“A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.” CON TENTS EXECUTIVE SUMMARY ABOUT INDUSTRY COMPANY PROFILE RESEARCH METHODOLOGY DATA ANALYSIS FINDINGS SUGGESTIONS CONCLUSION BIBLIOGRAPHY Babasabpatilfreepptmba.com 1
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“A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.”
CONTENTS
EXECUTIVE SUMMARY
ABOUT INDUSTRY
COMPANY PROFILE
RESEARCH METHODOLOGY
DATA ANALYSIS
FINDINGS
SUGGESTIONS
CONCLUSION
BIBLIOGRAPHY
ANNEXURE
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“A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.”
Executive Summary
Today’s market has been covered with the heavy competition.
To retain in the market the customer relationship much required. To attract the customers
every should know the attitudes of consumer. So a study is conducted on the topic “A
study on Consumer attitude towards khadi with special reference to readymade khadi
shirts” @ KKGSS(F) Bengeri, Hubli.
The study is carried out as follows. Firstly secondary data was collected through
the broachers and documents given by the company and also from the internet. Then
depending on the data collected a topic is made and objectives were fixed. Then primary
data was collected through the well structured questionnaire which is designed according
to the objectives. Survey is conducted in different areas in Hubli. Then collected data is
tabulated for the analysis and interpretation. After interpretations findings are drawn.
According to the findings suggestions are made and then conclusion was drawn.
Topic of the study: “A study on Consumer Attitude towards khadi with special
reference to readymade khadi shirts”@KKGSS(F) Bengeri,Hubli.
Objectives of the study:
To assess the consumer preference towards khadi shirts.
To know the consumer satisfaction level regarding readymade
khadi shirt
To know the perception towards readymade khadi shirts
To study the consumer buying behaviour
To determine the expectation of consumer about readymade khadi shirts
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“A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.”
FINDINGS 1) From the survey, 100% respondents are aware of khadi
2) In the khadi 40% people prefer cotton cloth, 30% people prefer silk,17% people
prefer polyvastra and 13% people prefer woolen.
3) By the study we can say that in the 100 respondents, 40% people wish to use khadi
shirts in especially in summer season, 30% people say in all seasons, 17% says in
winter, other 13% says in rainy season.
4) According to the respondents 59% people are presently using khadi and 41% said that
they are not using presently
5) Many respondents agreed that khadi shirts are more valuable than other shirts.
Detailed findings are explained in 64th page number.
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INTRODUCTION TO INDUSTRY
Introduction to Khadi Khadi is an Indian fabric. Khadi is also known by another name
‘Khaddar’. It is made by spinning the threads on an instrument known as ‘Charkha’.
During pre-independence era the movement of khadi manufacturing gained momentum
under the guidance of father of nation Mahatma Gandhiji. This movement of khadi
manufacturing and wearing started as to discourage the Indians from wearing of foreign
clothes.
Khadi before independence was considered as the fabric for the
political leaders and the rural people. But now it has found its way into the wardrobe of
fashion conscious people. The current situation is that the demand is more than the
supply. Earlier the type of khadi available was khadi cotton which had very coarse
texture and feel. However many varieties of khadi like khadi silk, khadi wool and khadi
cotton are available now, which makes it a fashionable fabric and likeable by the masses.
Its concept was developed by Mahatma Gandhiji.It was a symbol for
political agendas during the fight for independence in India against the British rule. It was
primarily a means to provide employment to the unemployed rural population of India at
that time. The Indian flag has to be also made from khadi material. Thus it holds
national importance, we could even call it the national fabric of India
Overview Khadi is a versatile fabric. It has the unique property of keeping the
wearer warm in winter as well as cool in summer season. This fabric has coarse texture
and gets easily crumpled, therefore in order to keep it firm and stiff, starch is to be added.
This fabric on washing is more enhanced thus the more you wash it, better the look.
Khadi is not easily worn out for years together, at least for 4-5 years. Very attractive and
designer apparel are made by doing handwork on them garments made from it. Khadi
spinning is generally done by girls and women and weaving mostly by men. During
spinning of khadi the threads are interwoven in such a manner that it provides passage of
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air circulation in the fabric. Apart from this unique property, it also provides warmth in
winter season which is quite surprising factor.
Khadi cotton is required to be starched so that it does not get easily
crumpled. It comes in many colors and is not harmful to the skin as synthetic fabrics.
This cotton is very soothing in summer season as ample amount of air ventilation is there,
it has the capacity to absorb moisture therefore it easily soaks the sweat and keeps the
wearer cool and dry. Khadi cotton comes in plain as well as in printed fabrics. The most
common outfit of made from khadi cotton is the’Kurta’. Many types of apparel are
manufactured from khadi cotton like saris, salwar suits, fabric yarns, western tops, shirts,
trousers, skirts, hand kerchief, etc. It is a very durable fabric.
In khadi silk, the ratio of khadi and silk fabric is 50:50. This fabric
requires dry cleaning. It shrinks about 3% after the first wash. It is quite an expensive
fabric. Khadi silk provides a royal and rich look. The various types of apparels made
from khadi silk are salwar kameez, kurta pajama, saris, dupattas, shirts, vest and jackets.
Apparels like kurta, jacket, sari blouses requires lining to be given to ensure its
longetivity.
Previously khadi was dyed in earthy color tones and was used to make
traditional garments but now designers are experimenting by dyeing khadi with striking
colors like lime green, violet, baby pink, turquoise blue, etc. Stylish garments like mini
skirts, halter neck tops, racer tops, tunics, etc are made from khadi.
Khadi is hand woven and hand spun fabric which takes time to be made.
It is mainly manufactured in rural areas of India. In previous times it was considered as
the fabric for the poor rural workers & farmers. But wearing khadi is no more for the
poor, many high profile personalities and economically sound people prefer to wear it. It
is considered as one of the most beautiful Indian fabric. The khadi wearer gets a royal
and distinguishable look due to its fall and style. It symbolizes luxury and uniqueness.
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KHADI AND VILLAGE INDUSTRIES COMMISSION (KVIC)
INTRODUCTIONKhadi & Village Industries Commission (KVIC) established under the Khadi and Village
Industries Commission Act, 1956 (61 of 1956), is a statutory organisation engaged in
promoting and developing khadi and village industries for providing employment
opportunities in the rural areas, thereby strengthening the rural economy of the country. It
took over the activities from the erstwhile All India Khadi and Village Industries Board
w.e.f. 01 April 1957. KVIC has been identified as one of the major organizations in the
decentralized sector for generating non-farm employment opportunities in rural areas at
low per capita investment. It undertakes activities like skill improvement, transfer of
technology, research & development, marketing, etc., in the process of generating
employment/self-employment opportunities in rural areas.
MAIN OBJECTIVES The social objective of providing employment in rural areas;
The economic objective of producing saleable articles; and
The wider objective of creating self-reliance amongst people and building up
a strong rural community spirit.
FUNCTIONSThe functions of KVIC as prescribed under the KVIC Act, 1956 (61 of 1956) and Rules
made there under, are as follows:
To plan and organise training of persons employed or desirous of seeking
employment in khadi and village industries;
To build up reserves of raw materials and implements and supply them or
arrange supply of raw materials and implements, to persons engaged or likely to
be engaged in production of handspun yarn or khadi or village industries at such
rates as the Commission may decide;
To encourage and assist in the creation of common service facilities for the
processing of raw materials or semi-finished goods and for otherwise facilitating
production and marketing of khadi or products of village industries;
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To promote the sale and marketing of khadi or products of village industries or
handicrafts and for this purpose to forge links with established marketing agencies
wherever necessary and feasible;
To encourage and promote research in the technology used in khadi and village
industries, including the use of non-conventional energy and electric power with a
view to increasing productivity, eliminating drudgery and otherwise enhancing
their competitive capacity and arranging dissemination of salient results obtained
from such research;
To undertake directly or through other agencies, studies of the problems of khadi
or village industries;
To provide financial assistance directly or through specified agencies to
institutions or persons engaged in the development and operation of khadi or
village industries and guide them through supply of designs, prototypes and other
technical information for the purpose of producing goods and services for which
there is effective demand in the opinion of the Commission;
To undertake directly or through specified agencies, experiments or pilot projects
which in the opinion of the Commission are necessary for the development of
khadi and village industries;
To establish and maintain separate organisations for the purpose of carrying out
any or all of the above matters;
To promote and encourage cooperative efforts among the manufacturers of khadi
or persons engaged in village industries;
To ensure genuineness and to set up standards of quality and ensure that products
of khadi and village industries do conform to the said standards, including issue of
certificates or letters of recognition to the concerned persons; and
To carry out any other activity incidental to the above.
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AMENDMENT TO KVIC ACT, 1956 One of the declarations in the National Common Minimum Programme of
the Government was to revamp Khadi and Village Industries Commission (KVIC)
through organisational restructuring of KVIC and initiation of measures to introduce
modern management practices, in order to make khadi and village industry products
competitive in the globalised economy while continuing to generate non-farm
employment opportunities in rural areas. With these objectives, the Commission was
dissolved and a ten-member Expert Committee was constituted in December 2004 to
recommend suitable measures for its revamping, after reviewing its structure, functioning
and performance under the existing Act.
Based on the recommendations of the Expert Committee, important
amendments have been made in the Khadi and Village Industries Commission Act, 1956,
which inter-alia include the enhancement of specified population limit for small towns,
fixed capital investment per artisan, increasing the number of non-official expert
members, constitution of zonal committees, conferring voting rights upon the ex-officio
members, specific provisions for clear demarcation of functions and powers among the
Commission, Chairperson, Chief Executive Officer and the Financial Adviser of the
Commission, etc.
ORGANISATIONAL SET UP1) KVIC is functioning under the administrative control of the Ministry of Micro, Small
and Medium Enterprises (erstwhile Ministry of Agro and Rural Industries), Government
of India. The Commission is having its Head Office at Mumbai and six Zonal Offices
located in Delhi, Bhopal, Bangalore, Kolkata, Mumbai and Guwahati and 29 State
Offices to facilitate speedy implementation of KVI programmes. At the Head Office,
different Directorates have been established in order to coordinate the functions like
training, marketing, funding, economic research and Rural Employment Generation
Programme (REGP), etc.
2) The Commission also undertakes training activities through its 38 departmental and
non-departmental training centres. Marketing is taken up through 12 departmentally run
Khadi Gramodyog Bhawans located in urban areas and 7050 institutional/retail sales
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outlets spread over different parts of the country. KVIC also makes available quality raw
material to khadi institutions through its six Central Sliver Plants (CSP).
IMPLEMENTING AGENCIES1) Khadi and Village Industries (KVI) programmes are implemented through 33
States/Union Territories (UTs) Khadi and Village Industries Boards (KVIBs), 5,000
registered institutions, 30,000 cooperative societies and banks/financial institutions. The
Khadi programme is implemented through institutions registered either with KVIC or
State/UT KVIBs. In the case of village industries, the Commission implements the Rural
Employment Generation Programme (REGP).
GROUPING OF INDUSTRIES1) While the khadi programme comprises hand spun and hand woven cotton, woollen,
muslin and silk varieties, the village industry programmes have been classified into seven
broad groups. These are:
Mineral Based Industry;
Forest Based Industry;
Agro Based and Food Processing Industry;
Polymer and Chemical Based Industry;
Rural Engineering and Bio Technology Industry;
Hand Made Paper & Fibre Industry; and
Service Industry.
2) The industries connected with meat (slaughter) i.e. processing, canning and/ or serving
items made therefrom; production/manufacturing or sale of intoxicant items like
beedi/pan/cigar/cigarette, etc.; any hotel or dhaba or sales outlet serving liquor;
preparation/producing tobacco as raw materials; tapping of toddy for sale; manufacturing
of polythene carry bags of less than 20 microns thickness and manufacturing of carry
bags or containers made of recycled plastics for storing, carrying, dispensing or
packaging of food-stuff, etc., are not assisted under KVI programme as these are either
not eco-friendly or against the ideology and ethos of Mahatma Gandhi.
BUDGETARY SUPPORT TO KVIC The Union Government through the Ministry of Micro, Small and Medium
Enterprises, provides funds to KVIC for undertaking its various activities under Plan and
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Non-Plan heads. These funds are provided primarily by way of grants and loans, which
the Commission in turn re-allocates them to its implementing agencies, namely the State
KVIBs, institutions registered under the Societies Registration Act, 1860 and cooperative
societies registered under the Cooperative Acts of the State Governments, implementing
banks, etc. The Commission’s administrative expenditure including that on pension is
met out of Non-plan Government budgetary support. The details of the funds provided
from budgetary sources (both Plan and Non-plan) during the Xth Plan, are given in table
TABLE -: Details of Budgetary Allocation and Funds Released During 10th Five
Year Plan
Rs. In Crore
YEAR BUDGET
ALLOCATION
FUNDS RELEASED
Plan Non- Plan Plan Non- Plan
2002-03 394.67 84.87 340.55 83.36
2003-04 444.75 83.75 423.60 63.70
2004-05 462.00 84.91 460.99 83.90
2005-06 560.82 84.82 558.56 84.76
2006-07 592.93 84.82 589.82 83.91
Total 2455.17 423.17 2373.52 399.63
2007-08* 650.40 84.82 479.59 62.10
Rebate Scheme 1) The rebate on sales of khadi and khadi products is made available by the Government
so as to make the price of khadi and khadi products competitive with other textiles.
Normal rebate (10 per cent) all through the year and an additional special rebate (10 per
cent) for 108 days in a year, is given to the customers from funds made available through
budgetary support of the Ministry.
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2)The rebate is allowed only on the sales made by the institutions/centres run by the
KVIC/State KVIBs and also at the sales centres run by the registered institutions which
are engaged in the production of khadi and polyvastra .
3) On the basis of the recommendations of the Expert Committee, an Inter-Ministerial
Group (IMG) was constituted to consider the continuity of the rebate scheme or suggest a
suitable alternative to this scheme. The IMG submitted its report in March 2006. Based
on this Report, four pilot projects have been implemented in a few selected khadi
institutions. The final decision on the continuation or otherwise of the scheme shall be
taken based on the outcome of these pilot projects. A proposal received from KVIC for
introducing Market Development Assistance based on ‘Production of Khadi’ as a
possible alternative to ‘Rebate on Sale’ is also under examination of the Government
Exhibitions1) Apart from promoting sales of khadi and village industries products through its
network of Khadi Gramodyog Bhavans (KGB) and retail sales outlets, efforts have been
made to organise a number of exhibitions, in different parts of the country as a cost
effective publicity and market promotion instrument. During 2006-07, special efforts
were made in this regard and 106 exhibitions were organised in various parts of the
country. During 2007-08, KVIC has already organised 76 exhibitions (up to December
2007) at different locations.
2) Further, in order to promote khadi and village industries products in the international
markets, KVIC participated in 5 international exhibitions in 2006-07 along with khadi
and village industries institutions/entrepreneurs at AF-L Artigiano in Feira 11th
International Craft Selling Exhibition, Milan, Italy (ii) Paper World, Frankfurt, Germany
(iii) MUBA-2007, Basel, Switzerland, (iv) Lyon International Fair, Eurexpo, Lyon,
France and (v) Cairo International Trade Fair, Cairo, Egypt. In 2007-08 (upto December
2007), KVIC has participated in 03 such international exhibitions held at Johannesburg,
Brazil and China.
3) Besides, KVIC has been granted ‘deemed’ Export Promotion Council (EPC) status by
the Departments of Commerce for availing assistance on the pattern of an umbrella EPC,
like Federation of Indian Export Organisations (FIEO). Proposals for participation in
international exhibitions/fairs, organization of buyers-sellers meets, etc. are approved by
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the Department of Commerce as per admissibility under Market Development Assistance
(MDA)/Market Access Initiative (MAI) guidelines. Under the KVIC-EPC, KVIC has
proposed to participate in 15 international exhibitions/events, buyer-seller meets – 2
abroad and 2 in India, to send 2 trade delegations to Sri Lanka and Pakistan, and to
organise seminars and workshops for proper interaction between KVIC and producing
units.
Quality Control and Brand Promotion1) In order to improve the quality of handcrafted khadi, KVIC has made arrangements
with the National Institute of Design (NID), Ahmedabad; ‘Dastakar’, Andhra Pradesh;
IIT, Delhi; and Textiles Committee, Mumbai. The Memorandum of Understanding
(MoU) signed between KVIC and the Textiles Committee, a statutory body under the
Ministry of Textiles has been continued during 2006-07. Under the MoU, facilities of 13
laboratories of the Committee situated throughout the country are being used for testing
of khadi and polyvastra. Under the arrangement, the quality of khadi is expected to
receive a fillip, thereby improving its marketability. A number of khadi institutions have
availed of benefits of this arrangement.
.
OTHER INITIATIVES TO DEVELOP KHADI AND VILLAGE
INDUSTRIES SECTORS
1) Revamping JBCRI, Wardha 1) The erstwhile Jamnalal Bajaj Central Research Institute (JBCRI), Wardha has
been revamped with the help of IIT, Delhi, as a National level institution and renamed as
Mahatma Gandhi Institute for Rural Industrialization (MGIRI). Its vision is to upgrade
and accelerate the process of rural industrialization in the Country so that we can move
towards the Gandhian vision of sustainable village economy, and the products of the KVI
sector can have place of pride amongst the large industrial sector and become popular in
the country and abroad. The main functions of MGIRI are to improve the R&D activities
under rural industrial sector by encouraging research, extension of R&D, quality control,
training and dissemination of technology related information. MGIRI is operating in
project mode till 31 March 2008. Government has approved the creation and filling up
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one post of Director and 35 other supporting posts, which are in the process of being
filled up.
2) MOU with Technical Interface Institute 1) KVIC has built up a large network of rural cottage industrial units producing a wide
range of goods and articles catering to the rural and partly urban markets. KVIC has also
undertaken certain activities under various outsourcing arrangements at Engineering and
Technological institutes of repute to meet the perceived demands of making the products
more marketable, either through design interventions or through quality assurance
system.
3) Categorisation of Institutions In order to streamline the payment of rebate, release of interest subsidy, supply
of raw materials, etc., khadi institutions are categorized as A+, A, B, C and D on the basis
of their performance in production, sales, marketing, etc.
4) Rural Industries Consultancy Service (RICS) KVIC has launched a Rural Industries Consultancy Service (RICS) for
providing guidance, technical and managerial support to the prospective entrepreneurs
which includes preparation of projects, liaison with banks/other agencies/organisations/
local authorities in respect of the project, assistance and support to implement the project,
procurement of raw materials, machinery, installation, quality control for acceptability
and reliability, packaging and design for better marketing, marketing support for
sustainability of the unit, etc. As on 31 March 2007, 49 such RICS have been opened in
various parts of the country.
5) Government Supply KVIC has been executing supply of its products under the ‘Rate Contract’ of
Director General of Supplies and Disposal (DGS&D) to various Government
Departments/Agencies. Based on DGS&D rate contract, items like dasuti khadi, dungari
cloth, dusters, long cloth, bunting cloth and sheeting cloth, etc., are being supplied to
Government Agencies and bed rolls, curtains, pillow covers, “kulhars”, etc.,
to Indian Railways. In 2006-07, supplies worth Rs. 29.09 crore were made through
DGS&D to the Government offices. During 2007-08 (up to December 2007), products
amounting to Rs. 15.77 crore have already been supplied under this arrangement.
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6) Registration of new Khadi Institutions belonging to SC/ST
Beneficiaries There was an internal ban (imposed by the Commission) on registration and
establishment of new khadi institutions. With a view to uplifting weaker sections of the
society, this ban has been removed in case of institutions managed by persons belonging
to SC/ST categories. During the year 2007-08 (up to December 2007), 50 new khadi
institutions have been registered under this category.
7) Khadi Artisans Welfare Trust Fund (KAWTF) Conceptually, KAWTF is run on the pattern of Employees Provident Fund.
Membership of the Fund is mandatory for all khadi and polyvastra producing institutions
affiliated to KVIC and State KVIBs. The institutions categorised as A+, A, B and C are
eligible to join the Fund. 21 States have been covered under this Fund, mobilising
contributions of artisans and the institutions to the tune of Rs. 609.30 lakh. Cumulative
balance under the Fund, as on 31.3.2007, was Rs. 3179.27 lakh.
8) National Flag Production Centre As per the Bureau of Indian Standards (BIS), khadi is the only fabric that can be
used for production of India’s National Flag. One National Flag Production project has
been started in consultation with South Indian Textile Research Association (SITRA) at
Karnataka Khadi Gramodyog Samyukta Sangh, an NGO of KVIC at Bengeri, Hubli
(Karnataka) at an estimated cost of Rs. 51.10 lakh. The first phase of the project was
commissioned during 2004-05. The National Flag Production unit has been awarded BIS
certification on 17 February 2006. The unit has also installed the dyeing, processing and
finishing equipment envisaged in the second phase of programme of National Flag
Production Centre. The unit has the capacity to produce around 5000 National Flags of
different sizes per day .
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9) Khadi ‘Ready-to-Use’ Mission KVIC has initiated a “Ready-to-Use” Mission during 2005-06 for khadi products.
Under this mission, a major khadi institution works as a lead institution, where facilities
for production of garments including covering, designing, finishing, packaging, etc., are
installed. Other institutions (at least 9) working in the nearby areas are associated in a
concentric manner with the activities of the lead institution. As a result, all of them are
able to upgrade their product quality by sharing their experiences and common facilities
installed at the lead institution(s). The National Institute of Fashion Technology is the
technical consultant for the projects being set up under the mission. KVIC has identified
5 mission projects for production of “Ready to Use Khadi” in the country.
10) Central Sliver Plants (CSPs) In order to improve the quality of raw material in khadi sector, KVIC has been
operating its 6 CSPs at Kuttur, Chitradurga, Sehore, Raibareilly, Etah and Hajipur.
During 2006-07, the khadi institutions purchased slivers/rovings from these plants to the
extent of 25.94 lakh kgs valued at Rs. 22.36 crore. During the year 2007-08 (up to 31
December 2007), 20.39 lakh kgs of sliver amounting to Rs. 1729.64 lakh was produced in
these Plants and 23.48 lakh kgs of sliver worth Rs. 1983.85 lakh supplied to khadi
institutions.
11) People Education Programme (PEP) As a part of its publicity programme aimed at informing the people through
direct interaction, KVIC during 2007-08 (upto December 2007), held 23 PEP events.
Besides dissemination of information about policies/programmes/schemes of KVIC
regarding rural industrialisation, essay competitions, debates and seminars are also being
organised through these events, on issues of topical interest concerning Khadi and
Village Industries.
12) Credit Guarantee Trust Fund for MSME(CGT-MSME) The Credit Guarantee Trust Fund for Micro, Small and Medium Enterprises
(CGTMSME) approved the extension of the credit guarantee to loans advanced by banks
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under the KVIC/REGP schemes. KVIC has taken steps to publicise this scheme, in
association with the Trust and the participating banks.
13) New Initiatives Some need based interventions have been conceived by the KVIC for
implementation during the XI Five Year Plan, which inter-alia include the following:
providing workshed(s) to khadi spinners, on a pilot basis,
enhancing productivity of khadi industry and artisans through comprehensive
backward-forward linkages, exposure visits, capacity building, common facilities,
etc., in 200 selected khadi institutions (of which 50 will be those managed by
SC/ST) and
providing nursing fund for around 200 weak institutions, renovation of sales
outlets in 30 selected cases.
GUIDELINES FOR SCHEME FOR ENHANCING PRODUCTIVITY
AND COMPETITIVENESS OF KHADI INDUSTRY AND ARTISANS.
1) Khadi, the fabric of freedom, has been a source of livelihood to a large number of
spinners, weavers and other artisans spread across the country living in the rural as well
as urban areas. Though handcrafted characteristic is the USP of Khadi, use of appropriate
technological implements play a vital role in achieving better productivity and quality
besides reducing drudgery. Sustainability of traditional khadi industry is largely
dependent on provision of facilities so that the artisans’ productivity is enhanced and
competitiveness of the activity is maintained.
.2) The instant scheme envisages a comprehensive support to around 200 Khadi
Institutions in order to make khadi industry more productive as well as competitive and
also strengthen its potential for creation of qualitative employment.
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Objectives.The primary objectives of this scheme are to:
• Make khadi industry more competitive with more market-driven, profitable,
production and sustained employment for khadi artisans and related service
providers by replacement of obsolete and old machinery and equipment and
repairs to/renovation of existing/operational machinery and equipment;
• Extend an evenly balanced and need-based support in all areas of Khadi activities
viz. production, distribution, promotion and capacity building;
• Provide appropriate incentives to shift to market driven approach.
• The scheme would cover activities upto cloth stage and may not venture into
readymade garments.
The expected increases in production and sales of khadi and khadi
products and in employment are projected as under:
(a) Production
Details Base year
2007-08
2008-09 2009-10 2010-11 2011-12
Khadi cloth (million sq. mtrs.)
Enhancement of Productivity and
SFURTI etc.
32.35 37.20 43.68 53.37 64.70
Khadi cloth (Rs. In crore)
Enhancement of Productivity and
SFURTI etc.
226.48 260.48 305.75 373.69 452.96
Babasabpatilfreepptmba.com 17
“A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.”
b) Sales (Rs.. in crores)
Base year 2007-08 2008-09 2009-10 2010-11 2011-12
248.10 285.32 334.94 409.36 496.29
c) Employment (lakh persons)
Base year
2007-08
2008-09 2009-10 2010-11 2011-12
3.99 4.01 4.04 4.09 4.14
KHADI COMMISSION TO INVEST 2000 CRORES IN 3 YEARS
Khadi and Village Industries Commission is planning to invest over Rs 2,000 crore
for improving the infrastructure in the next three years. The commission has secured Rs
750 crore from the Asian Development Bank as Khadi Reform Development Package.
The bank would route the fund to KVIC over three years through the Centre. The fund
would be used for replacing obsolete looms and for strengthening grassroot level khadi
societies, KVIC chief executive officer J S Mishra said.
Besides, KVIC is expecting a budgetary support of Rs 1,654 crore, up from Rs 1,123
crore during 2008-09.
Mishra said at present over 10 million people were employed under different KVI
schemes and programmes. “By 2011-12, we plan to provide employment to an additional
five million people under the KVIC umbrella,” he added.
Babasabpatilfreepptmba.com 18
“A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.”
KVIC is running a scheme -- Product Development, Design Intervention and Packaging
-- to encourage institutional and individual research on khadi apparels and novel
marketing ideas. “We have also set up an Export Promotion Council, which is engaged in
organising fashion shows, exhibitions, and publicity in foreign countries,” he added.
There are about 7,000 KVIC outlets in the country and the commission is modernising
them at a cost of Rs 175 crore. In Uttar Pradesh, investment proposals worth Rs 1,148
crore have been received.
Allocation between Khadi & Village IndustriesA major component of the budgetary resources under plan are allocated
towards Grant and Loan for Khadi and Village Industries, primarily for the khadi
sector .The Khadi industry received the lion’s share of the
budgetary allocation of resources. Another interesting point emanating from this table
is that resources under plan are given mainly as Khadi grant, and loans under Khadi
are only 15 to 21% during the five years. This trend is reverse for the village
industries sector and only in the last two years, grants are on a higher scale for Village
Industries sector.
A major part of the Khadi grant is being utilized for payment of Khadi
sales rebate, which is considered a promotional expenditure. In addition, expenditure
for training, publicity, marketing activities, etc. under Khadi programme are also
incurred from this source. Interest subsidy on bank loans under interest subsidy
eligibility scheme is also met from Khadi grant Head. Khadi loan is an expenditure
provided in the form of working capital, capital expenditure for various purposes like
machinery, implements, worksheds, sales outlets, etc.
Village Industries loans are utilized for providing Working Capital/capital
expenditure loans financed directly by KVIC. After the introduction of line credit of
Rs. 1000 crore under Consortium Bank Credit (CBC) in 1995-96, budgetary support
for Village Industries loans have declined. Like in Khadi, Village Industries grants
are being utilized for sales rebate and promotional ventures like publicity, marketing
and also interest subsidy.
Under Science and Technology, a sum of one crore rupees was spent every
Babasabpatilfreepptmba.com 19
“A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.”
year during 8th plan period for research and development. Loans provided by
government under khadi is made available (interest free) to the implementing
agencies, whereas village industries are liable to pay 4% interest per annum. As banks
charge higher rate of interest, subsidy in lieu of interest is provided by Government to
bridge the gap in respect of Government loans (payable by KVIC every year under
Plan and non-plan which is only a book adjustment). About 7% to16% of plan
resources and 11% of non-plan resources are getting allocated for interest subsidy
purposes.
Another disturbing feature of the plan allocation/release is with regard to the
khadi (grant) sales rebate as promotional expenditure, which appear under non-plan
Head every year. Though the Government is allocating grants for promotion of khadi
and village industries under plan since the terminal years of Sixth Five Year Plan, this
expenditure has been transferred under Non-Plan Head too. Since then (Seventh Plan
period), Government continues to allocate Rs. 24 crore every year under Non-plan
Head and efforts may be made to shift this committed expenditure like interest
subsidy and sales rebate to Non-plan. The loans being provided by Government every
year under Khadi and Village Industries are repayable normally after 5 years or the
period indicated in the sanction. However, under Khadi programme, the implementing
agencies are permitted to retain this as working capital without refunding. Loans
provided to KVIC are renewed every 5 years when it becomes due for repayment but
this is just a book adjustment without any cash flow under non-plan Head. As renewal
of past loans form about 75 to 77% of the Non-plan budgetary support and as no real
resources are being given for its refund a mechanism may be devised to do away with
“A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.”
Analysis Out of 100 respondents,69% people are saying Yes and 31% are said No.
Interpretation From the survey we can come to know that most of people have known that in khadi
shirts they are using well mixed chemicals for dyeing.
Babasabpatilfreepptmba.com
Statistics
1000
ValidMissing
N
69 69.0 69.0 69.031 31.0 31.0 100.0
100 100.0 100.0
yesnoTotal
ValidFrequency Percent Valid Percent
CumulativePercent
noyes
80
60
40
20
0
49
“A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.”
FrequenciesWhich factors influenced to buy khadi shirts?
Analysis Out of 100 respondents, 18% people are influenced by color while buying khadi shirts, 19% people are influenced by stitching,36% people are influenced by quality, 13% people are influenced by it is a pride of our nation,14% are influenced by its price.Interpretation Most of people are influenced by quality of khadi shirts,while buying khadi shirts.Some people are saying that they are influenced by its stitching,color, price and its pride of our nation to buy it.
“A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.”
Out of 100 respondents,12% people are considered price while buying shirts,33% people are considered quality of shirts,25% people are considered its brand name,16% people are considered its colors, 14% people are considered its designs.Interpretation From the survey we can come to know that most of the people are considered quality of shirts while buying,some are considered its brand name, price, color and designs.
FrequenciesAre khadi shirts available every where?
Analysis Out of 100 respondents, 36% people are said Yes and 64% people are said No.
Babasabpatilfreepptmba.com
Statistics
1000
ValidMissing
N
36 36.0 36.0 36.064 64.0 64.0 100.0
100 100.0 100.0
yesnoTotal
ValidFrequency Percent Valid Percent
CumulativePercent
noyes
70
60
50
40
30
20
10
0
53
“A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.”
Interpretation From the survey it is cleared that khadi shirts are not available every where. By the
respondents answer we can say like that.
FrequenciesWhich factors are you expecting in khadi shirts?
“A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.”
Analysis Out of 100 respondents, 16% people are expecting more colors in khadi shirts,12% people are expected designs, 61% people are expected more fashionable , 11% are expected embroidery in khadi shirts.
Interpretation From the study, we can say that most of people are expecting more fashionable dresses in khadi. Some people are expecting designs,colors and embroidery work on shirts.
FrequenciesIt is necessary to use khadi clothes to grow natioonal income.Do you agree with this
sentence?
Babasabpatilfreepptmba.com
Statistics
1000
ValidMissing
N
55
“A study on consumer attitude towards khadi with special reference to khadi readymade shirts. at KKGSS(F) Bengeri Hubli.”
Analysis Out of 100 respondents, 10% people are disagreed with that statement,26% people
are partially agree with that statement,64% people are agreed with that statement.
Interpretation By the survey, we can come to know that most of people are agreed that
It is necessary to use khadi to grow our national income.
FrequenciesBy using khadi shirts, it is useful to avoid unemployment in our country.Is it true or false