A Proposal for a Shuttle Service to Keene

A Proposal for a Shuttle Service to Keene

Jason Bourque

Katy Wilcock

Danielle Boxer

Steve Clark

Emily Bergeron

Introduction

• Franklin Pierce College was founded in 1962 by Frank S. Dipietro

• FPC is a four year, co-education, liberal arts college.

• The total student population is 1,574

Problem Statement

Currently there is no affordable transportation to Keene, NH from the Franklin Pierce

College Rindge, NH campus. Students with no transportation are denied the opportunity

to take advantage of the entertainment possibilities available in Keene.

Problem Statement continued

Additionally, there is a safety issue with FPC students who drive into

Keene, and have to drive back while under the influence of alcohol.

Research is necessary to determine whether or not a shuttle service to and

from Keene would be beneficial to FPC Students and their registered

guests.

Research Objectives

• Determine how students would be willing to pay for the service.

• Identify where in Keene students would want to be dropped off/picked up.

• Identify which year/class of students would be most likely to use the service.

• Determine what time, and which days, students would prefer the shuttle to run.

Methodology• First the team did secondary research in

order to have a better understanding of college shuttle services.

• Next we created a problem statement • Then, we developed research objectives• After that we created a survey that would

address our research objectives. • Next we handed out our surveys.• Finally, we analyzed the data using SPSS

and created our results, conclusions, and made recommendations.

The Survey1. Do you own a car on campus?2. There is a need for a shuttle bus service from campus to Keene3. I would use a college shuttle service to and from Keene.4. What is the most you would be willing to pay for this service?5. If you had to pay for this service which payment option would you

most prefer?6. Which day would you be most likely to use a shuttle to Keene7. In which place would you prefer to get dropped off/picked up in

Keene?8. What time would be best for a shuttle to start its hourly rounds to

Keene and back9. What time is the latest time you would want the shuttle to pick you

up in Keene for its final round of the night10. How many times a month do you visit Keene?11. What is your class standing?12. How old are you?

How Many Times Per Month Students Visit Keene

Zero1% One

15%

Two30%

Three33%

Four or More21%

Would you use a Shuttle Service to Keene

17%

38%27%

11%

7%

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

Do you own a car and Would you use a shuttle service

Str

ong

ly A

gre

e

Ag

ree

Ne

utra

l

Dis

ag

ree

Str

ong

ly D

isa

gre

e

NoYes

9

1917

1110

119

5

14

02468

101214161820

Comparison of Question 1 With Question 3

No

Yes

What is your class standing and Would you use a shuttle service

0

2

4

6

8

10

12

StronglyAgree

Agree Neutral Disagree StronglyDisagree

Freshman

Sophomore

Junior

Senior

Ages of Students in Each Class

9

13

2

0 0

14

7

2

01

13

11

0 0 0

24

0

5

10

15

20

25

Freshman Sophomore Junior Senior

18 orYounger19

20

21 or Older

Places Of Interest In Keene

49%

9%

26%

11% 5%Downtown Keene

Keene State College

Keene Plaza

Keene Cinemas

Colony Mill Mall

Which day would you be most likely to use a shuttle to Keene

Which Days Students Preferred

3% 7%

16%

31%

30%

8% 5% Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Monday

29

37

28

2

0

5

10

15

20

25

30

35

40

Number of Students

Less Than $1 $1-$2 $3-$4 $5 or More

How Much Students Are Willing To Pay

25

10

40

20

0 5 10 15 20 25 30 35 40

Raven Card

Tickets

Pay by Cash perRide

Small Fee added toTutition

Payment Options

Start Times for A Shuttle Service

29.20%

32.30%

25%

13.50%

3:00 PM

4:00 PM

5:00 PM

6:00 PM

Stop Times for a Shuttle Service

3%9%

34%54%

10:00 PM

11:00 PM

12:00 AM

1:00 AM

Limitations

• Lack of time

• Lack of money

• Lack of knowledge of SPSS

• Confusion of questions by respondents

Conclusions• The shuttle service should run on Friday

and Saturday• The start time should be 4:00pm and it

should run until 1:00am• Students would prefer to pay by cash per

ride and most would be willing to pay up to $3

• A majority of the students would prefer that the shuttle bus stop in the downtown Keene area

Recommendations• Campus safety implement this shuttle service• Use the same shuttle stops that are already in place• Have the shuttle run in hourly loops• Create posters and fliers to hand out to raise

awareness of the program• Campus safety could collaborate with other

student organizations such as CAB and Student Government

• It might be most beneficial to promote this service to the senior class

Thank You for Your Time

Any Questions?