Awareness and attitude of consumer towards HCL Infosystems office automation products and market potential EXECUTIVE SUMMAY Project Title: “Awareness and attitude of consumer towards HCL Infosystems office automation products and market potential in Hubli and Dharwad” 1. Statement of the problem. To identify the new potential customer for LCD Projector, Plasma TV, Digital copiers & Duplo digital duplicator and to measure their awareness and attitude towards the above products. Development of an effective business strategy Demand Information regarding the Customers, their behavior, the dynamics of the purchase attitude towards the purchase etc. therefore, the area of study includes, Understanding the product/ technology, Identifying and studying the domain of the product. Analyzing their need for the product Identifying the various targets segment and opportunity. 2. Need for study: Babasabpatilfreepptmba.com Page 1
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Awareness and attitude of consumer towards HCL Infosystems office automation products and market potential
EXECUTIVE SUMMAYProject Title: “Awareness and attitude of consumer towards HCL Infosystems office
automation products and market potential in Hubli and Dharwad”
1. Statement of the problem.
To identify the new potential customer for LCD Projector, Plasma TV,
Digital copiers & Duplo digital duplicator and to measure their awareness and attitude
towards the above products.
Development of an effective business strategy Demand Information
regarding the Customers, their behavior, the dynamics of the purchase attitude
towards the purchase etc. therefore, the area of study includes,
Understanding the product/ technology,
Identifying and studying the domain of the product.
Analyzing their need for the product
Identifying the various targets segment and opportunity.
2. Need for study:
As the market of HCL office automation products is very potential, to check
out the demand for the product in future, analyze the need for the product , to check
the awareness and attitude of the customers towards office automation products and
to know and understand who are the new target customers
3. Study Objective.
To identify the key purchase drivers
To understand the satisfaction level of the customers.
To identify the new potential customer.
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Awareness and attitude of consumer towards HCL Infosystems office automation products and market potential
Selection of data collection method
1. Survey: Personal Interview(work place
Interview)
2. Measurement Technique: Questionnaire
3. Method of analysis: Simple Percentage Method
4. Sample Size: 100 customers
5. Sampling Method: Convenience Sampling
Findings:1. Recall the company or a brand that comes to your mind, when you think of
purchasing.
(a)DLP/LCD projectors
(i) Epson 21% of them have recalled when they think of buying
(ii) Panasonic 20% of them have recalled when they think of buying
(iii) Sharp 18% of them have recalled when they think of buying
(iv) Infocus 06% of them have recalled when they think of buying
(v)Hitachi 07% of them have recalled when they think of buying
:
(b)ToshibaDPC
(i)Xerox 27% of them have recalled when they think of buying
(ii)Modi 16% of them have recalled when they think of buying
(iii)Cannon, Richo 14% of them have recalled when they think of buying
(iv)Toshiba 10% of them have recalled when they think of buying
(c)Duplo DD
(i)Riso 30% of them have recalled when they think of buying
(ii)Duplo 21% of them have recalled when they think of buying
(iii)Hcl 17% of them have recalled when they think of buying
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(d)LCD/Plasama TV
(i) Samsung 32% of them have recalled when they think of buying
(ii)Sony 26% of them have recalled when they think of buying
(e)Konica Minolta
(i)Hp 62% of them have recalled when they think of buying
(ii)HCL 14% of them have recalled when they think of buying
(f)EPABX SYS (i)Panasonic 26% of them have recalled when they think of buying
(ii)HCL 16% of them have recalled when they think of buying
(g)Video conferencing
(i) Polygon 15% of them have recalled when they think of buying
(ii)Sony 11% of them have recalled when they think of buying
(h)Polyvision Interacting White Board
96% of the consumers are not aware of this product Polycom 04% of the have recalled when they think of buying
2. Are you aware of HCL office automation products?
Aware 83% of the consumers are aware of HCL Office Automation Products
Not Aware13% of the consumers are not aware of HCL Office Automation
Products
3. Which Product of HCL are you aware.
84% of the consumers are aware of the product DLP/LCD projector. And 16% of
them are not aware.
(a)Toshiba DPC
The above graph shows that only 54% of consumers are aware of Digital Photo
Copier and the rest of the markets are to be educated regarding the product, its
features & it benefits.
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Awareness and attitude of consumer towards HCL Infosystems office automation products and market potential
(b)Duplo DD
Around 53%of the consumers are aware of Duplo Digital Duplicator, so the presence
of the product in the market should be felt & this is work of the company to bring the
awareness of the product in the target segment through the different channels of
advertising.
4. Are you planning to purchase any of the following 4 products in?
One week Qty one month Qty After one month Qty After two months Qty
-- -- 13 5 13 5 28 11one week qty one month Qty after one month qty after two months qty
0 13 5 13 5 28 11
one week Qty one month Qty after one month qty after two months qty
DLP/LCD
projectors1 1 2 1 3 1
ToshibaDPC 3 1 3 1 10 1
Duplo DD 4 1 2 1 5 2
LCD/PLASMATV 5 2 6 2 10 7
5. Which brand do you consider while purchasing
(a)LCD/PLASMA TV.
Sharp 22% of them have considered while purchasing
Panasonic 17% of them have considered while purchasing
Toshiba 16% of them have considered while purchasing
(b)Toshiba Digital Photo Copier
Xerox 23% of them have considered while purchasing
Cannon, Modi 15% of them have considered while purchasing
Toshiba 10% of them have considered while purchasing
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Recommendations: 1.
The company has to build different channels of advertisements which come in close
contact with the customers of targeted segment. Such as ads in business magazines,
journals on interior designs, IT fests, advertising stalls in business conferences &
investors meet direct mails.
2.
After sales services is one parameter which is gaining escalating importance in the
entire industry of office automation, so the company should expand its service to all
the geographical locations ( i.e. increase its service stations from 104 to around 200 in
up coming 3 to 4 years.)
3.
Quality, add on features, over all performance of the product in terms of speed,
productivity & finishing are the un-disputable bottom line for the products that the
company has to improved to get the significant market share.
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Conclusion:The collection of the required data with the prime accuracy the analysis of the
required elements of the collected data with the help of SPSS to reach the required
accuracy in interpreting the entire research done in the twin cities.
The phenomenal growth in the Indian economy has made the market very potential
for the office automation products, high productivity great phase in work of all the
segments of the country are the facts which proves the up coming
Need for the perfect deign and fast working machines in offices
Twin cities are becoming very attractive destination for all the corporate to set up
there offices and there are many companies in all the sectors of Indian economy
especially IT sectors are coming to Hubli to start there operations.
The high productivity speed, excellent finishing in work, efficient performance the
overall quality of the product and service after sales are the prime purchase drivers of
the office automation products
The companies which have strong service net work through are having edge when
compare to all the other parameters such has brand name, advertising, promotion etc.
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Industry
Profile
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While the industrial age was looming high in the western hemisphere, India was still
lagging behind the tall promises it had laid to the greater population of Independent
India. Xerox Modicorp, erstwhile Modi Xerox was the outcome of one man's vision
who ventured to a dream project that would redefine photocopying business in the
Asian subcontinent. In between the year 1960s and 1970s Dr. Bhupendra Kumar
Modi, erstwhile founder Chairman and President, Modi Xerox experienced a first
hand “the power of xerography” and to a delight discovered the simple joy of copying
reference study material at the touch of a button, a firm full of innovation.
Finally Mr Modi tied up with Rank Xerox, a member of the worldwide Xerox family
in United Kingdom. Thus the birth of Dr Modi's Modi Xerox, a joint venture
partnership was formed which brought forward to Indian offices a new level of
productivity and efficiency in business management. The combination of equity was
that Xerox took 68% while Modi retained 22%. Others were given the remaining
10%.
As reiterated, there was a special focus after the liberalization of India & the growth
that followed. The large base of Public, Private sector which had not been fully
utilized yet offered ample opportunities for Modi Xerox to eye upon for business
worthiness. Xerox meanwhile became a $26 billion multinational company-serving
document processing marking in 130 countries.
The evolution of the copiers
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"10-22-38 ASTORIA"
This humble legend marks the time and place of an auspicious event. It is the text of
the first xerographic image ever fashioned. It was created in a makeshift laboratory in
Queens, NY. by a patent attorney named Chester Carlson, who believed that the world
was ready for an easier and less costly way to make copies.
These stories chronicle a classic American success story: How men of courage and
vision grew a highly profitable business from little more than the seed of an idea.
The front page of ChesterCarlson's original patent describing his invention of
electrophotography, later called xerography, which would eventually revolutionize
office copying. This historic patent was filed April 4, 1939, several months after
Carlson made the first xerographic image. It was issued Oct. 6, 1942 as number
2,297,691.
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The Xeroprinter demonstrated in the late
1940s by John H. Dessauer, Haloid's research head; Chester Carlson; and Haloid
President Joseph C. Wilson. This early xerographic device, which printed on rolled
paper, commanded public attention, but was never marketed as a product.
Carlson's first xerographic apparatus. It never worked well,
but researchers at Battelle Memorial Institute and Haloid Company later applied the
resources needed to turn the basic discovery into functional, and ultimately profitable,
machines.
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One of the first versions of the Copier. Introduced in 1949 as the first xerographic
product to be marketed, it was only a modest success, but it paved the way for much
bigger things.
Above, part of a Haloid patent describing the "electrophotographic copying
apparatus" destined to become the famous 914 copier. The inventor was development
engineer Clyde Mayo, a Xerox research executive.
In 1953, the cover of the 1959 Annual Report graphically and boldy predicted the
future of the company's first officer copier, the revolutionary 914
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Working of the copier
(1) a photoconductive surface is given a positive electrical charge (+).
(2) The image of a document is exposed on the surface. This causes the charge to
drain away from the surface in all but the image area, which remains unexposed and
charged.
(3) Negatively charged powder is cascaded over the surface. It electro-statically
adheres to the positively charged image area making a visible
image.
(4) A piece of plain paper is placed over the surface and given a positive charge.
(5) The negatively charged powder image on the surface is electro-statically attracted
to the positively charged paper.
(6) The powder image is fused to the paper by heat. After the photoconductive surface
is cleaned, the process can be repeated.
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1. The original document is moved automatically from the document handler
2. To the platen (under the document handler), where it is projected by a system of
lamps, mirrors and lenses onto the photoreceptor belt
3. The belt carries a charge of static electricity that is discharged in those areas
receiving light from the projected image. The charge remaining forms a latent,
invisible image. Magnetic rollers
(4, 5, & 6) Brush the belt with dry ink that is, itself, charged with static electricity of
opposite polarity. This charge makes the dry ink cling to the latent image on the
photoreceptor, making the image visible. A sheet of copy paper moves from a paper
tray
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7. To the belt. As it approaches the belt, the paper, too, is given a charge of static
electricity. This charge has the same polarity as the charge on the belt, but it is strong
enough to attract the dry ink forming the image away from the belt. The copy then
goes between two rollers
8. That unapplies heat and pressure, fusing the dry-ink image into the paper. The
completed copy emerges at an output station
Buying office equipment was a lot simpler when you only had one or two choices to
pick from. But competition and technological advances have resulted in a
proliferation of brands and models in today's marketplace.
Take copiers, for example. The traditional black-and-white light-lens copier, for so
long the norm, is now just one among a new generation of innovative copiers. These
include net-workable digital copiers, color and multifunctional copiers, and models
that also operate as printers and fax machines.
Times have changed and so has the technology you need to keep pace with the future.
Industry Trends
The office technology solutions industry continues to be impacted by technological
change and the increased participation of large volume sellers. We believe that a
majority of independent dealers and service providers have not developed the product
range or skill set necessary to offer a comprehensive office technology solution, nor
do they have an efficient operating model with the appropriate economies of scale to
cost-effectively sell to (and service) the middle market with a one-stop solution.
Smaller dealers and service providers are increasingly finding it difficult to compete
effectively with better capitalized competitors, including manufacturers, dealers. and
service providers, that sell and service a broad range of products, including mid- and
high-range products, that increasingly require sophisticated support and service.
Larger dealers continue to focus on Fortune 500 customers and national accounts. We
believe that because of their organizational structure, these dealers have not
effectively positioned themselves to address the needs of the middle market.
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Technological Change is Driving a Convergence of Office Equipment Solutions
The technology of this industry continues to change rapidly. Digital technology,
which allows images to be captured, transmitted, reproduced and stored using
networks of personal computers, has in recent years been incorporated into copiers
and electronic presentation systems, leading businesses to demand more
comprehensive network solutions. The rapid pace of technological change, including
the resulting expansion of product offerings and increase in product support costs, has
outpaced the technical, managerial and financial resources of many smaller
distributors and service providers, causing these businesses to seek larger partners.
Increased Participation of Large Volume Sellers Offering Minimal Service.
Office superstores and consumer electronics chains have entered the automated office
equipment market, forcing smaller dealers to either reduce prices or exit the middle
market. Office superstores and consumer electronics chains, as well as smaller
dealers, face difficulty competing in the middle market because they are not well
equipped to provide the sophisticated support services required to offer mid- and
high-range office equipment. Similarly, IT direct marketers are offering multi-
branded hardware and software while original equipment manufacturers, or OEMs,
are now directly offering their hardware and software products via phone, fax, and the
internet. In both cases, these direct selling models provide limited service offerings,
which are increasingly critical to most small and medium businesses. We have
successfully served the middle market with our value proposition that bundles local
equipment sales and local support services in a competitive price package.
Today's office has a variety of equipment to choose from:
Integrated, networked and digital document solutions
Color laser printers and networkable black-and-white printers that can put the
impact of color and low-cost productivity right at your desktop.
Color printers and copiers
Monochrome copiers from 14 to over 100 pages per minute
Multifunction fax systems that perform printing, faxing and scanning
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What do you want your machine to do?
Before starting your search, take time to assess your needs and how you expect to use
the copier. You'll find the following needs assessment list a helpful tool in narrowing
down your inquiries.
Needs Assessment by asking for few Question
1. What kind of documents does your office produce the most? Collect and list
those most critical to your business.
2. How many copies do you currently make each month?
3. How many copies do you expect to make each month in the next one or two
years?
4. Would you like a more cost-efficient solution to outsourcing certain
documents?
5. How many people will be using the equipment?
6. How much usable space would multifunctional office equipment help you
recover?
7. Will you need finishing features, such as stapling, collating and binding?
8. Have you estimated the savings from being able to print both sides of a
document?
9. How important is speed for the kind of copying, faxing and printing you want
to do?
10. How many color copies do you print or outsource per month?
11. Would you like to be able to print, fax and scan right from your desktop?
12. Are you interested in networking the copier/printer/fax with your office PCs?
13. Will your equipment need to handle different paper sizes and weights?
14. Do you frequently need to include photos, add cover sheets or enlarge text in
certain documents?
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Now look for the answer
As you look at various copiers, consider such key factors as copy quality, capacity,
paper handling, reliability, speed, and productivity. Some manufacturers may promote
one or more of these as characteristic of their products. Your best bet, however, is to
invest in a copier that has all of them and more.
Copy quality-- Almost any copier can deliver a good copy to start with, but you want
to know how long that quality will last. Do you copy certain document or ink colors
frequently? Can the copier deliver high quality on the paper stocks you copy onto?
Ask it is copies solid ink areas and line-work well, and if it offers quality adjustments
such as Copy Contrast and Photo Mode.
Capacity-- Every copier is built to meet a specific demand. You can find models built
to make as few as 500-1,000 copies per month, while others are built to make over
one million a month. Get the one made for the amount of copying you'll actually do.
If you find your volume expanding and exceeding the copier's recommended usage
level, trade up to the next level of copier. Better yet, anticipate growth and buy or
lease accordingly to meet your needs for the future.
Paper handling-- Several different types of paper feeders are available, including the
Automatic Document Feeder (ADF) and the Recirculating Document Handler (RDH).
Both save operator time, but the RDH has an edge because you don't need sorter bins
to have collated document sets. RDH can also automatically copy both sides of a
sheet.
Reliability-- In gauging the reliability of a copier, consider its origin. Is the
manufacturer well-established, with a good reputation and among the leaders in its
industry? Other measures of reliability include the type and duration of warranty
offered, and the scope and commitment of the company's service organization.
Speed-- A fast first-copy speed is important if your business normally makes many
single copies of single originals, or if walk-up copying is frequently utilized. But
overall operating speed is more critical if you tend to copy a high volume of multi-
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page documents. The copier's rated speed, or number of copies per minute (cpm), is
only one indicator of productivity.
Productivity-- Productivity is a combination of many elements, including all of the
above. Part of the computation includes employees' time saved, document handling
efficiencies gained and newer applications made possible. Another point to remember
about productivity is the advantage of dealing with one company that offers service,
supplies and administrative support, as well as quality products
Following are a number of productivity-enhancing features you'll want to consider for
your copier:
Automatic Document Feeder
Semi-Automatic Document
Feeder
Recirculating Document
Handler
Computer Forms Feeder
First-Copy Speed
Rated Speed
Automatic Duplexing
Cover Sheet Insertion
Image Shift
Automatic R/E
Zoom
Reduction/Enlargement
Automatic Size Sensing
Job Recovery
Job Interrupt
Job Programming
Paper Trays/Cassettes
Automatic Tray Switching
Sorter
Stapler
Offset Catch Tray
Single/Multiple-Sheet
Bypass
"Clamshell" Access
Self-Diagnostics
Control Panel/Message
Display
Replaceable Toner
Cartridges
Replaceable Copier
Cartridges
Electronic Editing
Split-Scan Copying
What kind of office equipment do you want need?
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The time you put into assessing your equipment needs was well spent. It will help
shorten the search for the right product for your office.
Digital copiers--An important fact about the digital copier is that it scans an original
image once, records it in memory, then prints as many copies as you need without
having to scan again. When the image comes directly from a PC, every copy is an
original. Contrast this with a light-lens copier, which must "photograph" the original
every time for every copy you want.
This "scan once/print many" technology means that jobs are copied faster and easier.
Fewer moving parts and a short paper path also mean better reliability, less required
maintenance and fewer service calls. Other benefits include:
Copies look better with digitally enhanced laser-sharp text and graphics
Connectivity also lets you print, edit, collate, staple and fax right from your
PC
Multifunctional capabilities save valuable office space
Some models are modular, enabling you to add features and functions as
needed
Digital technology is fast becoming the new standard in office equipment. Not just
simpler, more versatile and dependable, digital provides new dimensions in reliability
and image quality. Look for the new digital copiers to save you time and money,
while also adding productivity.
Color copiers--Research shows that people not only prefer color, they rate
communications 60 percent better when they are in color. Many businesses already
are using color to make reports more powerful, proposals clearer, and to give
documents a better chance of getting real by highlighting important text and
amplifying key messages. More and more businesses are creating even greater
audience interest via full-color copies.
The significantly faster high-end color copiers apply the four basic colors (cyan,
magenta, yellow, and black) in a single application. Low-end copiers take four steps,
rolling the paper around the image drum four times to apply each color.
Along with reproducing four-color originals, most digital color copiers can also be
connected to a color server to become, full-color printers. Whether your interest is in a
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high- or low-end color copier, key attributes to look for include accurate, easy-to-
calibrate, consistent colors and high image quality.
Light-lens copiers--From small jobs to big ones, today's light-lens copiers are light
years away from those introduced in years past. Easier to use, far more compact and
more reliable, their user-friendly interfaces put a wide variety of functions and
features right at your fingertips. Many are now environmentally friendly, and some
even provide customer-replaceable copy and toner cartridges.
Look for the one most suitable for your needs from the following Office Copier
categories:
Convenience copiers (12 to 30 cpm and volume to 20,000 copies per month)
On a desk or as a stand-alone unit for walk-up users, convenience copiers
make it easy for individual users to take care of business.
Workgroup copiers (31 to 59 cpm and volume to 75,000 copies per month)
These copiers are designed to accommodate employee groups of a few to
many people. Productivity-enhancing features might include reducing and
enlarging. two-sided copying, automatic stapling, collating, and so on.
Depending on the model, they may also be networked.
Departmental and production copiers (60 + cpm and volume over 75,000
copies per month)
These models are capable of handling a multitude of tasks up to and including
production of booklets with staple-stitching and thermal binding.
An office runs on more than copiers.
The same effort that goes into searching for the right copier applies to other office
equipment as well. Before purchasing or leasing one of the following machines,
assess your needs, know who you are dealing with, and carefully consider the level of
product and service quality you expect to receive.
Printers-- Sooner or later, almost every document created on a computer is printed.
The type preferred for most office applications is the laser printer, which is also the
fastest. Critical specifications to look for are the number of dots per inch (dpi), speed
and memory. A high dpi setting applies more ink dots per square inch, making text
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and images clearer. Speed for some printers can range as high as 40 pages per minute
(ppm) in a relatively small package. The more memory your printer has, the faster it
can receive and store data from your computer.
Multifunction machines-- These ultimate convenience machines offer combinations of
functions such as copying, printing, faxing, PC faxing and scanning. Integrating these
functions in seamless, automated work processes can save time, space and overhead.
Fax machines-- If yours is a busy office, you will want a fast plain-paper laser
facsimile machine that can receive faxes at the same time documents are being
scanned or copied. Fast scanning into memory is an important feature when time is a
consideration or you need to transmit many faxes.
Does the company come with its product?
Even the best, most reliable office equipment needs ongoing maintenance and
occasional service. So, regardless of the model or type of product you buy, you have
every right to expect your vendor's involvement to continue long after the sale.
You'll want to look for the fullest, most comprehensive range of service and warranty
plans to ensure that your investment is maximized to your complete satisfaction.
Service-- How much downtime for regular servicing is acceptable to you? How long
are you willing to wait for a technician to visit after you call for service? What about
after-hours service?
One way to ensure service that meets your expectations is to get your office
equipment from a company with its own service organization and widespread
geographic coverage. The company's technicians should be specifically trained to
maintain and repair your model.
To facilitate service, some copiers have diagnostics that can be accessed via phone
lines to a service technician's computer. The benefit is that you don't have to wait for
an on-site visit from the technician. If a problem can't be handled over the phone,
some companies even guarantee the scheduled arrival of the technician.
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Warranties-- The best warranty is one that lets you be the one who decides if you're
satisfied or not. Another thing to look for is how long the warranty remains in effect.
How long a manufacturer is willing to provide service at no additional cost is also an
indirect way of gauging the projected reliability of a copier.
Beware of warranties that require you to endure a complex and drawn-out process for
exercising your warranty rights.
How much should your money buy?
As important as the sticker price on a piece of office equipment is, the more important
price is its total cost of ownership. To arrive at this measurement, project the cost of
purchase or lease, plus the cost of service and supplies over the useful life of the
equipment. This enables you to compare true costs among whatever models you are
considering. In the case of copiers, you want to arrive at the ongoing cost-per-copy.
Buy vs. Lease-- When choosing between these two means of acquisition, figure the
total price for each method for the projected life of the copier, including any tax
benefits. Although buying provides the lowest price, you'll want to consider it it's the
best use of your working capital. In general, leasing can be more economical because
you preserve working capital.
Supplies and support-- Copiers, printers and fax machines tend to eat up a lot of
supplies. How easy will it be for you to get the supplies you need, when you need
them? Being able to depend on one source for product, service, supplies and support
will provide you more than just convenience. There's also the peace of mind in
knowing that the supplies you use were manufactured to work within your machine's
exact specifications and tolerances, thereby lowering service and maintenance costs.
What is a Multifunction Printer?
A Multifunction Printer, often referred to as an MFP, is a device that consolidates the
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functionality of a printer, copier, scanner and/or fax into one machine. Multifunction
Printers are becoming a common choice for budget-minded businesses that want to
consolidate assets, reduce costs, and improve workflow.
Multifunction Evaluation Considerations
To make an informed decision about what multifunction printer is right for you, you
need to ask the right questions. Here are the ten things you must know before you buy
a multifunction printer.
1. Know your requirement
Understand what you need the multifunction printer to do for you and your end users.
Beyond printing and copying, how do you want to use the MFP to help manage
documents, reduce paper, simplify workflow, manage forms, etc? How many copy,
print, fax, scan, and email jobs will you run each day? How many users will share the
device? Will you need it to be color capable? There are a number of requirements to
consider. Our Multifunction Buyer's Guide can help you further define your
requirements.
2. Know the Total Cost of Ownership (TCO) and Cost/Value benefit
When evaluating a multifunction printer, beware of looking only at the cost of the
initial hardware. There are a number of other factors to consider, including the cost of
supplies. Once ink costs are taken into consideration, inkjet multifunction printers,
initially perceived as being low cost, often turn out to have an equivalent or higher
TCO than the higher performing laser and solid ink multifunction printers. TCO can
also increase significantly for devices that are hard to use and maintain, unreliable, or
lack the features and capability to efficiently and effectively produce the results you
need. Your mutlifunction printer can become a useful asset in managing and
controlling costs for printing and imaging, and can also add new capabilities to your
organization if you choose wisely. Consider how MFPs can address total cost of
ownership for printing and imaging assets, better consolidate and improve
management of resources across the organization, and improve business process
efficiency.
3. Know what third parties have to say
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Compare the data on the actual performance and management and support issues
promoted on the vendor's spec sheets with data from independent testing agencies.
What are experienced people in the industry saying about the quality and performance
of the product you are considering?
4. Know how easy it is to connect to an existing network
Consider how easily the system will integrate with your existing network. Is it easy to
deploy? Does it require minimal start-up training? Does it come with software or
wizards to guide you through installation, troubleshooting, and upgrading?
5. Know how easy it is to use
Prevent bottlenecks and costly employee down time by finding a multifunction printer
that's easy to operate. Check for intuitive user interfaces, minimal training
requirements, and easily accessible online help and documentation. If you do need
support, check that the product is backed by manufacturer-provided service and
support coverage.
6. Know its multitasking abilities
Look for an multifunction printer that can truly multifunction. Can users access each
function they need, even if other functions are already in use? Be aware that some
products, such as All-in-Ones (AiOs), offer multiple functions all in one device, but
can't multi-task, so they cannot deliver all the functions of a multifunction printer
concurrently so you may risk downtime due to bottlenecks.
7. Know its bi-directional communication capabilities
To communicate timely and accurate information to users and IT administrators on
the status of jobs, queues, and devices will result in more intervention by you and
your staff to solve, prevent or anticipate problems. Solid bi-directional
communication, both at the device and across the network is essential to keeping a
product running consistently. Look for print job and device status capabilities from
the desktop and the ability to view all job queues at the device and across the network.
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8. Know the available device management, remote intelligence, and support
Consider the vendor's commitment to providing robust device and fleet management
tools and utilities. This is something you may want now or in the future. Look for
device relationship management software that optimizes the device's availability and
uptime. Does the vendor provide superior response time and provide consistent
quality of service? You want to trust your multifunction printer will stay up and
running to ensure you have an efficient and productive office.
9. Know whether it provides the level of security and confidentiality you need
does the device offer the appropriate level of security for your business? Is it scaleable
to provide more security if your needs change?
10. Know what software and solutions are available
Understand what compatible software and solutions are available from the vendor, as
well as their solution partners.
Multifunction printers can help you streamline duplicate and cumbersome document
processes and electronically organize, edit and archive your paper documents. With
an MFP and a simple software application you can turn paper documents into
electronic format and send to multiple destinations - email, document repositories,
network folders, even remote printers - with a single scan.
Once you're armed with the knowledge you've gathered by asking these questions,
you'll be prepared to make the right decision for your business.
These are the few models of the digital copiers & the multifuLast printed nctional
duplicators
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Awareness and attitude of consumer towards HCL Infosystems office automation products and market potential
list of competitors for digital Photo Copier Toner/Digital multi-
functional duplicatores
CANON MITA TOSHIBA SHARP XEROX BPL
RICOH MINOLTA LANIER BROTHE
R
TELEVISION INDUSTRY PROFILE
The Indian Television industry is going through turbulent transformation. Companies
are relooking at their strategies and are desperate for growth. The entrenched position
of the Indian market leaders in CTVs’ like Videocon, BPL and Onida has been
challenged by the MNCs such as LG, AIWA, Akai, Panasonic, Samsung, Sony,
Philips and Sharp; some in a perceptible way and others threatening to do so. The
changing environment demands fresh thinking to gain the cutting edge advantage.
This paper attempts to look at the various macro and micro environmental factors
operating in the industry using the model of strategic analysis by George Day, i.e. to
analyse the bargaining power of buyers and suppliers, the threat of new entrants,
threat of substitutes, intensity of rivalry, impact of technological changes, growth and
volatility of the market and the influence of government and regulatory interventions.
These variables affecting the industry have been categorised as favourable or adverse
depending on the influence on the profitability of the industry. Some strategic
initiatives, which can be adopted, to leverage the favourable forces and prevent the
adverse ones have been identified.
In the last five years color television industry (CTV) has witnessed drastic changes in
the intensity of competition. Exchange schemes, free gifts, price offs, prizes, deferred
payment schemes and other incentives as promotional tools have been deployed by
the players, which certainly have made the market, vibrant and pulsating. A major
factor contributing to the growth has been availability of consumer financing
schemes.
Concomitantly, the industry has been witnessing a new scenario with a new market
profile. The entrenched position of the Indian market leaders in CTVs’ like Videocon,