A Remedy for Growing Pains: How to Leverage Technology to … · 2019. 12. 16. · "A Remedy for Growing Pains: How to Leverage Technology to Grow More Cohesive, Profitable Franchisees"

"A Remedy for Growing Pains: How to Leverage Technology to Grow More

Cohesive, Profitable Franchisees"Presented by

Steven Greenbaum, CFEPresident/CEO

Global Franchise Ventures, Inc.

First and foremost - have a plan!

Communicate features and benefits (WIIFT?)

Create forums that generate interest/excitement

Train, motivate, inspire

Showcase franchisees that have benefited

Keep it simple, Stupid!

If we build it, will they come?

Create applications that solve business problems or challenges…

Problem: Too much marketing content, hard to find, how to choose? Market is constantly changing. How to keep up?

Solution: PostNet’s Integrated Marketing System

Create applications that drive sales and profits…

Problem – How do we drive top lines sales, create awareness of best practices and encourage healthy internal competition to drive the numbers up?

Solution - PostNet’s Dashboard

PostNet’s Franchisee Web

• Red means under target

Decided to upgrade systems with relocation

Relied on several vendors to do their part

Abandoned existing system too soon

Operated on Excel spreadsheet for a year!

An example of what not to do…Under-Estimating Development and Implementation Time and Expense

Not all out of the box solutions are “plug and play”

One person needs to own the project

Get the modules you need (or you may end up spending moredown the road)

New technology initiatives are a journey, not a destination!

Lessons Learned

Thank You For Your Time and Attention!