Contents Sl. No. Titles Page No. I Chapter 1 EXECUTIVE SUMMARY Statement of the Problem 7 II Chapter 2 Industry Profile Company profile Introduction to SSHUS Organization Chart Product details Functions of all departments 11 16 18 20 21 24
May 08, 2015
Contents
Sl. No. Titles Page No.
I
Chapter 1
EXECUTIVE SUMMARY
Statement of the Problem
7
II
Chapter 2
Industry Profile
Company profile
Introduction to SSHUS
Organization Chart
Product details
Functions of all departments
11
1618
2021
24
III
Chapter 3
RESEARCH METHODOLOGY
DATA ANALYSIS
Findings
Suggestions
CONCLUSION
BIBLIOGRAPHY
APPENDICES
3543
57
59
60
61
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
Chapter 1
Executive summary
Statement of the Problem
Babasbapatilfreepptmba.com2
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
EXECUTIVE SUMMERY
Babasbapatilfreepptmba.com3
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
The Siddeshwar halu utpadakar sang private limited is healthy organization, which is the
main branch in bijapur. There are 8 departments in siddeshwar sang.
Purchase, production, storage, quality control, finance, marketing, MIS, procurement and
input.
The main topic chosen for the study is consumer satisfaction and
awareness towards siddhadhara milk products and the sub
topic in marketing. It refers to know the function analysis of all department and to know
the variable of marketing department.
Milk is an essential Commodity and we can’t choose any market segment because all
people are our target customers. Now a day there is a neck to neck competition between
different brands of milk producers. Each brand his its own significance and is available
with some difference in Price, Quality and FAT content compared to competing brand.
Management Problem:
As there is a high demand for pasteurized milk now a days, but too the Company is
facing with the problem of decrease in sales of siddhadhara milk in the bijapur city.
Research Problem:
Babasbapatilfreepptmba.com4
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
The study was made to understand the factors which have led consumer to buy the
siddhadara milk and the factors which have made consumer to adopt different brands
rather than Siddhadhara.
OBJECTIVES OF THE STUDY
As the partial fulfillment of M.B.A degree I have undergone in plant training in
siddheshwar milk sang. The area of study was distribution channel and the functional
analysis of the company. The objectives of the study were as following:
1. To determine the Awareness level of Customers
siddhadara Milk.
2. To determine the satisfaction level of Customers towards
siddhadara Milk
3. To study the factors influencing consumer to go for a
Particular brand.
4. To Know the consumer attitude towards siddhadhara Milk
Out come
a. 91% of the respondents are aware of SSHUS milk.
Babasbapatilfreepptmba.com5
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
b. 56% of respondent are aware by milk brands names.
c. 62% of the respondents purchase siddhadhara milk.
Detailed findings are discussed in page 61
Chapter 2
Industry Profile
Company profile
Introduction to SSHUS
Organization Chart
Product details
Functions of all departments
Babasbapatilfreepptmba.com6
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
Industry profiles
Babasbapatilfreepptmba.com7
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
Development of dairy industry in India
During the pre-independence year there was no serious stress given to dairy industry. In
1886 the department of defense of the British government established the dairy farms for
the supply of milk to the British troops in Allahbad. Later, in 1920 serious steps were
taken by Mr. William smith, an expert in the dairy forming to improve the milk
production there was discrimination done to Indians hence this led to the rise of t5he first
milk union in India. in luck now in 1937 called the luck now milk producers corporative
union limited .
In 1946 amul ( anand milk udyog ltd) was started in Gujarat to bring up the economic
stability of villagers .
When the farmer minister lal bahaddur shastri visited the functioning as it was rendering
a social service to the society, which helped the villagers to come in the national
economic stream. The dairy and animal husbandry received serious attention after the
independence. There were lot many of progressive step taken by the government through
Babasbapatilfreepptmba.com8
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
five year plans. This led to the formation of national dairy development board in 1965 &
thus in 1970 he decided to bring a white revolution” through out the country, initially 10
state were selected were for this purpose excluding
Karnataka in 1974 an integrated project was launched to restructure and reorganize the
dairy industry on co-operative principle pf AMUL and to lay foundation for new
direction in dairy industry.
NATIONAL DAIRY DEVELOMENT BOARD
HISTORY
The NDDB was found to replace to expiation with empowerment, Tradition with
Modernity, stagnation with growth, transforming dairy into and instruction for the
development of India’s rural people.
The NDDB was established in 1965: the board is registered under the societies
registration act and the public trust act, fulfilling the desire of the prime minister of India
__the late lal bahaddur shastri to extend the success of the kaira co—operative milk
producers union (AMUL) to other parts pf India. Dr verges kurien was the founder
chairman. The success combined the wisdom & energy of farmers with professional
management to successful capture liquid milk and milk product markets while supporting
farmer’s investment with input and services.
Babasbapatilfreepptmba.com9
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
The National Dairy Development Board (NDDB) was founded in 1965 to replace
exploitation with empowerment, tradition with modernity, stagnation with growth,
transforming dairying into an instrument for the development of India's rural people.
The NDDB began its operations with the mission of making dairying a vehicle to a better
future for millions of grassroots milk producers. The mission achieved thrust and
direction with the launching of "Operation Flood", a programmer extending over 26
years and which used World Bank loan to finance India's emergence as the world's
largest milk producing nation. Operation Flood's third phase was completed in 1996 and
has to its credit a number of significant achievements.
As on March 2006, India's 1,17,575 village dairy cooperatives federated into 170 milk
unions and 15 federations procured on an average 21.5 million liters of milk every
day. 12.4 million farmers are presently members of village dairy cooperatives.
Since its inception, the Dairy Board has planned and spearheaded India's dairy
programmes by placing dairy development in the hands of milk producers and the
professionals they employ to manage their cooperatives. In addition, NDDB also
promotes other commodity-based cooperatives, allied industries and veterinary
biologicals on an intensive and nation-wide basis.
Dr (Ms) Amrita Patel is the Chairman of NDDB.
THE GROWTH
Babasbapatilfreepptmba.com10
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
NDDB began its operations with the mission of making dairy a vehicle to a better future
for millions of gross roots milk producers. The mission archived helped to launce
“Operation flood “, a programmed extending over 26 year and with the help of word bank
loan India become the word’s largest milk producing country. As per March 2001India‘s
96000 dairy co-operative are integrated thorough a three tier co-operative structure. The
anand patter , which is owned by more than 10 million formers, procures an average of
1605 million liters of milk everyday.
The milk is processed and marked by 170 milk producers co=operative unions which in
turn 15 state co- operative milk marketing federation. Since its establishment the dairy
development board has planned and spearheaded India’s dairy programmer by placing
dairy development in the hands of milk producers and the professionals they employ to
manage their co=operative. In addition. NDDB also promotes other commodity based co-
operative, allied industries and veterinary biologically on an intensive and nation wide
basis. Dairy Cooperatives account for the major share of processed liquid milk marketed
in the country. Milk is processed and marketed by 170 Milk Producers' Cooperative
Unions, which federate into 15 State Cooperative Milk Marketing Federations.
The Dairy Board's programmes and activities seek to strengthen the functioning of Dairy
Cooperatives, as producer-owned and controlled organizations. NDDB supports the
development of dairy cooperatives by providing them financial assistance and technical
expertise, ensuring a better future for India's farmers.
Babasbapatilfreepptmba.com11
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
Over the years, brands created by cooperatives have become synonymous with quality
and value. Brands like Amul (GCMMF), Vijaya (AP), Verka (Punjab), Saras (Rajasthan).
Nandini (Karnataka), Milma (Kerala) and Gokul (Kolhapur) are among those that have
earned customer confidence. Technical expertise of NDDB The Dairy Board's strength
lies in leveraging the capabilities of milk marketing federations and milk producers'
cooperative unions to bring high quality services and modern technology to the service of
rural India.
Our more than 40 years' experience helping to create a national network of dairy
cooperative institutions has been adapted and extended to other commodities and areas.
Our constant effort to learn and to enrich our experience, is central to our approach and
our capacities.
Achievement
A commitment to help rural producers help themselves has guided the Dairy Board's
work for more than 40 years. This commitment has been rewarded with achievements
made by cooperative dairies in milk production, employment generation, per capita
availability of milk, foreign exchange savings and increased farmer incomes.
Objectives of National Dairy Development Board
Babasbapatilfreepptmba.com12
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
1. To sponsor, promote, manage, acquire, construct control any plant or work which
promotes or advances the projects of general public utility reactions to dairying.
2. Provide international liaison with other national dairy boards and international
agencies in order to facilitate exchange of information and personnel as well as to assist
in development of dairying in other countries.
3. To information available on request to technical services to increase production of
milk.
4. To prepare initial feasibility studies of dairying and other dairy related projects
and undertaken subsequent designing planning and start up those projects.
5. To under research and development programmed related to production and
marketing of milk and milk products,
6. To provide assistance for exchange of information to other international agencies.
.SERVICES RENDERED BY NDDB:
NDDB provide the following services.
Planning dairy and rural development projects.
Organization of farmer co-operative societies.
Setting up dairy and cattle feed plants.
Manpower planning and training.
Applied research and development.
Babasbapatilfreepptmba.com13
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
Implement of milk production enchantment programmed.
Strategy
Improve the production potential of indigenous breeds of cattle such as Sahiwal,
Gir, Rathi and Kankrej and breeds of buffalo such as Murrah, Mehsana and
Jaffarabadi through appropriate selection programme
Cross non-descript cattle with Holstein Friesian in areas with adequate feed and
fodder and with Jersey in resource-poor areas
Increase the production and use of high quality feed appropriate to local
conditions
Increase production and availability of green and ensiled fodder
Encourage unions, NGOs and cooperatives to put common property area under
improved pasture and fodder tree
Expand first-aid coverage through village level societies
Increase vaccination of animals against HS, BQ and FMD
Develop Mastitis and Brucellosis control strategies
Develop National Animal Production and Health Information System and Disease
Free Zones in the country
Action Plan
Breeding
Babasbapatilfreepptmba.com14
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
Increase productivity of cows and buffaloes
Increase percentage of animals in milk
Expand AI coverage
Increase inseminations
Reduce AI per conception
Take up genetic improvement programmes in selected milk sheds to supply
semen of evaluated bulls to all milk sheds
Animal Health and Veterinary Services
Create first-aid facilities in DCSs
Increase vaccination for HS and BQ
Increase de-worming of animals
Promote mastitis control
Undertake Brucellosis control activities in affected areas
Promote use of GIS in AI and veterinary health services
Create Disease Free Zones by
- Undertaking mass vaccinations
- Ear-tagging and passbooks
- Animal movement management
- Effective outbreak management
- Sero-monitoring
Disease control in Animals - Enactment of national legislation for Prevention of
Infectious and Contagious Diseases in Animals
Animal Nutrition
Raise installed cattle feed plant capacity
Babasbapatilfreepptmba.com15
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
Raise cattle feed plant utilization capacity
Increase and strengthen quality control laboratories
Increase number of mineral mixture plant
Increase production and utilization quality fodder seeds
Husbandry Extension
Enable dairy cooperatives to operate as full-service extension centres for their
members by providing
- Introduction and support of technology
- Link actively with union's technical experts
COMPANY PROFILE
Babasbapatilfreepptmba.com16
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
COMPANY OWNER NAME ; Basvangowda .R. Patil
Name & Organization setup of the company.
Name & Address : Shri Siddeshwar Halu Utpadakar Sang
(SSHUS)
Sindgi Road, Bijapur – 586101
Ph- 08352-244055
Registration Office : 149/05-06.
Year – 2007-2008.
Babasbapatilfreepptmba.com17
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
. State code 08
Organization Set-ups : Land – 10 acres.
Labor – 130 Capital – 3 Crores
INTRODUCTION TO SSHUS
(Shri Siddeshwar Halu Utpadakar Sang)
Shri Siddeshwar Halu Utpadakar Sang (SSHUS) is recently started on 2007
and organization which procures milk and produces the milk products and market
the same. SSHUS is situated at, Sindgi Road, Bijapur.
This SSHUS has 175 buffaloes of Mura bread and invested three crores and taken
loan from shri siddhadara bank. now it is working successfully it private limited and
independently running they sells there product whole bijapur district. each price of one
Babasbapatilfreepptmba.com18
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
buffalo is cost around 45000.and they are trying to procuring the milk at reasonable
price and they are procuring the milk from 215 BMC (bulk milk collection).and all
most all the machine are purchased from puna. Now the SSHUS has shown a
steady increase over past 6 month with the standing numbers at 44327.04 liters
procuring per week . The efforts of the procurement side has lead to it’s procuring
on an average of 6332.43 liters of milk every day.
The SSHUS carries its activities of producing the milk products, packing the
milk etc. in a most hygienic environment. SSHUS contains highly qualified and
strict quality control processing system, to give good and healthy milk to whole
bijapur district areas. Further the milk is stored in technically equipped container.
and they had 7 tempo for transportation of milk.
BOARD OF DIRECTOR
1. 1.Shri Basvan Gowada R Patil Chairman
2. Shri Shiv Kumar S Patil Director
3. Shri M Yalagudari Director
4. Shri Sanganbasava Nadgowada Director
5. Shri Prabhu kadi Director
6. DR Ramesh Biradar Director
Babasbapatilfreepptmba.com19
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
7. Shri Jakdish Kshtri Director
8. Shri H R Uttgi Director
9. Shri T T Hegadal Director 10.Shri M S Kerdi Director
11.Shri S G Sajjan Director
12.Shri Sheetal Kumar Ogi Director 13.Shri V N Biradar Director
14.Shri Saaheb Gowada Biradar Director
STRUCTURE
Babasbapatilfreepptmba.com20
President
Directors
Managing Directors
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
Products of SSHUS
SHUSB has several types of milk and milk products having the brand name as
siddhadara. SSHUS products pure milk products. Mainly known for its
qualitative products. SSHUS has not given much importance to its or her milk
products but it has given more important to the milk.
There are different types of milk and as well as it’s products. They are as follows-
1. Pure milk
Babasbapatilfreepptmba.com21
Production Marketing Finance P and p Security
Manager Manager Manager Manager Supervisor
Q c officer Assistant A/c Assistant Extension officer
Guards
Assistant Helpers Helpers helpers
Worker
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
2. Pure milk products.
PURE MILK :There are mainly 5 types of milk which are processed and packed
in SSHUS The milk is mainly classified on basses of its fat content. They are as
follows
:1. Form fresh milk … 7.5 fat
2. Gold milk 5.5fat
3. Jantha milk 3fat
4. slim milk 2.5
5. Light milk …….1.5
Farm fresh milk
Full cream milk is pure milk of FFM is having the highest fat contents of 7.5%.
This milk is mainly used for producing different types of milk based sweets and
milk products. It was recently introduced in the year 2007 in one year sales of this
milk is growing. The quality of the product is very good .
Babasbapatilfreepptmba.com22
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
FFM is new brand but as compared to the competitors it has concurred the market
in very short time. Hence SSHUS is giving much importance in this milk. .And
the price FFM is Rs28 per liter
Gold milk
It is the most consumable and the after the form fresh milk, gold milk is launched
which is also computing with other brands and has reasonable price and has good
quality. It is toughly computing with other brands to maintain its No.1 in market.
It has fat contains of 5.5% .and the price for the gold milk Rr22 per liter
Jantha milk
Used for daily consumption to both making curds and also drinking purpose for
all the age groups. Their sale is always higher in the market compared to other
brands in the market of milk.
Slim milk
Slim milk is 2 month back only introduced and this milk contain 2.5 fat and milk
has more sale then the other products people are purchasing slim milk more an the
price for the slim milk is Rs17 per liter.
Babasbapatilfreepptmba.com23
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
Light
Milk is newly lunched and because of newly coming in market so the sales are
low.
Functions of all departments
PRODUCTION
Babasbapatilfreepptmba.com24
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
In the production department there are two new stock inspector and 10 members
are the helpers 6 women’s for cleaning the all cans and helping in the production.
There are two machine for packing and this machine purchased from puna one
machine is for separating the cream this machine bring from puna it price Rs1,
95,000 and the capacity of this machine is 8000 per day can separate the cream
and to separate the milks. Packing bundle is also comes from puna.
.
The main work being carried out here are:
1. Buffalo milk received is chilled initially and stored at 4-5 0C.
2. Raw chilled milk is pasteurized and stored.
3. Pasteurized / chilled milk is standardized for markets supply other dispatch.
4. Cream separation.
5. Milk / cream used for products preparation such as Ghee Flavored milk.
For chilling of milk they keep in the big freezer is used.
For pasteurization of milk HTST (High temperature in short time) pasteurization is
used. The heating medium is steam / hot water. The milk is
Usually heated to 750C to kill all the pathogenic micro organisms. Then it is
immediately cooled to 4-5o C to preserve the milk. Then the milk is stored in a
storage tank.
The Structure of Production department:
Babasbapatilfreepptmba.com25
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
OBJECTIVES OF THE PRODUCTION DEPARTMENT:
1. Maintain the standard quality of the product.
2. Keep the customer satisfaction by giving qualified products.
FUNCTION OF PRODUCTION DEPARTMENT:
1. Chilling in milk.
2. Pasteurization of milk.
3. Package and store the milk in the stores at 40 C.
Babasbapatilfreepptmba.com26
DIARY MANAGER
DEPUTY MANAGER (Prod)
ASSISTANT MANAGER
TECHNICAL MANAGER
DAIRY SUPERVISOR
OPERATORS
HELPERS
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
FLOW CHART OF PRODUCTION PROCESS
QUALITY CONTROL
. The milk is tested and acknowledge for –
Extraneous matter
Physical appearance
Babasbapatilfreepptmba.com27
COLLECTION OF MILK
CHILLING OF RAW MILK
CHILLED MILK STORAGE
PASTEURIZATION
STANDARDIZATION
PACKAGING
STORAGE
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
Small
Volume
Alcohol test
Weight
Fat
In lacto meter they see the range from 28 to 32 if the milk range comes down
from 28 then it contains more water if it cross more then 32 then it has some of
other chemicals …
And then the electronic pad check machine, this machine they have bring from
puna it price is Rs3000
10ml of sulfuric acid
10.77ml of milk
1ml of alcohol
to check the quality of milk by the help of butyro meter
The following staff is managing the above work.
INCHARGE QUALITY CONTROL
TECHNICAL OFFICER + DAIRY SUPERVISOR
Babasbapatilfreepptmba.com28
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
DAIRY ASSISTANTS
OBJECTIVIES OF QC:
1. Maintenance of quality of products.
2. Keep the customers satisfied with their product with high quality.
ENGINNEEING SECTION
The Engineering section mainly looks after the day-to-day maintenance of
Machines / Equipments/Vehicles. It also attend to any minor repairs required by
the equipment and machines, if any major repairs are required it is their duty to
call the technicians.
The work allotted may be Mechanical / Electrical etc. based on the type of work
assigned.
ADMINISTRATION
All the information regarding Employees of the union is maintained at the
establishment section. Separate files connected to their
performance/Leaves/Misconducts/Benefits are maintained here.
--- Any disputes/court cases are attended by this section
--- Any office orders pertaining to particular employee / staff
FINANCE DEPARTMENT
Babasbapatilfreepptmba.com29
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
The main activity of the finance department is to keep all the account of the financial
transactions. It is responsible for maintaining up to date account. The various activities
are allocated to different sections.
Financial is the life bullet of every business activity. There must be proper balance
between and cash inflows and outflows. Every organization tries to maximize its profit
by selling a large number of products. Finance/capital is the basement is the basement
for the establishment and smooth running of business.
The structure of the finance department
Today accounting has become the inseparable part of business activity. No matter the
size of business, nature of business, type of ownership accounting in inevitable
maintenance of accounts is the statutory taste for every organization. It is mandatory on
their part they just cannot escape from this crucial function.
Babasbapatilfreepptmba.com30
ASSISTANT MANAGER
ACCOUNT ASSISTANTGRADE – 1GRADE – 2GRADE - 3
HELPERS
DEPUTY MANAGER FINANCE
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
FUNCTION OF FINANCE DEPARTMENT
Maintaining proper accounts for milk purchase and sold every day.
Maintenance of general ledger and stores books.
Maintaining government grants, fixed assets registers, depreciation
registers of union.
Lastly maintaining and paying the taxes and insurance.
PURCHASE DEPARTMENT
There is a separate for purchasing of products in SSHUS
The structure of the purchase department is as below-
Babasbapatilfreepptmba.com31
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
In SSHUS there are 2 employees in purchase department and the whole work done
based on 6 computers all entry are done perfectly in computers
SECURITY DEPARTMENT
The department included security officer security guards. The guards are working on
contract basis. They must have watch on each and every person who going inside and
coming outside from the dairy. They must also keep watch on the vehicles going in
outside the dairy.
The visitor has to enter the following details like, name, purpose of visit, time, etc. into
visitor book kept.
There are totally 10 security guards and an officer in SSHUS
MIS DEPARTMENT
MIS Refers to Management Information System
Babasbapatilfreepptmba.com32
PURCHASE OFFICER
PURCHASE ASSISTANCEGRADE - 2
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
The structure of MIS Department
The Whole administration department has one sub department by name MIS which looks
after the documents of same department.
Function of MIS Department
To maintain daily reports
To maintain information regarding input/output
Maintains town wise sales report
Reports regarding procurement and input
Maintaining accounts of daily purchase of ice and water
Along with all these functions the department also maintains daily attendance of
workers, which will be sent to managing director
STORAGE DEPARTMENT
Babasbapatilfreepptmba.com33
Managing Director
MIS Officer
MIS Assistance
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
The structure of the department:-
Storage is a section where all the rigid materials, semi finished and finished are stored.
Past from these stationary and other goods are also stored.
In SSHUS, the stored department has a capacity of storing good worth Rs. 60 to Rs. 90
lacks. Various goods required for the daily use are stored. The goods include book of
account, packing materials, raw materials, skimmed milk power, ghee tins and stationary
etc.
Every department is in tough with stores section. Stores officer who is responsible for
daily activities maintains it.
PROCUREMENT DEPARTMENT
Babasbapatilfreepptmba.com34
Store officer
Store Assistance
Helpers
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
Procurement is one of the major departments in SSHUS... The organization structure of
the Procurement department is as below--
The Department plays a significant role in any dairy industry. The major responsibility is
to collect the raw milk from various BMC (bulk milk cooler) at a proper time and to store
that milk in proper condition. For procuring raw milk the SSHUS has recognized
various BMC in and around the whole of Bijapur bagalkot and belgum. District.
BMC in different villages, which consists minimum of 50 AMC (automatic milk
collection) . At present there are totally 219 BMC by which milk is procuring
The newly report of period of 18-.07.-2009 to 24-.2.-2009 week The grand total of week
is 44327.04leter and on an average per day 6332.43leter from 3 district bijapur bagalkot
and begalum.
Babasbapatilfreepptmba.com35
MANAGER
DEPUTY MANAGERFODDER & FIELD
DEPUTY MANAGER(Procurement)
DEPUTY MANAGER(Veterinary)
Assistant ManagerF & F
AssistantProcurement
Assistant ManagerVeterinary officer
Extension Officer Extension Officer Grade 1Extension Officer Grade 2Extension Officer Grade I
Veterinary Assistant
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
RESEARCH METHODOLOGY
Babasbapatilfreepptmba.com36
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
TOPIC:
“Customer satisfaction and awareness level towards siddhadhara milk”
at bijapur city
OBJECTIVES OF THE STUDY
As the partial fulfillment of M.B.A degree I have undergone in plant training in
siddheshwar milk sang. The area of study was distribution channel and the functional
analysis of the company. The objectives of the study were as following:
5. To determine the Awareness level of of Customers
siddhadara Milk.
6. To determine the satisfaction level of Customers towards
siddhadara Milk
7. To study the factors influencing consumer to go for a
Particular brand.
8. To Know the consumer attitude towards siddhadhara Milk
Babasbapatilfreepptmba.com37
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
Need for the Study
The purpose of the study is to get practical knowledge and to get experience and also
to know the various challenges that are faced in the corporate world. The main
intention of choosing this topic is to study/to know-
1 Customer’s buying factors and their expectations towards Siddhadhara milk.
2 To know the reasons for decrease in sales.
3 This project helps to improve the market share in the bijapur city.
SCOPE OF THE STUDY
The research was undertaken to gather information from the respondents, to know
consumer buying behavior and its impact on sale of siddhadara milk of SSHUS
The questionnaire was specifically framed keeping in mind all the aspects and
requirements that would fulfill our objectives and give us exact picture and that would
help the organization to take better decisions.
Primary data was collected by administrating questionnaire of 100 respondents. In the
questionnaire all the questions were specifically framed as per the survey requirements
and following are its details.
Direct contact was made with the respondents through the random sampling and all the
customers were those who had come to buy the Siddhadara milk.
Babasbapatilfreepptmba.com38
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
The study was conducted various part of the Bijapur City customers located in different
part of the Bijapur City. The information was collected through Questionnaire. The
questionnaire was administrated and collected on the spot.
LIMITATION OF THE STUDY
Time limitation: The time is limitation to
Project Report is only limited to bijapur c month.
Non-availability of some information, which were treated as company secrets.
Sampling:
Representation of a particular population. And is the subset of the population. Concerned
to my project, in a city like Bijapur where a population of more than 2,85000 exists each
person’s opinion can not be sought. So the respondents were chosen randomly from
different areas of Bijapur city.
The kind of sample taken for this study report is Stratified Random sampling one where
the population is divided into mutually exclusive and mutually exhaustive strata or sub-
Babasbapatilfreepptmba.com39
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
groups and then a simple random sample is selected within each of the strata or sub
group. Thus the population is divided into different strata on the basis of regions.
They include cluster, multi stage and area sampling. Hence the sample taken for this
study is Area sampling with the size of 70 Respondents and 30 Agents in an Bijapur city.
Area Sampling:
It is a form of Multi stage sampling in which maps, rather than lists or registers, are used
as the sampling frame. In area sampling, the overall area to be covered in a survey is
divided into several smaller areas within which a random sample is selected. However,
Stratification in area sampling is based on geographical considerations.
SAMPLING PROCESS:
1. Population: People from the Bijapur city.
2. Sampling frame: Milk buyers and resellers (agents)
3. Sampling unit: House holds and agents.
4. Sampling size: 70 household customer and 30 agents.
5. Sampling Method: Stratified Random sampling.
Survey Technique:
Once the researcher has decided to go for the survey method for collecting the required
Primary data. Then he should take a right decision among the various survey techniques.
Then various techniques are:
Personal Interview
Mail survey
Telephone Survey
Babasbapatilfreepptmba.com40
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
Questionnaire
I have chosen the Questionnaire technique and personal interview method for the survey
Data Collection Methods:
The information necessary for this research study is collected by tapping primary and
secondary sources. The sources are as follows:
Primary Sources:
a) Questionnaire
b) Personal interaction
Secondary Sources:
a) Related Information from Internet
b) Company Reports Books.
Measuring Tools:
The measurement and evaluation of the data is done using statistical tools and techniques
such as simple percentage method, mean, graphical representation with help of data code
sheet using MS Excel software.
Babasbapatilfreepptmba.com41
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
Hypothesis
Out of 100 respondents, 40 respondent are considered for pilot study
And out of 40 respondent 36 respondents are aware of siddharadhara milk brands.
36/40= 0.90
0.90 x 100 = 90%
90% of respondent are aware of siddharadhara milk brands.
P (population proportion)
P = 90% =0.90 n=100
H0: >= 90% of respondent are aware of siddharadhara milk brands
H1: < 90% of respondent are not aware of siddharadhara milk brands
SD = P (1-P)
N-1
= 0.90(1-0.90)
Babasbapatilfreepptmba.com42
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
99
SD=0.030
= ZCAL = P0-P/S.DPO=56/100
= 0.56-0.90/0.030 = Z CAL=-0.34/0.030 = - 11.33
There fore Ztab value at 5% level of significance, tab =2.90
So. Ho: is rejected
Babasbapatilfreepptmba.com43
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
DATA ANALYSIS Keeping in view of the objectives, the data so collection from various sources and were analyzed with help of appropriate techniques. The results of the study are present in this chapter under the following headings.
1) Awareness level of siddhadhara Milk brands
Awareness of siddhadhara Yes 91 91%No 9 9%
0
20
40
60
80
100
Yes No
Interpretation: From the graph it is clear that 91 % of the people are aware of siddhadhara
milk and 9 % of the samples are not aware. These 9 % are specially observed. It’s really good
Babasbapatilfreepptmba.com44
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
that many people are aware about siddhadhara and its products from the company point of
view
2) Which of the milk brand of siddhadhara are known to you?
Jantha 82 82%Gold 63 63%Slim 26 26%Light 1 1%FF 62 62%
Interpretation:
Babasbapatilfreepptmba.com45
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
In the siddhadhara five brands of milk are available Out of 100
respondents 82% of them are known jantha, 63% of gold, 26% slim & 62% of farm fresh
& only 1% slim because it is recently launched brand.
3) Did you known any of these siddhadhara milk products
Mast lassi 68 68%Curd 33 33%Butter 10 10%Gold milk 78 78%Shrikhand 5 5%Sugandi dudh 0 0%Dhaval ice cream 9 9%Ghee 27 27%Khoa 9 9%
Babasbapatilfreepptmba.com46
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
Interpretation:
As observing the graph we come to known mast lassi 68%, curd 33%, butter 10%,
gold milk 78%, shrikhand 5%, sugandi dudh 0%, dhaval ice cream 9%, Packed ghee
bottle 27%, khao 9% are known among 100 respondent by that we come to known a very
less awareness about the siddhadhara products.
4) Consumption of milk per day
1/2 liter 33 33%1 liter 39 39%2 & above 28 28%
Interpretation:
Babasbapatilfreepptmba.com47
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
From the above graph it is clear that out of 100 total respondents 33%
respondents consume only ½ liter per day. 39% respondents consume one liter per day
and rest 28 respondents consume 2 or more liters per day.
5) What factor you look purchasing milk products.
Quality 92 92%Thickness 94 94%Fat content 11 11%Price 89 89%Taste 40 40%Avability 49 49%
Babasbapatilfreepptmba.com48
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
Interpretation:
From the above graph we come to known that consumer more concentrate
while purchasing milk that is 92% quality, 94% thickness 11% fat content
.89% for price and 40% taste & 49% for avability.
6) How did you come to known about siddhadhara milk product.
Dealers 51 51%Wall painting 0 0%TV advertisement 0 0%Others 49 49%
Babasbapatilfreepptmba.com49
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
Interpretation
From the survey it is revealed that 51% respondents buy because dealers
have influenced them to buy, and 49% because of friends and neighbors.
7) Which of the advertisement were more effective for siddhadhara products?
Dealers 41 41%Wall painting 8 8%TV advertisement 13 13%Others 38 38%
Babasbapatilfreepptmba.com50
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
Interpretation:
Almost 43% of the people believe that TV advertisements will more
effective to make awareness about siddhadhara milk and 38% by other, 8% by wall
painting & 41% by dealers. Will more effective to make awareness about the siddhadhara
milk product. So Company has to make more promotional activities i.e., advertisements
to attract more people and to get the customers who are untouched.
8) Did you purchase siddhadhara milk products?
siddhadhara productsPercent Valid
Percent Validyes 62 62%
no 38 38%Total 100.0 100.0
Babasbapatilfreepptmba.com51
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
Interpretation: By the graph it is clear that 62% buys siddhadhara milk products
and 38 % are not using because of inconsistence of quality as earlier
9) which of the following factor made you to repetitive purchasing siddhadhara milk products.
Quality 59 59%Thickness 58 58%Fat content 46 46%Price 9 9%Taste 31 31%Avability 27 27%Promotional activities 1 1%
Babasbapatilfreepptmba.com52
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
Interpretation:
The respondents who use siddhadhara milk say that
27% people use because of availability 31% Respondents use because of taste from milk,
9% respondents use because of the price compared to others and
46% because of the fat content. 58% because of thickness and rest 59% because of
freshness and good quality.
10) Reason for not using siddhadhara milk
Quality 32 32%Thickness 26 26%Fat content 1 1%High price 36 36%Taste 11 11%Non avability 9 9%
Babasbapatilfreepptmba.com53
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
Interpretation:
From the survey it is revealed that most of the people i.e.…about 28% of the
respondents don’t buy for the reason bad quality, 30% for high price and 10% not so
tasty. And rest of 8% feel that it is not easily available, 1% fat content and 23% of
them feel it is less thickness.
11) Where do you purchase siddhadhara milk?
Milk parlor 40 36%
Grocery stores 35 33%
Bakery 5 3%
Other 20 15%
Babasbapatilfreepptmba.com54
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
Interpretation: From the respondents who buy the siddhadhara milk it is been found that
40% respondents buy from milk parlor, 35% respondents buy from grocery stores, 5%
buy from bakery and rest of 20% from other services like shops, Company has to make
available the siddhadhara milk and its products where it is necessary
12) do you think brand ambassador will influence to buy milk products
Percent Valid Percent
Cumulative Percent
Valid yes 31.0 31.0 31.0no 69.0 69.0 100.0
Total 100.0 100.0
Babasbapatilfreepptmba.com55
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
Interpretation
31% of the respondents believe that brand ambassador will really make difference in
buying and 69% of them don’t believe in it.
13) Did you want to shift to other brand
Percent Valid Percent
Cumulative Percent
Valid yes 37.0 37.0 37.0no 63.0 63.0 100.0
Total 100.0 100.0
Babasbapatilfreepptmba.com56
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
Interpretation
About 37% of the want to shift to another brand because of slowly decreasing of
freshness and quality.
13) Quality provided by siddhadhara
Excellent 5 5%Good 61 61%Bad 31 31%Worst 3 3%
Babasbapatilfreepptmba.com57
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
Interpretation:
From the above graph it is clear that 5% of the respondent says excellent, and 61% of the
respondents says good and happy with quality provided by the siddhadhara, and rest of
31% says bad and 3% worst and they feel it is not consistent in the quality as earlier.
FINDINGS:
91% of the respondents are aware of SSHUS milk.
56% of respondent are aware by milk brands names.
Babasbapatilfreepptmba.com58
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
29% of respondent are aware about other siddhadhara milk
products
33% of respondent consumes ½ liter, 39% of 1 liter and 28% of
2liters and above consumes daily.
62% of the respondents purchase milk.
36% of the respondents purchase from milk parlor.
33% of the respondents purchase from grocery stores.
27% of the respondents look for availability while purchasing
milk.
31% of the respondents believe that brand ambassador
Advertisements play a vital role while buying the milk.
37% users of siddhadhara milk who want to shift to another
brand because of inconsistency of quality of milk.
62% of the respondents look for quality, thickness, price, taste
and availability.
34% of the respondents do not purchase due to high price and
quality
Babasbapatilfreepptmba.com59
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
61% of the respondents say that quality provided is good and
rest percentage of respondents says it’s bad.
SUGGESTIONS:
Babasbapatilfreepptmba.com60
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
The study reveals that the awareness of the brand exits but the
more information has to be revealed about the different brands of
siddhadhara milk available in the market.
Respondents said that it’s not consistent in the Quality and they
don’t give replacement facility for spoiled milk. So SSHUS may
take to replace it. And the milk is not adulterated.
Consumers need door delivery; so that they can get milk easily
SSHUS can arrange this service.
Developing the town markets by placing some of the staff for
extension work. So that they can make arrangements for people to
get milk in their particular place at particular time.
To make aware the people about overall performance of
siddhadhara milk. Company can take necessary steps to enhance
more promotional activities like giving ads in newspapers, in local
channels and thru other media.
CONCLUSION
Babasbapatilfreepptmba.com61
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
Lastly to conclude it was a great experience to work at SSHUS. I met so many faces in
market, and got the meaning about the real market. I came to know about the marketing
strategies of SSHUS. I got the reasons for the like and dislike of people towards
siddhadhara milk.
Comparing to other brands SSHUS has goodwill in the market. Even though it is facing
some problems because of Nandin and other brands. So it should try to create awareness,
provide good service with good quality milk as well as it should motivate the dealers. I
have found that SSHUS is decreasing in quality because of this may customer can go to
other brands. The response of the people was not good towards SSHUS comparing to
others.
Babasbapatilfreepptmba.com62
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
BIBLIOGRAPHY:
Marketing Management – Philip Kotler
Marketing Research – Tull and Hawkins
Internet Websites:
www.google.co.in
APPENDICES
Babasbapatilfreepptmba.com63
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
Questionnaires
Name: ----------------------------
Address ------------------------------
Age 1.) 15-20 2) 20-25 3)25-30 4)30 and above 2. Do you know siddhadhara brands of milk and milk products.
a) Yes b) no
3). which of the milk brand of siddhadhara are known to you
a) Jantha b) gold
c). slim d) light
4). Did you know any of these siddhadhara milk products.
a) Mast lassi b) curd
c) Siddhadhara gold milk d) Shrikhand
d) Sugandi dudh e) Dhaval ice cream
f) Butter g) gee
h)khoa
5) Consumption of milk per day
a) ½ liter b) 1 liter c) 2 and above
Babasbapatilfreepptmba.com64
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
6) what factor you look while purchasing milk product
a) Quality b) thickness
c) Fat content d) price
e) Taste f) avability
7) how did you come to know about siddhadhara milk products
a) Dealers b) wall painting
c) TV advertisement d) others
8) Which of the advertisement were more effective?
a). banner b) wall painting
c) TV advertisement d) others
9) Did you purchase siddhadhara milk products?
Yes no
10) Which of the following factor made you to repetitative purchasing siddhadhara milk products?
a) Quality b) thickness
c) fat content d) price
e) Taste f) avability
f) Promotional activities
Babasbapatilfreepptmba.com65
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
11). Select the following reasons due to which you are not purchasing siddhadhara milk products
a) Quality b) thickness
c) Fat content d) price
e) Taste f) avability
12) Where did you purchase siddhadhara milk products?
A) Milk parlor b) grocery stores
c) Bakery d) others
13) do you think brand ambassador will influence you to bye milk products?
a) Yes b) no
14) Did you want to shift from siddhadhara to others brands?
a) Yes b) no
15) Quality provided by siddhadhara
a) Excellent b) good
c) Bad d) worst
Babasbapatilfreepptmba.com66
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
Babasbapatilfreepptmba.com67
CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
Babasbapatilfreepptmba.com68