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A PROJECT REPORT ON CUSTOMER VIEW TOWARD

METLIFE INDIA LIFE INSURANCE

Batch 2009 - 2012

Topic of the Project

Marketing strategy of MetLife

Submitted in fulfillment of Year III of BBA

From

PGRRCDE

Osmania University, Hyderabad

SUBMITTED TO: SUBMITTED BY:

Mr./Ms.__________________ (Name of Student)

(PROJECT GUIDE)

Mr./Ms.__________________ ENROLL NO. -

_____________

(INDUSTRY GUIDE)

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INTRODUCTION :

MetLife, Inc. Is The Holding Corporation For

The Metropolitan Life Insurance Company, OrMetlife, For Short, And Its Affiliates. MetlifeIs Among The Largest Global Providers OfInsurance, Annuities, And Employee BenefitPrograms, With 90 Million Customers In Over60 Countries. The Firm Was Founded On

March 24, 1868. On January 6, 1915, MetlifeCompleted TheMutualization Process,Changing From A Stock Life InsuranceCompany Owned By Individuals To A MutualCompany Operating Without External

Shareholders And For The Benefit Of

Policyholders. The Company Went Public In2000. Through Its Subsidiaries and Affiliates,

Metlife Holds Leading Market Positions in theUnited States, Japan, Latin America, and

Asias Pacific Region, Europe, And the MiddleEast. Metlife Is The LargestLife InsurerIn

The United States And Serves 90 Of TheLargestFortune 500 Companies.

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MetLife India Insurance Company Limited:

MetLife India Insurance Company Limited

(MetLife) is an associate of MetLife, Inc. and wasestablished as a joint venture between MetLife

International Holdings, Inc., the Jammu andKashmir Bank, M. Pallonji and Co. Private Limited

and other private investors. MetLife is one of the

quickest growing life insurance companies in India.It attends its customers by extending a range ofmodern products to different individuals and group

customers, with services spread across more than600 locations via the banking partners and

company-owned offices. Currently, MetLife has inits kitty over 50,000 Financial Advisors- who help

the customers get the right product across thelength and breadth of the country. MetLife, Inc.,

through its associates, extends its services to morethan 70 million customers in the Americas, Asia

Pacific and Europe.

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Services offered by the MetLife companies:

Life insurance

Annuities

Automobile and home insurance

Retail banking

Other financial services to individuals

Group insurance

Reinsurance

Retirement and savings products and services

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Products and Services:

Insurance Products Accounted For 53% Of

MetLifes 2009 $49 Billion of Revenue. MetLife Isthe Largest Life Insurer in the United States and

Mexico and Is the Second-Largest Foreign Providerof Insurance in Japan and Worldwide Its

Customers Total 90 Million Individuals

Life Insurance:

MetLifes IndividualLife Insurance ProductsAnd Services Comprise Term Life InsuranceAnd Several Types OfPermanent LifeInsurance, Including Whole Life, UniversalLife And Variable Universal Life. TheCompany Also Offers Group Life Insurance,

Provided Through Employers, Which ConsistsOf Term Life, Group Variable Universal Life

And Group Universal Life. Metlife Is theLargest Life Insurer in the United States,Based On Life Insurance In-Force

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Metlife plans

Child Plan:

Met Bhavishya Met Junior

Endowment Met Junior

Money back

Retirement

Met pension par

Savings

Met Sukh Met Suvidha Met Saral Met 100

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Protection

Met Suraksha Met Suraksha

TROP Met Suraksha

Plus

Met Mortgage Protector Plus

Rural:

Met Vishwas Met Suvidha Rural Met Grameen

Ashray

Investment:

Met Smart Platinum Met Smart One Met Easy Super

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Health :

Met Health Care Met Health Cash

Monthly Income

Met MonthlyIncome Plan

Met MonthlyIncome Plan 7 Pay

Met Monthly

Income Plan 15 Pay

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Child Plan:

MetLife Offers 'Met Bhavishya' - AGuaranteed Money Back Plan That Pays OutFunds To Help You Meet The Education

And Career Milestones Of Your Children.With This Plan, The Life Insured Is That OfThe Parent. The Plan Also Has Inbuilt

Guaranteed Additions To Add Value To ThePolicy Over Its Term.

There Are Two Options To Choose FromAnd Fixed Term Benefits, Periodic Additions

& Terminal Additions Are Payable Based OnThe Option That You Select. The Policy Is

Suitable For Parents with Children betweenthe Ages 0-12 And Parents In The AgeGroup Of 20-50 Years Old

MetLife Offers 'Met Junior' - A FlexibleEndowment Plan That Combines Savings

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And Security. Your Children's Well-BeingIs Your Highest Priority. So We Offer APlan Which Offers Both Timely AndEfficient "Return On Investment". AllWith A Guarantee.

Retirement:

Met Pension (Par) Serves As A Friendly Helping Hand SoYou Can Stay Financially Independent Even After

Retirement. It Helps You Build Up A Fund For YourGolden Years.

With This Plan, You Can Ensure You Enjoy Retirement As AHappy New Chapter.

Savings:

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What Is Life Without A Dream? Be It That

Grand Wedding For Your Children, AHouse Or A Car. Metlife Savings PlansHelp You Realize Your Dreams AndProtect You And Your Loved Ones FromLifes Uncertainties. Keep Your SavingsGrowing And Ensure Complete Peace Of

Mind. What Is Life Without A Dream? Be It That

Grand Wedding For Your Children, AHouse Or A Car. Metlife Savings PlansHelp You Realize Your Dreams AndProtect You And Your Loved Ones From

Lifes Uncertainties. Keep Your SavingsGrowing And Ensure Complete Peace Of

Mind.

Protection:

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MetLife Offers Met Suraksha - TermAssurance (Ta), A Non ParticipatingTerm Assurance Plan Which ProvidesYou Life Cover At A Nominal Cost. To

Put It Simply, It Is A Life InsurancePlan That Gives You CompleteProtection To Enjoy Life To The Fullest.You Can Further Customize Your PlanWith Two Riders Accidental Death

Benefit And Critical Illness

Metlife Offers Met Suraksha - Term WithReturn Of Premium (Trop), A NonParticipating Term Assurance Plan Which

Provides You Life Cover At A NominalCost. To Put It Simply, It Is A Life

Insurance Plan That Gives You CompleteProtection To Enjoy Life To The Fullest.You Can Further Customize Your PlanWith Two Riders Accidental Death

Benefit And Critical Illness

Rural:

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MetLife offers 'Met Vishwas', - a singlepremium, micro insurance, non-participating term assurance plan whichprovides you life cover at a nominal cost.On survival, you get 110% or 125% of the

premium. Met Suvidha (Rural) is a participating

flexible Endowment Plan that combinessavings and security. In addition to

providing you protection up to maturity, ithelps you save for your specific long term

financial objectives. This long termsavings-cum-protection plan comes to youat affordable premiums.

Investment:

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"IN THIS POLICY, THE INVESTMENTRISK IN THE INVESTMENTPORTFOLIO IS BORNE BY THEPOLICYHOLDER"

You have always wanted the best foryourself in life. Not surprisingly, yourwealth creation & protection needs, whichkeep changing with your Lifestage, also

deserve the best. Keeping this in mind,MetLife is proud to present Met SmartPlatinum, a Unit-Linked Plan which canbe customized to match your ever changing

financial needs! This whole life plan offersyou the flexibility of short premium

payment commitments along with amultitude of other benefits including theunique Auto Rebalancing Portfolio

Strategy

"IN THIS POLICY, THE INVESTMENT

RISK IN THE INVESTMENTPORTFOLIO IS BORNE BY THEPOLICYHOLDER"

You work hard to fulfill your family

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dreams and wish everything that is best forthem, whether it is your children'seducation or your child marriage or buying

your dream house. We at MetLifeunderstand that your hard earned money

should work equally harder for you. Hencewe bring to you Met Smart One, which isinvestment cum protection single premium

plan which along with its various

investment management options facilitatesaccelerated wealth creation with Loyaltyadditions.With this plan you may also chooseNAVGuarantee Fundwhich offers youattractive guaranteed Net Asset Value

(NAV).

Health:

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Health problems strike unexpectedly. Inaddition to causing ill health, it can also

scar your financial health. You need toprotect yourself against such a situationthrough a health insurance plan. In orderto ensure you are well protected to face anyhealth condition that could befall you,

MetLife presents - Met Health Care, asimple health insurance policy with unique

and smart advantages for you and yourfamily.

Family means spouse and two children.Every additional family member shall beunderwritten as per the underwriting

conditions laid by the Company from timeto time.

What is Met Health Care?

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Met Health Care is a long term healthinsurance plan from MetLife. This plancovers you

1. Against Hospitalization expenses byproviding you a Daily Cash benefit aschosen by you.2. Against 10 major Critical Illnesses by

providing you a lump sum benefit.

3. Against Total & Permanent Disabilitydue to accident by providing you a lump

sum benefit.

Further, all the above benefits can beavailed without the hassle of undergoing

any medical examination. Just fill up thesimple application form and start enjoyingthe unmatched benefits of Met Health Care

The only thing certain about life is itsuncertainty!! More so in todays day &age. This uncertainty, coupled with

constant anxiety and pressure could affectyour health. As such, you can never besure when a health condition may comecalling on you.

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To ensure you are well protected to faceany health condition that could befall you,

MetLife presents - Met Health Cash, asimple health insurance policy with uniqueand smart advantages for you and your

family.

Family means spouse and up to 4 children.

Every additional family member shall beunderwritten as per the underwritingconditions laid by the Company from timeto time.

What is Met Health Cash?

Met Health Cash is a health insurance planfrom MetLife. The plan covers you againsthospitalization expenses by providing you a

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Fixed Daily Hospitalization Cash Benefit(Fixed DHCB) as chosen by you.You can choose your desired plan by choosingeither 10 or 15 or 20 days of Fixed DHCB in a

year and you can also choose a Fixed DHCBamount of Rs.1,000 to Rs.6,000 (in multiples of

Rs.1,000)Whats more!! Met Health Cash assures youcoverage till the age of 75*. It not only

provides coverage to you and your family#,additionally, every additional member after the

primary insured gets a 10% discount on theirrespective premium.Furthermore, all the above benefits can beavailed without the hassle of undergoing any

medical examination. Just fill up the simpleapplication form and start enjoying theunmatched benefits offered by this smarthealth plan from MetLife.

Monthly Income:

MetLife offers 'Met Monthly Income Plan'a participating plan which guarantees you

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a monthly regular income for you and yourfamily when you are there and even if youare not there for 15 years or till end of the

policy term. Moreover you choose themonthly income that you want and we

guarantee you that amount.

A plan which provides for your retirementneeds and helps you achieve financial freedom

- 'Guaranteed'

MetLife offers 'Met Monthly Income Plan-7 Pay' where you are required to pay

premium only for 7 years and get back theGuaranteed Monthly Income that youchoose at inception for 8 years. At the endof the term you will also get the accruedbonuses as a lump sum.

A Monthly Income Plan that guarantees income

to add to your income every month. Because

these days growing needs demand more than one

income.

MY FIRST DAY AT MET LIFE:

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Its 22nd June 2011 on Friday that I justgone to Met Life.

My mentor is Mr. Bilal Alam under whomI got the way to behave and to express myself in front of Corporate World.

As, its my first day and the nervousness ismore with me.

So, I thought to sit at the back and stay

away from my mentor in the trainingsession.

But, I was wrong and he noticed that I wasnervous.

He personally called me and told me abouthis experiences.

He also told that first time he was alsonervous.

It was the thing that forced me to kick offmy fear about, The Corporate World and

People.

TARGET ACHIVED BY ME:

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AS,I got a target of minimum a policy in a

week .

And ,I just failed to achieve the target due

to my nervousness but ,in second week Igot two policies that was of my younger

cousins .

That was met bhavisya plan .

As this is the plan that delivers the

assurance for a better future of a childeven the presence of guardians or in their

absence(Death).

FINDINGS:

Insurance companies are booming itself at a veryhigh rate.

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Met life Insurance pvt.ltd. being a new company in

India has placed a very firm position in the field of

insurance company.

The P-CMM is a very fresh but very integral part of

any organization these days.

It describes an organizations capability for

developing its workforce at each maturity level.

It is used for assessing workforce practices and as a

guide in planning and implementing improvement

activities.

It is a living document shaped by the needs of

organizations rapidly evolving workplaces.

CONCLUSION:

Our exhaustive research in the field of

Life Insurance threw up some interestingtrends whichca nbe se en .

A general impress ion that we gather

ed was the immense awareness and

knowledge among people about various

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companies and their insurance products.

People are beginning to look beyond

LIC for their insurance needs and are

will ing to trust pr ivate players with their

hard earned money.

People in general have been

impression by the marketing and

advertising campaigns ofinsurance

companies.

A high penetration of print, radio andTelevision ad campaigns over theyears is

beginning to have its impact now.

Another heartening trend was in terms

of people viewing insurance as a tax

saving and investment instrument as

much as a protective one. A very highnumber of respondents have opted for

insurance for such purposes and it

shows how insurance companies have

been successful to attract public money in

recent times.

The general satisfaction levels amongpublic with regards to policy and agents

still requires improvement. But therein lays

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the opportunity for a relative new comer like

MetLife.

TARGET ACHIVED BY ME:

AS,I got a target of minimum a policy in aweek .

And ,I just failed to achieve the target dueto my nervousness but ,in second week I

got two policies that was of my youngercosines .

That was met bhavisya plan .

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As this is the plan that delivers theassurance for a better future of a child

even the presence of guardians or in theirabsence(Death).

TARGET ACHIVE BY ME:

Firstly I got a policy(Met Shukh) of myfriends grand mother .

As the policy provides a risk cover till theage of 99years.

The policy is for old people that also givethem a regular income for their future

needs.The policy is very good in all norms,also it

helps our old ones to live hasslefree life .