A Project Report on customer perception towards specific private brands of Big Bazaar

A study on customer perception towards specific private brands of Big Bazaar

CONTENTS

Chapters Particulars Page

Nos

1. Executive Summary 2

2. Introduction 5

3. Industry Profile 7

4. Company Profile 12

5. Departmental Study 27

6. Research Study 30

7. Analysis and Interpretation 36

8. Findings 67

9. Recommendations 69

10. Conclusion 71

AnnexureBibliography

73

80

Babasabpatilfreepptmba.com Page 1


EXECUTIVE SUMMARY



The retailing industry in India is expected to estimate to USD 440 Billion by 2010. It is

the booming industry in India. It is been considered as equal competent with IT industry.

Big Bazaar is one of the renowned retail company in India. It is famous for its low price

products. Its punch line itself says “Isse sasta aur accha kahin nahi” It has its branches all

over India. Recently it has started another outlet in Hubli.

Project report title: “A study on customer perception towards specific private brands of

Big Bazaar namely (Knighthood, Dreamline and Koryo brands)”

Introduction to the project:

“A study on Customer perception about specific private brands of Big Bazaar”.

Need for the project:

Since the 3 specific private brands of Big Bazaar i.e., Knighthood, Dreamline ,Koryo has

less sales, the study is conducted to know the customer perception about these brands.

Another reason for doing this project is to know the level of awareness about these

brands among the customers.

Scope of the study:

The study is limited to Big Bazaar Hubli, due to time and resources constraints, an

extensive study was not possible, only selective products of only specific brands have

been considered for the study.



Objective:

“To study about the customer perception of specific Private brands (i.e Knigthood,

Dreamline and Koryo) with respect to their product, price, performance and quality.

Sub objectives:

To identify the different products that comes under these specific

brands(Knighthood, Dreamline and Koryo ).

To obtain the customer perception about these specific brands

Analyze and interpret customer views about specific brands.

Suggesting different strategies that can be implemented by Big Bazaar to increase

the sales of the specific private brands.

Methodology:

Descriptive Research Study is chosen as Research type. Both Primary and Secondary

data collection methods are used to collect the data,Questionnaire is used as Research

Instrument, The sample size is chosen as 30 each for 3 different brands. Thus the total

sample size is 90. Sampling type as convenience sampling.



INTRODUCTION



Introduction to the Project:

Retailing is one such step in the marketing chain of activities that facilitates the

distribution function. Initially, it was considered as just another step in the marketing

chain and the function was accepted as obvious. As the competition increased globally,

differentiation became more and more difficult. Consumer’s purchasing power increased

as economy opened up into more market-oriented mode. Retail function being the most

often used and final link with the ultimate consumer, marketers thought of using it for

differentiation and positioning. So, retailing ceased to be considered as an outgrowth of

traditional marketing activity; rather it was recognized as an important business

proposition in its own accord, which ultimately helps marketing in performing its

function and successfully satisfying the objectives. Therefore, retailing immerged as a

discipline and considerable thinking and research went into it for the development and

substantiation.

Big Bazaar is one such big retail giant that has a wide market with variety of product

lines. It has introduced its own brands of products to its customers. This research study

mainly focuses on the customer’s perception regarding some specific brands of Big

Bazaar. The study will help the organization in knowing the customer perception about

these brands.



INDUSTRY PROFILE



Retail in India is on a cusp of transformation. Organized retailing as a professional

service-oriented set-up, is a recent phenomenon in India but is growing at a tremendous

pace with a potential of creating over 2 million new (direct) jobs within the next six

years, assuming an 8 to 10 per cent share of organized retailing in the total retail business.

The fast changing retail environment demands that professionals learn new skills,

improve their efficiency, learn to compete and think out of the box. As retailers work

directly with customers and there is need for good managerial talent to interpret and

satisfy the needs and desires of customers. All this requires an education that is intensive,

comprehensive and closely linked to the retail business world. The need is to have a

program which has all the inherent features of a business management program and

includes experiential learning throughout the program.

Market Trends, Challenges & Opportunities

1. Across BRIC countries, the food and grocery (F&G) segment is clearly driving

retail growth. For eg, retail food sales dominate the total retail market in Brazil,

accounting for almost 54 percent of the total retail sales, while Russia is the

fastest growing retail food sales market in the world, with the potential to again

double in size by 2008.

2. The prevalence of English as a language of communication to a very great extent

facilitates material sourcing and business communication. While India and Russia



pose no problems in this regard, Brazil and China present communication

problems for foreign companies.

3. The importance of governments that are quick on decision-making and passing

sliberal trade laws cannot be emphasized enough. In China, for instance, being a

non-democratic country makes it easier for foreign investors to do business sans

bureaucratic red-tapism (in comparison to a democratic country like India), the

obvious reason being that the political establishment is not directly accountable to

the people.

4. Growing urbanization and metropolitan saturation is leading to the expansion of

retail formats and investment opportunities towards tier-II cities and rural hubs

across all four countries.

5. Continued economic reforms together with the growth of organised retail

(especially in the F&G segment) has led to growing rural incomes, triggering off

far-reaching, social impacts. The upcoming ‘Golden Quadrilateral' plan for

roadways in India, which is to connect the four cities of Delhi, Kolkata, Mumbai

and Chennai, will have massive economic and social repercussions on rural and

semi-rural clusters along the vast network. In China too, the government plans to

create a rural retail network covering 70 percent of all villages by 2008.

Retail and India

India's imminent urbanization process has implications for demand for housing, urban

infrastructure, location of retail, and demand for consumer durables.

The on-stream infrastructure development will drive growth in the transportation sector,

spur demand for vehicles, increase real estate values along the “Golden Quadrilateral”

corridor, and potentially boost construction of suburban homes as people escape

congested cities. Plus, it will open up thousands of villages en route to a global audience

and effectively integrate them with the growing Indian economy.



• Growth of the Retail market, to a great extent, is the dependent on the size of the

country's consuming class and the rate of growth of GDP, especially disposable incomes.

• India is the world's second most populous country and its GDP growth is likely to

surpass that of China by 2015.

• It is estimated that India's GDP will surpass that of the US before 2050, to make it the

world's second largest economy.

• Reflecting on the robust growth in India's GDP, consumer expenditure (in current

prices) grew at a relatively high pace of nearly 10 percent per annum over the past two

years.

• India's advantage lies in the fact that it has the largest young population in the world –

over 890 million Indians are below 45 years of age. The median age for India is 25 years

as compared to 28 years for Brazil, 33 years for China and 38 years for Russia.

• There are more English speaking people in India than on the European continent.

• The retailing industry in India, is expected to estimate to USD 440 Billion by 2010.

• Of the total retail market, food and grocery retail is by far the single largest block

estimated to be worth a whopping Rs.642, 200 crore, but more than 99 percent of this

market is dominated by the neighborhood mom & pop stores.

• Clothing, textiles and fashion accessories constitute the second largest block.

• For the year 2007, the India Apparel Report 2007 expects growth of organized retail to

touch 40 percent. From 2008 onwards (until at least 2010), organized retail is expected to

register around 45 percent YoY growth in India.

• Total retail in India, which registered 5.7 percent YoY growth from 2004-2006, to range

between that and 6 percent YoY growth over the next 3-4 years.



• With these growth percentages and following from our estimates for 2006, the future

estimates* for organized retail in India: 2007– Rs.77, 000 crore; 2008 – Rs.111, 500

crore; 2009 – Rs.162,000 crore; and 2010 – Rs.235,000 crore. (*Estimates based on 2006

prices).

• In terms of formats, the energy in terms of new investments is expected to be driven

towards the supermarkets and hypermarket segments.

• All new players – Reliance Industries, Bharti Retail/ Wal-Mart, AV Birla Group – have

shown interest towards developing these two formats, along with wholesale, cash & carry

outlets, while India's largest retailer – Pantaloon Retail India Ltd. – has a continuous store

rollout schedule for its Big Bazaar hypermarkets and Food Bazaar supermarkets.



COMPANY PROFILE



Big Bazaar“Isse sasta aur accha kahin nahi”

Shop till you drop! Big Bazaar has democratized shopping in India and is so much more

than a hypermarket. Here, you will find over 170,000 products under one roof that cater

to every need of a family, making Big Bazaar India’s favorite shopping destination.

Big Bazaar stepped into North Karnataka in Hubli on July 2007 with floor space of

50,000 sq. ft. at Gokul Road, Hubli. A place well connected with Air, Road and Rail

transportation. Big Bazzar is the first retail outlet to the people of Hubli. This is the ninth

outlet in the state. This takes Big Bazaar to the next level. At Big Bazaar, you will get the

best products at the best prices -- this is our guarantee. From apparel to general

merchandise like plastics, home furnishings, utensils, crockery, cutlery, sports goods, car

accessories, books and music, computer accessories and many, many more. Big Bazaar is

the destination where you get products available at prices lower than the MRP, setting a

new level of standard in price, convenience and quality.

Because of its First mover advantage, it could able to grab good market with good

customer base. If you are a fashion conscious buyer who wants great clothes at great

prices, Big Bazaar is the place to be. Leveraging on the company’s inherent strength of

fashion, Big Bazaar has created a strong value-for-money proposition for its customers.

This highlights the uniqueness of Big Bazaar as compared to traditional hypermarkets,

which principally revolve around food, groceries and general merchandise.

Boasting of an impressive array of private labels, Big Bazaar is continually striving to

provide customers with a ‘complete’ look. So be it men’s wear, women’s wear, kids

wear, sportswear or party wear, Big Bazaar fashions has it all!

Big Bazaar has clearly emerged as the favorite shopping destination for millions of its

consumers, across the country, it’s success is a true testament to the emotional bonding it



has established with the Indian consumer, on account of its value offerings, aspirational

appeal and service levels. We believe Big Bazaar is a true pan-Indian model that can

enter into most towns in India and democratize shopping everywhere.

15th August 2008... India’s Sabse Sasta Din

The acceptance and loyalty that Big Bazaar has garnered over the years, was well evident

on 15th August 2008. On the day India celebrates its Independence Day, the company

honoured the consumer by calling it the ‘Maha Savings Day’. Shoppers at all Big Bazaar

and Food Bazaar outlets across the country were offered products at prices never heard

before in the history of shopping.

The offers were spread across categories from electronics to utensils, from apparel to

furniture and food. This event received tremendous response from the regular and an

entirely new set of shoppers, which resulted in nearly 1 million people visiting the stores

on that day. And most stores were able to post record sales for a single day.

Vision Statement:

"Deliver Everything, Everywhere, Everytime to Every Indian Consumer in the most profitable manner."

Core Values:

Indianess: confidence in ourselves.

Leadership: to be a leader, both in thought and business.

Respect & Humility: to respect every individual and be humble in our conduct.

Introspection: leading to purposeful thinking.

Openness: to be open and receptive to new ideas, knowledge and information.

Valuing and Nurturing Relationships: to build long term relationships.

Simplicity & Positively: Simplicity and positively in our thought, business and

action.



Big Bazaar store, HubliStore study

Different levels of the stores with their products:

Level 1:

a) Depot :

1) General books

2) Office stationary

3) Children stationary

4) Film VCD’s & DVD

b) NBD (New Business Development)

1) Watches

2) Fashion Jewelry

3) Sunglasses

4) Auto accessories

5) Car audio systems

c) Gold Bazaar:

Navaras Gold Jewelry

(This is the separate unit not related to Big Bazaar they share profits on percentage basis)

d) Mobile Bazaar:

1) All kinds of Hand sets ranging from Rs 1000 to !8000 of different companies

2) Mobile accessories

3) Codeless phones & land line phones

4) All types of recharge cards available

e) Star Sitara:

1) Cosmetics

2) Fragrances

3) Herbals

4) Pharmaceuticals



f) Shringar :

1) Bangles

2) Jewelry sets

3) Bracelets

4) Hair Accessories

5) Bidies

6) Chins

Plastics, Utensils, Crockery (PUC)

g) Plastics:

1) Buckets

2) Casseroles

3) Containers

4) Boxes

5) Flasks

6) Bowls

7) Jugs & sippers

8) Bottles & Mugs

h) Utensils:

1) Plates, Bowls, Glasses

2) Non stick Cookware’s

3) Kitchen tools

4) Tiffin Boxes

i) Crockery

1) Crockery cutlery

2) Table Materials / Napkins

3) Casseroles



4) Dinner sets

5) Wine, Juice Glasses

j) Luggage:

1) Travel bags

2) Trolleys

3) Bags: Schools, Collage Ladies purse

4) Suitcase

Level 2

a) Ladies Department:(SKD)

1) Sarees

2) Dress materials

3) Under garments

4) Nightwear’s

5) Western wear’s

b) Men’s Department:

1) Formals (Shirts & Pants)

2) Casuals (Shirts & pants)

3) Party wears

4) Jeans T-Shirts

5) Others Accessories (Lungi Dhoti etc)

6) Fabrics (Cut pieces)

7) Suits & Blazers

8) Levi’s Signature garments



Level 3

a) Furniture Department:

1) Dining Table

2) Bedroom Accessories

3) Hall accessories (Sofa sets, Chairs, Computer table etc)

4) Mattresses

b) Footwear Bazaar :

1) Sports Shoes

2) Formal Shoes

3) Casual Shoes

4) Mens Sandals

5) ladies Sandals

6) Ladies Casuals

7) Ladies Chapple

8) Ladies fancy Sleepers

9) ladies Sports shoes

c) Home Décor:

1) Flower vase

2) Artificial Flowers

3) Religious gifts

4) Candle stand

5) Umbrellas

6) Photo Frames

7) Assorted color Stones

8) Frame Paintings

9) Water falls (artificial)

10) Birthday items



d) Home line:

1) bed sheets, Pillows , bed spreads

2) Towels, Yellow dust

3) Razai , Carpets, Cushion covers

4) Chair bags

e) Toys Dept:

1) Soft toys

2) Educational toys

3) Board games, Action figures

4) Dolls

Kids departmenta) Boys section:

1) T-Shirts, Trousers, jeans

2) Cotton shirts, Cargo, Codraw

3) Ethic wears

4) Co ordinates

5) Rain cotes

b) Girls Section:

1) Ethic wears

2) Co- ordinates

3) Cotton frocks

4) Western wears

c) Infants:

1) Jhablas

2) Vests

3) Bibs feedings

4) Bed items



5) Baba suits

6) Frocks

Level 4

a) Beverages:

1) Soft drinks

2) Mineral water

3) Juices

4) Health drinks

5) Frozen items

b) Confectionaries:

All kinds of Chocolates & Confectionaries

c) Fruits & Vegetables:

d) Staples Dept:

1) Dal, Rice, Atta, Rava items

2) Oil’s, Masala items

3) Dry fruits

4) Spicy items

5) Ready meals

6) Breakfast cereals

e) Process Dept:

1) Health drinks

2) Ready to eat

3) Corn flaks, Chips

4) Instant mixes

5) Soups, Bread items, pickle



6) Spreads

Non-food Deptf) Home care:

1) Phenyl, Detergents

2) Dish wash, Tissue papers, Scratch

3) Shoe cases, Fresh wrap,

g) Personal care:

1) Soaps, tooth paste, Shampoo

2) Deodorants, Body spry

3) Baby food, Talcum powder

4) Men’s apparel

Level 5

Electronic Bazaar:

1) Televisions

2) Sound System

3) Refrigerators

4) Washing machines

5) Microwave

6) Rice cookers

7) Juicers

8) Irons, Mixers & Grinders



Apart from other brands the Big Bazaar has products of its own private Brands.

Private Label Initiatives

On the private label front, the company increased its share of private brands as a

percentage of the total fashion revenues from about 40 per cent in 2004-05 to over 50 per

cent in 2005-06. For the year under review, the private label fashion category also

witnessed a significant growth over the past year by nearly 120 per cent.

Big Bazaar Fashion-Private Label Brands

Big Bazaar has gradually introduced private labels in fashion over the last few

years. Every year, new private labels are introduced to increase their share over other

brands.

Some of the private labels launched include:

Ctee

A brand of T-shirts with smart lines and remarks, it is targetted at the young and young-

at-heart. It comes in 3 lines-pink for women; green for pre-teens and blue for men.

Knighthood

It is the men’s formalwear brand with a wide range that includes formal shirts, trousers,

cotton trousers and shirts.

DJ&Co.

India`s cool answer to international labels is positioned for the 20-35 year age group. It

targets both men and ladies and the range includes designer denims, casuals, street-wear

and campus-wear.

DJ&C Sports

This is a unisex sportswear range for the age group of 20-40 years.



Shatranj

The men’s ethnic wear range consists of kurtas, kurta pyjama sets and heavy sherwani

sets.

Srishti

The complete ethnic wear range offering a range of traditional designs for ladies,

encompasses both salwar kameez sets and mix-n-match/fusion wear.

Pink n Blue

The kids’ brand range created to celebrate the spirit of childhood, has the blue range for

boys and pink for girls. There is an infant line available as well. Pink n Blue covers the

entire apparel needs of kids right across t-shirts, shirts, jeans, trousers, shorts, dresses and

ethnic-wear/occasion-wear.

Affiliated companies

Partner CompaniesPantaloon Industries limited

Pantaloon Industries Limited was incorporated in 1987 and its shares are listed on the

Bombay Stock Exchange. The main activities of PIL are to set up textile units and

manufacturing and marketing of fabrics and readymade garments.

Home Solutions Retail India Ltd.

Home Solutions Retail (India) Ltd. (HSRIL) leads the groups foray in the home

improvement and consumer electronics retailing segment. It caters to home management

requirements and products, including furnishings and textiles, furniture, consumer

electronics, home electronics and home services. It operates retail formats like Home

Town, Furniture Bazaar, Collection I, E-Zone, Electronics Bazaar and Got It.



Future Capital Holdings

Future Capital is the financial arm of the group and is involved in asset management

(both private equity and real estate funds) with plans to get into other financial services

including insurance, credit and other consumer related financial services. It’s associate

companies are Kshitij Investment Advisory Co. Ltd., Indivision Investment Advisers

Ltd., and Ambit Investment Advisory Co. Ltd.

Coverge M retail (India) Ltd

ConvergeM Retail (India) Ltd., leads the group’s foray into the communication and IT

products segment. It operates formats like M-Port, MBazaar and Gen M.

Indus League Clothing Ltd.

The group owns a majority stake in Indus League Clothing Ltd., one of the leading

apparel manufacturers and marketers in India. Some of its leading brands include Indigo

Nation, Scullers, Urbana, Urban Yoga and Jealous.

Galaxy Entertainment Corporate Ltd.

The group owns a stake in Galaxy Entertainment Corporate Ltd. that operates

chains like Bowling Company, Sports Bar and Brew Bar.

Joint Ventures Companies

Planet Retail Holdings Ltd.

The group is a joint venture partner in Planet Retail Holdings Ltd., which operates sports,

lifestyle and leisure retail chain. It also owns the franchisee and distribution rights of

brands like Marks & Spencer, Guess, Debenhams and Puma in India.



Footmat retail

Footmart Retail is a joint venture with Liberty Shoes and is engaged in the retailing of

footwear products in India.

GJ Future Fashions

GJ Future Fashions is a joint venture with kids apparel manufacturer - Gini & Jony.

Capita Land Retail India

The group is a joint venture partner in CapitaLand Retail India, along with Singapore-

based CapitaLand Limited. The company provides retail management services to retail

properties owned or managed by various group companies and investment funds.

ETAM Future Fashions India Pvt. Ltd.

ETAM Future Fashions India Pvt. Ltd., is a joint venture with French-retailer, ETAM and

the group. The company is involved in manufacturing and distribution of women’s

fashion and lingerie products.



Organisation Chart:

Departmental Managers:

There are 21 departments in this store like Electronic dept, Depot dept, NBD dept,

Mobile Bazaar Dept, Star sitar Dept, PUC Dept, Ladies Dept, Men’s Dept, Furniture



DEPARTMENTAL STUDY



Departmental Managers:

There are 21 departments in this store like Electronic dept, Depot dept, NBD dept,

Mobile Bazaar Dept, Star sitar Dept, PUC Dept, Ladies Dept, Men’s Dept, Furniture

Dept, Footwear Dept, Home Décor Dept. Each department will be assigned with targets

which has to be achieved within the assigned period that may be of Daily, Weekly,

monthly and yearly.

Each department has a department Manager & Assist DM. Their job is concerned

mainly with sales. They look after customer’s orders delivery post sale service if any etc .

All Dept managers ADM, Team members work under coordination & cooperation.

Administration:

Store administration comes under Store Manager its functions are store maintenance,

House Keeping, Security etc.

Information Technology:

This department is responsible for the maintenance of the systems of the stores. All

billing machines their functioning networking with the master machine etc. If there is any

problem with the machine then this department comes into function.

Cashing Dept:

This department is responsible for the collection of sales amount ie cash sales, Credit

sales, etc under this department all billing machines of the stores comes. The sales

amount collected throughout the day by the cashier’s has to be submitted to this

department.

Marketing Executive:



This dept is responsible for the marketing of the store in different different media like

Television, Newspaper, and Holdings etc. the authorized person has to visit different

companies and has to look after for tie-ups etc.

Visual Merchandise:

This department is responsible for the product arrangement at the store with respect to

their nature. The basic function of this dept is it divides the store into some departments

based on the nature of the product and within the department it decides how the products

should be arranged by keeping in mind the customer should not suffer.

HR Executive :

Human Resource executive mainly look after employees mainly their problems. This

department performs the functions like Recruitment, Selection, Training and

development.

CSD (Customer Service Desk:

This is the separate unit, which is mainly focuses on customer service like if the customer

find difficulty in finding any product, Customer complaints any replacement, Customer

assistance etc.

Major Departments of Big Bazaar:

Big Bazaar has 5 Major Departments:

1. Big Bazaar Fashion includes Apparels for men, women and kids.

2. General Merchandise includes plastic items, crockery etc.

3. General Merchandise Fashion includes Decorative items, luggages etc.

4. Food Bazaar includes all food items, like beverages, staples, Vegetables etc.

5. Home Solutions includes furniture, home appliances and electronics items.



RESEARCH STUDY



Title of the Project Report:“A Study on Customer Perception towards specific private brands of Big Bazaar (Knighthood, Dreamline and Koryo)”

Introduction to the project:

The Project undertaken is to study “The Customer perception about specific private

brands of Big Bazaar”.

Need for the project:

Since the 3 specific private brands of Big Bazaar i.e., Knighthood, Dreamline ,Koryo has less sales, the study is conducted to know the customer perception about these brands. Another reason being the level of awareness about these brands among the customers.

Scope of the study:

The study is limited to Big Bazaar Hubli, due to time and resources constraints, an extensive study was not possible, only selective products of only specific brands have been considered for the study.

Objective:

“To study about the customer perception of specific Private brands (i.e Knigthood, Dreamline and Koryo) with respect to their product, price, performance and quality.

Sub objectives:

To identify the different products that comes under these specific brands(Knighthood, Dreamline and Koryo).

To obtain the customer perception about these specific brands To analyze and interpret customer views about specific brands. To suggest different strategies that can be implemented by Big Bazaar to increase

the sales of the specific private brands.



Methodology:

Type of Research: Descriptive type of study (describing of customer perception towards

3 specific brands identified)

Data collection method: Primary Data:

The primary or the first hand data was collected with the help of handing out the

questionnaires for the survey and also through interaction with the customers in the Big

Bazaar. The respondents were asked how they feel about the private brands of Big

Bazaar.

Secondary Data:

The major source of secondary or supporting data is Internet. The information on

Retail industry and company profile of Big Bazaar was collected from the Internet.

Sampling Design The research was mainly opted on customers survey. The sample size is 90 respondents

(30 respondents of Knighthood, 30 respondents of Dreamline, and 30 respondents of

Koryo. Information for this study was collected directly from the people who visit Big

Bazaar. The data was collected through measuring instruments (i.e Questioners, face to

face interviews etc).

Sampling Method: The sample was selected based on Convenience sampling method.

Sampling Unit: The people visiting Big Bazaar in Hubli was the sampling unit selected.

Sampling area: The research study was carried out within Big Bazaar, Hubli



Limitations of the project

The study covered visitors to Big Bazaar, Hubli on specific data and it has

overlooked others. Hence, the findings may not applicable to Hubli as a whole.

The study was conducted as a part of the curriculum, and the time available to

procure data was limited to 90 customers.

The customers were reluctant and scared to provide actual information, response

is likely to be biased in some cases. Some customers were unaware of some items.

Some of the customers were not ready to spare their time for interview.

The report is based on the information collected from the respondents, as

provided by them, and may contain biased responses.



Products of 3 specific private brands (Knighthood, Dreamline and Koryo) of Big Bazaar:

1. Knighthood:

a. Formal Shirtsb. Cotton Shirtsc. Formal Trousersd. Cotton Trousers

2. Dreamline:

Plasticsa. Bucketsb. Boxesc. Flasksd. Bowls

Utensils and Crockerya. Kitchen toolsb. Non-sticky cookersc. Plates and Glassesd. Dinner sets,Table materials

Homeline products:a. Bed

b.Bed sheets

c. Pillows ,

d. Towels,

e. Yellow dust

f. Carpets,

g. Cushion covers

h. Chair bags



Koryoa.Telvisionb Washing machinesc. Refrigratorsd. Sound systemse. DVD Playersf. Ironsg. Mixersh. Grindersi. Microwavej. Rice cookersk. Juicersl. Baking Machine



ANALYSIS AND INTERPRETATION

ABOUT KNIGHTWOOD BRAND



1. Which Brand comes to your mind , when you think of apparels?

brand comes to ur mind of appearls

2 6.7 6.7 6.73 10.0 10.0 16.7

13 43.3 43.3 60.01 3.3 3.3 63.3

11 36.7 36.7 100.030 100.0 100.0

CitruesKnightHoodPeter EnglandALFOthersTotal

ValidFrequency Percent Valid Percent

CumulativePercent

brand comes to ur mind of appearls

36.7%

3.3% 43.3%

10.0%

6.7%

Others

ALF Peter England

KnightHood

Citrues

Inference:

From the above graph and table it is clear that Peter England is the brand that comes first to the respondents’ mind when they think of apparels, since 43% of them agree for the statement. Only 6.7% of them said it is Knighthood.

2. Are you aware of Knighthood Brand?



aware of knighthood brand

18 60.0 60.0 60.012 40.0 40.0 100.030 100.0 100.0

yesnoTotal


CumulativePercent

aware of knighthood brand

40.0%

60.0%

no

yes

Inference:

From the above graph and table it is clear that majority of the respondents are aware of

knighthood brand. 60% of them said they are aware of knighthood brand and 40% of

them are not aware.

3. Did you buy any products of Knighthood Brand?



buy any products of knighthood

12 40.0 40.0 40.018 60.0 60.0 100.030 100.0 100.0

yesnoTotal


CumulativePercent

buy any products of knighthood

60.0%

40.0%

no

yes

Inference:

The above table and graph clearly states that the number of respondents bought the

products of Knighthood brand. 40% said that they bought the Knighthood products, 60%

said “No”.

4. Which product did you buy of Knightwood brand?



did you buy of knighthood

3 10.0 10.0 10.06 20.0 20.0 30.02 6.7 6.7 36.71 3.3 3.3 40.0

18 60.0 60.0 100.030 100.0 100.0

Casual ShirtsFormal ShirtsCotton TrousersFormal TrousersNot ApplicableTotal


CumulativePercent

did you buy of knighthood

60.0%

3.3%

6.7%

20.0%

10.0%

Not Applicable

Formal Trousers

Cotton Trousers

Formal Shirts

Casual Shirts

Inference:

Regarding respondents who bought Knighthood products, majority of them purchased

Formal shirts (20%) Casual shirts (10%) Cotton trousers (6.7%) Formal trousers (3.3%).

30% of the respondents feel that Knighthood shirts are good compared to trousers.

5. What made you to buy Knighthood brand?



made you to buy knighthood

3 10.0 10.0 10.04 13.3 13.3 23.35 16.7 16.7 40.0

18 60.0 60.0 100.030 100.0 100.0

QualityPriceDesignNot ApplicableTotal


CumulativePercent

made you to buy knighthood

60.0% 16.7%

13.3%

10.0%

Not Applicable Design

Price

Quality

Inference:

The above table and graph states the reasons for buying products of knighthood brand.

16.7% of the respondents prefer buying Knighthood brand is because of its design, 13.3%

and 10% is given to price and quality respectively.



6. If you are user of Knighthood brand products what is your level of satisfaction?

Design & Style

7 23.3 23.3 23.35 16.7 16.7 40.0

18 60.0 60.0 100.030 100.0 100.0

Highly SatisfiedSatisfiedNot ApplicableTotal


CumulativePercent

Quality

6 20.0 20.0 20.06 20.0 20.0 40.0

18 60.0 60.0 100.030 100.0 100.0



CumulativePercent

Price

6 20.0 20.0 20.04 13.3 13.3 33.32 6.7 6.7 40.0

18 60.0 60.0 100.030 100.0 100.0

Highly SatisfiedSatisfiedNeutralNot ApplicableTotal


CumulativePercent

Availability

1 3.3 3.3 3.32 6.7 6.7 10.09 30.0 30.0 40.0

18 60.0 60.0 100.030 100.0 100.0



CumulativePercent



Consolidated graph of four factors shown above in 4 different tables

27.0%

24.7%

24.3%

24.1%Availability

Price

Quality

Design & Style

Inference:

The above table and graph clearly states the level of satisfaction of respondents who buy

the products of knighthood brand. 27% of the respondents gave their first preference to

its availability, second highest preference is given to low price (24.7%), next preference

to Quality (24.3%) and the least preference (24.1%) is given to design and style. Quality

and Price should be improved.

7. On what parameters you decided not to buy Knighthood brand

(A)



price

5 16.7 16.7 16.714 46.7 46.7 63.311 36.7 36.7 100.030 100.0 100.0

yesnonot applicableTotal


CumulativePercent

(B)

quality

6 20.0 20.7 20.713 43.3 44.8 65.510 33.3 34.5 100.029 96.7 100.01 3.3

30 100.0


Valid

SystemMissingTotal

Frequency Percent Valid PercentCumulative

Percent

(C)



variety

5 16.7 17.2 17.214 46.7 48.3 65.510 33.3 34.5 100.029 96.7 100.01 3.3

30 100.0

yesnonoy applicableTotal

Valid

SystemMissingTotal


Percent

(D)

color/design

3 10.0 10.3 10.316 53.3 55.2 65.510 33.3 34.5 100.029 96.7 100.01 3.3

30 100.0


Valid

SystemMissingTotal


Percent

(E)

awareness

12 40.0 41.4 41.47 23.3 24.1 65.5

10 33.3 34.5 100.029 96.7 100.01 3.3

30 100.0


Valid

SystemMissingTotal


Percent



Consolidated graph of five factors shown above in 5 different tables

18.2%

21.0%

20.4%

20.1%

20.4%

awareness

color/design

variety

quality

price

Inference:

The above table and graph clearly states the preference of respondents, for not buying the

products of knighthood brand. 21% of the respondents said that they are not satisfied with

the color/design, 20.4% are not satisfied with the variety, 20.1% of them said it is

because of low quality, 18.2% of them said that they are not aware.

ABOUT DREAMLINE BRAND



1. Which brand comes to your mind when you think of plastic items?

brand comes to ur mind of plastic items

12 40.0 40.0 40.06 20.0 20.0 60.05 16.7 16.7 76.77 23.3 23.3 100.0

30 100.0 100.0

DreamlineCelloMiltonOthersTotal


CumulativePercent

brand comes to ur mind of plastic items

23.3%

16.7%

20.0%

40.0%

Others

Milton

Cello

Dreamline

Inference: From the above graph and table it is clear that Dreamline is the brand that comes first to the respondents’ mind when they think of plastic items.



2. Which brand comes to your mind when you think of Utensils and crockery item?

brand comes to ur mind

4 13.3 13.3 13.36 20.0 20.0 33.3

15 50.0 50.0 83.35 16.7 16.7 100.0

30 100.0 100.0

PriemerDreamlinePrestigeOthersTotal


CumulativePercent

brand comes to ur mind

16.7%

50.0%

20.0%

13.3%Others

Prestige

Dreamline

Priemer

Inference: From the above graph and table it is clear that Prestige is the brand that comes first to

the respondents’ mind when they think of Crockery and Utensils items. 50% of them

agree for the statement. Only 20% of them said it is Dreamline. 16.7% said Other

brands,13.3% said Premier.

3. Are you aware of Dreamline brand?



aware of Dreamline brand

18 60.0 60.0 60.012 40.0 40.0 100.030 100.0 100.0

yesnoTotal


CumulativePercent

aware of Dreamline brand

40.0%

60.0%

no

yes

Inference:

From the above table and graph states that, 60% of the respondents are aware of

Dreamline brand, 40% of them are not aware.

4. Did you buy any products of Dreamline brand?



buy any products of Dreamline

23 76.7 76.7 76.77 23.3 23.3 100.0

30 100.0 100.0

yesnoTotal


CumulativePercent

buy any products of Dreamline

23.3%

76.7%

no

yes

Inference:

The above table and graph clearly states that the number of respondents bought the

products of Dreamline brand. 76.7% said that they bought the Dreamline products, 23.3%

said “No”.

5. If you are user of Dreamline brand, what is your level of satisfaction for the following attributes?



(A)Design

Design

14 46.7 46.7 46.710 33.3 33.3 80.06 20.0 20.0 100.0

30 100.0 100.0



CumulativePercent

(B)Quality

Quality

10 33.3 33.3 33.39 30.0 30.0 63.34 13.3 13.3 76.71 3.3 3.3 80.06 20.0 20.0 100.0

30 100.0 100.0

Highly SatisfiedSatisfiedNeutralDis-SatisfiedNot ApplicableTotal


CumulativePercent



(C)Price

Price

7 23.3 23.3 23.311 36.7 36.7 60.05 16.7 16.7 76.71 3.3 3.3 80.06 20.0 20.0 100.0

30 100.0 100.0



CumulativePercent

(D)Availability

Availability

1 3.3 3.3 3.37 23.3 23.3 26.7

15 50.0 50.0 76.71 3.3 3.3 80.06 20.0 20.0 100.0

30 100.0 100.0



CumulativePercent




29.9%

25.1%

24.0%

21.0%Availability

Price

Quality

Design

Inference:

The above table and graph clearly states the level of satisfaction of respondents who

bought the products of Dreamline brand. 27% of the respondents gave their first

preference to its availability, second highest preference is given to low price 24.7%, 24%

is been given to quality and the least preference (24.1%) is given to design and style.

6. On what parameters you decided noy to buy Dreamline products?



(A)Price

price

4 13.3 13.3 13.32 6.7 6.7 20.0

24 80.0 80.0 100.030 100.0 100.0

yesnoNot applicableTotal


CumulativePercent

(B)Quality

(C)Variety


quality

2 6.7 6.7 6.74 13.3 13.3 20.0

24 80.0 80.0 100.030 100.0 100.0



CumulativePercent


variety

4 13.3 13.3 13.32 6.7 6.7 20.0

24 80.0 80.0 100.030 100.0 100.0



CumulativePercent

(D)

color/design

3 10.0 10.0 10.02 6.7 6.7 16.7

25 83.3 83.3 100.030 100.0 100.0



CumulativePercent

(E)

awareness

5 16.7 16.7 16.71 3.3 3.3 20.0

24 80.0 80.0 100.030 100.0 100.0



CumulativePercent




19.8%

20.1%

20.1%

20.1%

20.1%

awareness

color/design

variety

quality

price

Inference:


products of Dreamline brand. 20.1% of the respondents said that they are not satisfied

with the quality, (20.1%) color/design, (20.1%) price, least (19.8) percentage is given to

awareness of the products of dreamline.

About Koryo Brand:

1. Which brand comes to your mind when you think of electronic items?



brand comes to ur mind of electronics items

6 20.0 20.0 20.02 6.7 6.7 26.75 16.7 16.7 43.3

13 43.3 43.3 86.74 13.3 13.3 100.0

30 100.0 100.0

SamsungKoryaOnidaLGOthersTotal


CumulativePercent

brand comes to ur mind of electronics items

13.3%

43.3% 16.7%

6.7%

20.0%

Others

LG Onida

Korya

Samsung

Inference:From the above graph and table it is clear that LG is the brand that comes first to the

respondents’ mind when they think of Electronic goods, as 43.3% of them agree for the

statement. Only 6.7% of them said it is Koryo.

2. Are you aware of Koryo brand?



aware of korya brand

9 30.0 30.0 30.021 70.0 70.0 100.030 100.0 100.0

yesnoTotal


CumulativePercent

aware of korya brand

70.0%

30.0%

no

yes

Inference:

From the above graph and table it is clear that 70% of the respondents are unaware of

koryo brand. And only 30% of them are aware of koryo brand .Hence awareness level

needs to be improved first.



3. Did you buy any products of koryo brand?

buy any products of korya brand

7 23.3 23.3 23.323 76.7 76.7 100.030 100.0 100.0

yesnoTotal


CumulativePercent

buy any products of korya brand

76.7%

23.3%

no

yes

Inference:

The above table and graph clearly states that 76.7% of the respondents did not buy the

products of Koryo brand. 23.3% said that they bought Koryo brand products. As 70%of

the respondents are unaware of koryo brand hence they did not buy, thus advertisement

strategies are to be taken to create awareness.



4. Which product did you buy?

did you buy of korya

2 6.7 6.7 6.73 10.0 10.0 16.7

25 83.3 83.3 100.030 100.0 100.0

TelevisionOthersNot ApplicableTotal


CumulativePercent

did you buy of korya

83.3%

10.0%

6.7%

Not Applicable

Others

Television

Inference:

Regarding respondents who bought Koryo brand products, 10% of them purchased

Other products. Only 6.7% of them purchased TVs. Electronic goods of Koryo Brand has

poor sales record.



5. What made you to buy?

made you to buy korya

2 6.7 6.7 6.71 3.3 3.3 10.02 6.7 6.7 16.7

25 83.3 83.3 100.030 100.0 100.0

QualityPriceofferNot ApplicableTotal


CumulativePercent

made you to buy korya

83.3%

6.7%

3.3%

6.7%

Not Applicable

offer

Price

Quality

Inference:

The above table and graph states the reasons for buying the products of koryo brand.

6.7% of them said is because of offers and quality, only 3.3% of them said as price.



6. If you are user of this brand what is your level of satisfaction for the following attributes?(A)Services

Service

3 10.0 10.0 10.04 13.3 13.3 23.3

23 76.7 76.7 100.030 100.0 100.0



CumulativePercent

(B)Quality

Quality

1 3.3 3.3 3.36 20.0 20.0 23.3

23 76.7 76.7 100.030 100.0 100.0



CumulativePercent

(C)Price

Price

3 10.0 10.0 10.04 13.3 13.3 23.3

23 76.7 76.7 100.030 100.0 100.0

SatisfiedNeutralNot ApplicableTotal


CumulativePercent



(D)Aaliability

Availability

1 3.3 3.3 3.32 6.7 6.7 10.04 13.3 13.3 23.3

23 76.7 76.7 100.030 100.0 100.0



CumulativePercent


25.4%

25.5%24.7%

24.4%

Availability

PriceQuality

Service

Inference:

The above table and graph clearly states the level of satisfaction of respondents who buy

the products of koryo brand. 25.5% of the respondents gave their first preference to its

low price, second highest preference is given to availability (24.7%), next preference to

Quality (24.7%) and the least preference (24.4%) is given to Service.



7.On what parameters you decided not to buy Koryo brand

(A)Price

price

11 36.7 36.7 36.714 46.7 46.7 83.35 16.7 16.7 100.0

30 100.0 100.0



CumulativePercent

(B)Quality

quality

5 16.7 16.7 16.720 66.7 66.7 83.35 16.7 16.7 100.0

30 100.0 100.0



CumulativePercent

(C)Design



design

8 26.7 26.7 26.717 56.7 56.7 83.35 16.7 16.7 100.0

30 100.0 100.0



CumulativePercent

(D)Service

service

21 70.0 70.0 70.04 13.3 13.3 83.35 16.7 16.7 100.0

30 100.0 100.0



CumulativePercent

(E)

awareness

9 30.0 30.0 30.016 53.3 53.3 83.35 16.7 16.7 100.0

30 100.0 100.0



CumulativePercent




20.7%

16.2%

21.0%

22.1%

19.9%

awareness

service

design

quality

price

Inference:


products of koryo brand. 22.1% of the respondents said that they are not satisfied with the

quality, 21% are not satisfied with the design, 20.7% of them said it is because of

unaware, 19.9% of them said that they are not satisfied with the price, 16.2% of them said

is because of poor service.



FINDINGS



Findings:

Out of total sample size taken for the study, the percent of sample size which

is aware of private brand “Knighthood” is (60%)

Under the sample size taken for the study, 40% sample did not go for the

Knighthood brand and the reasons stated by them for not going for

Knighthood brand are less variety and low quality.

Under the sample size taken for the study, 60% purchased the products of

Knighthood brand and the reasons stated by them for going for Knighthood

brand and the reasons stated by them for going for Knighthood brand are

Design and price.


is aware of private brand “Dreamline” is (60%)

Under the sample size taken for the study, 23.3% sample did not go for the

Dreamline brand and the reasons stated by them for not going for Dreamline

brand are low quality and design

Under the sample size taken for the study, 76.7% purchased the products of

Dreamline brand and the reasons stated by them for going for Dreamline

brand are Availability(29.9%), Price(25.1%), Quality(24%), Design(21%)


is aware of private brand “Koryo” is (30%)

Under the sample size taken for the study, 76.7% sample did not go for the

Koryo brand and the reasons stated by them for not going for Koryo brand are

Low quality(22.1%), lack of design(21%), lack of Awareness(20.7%) High

price(19.9%), Poor Service(16.2%)

Under the sample size taken for the study, 23.3% purchased the products of

Koryo brand and the reasons stated by them for going for Koryo brand are

Price(25.5%), Availability(25.4%), Quality (24.7%), Service(24.4%).



RECOMMENDATIONS



Recommendation:

From the findings it has been found that most of the respondents(60%) are aware

of the products of Knighthood brand but only (40%) of them actually bought the

Knighthood products and (60%) of the respondents stated the reasons for not

going for Knighthood brand are less variety and low quality. Hence, Big Bazaar

has to come up with more variety and high quality products thereby converting

the prospective customers into customers.

From the findings it has been found that the purchase of Dreamline products is

good but the reasons the respondents gave majority of percentage to

availability(29.9%), this shows the customers were left without a choice so they

purchased the Dreamline products. Hence Big Bazaar has to stress more upon

improving Design and Quality of the products. It should implement various

techniques of pushing sales like ‘Up-selling’ and they should offer free samples.

From the findings it has been found that large number of respondents (70%) are

first of all not aware of Koryo brand products and small percentage of

sample(23.3%) who purchased Koryo brand products most of them (6.7%)stated

that offers influenced them. Hence, Big Bazaar should create more awareness of

Koryo brand products through advertising the Koryo products in news papers,

televisions, hordings in the most creative and effective manner.

Over all Big Bazaar has to create the brand awareness among the people of their

private brands in the Hubli Market.

Big Bazaar should associate their private brands with Brand Ambassadors.

Big Bazaar should come up with creative Taglines or Punchlines for their private

brand products.

The products have to be identified with the brands so that it creates brand image

and brand positioning in the minds of the customers so that later they can be the

loyal customers.



Since the Big Bazaar in Hubli holds the First mover advantage, in order to retain

this advantage Big Bazaar has to add many products to its product line and should

come up with variety of products with good quality and service.



CONCLUSION



Conclusion

This study has basically helped me to know the level of customers’ perception

towards specific private brands of Big Bazaar. Most of the customers are unaware of the

specific private brands of Big Bazaar, very small percentage of the people are aware but

then, they bought the products of those brands for the first time, attracted by the offers in

big bazaar. Big Bazaar has great offers for their customers that acts as the motivating

factor which brings the customers to Big Bazaar.

Big Bazaar is doing excellent in the Hubli market, by having the first mover

advantage. Specially, the Food Bazaar and Big Bazaar Fashion has a good customer

response.

I believe that Big Bazaar has the potential to attract new customers and retain the

existing customers. And it has its brand name to reckon with the market, but the only area

of concern is in promoting its new private brands. Hence Big Bazaar has to concentrate

on the 4 P’s more effectively in order to overcome this issue.



ANNEXURES



Questionnaires

QUESTIONNAIRE (KN)

Dear Respondents,

Name :_________________________

Place of residence:______________________

Age : 15-25 ( ) 26-35 ( ) 36-50 ( ) 50-above ( )

1 .which outlet comes to your mind when you think of retail outlet in appearls(a) Big Bazaar (b) Vishal Mart (c) Shopper shopee (d) Others

2. How did you come to know about Big Bazaar(a) Newspapers (b) Hoardings(c) Television Ads (d) Mobile advertising

3. What makes you to visit Big Bazaar(a) Quality products (b) Ambience(c) Low price (d) Offers

4. How frequently do you visit Big Bazaar(a) Daily (b) Weekly(c) Monthly (d) During Offer days

5. Which brand comes to your mind when you think of Apparels(causal&formal shirts, trousers ) (a) Citrues (b) KNIGHTHOOD(c) Peter England (d) DLF (e) Others

6. Are you aware of KNIGHTHOOD Brand ( YES/NO)

7.Did you buy any products of KNIGHTHOOD brand



(a) Yes (b) NoIf yes…. answer the following else go to Que. 11

8. Which product did you buy of KNIGHTHOOD brand(a) Causal shirts (b) Formal shirts(c) Cotton Trousers (d) Formal trousers (e) others_________

9. What made you to buy KNIGHTHOOD products(a) Quality (b) Price(c) Availability (d) Design

10. If you are user of KNIGHTHOOD products, what is your level of satisfaction for the following attributes.

Satisfied Highly Normal dis-satisfied Highly Satisfied dis-satisfied

(a) Design & style(b) Quality (c) Price(d) Availability

11. Why did you decided not to buy KNIGHTHOOD brand? Mostly satisfactory neighter satisfactory dis Mostlysatisfactory nor dis-satisfactory satisfactory dis-satisfactory

1. Price2. Quality3. Variety4. Color/Design5. Awareness6. Others

12. Suggestion or Comments for further improvement.________________________________________________________________________________________________________________________________________________



QUESTONNAIRE (DL)

Dear Respondents,

Name :………………………………………………

Place of residence:……………………………………….

Age : 15-25 ( ) 26-35 ( ) 36-50 ( ) 50-above ( ) 1.which outlet comes to your mind when you think of retail outlet

(a) Big bazaar (b) Vishal Mart (c) Harsha (d) Others

2. How did you come to know about Big Bazaar(a) Newspapers (b) Hoardings(c) Television Ads (d) Mobile advertising

3. What makes you to visit Big Bazaar(a) Quality products (b) Ambience(c) Low price (d) Offers

4. How frequently do you visit Big Bazaar(a) Daily (b) Weekly(c) Monthly (d) During OFFER days

5. Which brand comes to your mind when you think of Plastic items(buckets,boxes, flasks, bowls etc)(a) Dreamline (b) Cello(c) Milton (d) Others__________

6. Which brand comes to your mind when you think of Utensils and crockery items (kitchen tools, non-sticky cookers, plates & glasses dinner sets,table materials etc)

(a) Premier (b) Dreamline(c) Prestige (d) Others_____________



7. Are you aware of Dreamline Brand. (YES/NO)

8.Did you buy any products of Dreamline brand. (YES/NO)If yes.. Answer the following… else go to Que.no 11

9. Which product did you buy(a) Plastic items (b) Utensils(c) Crockery items (d) Home line products

10. What made you to buy(a) Quality (b) Price(c) Availability (d) Design

11. If you are user of Dream line brand, what is your level of satisfaction for the following attributes?


(a) Design & style(b) Quality (c) Price(d) Availability

12. Why did you decided not to buy Dreamline brand? Mostly satisfactory neighter satisfactory dis mostly

satisfactory nor dis-satisfactory satisfactory dis-satisfy1. Price2. Quality3. Variety4. Design5. Awareness6. Others

13. Suggestion or Comments for further improvement.________________________________________________________________________________________________________________________________________________



QUESTONNAIRE (KORYO)Dear Respondents,

Name :______________________________________

Place of residence: _____________________________

Age: 15-25 ( ) 26-35 ( ) 36-50 ( ) 50-above ( )

1. Which outlet comes to your mind when you think of retail outlet (a) Big Bazaar (b) Vishal Mart (c) Girias (d) Others

2. How did you come to know about Big Bazaar?(a) Newspapers (b) Hoardings(c) Television Ads (d) Mobile advertising

3. What makes you to visit Big Bazaar?(a) Quality products (b) Ambience(c) Low price (d) offers

4. How frequently do you visit Big Bazaar?

(a) Daily (b) Weekly(c) Monthly (d) During Offer days

5. Which brand comes to your mind when you think of Eletronic items

(televisions,washing machines, refrigirators,sound systems,irons mixers and grinders etc)(a) Samsung (b) Koryo

(c) Onida (d) LG (e) Others_________

6. Are you aware of ‘Koryo’ Brand (YES/NO)

7.Did you buy any products of Koryo brand (YES/NO)If yes..Answer the following else…. go to Que.no 11

8. Which product did you buy(a) Television (b) Sound systems(c) Refrigerator (d) others__________

9. What made you to buy(a) Quality (b) Price



(c) Availability (d) offer

10. If you are user of Koryo brand, what is your level of satisfaction for the following attributes.


(a) Service(b) Quality (c) Price(d) Availability

11. Why did you decided not to buy Koryo brand? Mostly satisfactory neighter satisfactory dis mostly

satisfactory nor dis-satisfactory satisfactory dis-satisfactor1. Price2. Quality3. Service4. Awareness5. Others

12. Suggestion or Comments for further improvement.________________________________________________________________________________________________________________________________________________________________________________________________________________________



BIBLIOGRAPHY

I. BOOKS:A)Marketing Research by

A.parashuram Dhruvgrewal and R.Krishnan



B) Marketing Managemen t by

Philip.Kotler

II. Hand outs from Big Bazaar

III. URL:www.Future group.comwww.Big Bazaar.comwww.googles.co.in


http://www.Future/

A Project Report on customer perception towards specific private brands of Big Bazaar

Documents

different brands

koryo brands introduction

specific brandsknighthood

extensive study

big bazaar hubli

descriptive research

customer views

retailing industry