cast grab-rail, optoprism headlamp promises to

make the Super 100 the style leader in the 100 cc category as well.

PULSAR DTSi

The Pulsar twins are claimed to have taken the market by storm since

their launch in Nov'01. The DTSi engine consists of the Digital Twin

Spark ignition, Digital CDI unit, TRICS III, CV Carburetor all state of the

art features that bring the digital biking to a new level. The result is

consistent & responsive engine output for varying load and speed

conditions at different levels of acceleration.


A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”PULSAR 150/180

Targeted at the youth segment, the Bajaj

Pulsar has been designed and styled as a

mean masculine robust machine with

dazzling looks and technically advanced

mechanism that offers great

performance. The symmetries between

the muscular fuel tank, side panels and the rear panels give a very

distinctive feel to Pulsar.

Features: Sporty Looks, Supreme Performance, Riding Comfort,

Safety

KAWASAKI BAJAJ WIND 125

The Wind 125 comes with a 4-stroke

125cc K-TEC engine offering 10.8 bhp

power. The Constant Velocity (CV)

carburetor brings greater throttles

response and power delivery. It's 5 speed

synchronized transmission augments

smoother engine revving. Its special

feature is the primary kick-start mechanism, which enables starting of

the Wind 125 in any gear. The bike comes with a dual tone and the

125cc has a long stroke hydro-dynamic suspension designed for

comfort even on rough roads.

CALIBER 115 - "HOODIBABAA"

The recently launched man-size Caliber 115 has

the style and performance benchmark in the


A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”Executive segment. Its 4-stroke, K-TEC engine offers a mileage of 90

kmpl and power of 9.5 bhp, which the company claims is the highest in

its category. It is also equipped with a unique optimum riding indicator,

which shows optimum speed for maximum mileage. The Throttle

Responsive Ignition Control System (TRICS) ensures the K-TEC engine

gives a good mileage at all times. The Anti Slide Seat of the new

Caliber 115 ensures that the rider remains in his position even if he

hits the brakes suddenly. Hydrodynamic (HDS) Suspension provides

comfort even on rough, bumpy, potholed roads.

BAJAJ UNVEILS NEW BRAND IDENTITY- NEW LOGO



Bajaj Auto unveiled the new corporate identity on the 15th of

January at the Auto Expo 2004, New Delhi. The white and blue reverse

hexagonal symbol with Bajaj Auto in small lettering, which stood in

good stead for Bajaj Auto for many decades,

finally paved way for a refreshing new look

symbol with the Bajaj logotype in capital letters.

The new identity arrives at a time when Bajaj

Auto has successfully metamorphosed into a

major motorcycle manufacturer with proven

credentials in award winning Pulsar twins and

also proved its technological capability with the

introduction the revolutionary Digital Twin Spark Ignition (DTSi)

technology.

The new visual identity of Bajaj Auto emanates from the

confirmation of core values, which Bajaj has identified as its brand

values. The Brand essence for the new Bajaj has been defined as

"Excitement". Excitement engineering will deliver and inspire

confidence in to various stakeholders like Bajaj has traditionally done.

Bajaj promises to live its essence through a set of five Brand Values of

Learning, Innovation, Perfection, Speed and Transparency.

The change in Identity is a part of the ongoing changes happening at

Bajaj. At a time when Bajaj has state of the art manufacturing

infrastructure, has an enviable distribution and service network, has

created a benchmark R&D facility and at a time when the customer

has changed in terms of its exposure to quality and style, the change

in Identity will help invite a paradigm shift in consumer perception of

the company.



The traditional hexagonal symbol has been replaced by an open

abstract form of stylized B, the "flying B" as it has been named

represents style and technology. It also has a strong association with

the heritage of Bajaj since the external form has a hint of hexagon.

"Flying B" form denotes speed and open form denotes the

transparency.

Bajaj has adopted a new brand line of "Inspiring Confidence". In

whatever the company does it seeks to inspire confidence in its

audience. Bajaj has traditionally enjoyed tremendous consumer

support and plans to consolidate and move ahead on this. The

Brandline appears below the Logotype in a script font. This font is to

represent learning values at Bajaj and that Bajaj as a brand moves

closer to customer.

The Identity has a fresh new Blue colour. This Blue represents

stability and strength of Bajaj. Blue also represents high technology

and precision engineering. The new Identity presents a futuristic face

of the new global Bajaj. Elephant Design has been working with Bajaj

on creating and implementing the new Bajaj identity. The new brand

will manifest in all consumer and employee interfaces.

ADVERTISING STRATEGY

Bajaj is always known for its outstanding ads over the period of

time. Since its inception, Bajaj has come out with variety of ads and

were always successful in their advertisements. Scooters were well

known by the brand name of Bajaj. Be it any scooter, one used to


A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”recognize it by the brand name Bajaj. This was the identity a decade

ago which the Bajaj has still maintained. Bajaj is always known for its

ads without well-known brand ambassadors which is again a plus point

to its cart as it saves a huge cost in terms of brand ambassadors unlike

Hero Honda and TVS. Prior, Bajaj used to convey the feeling of

‘Indianness’ in its ads. With a punch line ‘Hamara Bajaj’ Bajaj drove

into everybody’s hearts and the title song of ‘Naye Bharat Ki Naye

Tasveer’ added a great value to its mobikes and scooters.

A couple of years back, Bajaj had introduced an advertisement

which promoted all the different ranges it had, wherein they had

shown each product they had with a feeling of Indianness. Example:

Eliminator passes-by a rangoli and drives slowly sideways without

disturbing it. People on boxer pass-by a temple and bend their head to

give a little offering. Such ads had revealing Indian culture had a great

effect on Indians and Bajaj was successful in most of its ads.

But recently, Bajaj had changed its brand logo along with its

punch line i.e. ‘Hamara Bajaj’ got converted to ‘Inspiring

Confidence’. The reason for this change as told by the company

officials was to keep pace with the new technologies in the fast moving

world. Even though it had changed its punch line, it didn’t have much

effect on its brand image.

A year back, Bajaj

introduced DTSi

technology upgrading its

always successful

PULSAR 150cc and

180cc. Though Bajaj had

changed its identity it

still dominates for its creativity in ads.



PULSAR 150cc (Definitely Male)

The concept of Definitely Male was well accepted by the people and

Bajaj came out with some astonishing ads. Though the DTSi technology

was new, people accepted it very well. It easily conveyed the message

it wanted to. The following picture strips conveys the advertisement:

Getting on to his bike, a man gets all set to make a

move. As he puts his helmet on, a message

appears on the windshield, 'Partially sunny from

16:37 hrs.'

While the biker cruises through the city, some army

men are out for their jog. Just before they cross a

road, a zebra crossing forms ahead them and

disappears after them, while the biker waits

patiently.

A young lady talks to her beau on the phone, while

an image of his forms before her. She switches the

phone off and the image disappears, in time for her

to catch a glimpse of the bike.

Riding on, he spots a child playing with a remote

controlled toy. In the next shot the toy turns out to

be a roller coaster, with children inside enjoying the

ride.



On arriving home, the biker is greeted by a robotic

dog.

As he takes off his helmet everything turns back to

it's usual self. MVO: "Imagine a world as advanced

as the new Pulsar DTS-i...

DTSi came out to be a good one with proper publicity advertisements

and that too without any highly paid brand ambassadors. After this ad

was successful Bajaj came out with a second ad wherein a man is

shown performing various stunts on his DTSi Pulsar. Even this one was

an outstanding one.

BAJAJ WIND

Bajaj came out with a good ad for its 125cc WIND with a good convey of he message it

wanted to, with the bike. Its punch line was ‘wind biking’ and Bajaj easily communicated

this to the people with a stunning advertisement wherein:

Shot of a fully clothed man taking his shower. The wet clothes and dripping water hardly bother

him as he enjoys his ride and feels the wind on his

body....



By the time he reaches his destination he's fresh

and dry. Walking by he makes heads turn and gets

admiring looks...

...but on noticing his wet backside, she turns away

with an amused look. MVO: "Discover wind biking."

BAJAJ CALIBER 115 - Hoodibabaa

You guessed it right it, tis none other than the new Caliber115. The

word Hoodibabaa became the talk of the town and the whole credit

goes to the creativity in the advertisement. Bajaj first introduced an ad

showing a kid and his father chasing the picnic bus and reach the

picnic spot faster than the bus wherein the child is always found saying

‘Hoodibabaa’. Very few know what it means, but it goes without saying

that it was well accepted by the people. Then Bajaj came out with

another ad which neither had a brand ambassador nor any model i.e. it

was just a cartoon animated ad wherein a man riding the caliber115

was shown saving a child from the clutches of a lion in a zoo. This ad

was an outstanding one with very low cost involved in making it.



New Image

The company, over the last decade has successfully changed its image

from a scooter manufacturer to a two wheeler manufacturer, product

range ranging from Scooterettes to Scooters to Motorcycle. Its real

growth in numbers has come in the last 4 years after successful

introduction of a few models in the motorcycle segment.

The company is headed by Rahul Bajaj who is worth more than US$1.5

billion.

Company Profile

“Hero”, is the brand name used by the Munjal brothers in the year

1956 with the flagship company Hero Cycles. The two-wheeler

manufacturing business of bicycle components had originally started in


http://en.wikipedia.org/wiki/Rahul_Bajaj

http://www.herohonda.com/

A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”the 1940’s and turned into the world’s largest bicycle manufacturer

today. Hero, is a name synonymous with two-wheelers in India today.

The Munjals roll their own steel, make free wheel bicycle critical

components and have diversified into different ventures like product

design. The Hero Group philosophy is: “To provide excellent

transportation to the common man at easily affordable prices and to

provide total satisfaction in all its spheres of activity”. The Hero group

vision is to build long lasting relationships with everyone (customers,

workers, dealers and vendors). The Hero Group has a passion for

setting higher standards and “Engineering Satisfaction” is the prime

motivation, way of life and work culture of the Group.

In the year 1984, Mr. Brijmohan Lal Munjal, the Chairman and

Managing Director of Hero Honda Motors (HHM), headed an alliance

between the Munjal family and Honda Motor Company Ltd. (HMC). HHM

Mission Statement is: “We, at Hero Honda, are continuously striving for

synergy between technology, systems, and human resources to

provide products and services that meet the quality, performance, and

price aspirations of our customers. While doing so, we maintain the

highest standards of ethics and societal responsibilities, constantly

innovate products and processes, and develop teams that keep the

momentum going to take the company to excellence in the new

millennium”. This alliance became one of the most successful joint

ventures in India, until the year 1999 when HMC had announced a

100% subsidiary, Honda Motorcycle & Scooter India (HMSI). This

announcement caused the HHM stock price to decrease by 30 percent

that same day. Munjal had to come up with some new strategic

decisions as, HMSI and other foreign new entry companies were

causing increased intensity of rivalry for HHM.


A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS” India has the largest number of two wheelers in the world with 41.6

million vehicles. India has a mix of 30 percent automobiles and 70

percent two wheelers in the country. India was the second largest two

wheeler manufacturer in the world starting in the 1950’s with the birth

of Automobile Products of India (API) that manufactured scooters. API

manufactured the Lambrettas but, another company, Bajaj Auto Ltd.

surpassed API and remained through the turn of the century from its

association with Piaggio of Italy (manufacturer of Vespa)..

The motorcycle segment had the same long wait times with three

manufacturers; Royal Enfield, Ideal Jawa, and Escorts. Royal Enfield

made a 350cc Bullet with the only four-stroke engine at that time and

took the higher end of the market but, there was little competition for

their customers. Ideal Jawa and Escorts took the middle and lower end

of the market respectively.

In the mid-1980s, the Indian government regulations changed and

permitted foreign companies to enter the Indian market through

minority joint ventures. The two-wheeler market changed with four

Indo-Japanese joint ventures: Hero Honda, TVS Suzuki, Bajaj Kawasaki

and Kinetic Honda. The entry of these foreign companies changed the

Indian market dynamics from the supply side to the demand side. With

a larger selection of two-wheelers on the Indian market, consumers

started to gain influence over the products they bought and raised

higher customer expectations. The industry produced more models,

styling options, prices, and different fuel efficiencies. The foreign

companies new technologies helped make the products more reliable

and with better quality. Indian companies had to change to keep up

with their global counterparts.



Hero Honda Motorcycle Ltd.

Type Public company BSE:HEROHONDA M

Founded January 19, 1984 in Gurgaon, Haryana, India

Headquarter

sHaryana, India

Key people

Om Prakash Munjal, Founder

Mr. Brijmohan Lall Munjal, Chairman

Mr. Toshiaki Nakagawa, Joint Managing

Director

Mr. Pawan Munjal, Managing Director

Industry Automotive

Products Motorcycles, Scooters

Revenue U$ 2.8 billion

Website http://www.herohonda.com/site/home/home.asp

BOARD OF DIRECTORS

No

.

Name of the Directors Designation

1 Mr. Brijmohan Lall Munjal Chairman & Whole-time Director

2 Mr. Pawan Munjal Managing Director

3 Mr. Toshiaki Nakagawa Jt. Managing Director

4 Mr. Takao Eguchi Whole-time Director


http://www.herohonda.com/co_board_directors.htm#4




http://www.herohonda.com/site/home/home.asp

http://en.wikipedia.org/wiki/Website

http://en.wikipedia.org/wiki/Revenue

http://en.wikipedia.org/wiki/Product_(business)

http://en.wikipedia.org/wiki/Industry


http://en.wikipedia.org/wiki/Haryana



http://en.wikipedia.org/wiki/Gurgaon

http://www.bseindia.com/price_finder/stockreach.asp?scripcd=500182

http://en.wikipedia.org/wiki/Bombay_Stock_Exchange

http://en.wikipedia.org/wiki/Public

http://en.wikipedia.org/wiki/Category:Types_of_companies

http://en.wikipedia.org/wiki/Image:HeroHonda.gif

http://en.wikipedia.org/wiki/Image:Flag_of_India.svg



http://en.wikipedia.org/wiki/Image:Flag_of_Japan_(bordered).svg


http://en.wikipedia.org/wiki/Image:Green_up.png


5 Mr. Satyanand Munjal Non-executive Director

6 Mr. Om Prakash Munjal Non-executive Director

7 Mr. Tatsuhiro Oyama Non-executive Director

8 Mr. Masahiro Takedagawa Non-executive Director

9 Mr. Narinder Nath Vohra Non-executive & Independent

Director

10 Mr. Pradeep Dinodia Non-executive & Independent

Director

11 Gen.(Retd.) Ved Prakash

Malik

Non-executive & Independent

Director

12 Mr. Analjit Singh Non-executive & Independent

Director

13 Dr. Pritam Singh Non-executive & Independent

Director

14 Ms. Shobhana Bhartia Non-executive & Independent

Director

15 Dr. Vijay Laxman Kelkar Non-executive & Independent

Director

HERO HONDA HEADQUARTERS














A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”Hero Honda Motorcycles Limited is an Indian manufacturer of

motorcycles and scooters. Hero Honda is a joint venture that began in

1984 between the Hero group of India and Honda from Japan. It has

been the world's biggest manufacturer of 2-wheeled motorized

vehicles since 2001, when it produced 1.3 million motorbikes in a

single year. Hero Honda's Splendor is the world's largest selling

motorcycle. Its 2 plants are in Dharuhera and Gurgaon, both in

Haryana, India. It specializes in dual use motorcycles that are low

powered but very fuel efficient.

Mission

Hero Honda’s mission is to strive for synergy between technology,

systems and human resources, to produce products and services that

meet the quality, performance and price aspirations of its customers.

At the same time maintain the highest standards of ethics and social

responsibilities

This mission is what drives Hero Honda to new heights in

excellence and helps the organization forge a unique and

mutually beneficial relationship with all its stake holders

Awards and Accolades

2006 'Lifetime Achievement Award' for Translating Excellence in

Corporate Governance into



http://en.wikipedia.org/wiki/Japan

http://en.wikipedia.org/wiki/Honda




200

5 Indian Automotive Hall of Pride by Overdrive

CNBC TV18 Commendation of Business Leadership displaying

extraordinary Corporate Leadership and Entrepreneurial Spirit

Padma Bhushan by Government of India

Doctor of Letters (Honoris Causa) by Hemwati Nandan

Bahuguna Garhwal University, Srinagar Garhwal

Lifetime Achievement Award by ET Awards for Corporate

Excellence

200

4

Life Time Achievement Award for Management by All India

Management Association

D. Litt. (Honoris Causa) by Banaras Hindu University

Lifetime Achievement Award by Amity Business School

Lifetime Achievement Award by HT Power Jobs

200

2 Entrepreneur of the Year Award by Business Standard

Giants International Award to the Chairman in the field of

Business & Industry

Business Leadership Award by Madras Management

Association

200

1

Entrepreneur of the Year Award by Ernst & Young

200

0

Sir Jehangir Ghandy Medal for Industrial Peace - by XLRI,

Jamshedpur

199

8

Business Leader of the Year by Business Baron

199

7

Distinguished Entrepreneurship Award by PHD Chambers of

Commerce & Industry

199

5

National Award for outstanding contribution to the

Development of Indian Small Scale Industry (NSIC Award -

Presented by President of India)

199 Businessman of the Year by Business India Group of


Key Highlights

Hero Honda enjoys a significant brand premium. Its aggressive

pricing strategy to take on the competition has helped it in volume

growth.

Variant launches in each of Splendor and Passion has helped in

stemming the loss in market share in the face of the competition.

Hero Honda now plans to launch two new models in the 100cc

segment in FY05 on a new platform.

The company has started logging good volume growth after the

launch of Passion Plus and Splendor Plus as well as the CD-Dawn,


200

5 Indian Automotive Hall of Pride by Overdrive

CNBC TV18 Commendation of Business Leadership displaying

extraordinary Corporate Leadership and Entrepreneurial Spirit

Padma Bhushan by Government of India

Doctor of Letters (Honoris Causa) by Hemwati Nandan

Bahuguna Garhwal University, Srinagar Garhwal

Lifetime Achievement Award by ET Awards for Corporate

Excellence

200

4

Life Time Achievement Award for Management by All India

Management Association

D. Litt. (Honoris Causa) by Banaras Hindu University

Lifetime Achievement Award by Amity Business School

Lifetime Achievement Award by HT Power Jobs

200

2 Entrepreneur of the Year Award by Business Standard

Giants International Award to the Chairman in the field of

Business & Industry

Business Leadership Award by Madras Management

Association

200

1

Entrepreneur of the Year Award by Ernst & Young

200

0

Sir Jehangir Ghandy Medal for Industrial Peace - by XLRI,

Jamshedpur

199

8

Business Leader of the Year by Business Baron

199

7

Distinguished Entrepreneurship Award by PHD Chambers of

Commerce & Industry

199

5

National Award for outstanding contribution to the

Development of Indian Small Scale Industry (NSIC Award -

Presented by President of India)

199 Businessman of the Year by Business India Group of


which has also rejuvenated its product range. Volumes should

improve further, due to the base effect and improved rural

sentiment on the back of higher farm incomes.

Aggressive cost controls and significant economies of scale are

expected to aid Hero Honda in retaining margins.

Hero Honda will continue to be an attractive dividend yield play as

the company continues to generate significant free cash flows as its

capital requirements are limited



PRODUCT GALLERY

AMBITION 135 CC

This bike has a contemporary style with a tubular single cradle,

diamond type which adds extra beauty to it. Over and above the bike

has good acceleration and power with a maximum power of 11 BHP /

11.15 PS @ 8000 rpm and a maximum speed of 100 KMPH. It has also

been added with adequate fuel efficiency of 55 KMPL. The Trapezoidal

35 / 35 W headlight gives the ‘woah’ look.

CBZ

Transient Power Fuel Control (TPFC)

System

Hydraulic & Dynamic Vibration

Dampers

Gear Box: Equipped with five gears and a 156cc engine that

generates 12.5 bhp powers. Touch the top speed of 100kmph.

Multi Lever Locking Seat

Adjustable Rear-Shock Absorbers

SPLENDOR+


A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”The Splendor+ has been upgraded in

both its looks and performance. New,

clear, bright multi-reflector head light

with 12V 35/35W multi-reflector with

halogen lamp, multi-reflector tail light

and stylish graphics. This motorcycle

meets the pollution control standards of this decade. That's the

Splendor+-the new face of trust.

PASSION PLUS

9 New two-tone body colours PLUS Body colour rear view mirrors PLUS

Aluminum die cast rear grip PLUS Heat protector on the muffler PLUS

New dials on the instrument panel PLUS Headlight with halogen lamp

PLUS Multi-reflector winkers. All this and much more to make the biker

and his bike stay married forever.

CD DAWN (Value Nayae Zamane Ki!)

CD Dawn, the true-value 4 stroke, 100cc motorcycle. A motorcycle that

encompasses the legendary Hero Honda

values of fuel-efficiency, economy and

rock-solid dependability

Tough Track Suspension

Doubly Strong Tubular Frame


A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS” Other features - like the legendary mileage, the first-of-its-kind 2-

year warranty in the category

KARIZMA

Superior technology plus advanced features plus captivating looks

equals KARIZMA. The future of the Indian motorcycle market should

be seen through KARIZMA. It is certain to

change the way in which the Indian customer looks at

a premium bike. With a maximum power of 17 PS @

7000 rpm, KARIZMA is targeted at customers seeking

to enjoy the 'thrill of power on wheels of style'. A

product of combined R&D efforts of Hero Honda-

Honda, the motorcycle guarantees exceptional

performance with unmatchable style and utmost

comfort.

HEROHONDA BIKE MODELS

Model: Achiver ES Model: Achiver Kick

Start

Model: CBZ Xtreme ES

Model: CBZ Xtreme Kick

Start

Model: CD Dawn Model: CD Deluxe

Model: Glamour Electric

Start

Model: Glamour FI ES Model: Glamour FI Kick



Start

Model: Glamour Kick

Start

Model: Hunk ES Model: Hunk Kick Start

Model: New Karizma Model: Passion Plus Model: Pleasure

Model: Splendor NXG

(Alloy)

Model: Splendor NXG

(Spoke)

Model: Splendor Plus

Model: Super Splendor Model: Ambition Model: CBZ

Model: CBZ* Kick Start Model: CBZ* Electric

Start

Model: CD 100 SS

Model: Dawn Model: Karizma Model: Passion

Model: Splendor Model: Street Dlx Model: Super Splendor

KS



ADVERTISING STRATEGY

Hero Honda is currently the number one company in terms of sales and has been

dominant in the two-wheeler segment since the past decade. Since the inception of hero

Honda, the company has been using television as a major role for its publicity. Though

hero Honda was dominant in sales it lacked the skills of creating a spectacular ad till

now. Though it had a vast range of mobikes, its advertising strategy was not up to the

mark. For its publicity hero Honda has been using many famous celebrities like Saurav

Ganguly, the captain of Indian cricket team, Hritik Roshan and other famous personalities

as their brand ambassadors. Thus, hero Honda has been spending huge amounts on its

publicity.





Growth

The business growth of Hero Honda has been phenomenal throughout

its early days. The Munjal family started a modest business of bicycle

components. Hero Group expanded so big that by 2002 they had sold

86 million bicycles producing 16000 bicycles a day. Today Hero Honda

has an assembly line of 9 different models of motorcycles available. It

holds the record for most popular bike in the world by sales for Its

Splendor model. Hero Honda Motors Limited was established in joint

venture with Honda Motors of Japan in 1984, to manufacture

motorcycles. It is currently the largest producer of Two Wheelers in the


A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”world. It sold 3 million bikes in the year 2005-2006. Recently it has also

entered in scooter manufacturing, with its model PLEASURE mainly

aimed at girls. The Hero Group has done business differently right from

the start and that is what has helped them to achieve break-through in

the competitive two-wheeler market. The Group's low key, but focused,

style of management has earned the company plaudits amidst

investors, employees, vendors and dealers, as also worldwide

recognition.

The growth of the Group through the years has been influenced by a

number of factors:

Just-in-Time

The Hero Group through the Hero Cycles Division was the first to

introduce the concept of just-in-time inventory. The Group boasts of

superb operational efficiencies. Every assembly line worker operates

two machines simultaneously to save time and improve productivity..

Ancillarisation

An integral part of the Group strategy of doing business differently was

providing support to ancillary units. There are over 300 ancillary units

today, whose production is dedicated to Hero's requirements and also

a large number of other vendors, which include some of the better

known companies in the automotive segment. Employee Policy:.

Dealer Network

The relationship of Hero Group with their dealers is unique in its

closeness. The dealers are considered a part of the Hero family. A

nation-wide dealer network comprising of over 5,000 outlets, and have


A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”a formidable distribution system in place. Sales agents from Hero

travels to all the corners of the country, visiting dealers and send back

daily postcards with information on the stock position that day,

turnover, fresh purchases, anticipated demand and also competitor

action in the region. The manufacturing units have a separate

department to handle dealer complaints and problems and the first

response is always given in 24 hours.

Financial Planning

The Hero Group benefits from the Group Chairman's financial acumen

and his grasp on technology, manufacturing and marketing. Group

Company, Hero Cycles Limited has one of the highest labor

productivity rates in the world. In Hero Honda Motors Limited, the

focus is on financial and raw material management and a low

employee turnover.

Quality

Quality at Hero is attained not just by modern plants and equipment

and through latest technology, but by enforcing a strict discipline. At

the Group factories, attaining quality standards is an everyday practice

- a strictly pursued discipline. It comes from an amalgamation of the

latest technology with deep-rooted experience derived from nearly

four decades of hard labor. It is an attitude that masters the challenge

of growth and change - change in consumers' perceptions about

products and new aspirations arising from a new generation of buyers..

Diversification

Throughout the years of enormous growth, the Group Chairman, Mr.

Lall has actively looked at diversification. A considerable level of


A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”backward integration in its manufacturing activities has been ample in

the Group's growth and led to the establishment of the Hero Cycles.

CHAPTER -4

PRODUCT PROFILE



Bajaj Pulsar 150cc DTS-i

Pulsar has been a major hit in the market; it comes in four

variants: Pulsar 150 DTSi, Pulsar 180 DTSi, Pulsar 200 DTSi & Pulsar

220 DTSi. Bajaj Pulsar DTSi comes with a throttle actuated ignition-

control system that works in conjunction with a chip-controlled digital

capacitor discharge ignition (CDI) system for accurate ignition timing

under all conditions.

The dual spark design accelerates and evens out flame propagation,

which results in more efficient combustion and hence leads to better

performance. Pulsar's 150cc engine delivers a power output of 13.5bhp

at 8000 rpm. It has wonderful pickup with 0-60kmph in 5.66 seconds. It

develops a maximum torque of 12.28 Nm @ 6500 rpm. It looks great

with its mean muscular aerodynamic shape. Apart from the smashing

look, Pulsar has lighter yet stronger alloy wheels, which when coupled

with the longest wheelbase (1330mm) enhance the stability of the

bike.



VEHICLE SUMMARY

Name: Pulsar 150 (2008)

Type: Commuter

Top Speed: 113kph

ENGINE SPECIFICATIONS

Displacement:149.01cc

Engine:

4 Stroke, Single

Cylinder, Air

Cooled, 2 Plug

Maximum

Power:13.50ps@8500rpm

Maximum

Torque:13.90nm@6500rpm

Gears: 5 Speed

Clutch: 0

Bore: NA

Stroke: NA

No. of

Cylinders:1

Cylinder

Configuration:NA

Engine Block

Material:NA

Chassis Type: NA

Cooling Type: Air Cooling

Carburetor: NA

OTHER SPECIFICATIONS

Weight: 137.00 kg

Ground Clearance: 155.00 mm

Fuel Tank: 8.00 ltrs

Wheelbase: 1330.00 mm

Electrical System: NA

Headlamp: NA

Horn: NA

Wheel Type:17″ Alloy

wheels

Wheel Size:

2.75 X 18

Rear 100/90 X

18 mm

Tubeless:

Colors:Black, Silver,

Blue & Red

ACTIVE AND PASSIVE SAFETY

Suspension(Front): Telescopic

Suspension(Rear):Triple rate

springs

Brakes: 240mm Disc

Brakes(Rear): 130mm Drum

Stand Alarm:

COMFORT AND CONVENIENCE

Fuel Guage: Digital



DIMENSIONSSelf Start:

Tacho Meter: Analogue

Trip Meter: None

Alloys:

Warranty: NA

Speedometer: Digital

Passenger Footrest:

Passenger Backrest:

Step-up Seat:

Pass-light:

Low Fuel Indicator:

Low Oil Indicator:

Low Battery

Indicator:

High Oil Temp.

Indicator:

Choked Air Filter

Indicator:

More about…..



How does it look?

The engineers at Bajaj realized the fact that if there is no beauty and

only brawn, it is not going to sell in the Indian market. Claimed to be

designed and developed in Japan, this bike does have a head turning

looks. The most noticeable feature of this bike is the tank. Big tanks

give a big bike feel, and when Pulsar was introduced, it had one of the

biggest tanks in India.


http://bikeadvice.in/bike-photos-and-videos/bajaj/pulsar/


The design of the headlamps has been viewed differently by people.

Some really love it and some say it could have been designed better.

The headlight comes with city lights also called tell tale lights which is

a value addition to its looks. Bullet and Karizma were the only bikes

with city lights before Pulsar was introduced.

The tail part of the bike… hmm, yeah, I could say it is nicely designed

too. Here too there is a difference of opinion. The new razor sharp rear

light, whether looking good or nor not, definitely adds to the

uniqueness of Bajaj Pulsar.


http://bikeadvice.in/hero-honda-new-karizma-r-review/



How does it perform?

Bajaj says “DTS-i gives high power without compromising on mileage.”

and the bike lives upto this statement. Another great advantage of the

Digital Twin Spark ignition is the throttle responsiveness. Definitely the

throttle response is better than the CBZ. It does give a good adrenaline

rush when you twist the throttle.




When I had a ride on this bike, what I felt was a feeling of insecurity.

Eventhough the bike is heavy, I somehow felt that the bike is not as

safe as the Karizma. I cannot technically explain why it is so, but thats

what I felt. But the pickup is awesome. Karizma picks up in slow and

steady pace and maintains stability at high speeds, but Pulsar jumps

off pretty fast but cannot be as good as the Karizma when at speed

more than 80 kmph.

Bajaj has generously provided Pulsar with good disc breaks, but the

brakes are too sensitive that it has to be applied carefully. I have heard

many people applying the front discs too quick and due to the type of

weight distribution that the bike has, the bike topples over.




It is claimed that the Bajaj Pulsar 150cc gives a mileage of around 55 -

60 kmpl. But it greatly depends on user riding quality, service quality

and frequency of maintenance.

How does it stand out?

Bajaj Pulsar was a great buy sometime ago, but right now considering

the competition there are better bikes around from Honda, TVS and

Yamaha. People are already bored seeing too many Pulsars in the city.

It is time for Bajaj too launch a new 150cc model to its product line.

The digital console was an attraction a while ago, but now many bikes

have introduced them. If you are a Pulsar fan and have admired the

bike for quite a long time, then go ahead and buy it.




Hero Honda Hunk

Because Muscles Matter



Hero Honda Motors Ltd. (HHML), India's leading two wheeler

manufacturer, has launched its new offering as Hunk in the 150 cc

segment. This new bike is the fourth launch in the premium segment

after 156 cc CBZ Xtreme, 150 cc Achiever and 225 cc Karizma. Hero

Honda Hunk carries robust looks and muscular styling with big tank

shrouds, 5 spoke black alloy wheels, telescopic fork suspension and

new GRS (Gas Reservoir Suspension) at rear. Hunk is powered with

150cc engine that generates 14.4Ps at 8500rpm of power and 12.8Nm

of Torque.

Hero Honda has launched the 150 cc Hunk in two variants of kick start

and self start with the price tag of Rs. 55,000 and 57,000 respectively.

The all new Hunk is available in four colours - black, blue, red and

silver.

With the launch of Hunk Hero Honda aims to make its premium

position in this segment. On the launch of Hunk, Pawan Munjal,

Managing Director and CEO, HHML, said "The 'Hunk' is our tribute to

the Youth of India today - confident and ready to take on the world. It

personifies the very fighting spirit and resilience of our youngsters,

who are making a mark for themselves in their chosen fields of

vocation. Some of the key findings of our extensive research amongst

the youth have been incorporated into the 'Hunk' to make it a

complete package of world class technology, unprecedented features

and stunning looks. I am sure there will be many more 'Hunks' on

Indian roads soon."


http://www.surfindia.com/automobile/hero-honda-hunk.html

http://www.surfindia.com/automobile/hero-honda-motors-ltd.html


ManufacturerHero Honda Motors

India Ltd

Production October 2007

Class 150 cc

Engine 149.2 cc

Top speed 119 km/h

Power 14.4

Torque 12.8

Transmission 5 speed manual

Suspension gas charged bi shock

Brakesfront single disk & rear

drum

Wheelbase 1340 mm

Fuel capacity 12.2 litres

Oil capacity 1litres

Fuel

consumption55 km/l

Related cbz xtreme & achiever

Technical Specifications of Hero Honda Hunk

Dimensions & Weight

Length (mm) 2080


http://en.wikipedia.org/wiki/Wheelbase

http://en.wikipedia.org/wiki/Brakes

http://en.wikipedia.org/wiki/Transmission_(mechanics)

http://en.wikipedia.org/wiki/Torque

http://en.wikipedia.org/wiki/Power_(physics)


http://en.wikipedia.org/wiki/Types_of_motorcycle


Width (mm) 765

Height (mm) 1095

Wheelbase (mm) 1325

Kerb Weight (kgs) 145

Ground Clearance

(mm)145

Engine

Model Designation Air Cooled, 4 - Stroke Single Cylinder OHC

Starting Self Start/Kick Start

Displacement (cc) 149.2

IgnitionAdvanced Microprocessor Ignition System

(AMI)

Bore & Stroke 57.3 X 57.8 mm

Suspension

Front Telescopic Hydraulic Shock Absorbers

Rear5 Step Adjustable Gas Reservoir Suspension –

GRS

Brakes

Type Disc: 240 mm Dias Disc - Non Asbestos Type

RearInternal Expanding Shoe Type (130 mm), Non

Asbestos Type.

Tyres

Front 2.75 X 18 42P

Rear 100/90 X 18 - 56P (With Tuff-up Tube)



Fuel Tank 12.4 Litre

Performance

Max. Horsepower

(ps/rpm)10.6 Kw (14.4 Ps ) @ 8500 rpm



Features of Hero Honda Hunk:

*Better Fuel Efficiency

* Comfortable Handling

* Great Pick-Up

* 5 Spokes Alloy Wheels

* Killer Looks

Available Colors of Hero Honda Hunk are:


http://comfort-bike.blogspot.com/2008/10/hero-honda-hunk.html

http://3.bp.blogspot.com/_ekIU0UkpBgM/SP8x0eZsbmI/AAAAAAAAAGk/INhQZjmvYbE/s1600-h/2092481641_3ef764af4a.jpg


A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”* FORCE SILVER

* SPORTS RED




A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”* FIGHTER BLUE

* PANTHER BLACK

MORE ABOUT…..

Price of Hero Honda Hunk

Hero Honda Hunk is available in two variants of kick start and self start

with the price tag of Rs. 55,000 and 57,000 respectively.

(Please Note: The price range is ex-showroom and based on the close

approximation. Please check the latest prices and variant

specifications with your dealer)


http://www.surfindia.com/automobile/hero-honda-hunk.html


http://4.bp.blogspot.com/_ekIU0UkpBgM/SP8y8sQs6yI/AAAAAAAAAHU/5nSJnzBFpEk/s1600-h/wall01_1280x1024.jpg


Design and styling

The hunk has been styled to give it a big bike presence by providing

fake air scoops at either sides of the fuel tank. It also features an

aggressive visor and muscular rear cowls.[2]

Comfort and Handling

The Hunk has a stepped seat and rear set foot pegs which gives the

rider a sporty stance without sacrificing rider comfort. The vibrations

are well controlled.[3]. The bike also features gas charged adjustable

rear shock absorbers and a puncture resistant tire.

Performance and fuel economy

The Hunk has the 149 cc engine used in Honda Unicorn and Hero

Honda CBZ Xtreme [4]with tumble flow technology which the company

claims will reduce emissions and fuel consumption[5]. The bike has a

top speed of 108 km/h and is capable of doing 0-60 km/h in 5.5

seconds[6]. It has an overall fuel efficiency of 51 kmpl.

Awards

The Hunk has won the following awards

Top Gear Design Awards 2008 - Bike of the Year

NDTV Profit Car India & Bike India Awards - “Viewers’ Choice Award”

in Bike category


http://en.wikipedia.org/wiki/NDTV_Profit

http://en.wikipedia.org/wiki/TopGear

http://en.wikipedia.org/wiki/Hero_Honda_Hunk#cite_note-5



http://en.wikipedia.org/wiki/CBZ

http://en.wikipedia.org/wiki/Honda_Unicorn




Chapter 5

COMPERATIVE ANALYSIS



BAJAJ PULSAR VS HERO HONDA HUNK & COMPARISION

PULSAR VS HUNK

COMPARISION OF FEATURES:

BAJAJ PULSAR:

Pulsar 150 cc comes with digital speedo meter. Neutral and turning indicator and with side stand indicator. New razor sharp tail light. The head light is with a city light gives better look. Front disc.



HERO HONDA HUNK :

Advanced microprocessor ignition system 5 step adjustable nitrox GRS shoks. Tuff tubes for puncher resisitance. Anti kick back mechanism.

COMPARISION OF PERFORMANCES:

BAJAJ PULSAR:

The new Pulsar 149.01 cc with a 14.09 bhp delivers good power Gives good pick up gives more speed. It rushes on road when you twist the throttle it feels josh to ride. 0-60 in 5 sec,maximum speed of 113 kmph. It develops a maximum torque 13.90 @ 6500 rpm. Very good throttle response. Good breaking but sensitive. Digital twin spark ignition(DTSi) provides efficient combustion

and better performance under all condition. Great performance at lower rpm through advanced ExhausTEC

Technology.



HERO HONDA HUNK :

The 149.2 cc engine delivers a power of 14.4 bhp @ 8500 rpm. And a torque of 12.8 n-m @6500rpm. Very good in throttle response. Good initial pick up. Smoother engine performance but gear shifting slightly hard. Very good and comfortable riding. Even though very good for penion and for long ride. Excellent breaking with both disc and drum. 0-60kmph in 5 sec. there is no vibration in the bike even at

higher speed. New muscle type body gives head turning looks for HUNK.

COMPARISION OF ADVANTAGES / MERITS:BAJAJ PULSAR:

Its looks good. Excellent power with 14.09 bhp. Smooth engine. Excellent breaking. Digital speedometer. The new city light (wolf eye) gives new stylish looks. Digital twin spark ignition Engine (DTSi). New razor sharp tail light.

HERO HONDA HUNK:

Comes with muscle body with sporty look. Tuff up tube for puncher resistance. Very good breaking Comfortable for both rider and penion.



COMPARISION OF DISADVANTAGES / DEMERITS :

BAJAJ PULSAR: The bike heavy feels insecurity. Uncomfortable handling. After 50000 kms pulsar asks for more maintenance. Sensitive disc breaking.

HERO HONDA HUNK:

This bike also lags in mileage compared to other 150cc. Gear shifting is slightly hard.

COMPARISION OF TECHNICAL SPECIFICATION:

SPEC BAJAJ PULSAR HERO HONDA HUNK

M F C BAJAJ HERO HONDA

C C 149.01 CC 149.2 CC

TORQUE 13.9 N-M@6500rpm 12.8 N-M@6500rpm

BHP 14.09 @8000rpm 14.4@8500rpm

GEAR 5 SPEED 5 SPEED

STARTER ELECTRIC / KICK ELECTRIC/KICK

WHEEL BASE 1320 MM 1325 MM

TYRE 100×90 (alloy wh) 100 X 90(alloy wheel)

MILEAGE 55-60 50-55 KMPL

PRICE 67000 65000



CHAPTER-6

CONCLUSION



Automobile industry has a large potential in all the segments like four

wheelers and even in two wheelers in Indian market. For my study I

have taken two highly competitive automobile in India that is Hero

Honda Hunk and Bajaj Pulsar. Both of them have captured the Indian

market with its own unique features, such as looks, efficiency, mileage,

technical specification etc. Both the products have approximately

same pricing strategy. They make different in their features &

performance on road.

But all said and done, in the 150cc segment on the marketing front

Pulsar 150 DTSi kicked off Hero Honda Hunk, but in core biking (by

which I mean quality, handling and reliability) Hunk kicked off Pulsar

and there is no debate to this. Still better I would say, ask an owner

who owns a Hunk for 2 years or so, he is still a happy man to have

spent very little on maintenance and the Pulsar 150cc DTSi owner

would have changed clutch plates, shock absorbers and is already

looking for an upgrade of Pulsar (if he is a diehard Pulsar fan) or some

other better model. The spares of Bajaj maybe cheaper than Honda but

even Auto Car India acknowledged that Bajaj as a whole suffers from

quality problems.

In the last I want to conclude stating that there is a passion towards

cars in India. But there is still higher passion towards bike among

youngsters. Both the companies need to work more towards technical

efficiency which suits Indian roads.



BIBLIOGRAPHY1. Times Of India.

2. Financial Express.

3. Hindustan Times

4. www.herohonda.com

5. www.google.com

6. www.bajaj.com

7. www.twowheeler.com

8. www.extrememachines.com


http://www.extrememachines.com/

http://www.twowheeler.com/

http://www.bajaj.com/

http://www.google.com/

http://www.herohonda.com/


ANNEXURES



BAJAJ PULSAR

IMAGES









HERO HONDA IMAGES





Hero Honda launches 'All Chrome' Karizma



Image: Brijmohan Lall (L), Chairman of India's top motorcycle maker, Hero Honda Motors Ltd. and Managing Director Pawan Kant Munjal






A REPORT ON “COMPERATIVE ANALYSIS OF BAJAJ PULSAR V/S HERO HONDA HUNK – ON BASIS OF PRODUCT, PERFORMANNCE AND TECHNICAL SPECIFICATIONS”

Documents

analysis of similarity

logic of qualitative

analysis of multiple

basis of product

vs sidvin school of

comparative research

limited number of countries

item comparison