A Quick Catch Up On The World Expo 2010

Hill & Knowlton appointed Expo 2010's PR agency

Hi Everyone,

We here at H&K are excited for the Expo and happy to share some of the knowledge and insights we have gathered so far. So, thanks for stopping by and let‟s get on to the good stuff

Today‟ s “Program”

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H&K_ _expo: Do you Expo?Join the fun because there will be 200 participants that will show off their smart on the urban living issue to a global audience and a billion Chinese eyes. And that will last 6 months from May 1 2010 to Oct 31 2010.

AUDIENCETHERE WILL BE 70 (66 + 4) MILLIONVISITORS

5 TIMES MORE THAN THE 2005 AICHI EXPO 70 M = 5 x 15 M

2 TIMES MORE DAILY VISITORS THAN AT THE BEIJING OLYMPICS 400,00 = 2 X 200,000

15 TIMES MORE THAN THE YEARLY VISITORS TO DISNEYLAND HONG KONG70 M = 15 x 5 M

Bob: Any idea how to find innovative ways and the best marketing tools to reach consumers and give them a „good story to tell‟ through personal offline interaction?

Marley: What about pre-engaging consumers by giving them a taste of the experience online so that they put us on the top of their must-see list?

SO, IN AGENCY TALK …

FORUMSA SERIES OF 100 FORUMS TO BRAINSTORM THE FUTURE OF GREEN IN THE CITY

NON-STOP 6 MONTH-LONG FORUMS CATEGORIZED AS SUMMIT FORUMS, THEME FORUMS, AND PUBLIC FORUMS

The list is long ... But feel free to e-mail me if you want the full list and date

THEME FORUM

Harmonious City and Livable Life,

Cultural Heritage and Urban Regeneration, ...

Bob: Any idea how to identify the most valuable speaking and networking opportunities in order for our clients to be seen as thought leaders and reach an influential audience?

Marley: What about publicizing their speaking events and their contributions through targeted business media?

SO, IN AGENCY TALK…

SPONSORSOFFICIAL PARTNERS ARE SPENDING USD 1.2 BILLION

ENTIRE AMOUNT CHINA ONLINE ADVERTISERS SPENT IN 2009

ABOUT 1/3 OF THE TOTAL COST OF THE EXPO 2010

AND WHO ARE THEY?

Marley: What aboutmaximizing the visibility of Chinese brands to target participating countries, not just visitors, as the Expo gives us access to influential foreign policy members and businessmen?

SO, IN AGENCY TALK…

Bob: Woohoo! Any idea how to find opportunities for Chinese companies using the Expo to go global?

AND BY THE WAY, THERE IS STILL ROOM TO PITCH PROJECT SPONSORSHIPS FOR YOUR CLIENTS …

The list is not long ... But feel free to e-mail me if you want to know more about the fees and details

MEDIACHINESE MEDIA HAVE BEEN GEARING UP FOR A WHOLE YEAR.

H&K - Meltwater News Report on Shanghai World Expo covering Chinese & English News- 2009

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MEDIA INTEREST IS BOOMING IN THE RUN UP TO THE EXPO 2010

PAVILION ARCHITECTURE

GREEN INITIATIVESU

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PARTIC

IPATIO

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SHANGHAI FACELIFT (INTL MEDIA)

GOVERNMENT INITIATIVESD

EN

MA

RK /

LITTLE

ME

RM

AID

Marley: Hey boss, What about pre-engaging the media before the Expo by familiarizing them with our new “country client?” For example, we could invite them to our client‟s home country NOW to get them revved up for our Expo events.

SO, IN AGENCY TALK…

Bob: Any idea how our clients can engage media locally and abroad to get the most exposure?

PAVILIONSTHE LARGEST NUMBER OF PAVILIONS EVER ( 39 COUNTRIES & 10 CORPORATE)

Marley: What about showcasing the best of what our client‟s country has to offer? We could set up engaging and smart marketing campaigns, large scale inspirational events, or innovative advertising that excite people‟s senses and deliver a unique experience onsite and offsite?

SO, IN AGENCY TALK…

Bob: Woohoo! Any idea how to get countries to brand themselves at the Expo and challenge stereotypes?