A PROJECT ON Presented By Debjit Das Asgar Biswas Debjit Das
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Debjit Das
A PROJECT ON
Presented By Debjit DasAsgar Biswas
Debjit Das
Founders
Debjit Das
Mr. Satya NadellaChief Executive Office (CEO) of Microsoft
CEO of MICROSOFT
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Microsoft Corporation is an American multinational technology company, headquartered in Redmond, Washington. Microsoft develops, manufactures, licenses, supports and sells of computer software, consumer electronics and personal computers and services.
INTRODUCTION
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ESTABLISHMENT: Microsoft established in April 4, 1975; Albuquerque, New Mexico, U.S.
FOUNDERS: Microsoft was founded by Bill Gates, Paul Allen CEO of Microsoft: Satya Narayana Nadella (4 February
2014 - present) Industry : Computer Software, Computer Electronics,
Computer Hardware Area Served: Wroldwide Products : Windows, Office, Servers, Skype, Visual Studio,
Dynamics, Azure, Xbox, Surface, Mobile etc. Services : MSN, Bing, OneDrive, MSDN, Outlook.com, TechNet,
Xbox Live.
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Industries served : Computer software and Electronics.
Geographic Areas served : Worldwide Revenue : $ 93.58 billion Profit : $ 19.97 billion Employees : 1,17,354 Main Competitors : Apple Inc., Google Inc.,
Samsung Electronics co. ltd.
SOME INFORMATION
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About Accessible Technology :◦ Accessibility options let you personalize the user
experience through the display, mouse, keyboard, sound, and speech options in Windows and other Microsoft products.
◦ Assistive technology products are specialty software and hardware products (such as screen readers and specialty keyboards), that provide essential computer access to individuals with significant vision, hearing, dexterity, language, or learning needs.
ORGANISATION MISSIONS AND VISIONS
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Interoperability among assistive technology products, the operating system, and applications is critical to enabling a world of devices accessible to people of all ages and abilities.
ORGANISATION MISSIONS AND VISIONS
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Diversity and inclusion are integral to Microsoft’s vision, strategy and business success.
The collaboration of cultures, ideas, and different perspectives is an organizational asset and brings forth greater creativity and innovation.
ORGANISATION MISSIONS AND VISIONS
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Microsoft's Global Diversity & Inclusion (GD&I) strategy is a fundamental link in our business priorities.
Representation: Building a Pipeline of Future Leaders
Inclusion: Creating Engagement in the Work Environment
Innovation: Driving Market Excellence
KEY GROWTH STRATEGIES
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ORGANIZATION STRUCTURE
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Finance Business Intelligence Marketing Sales Design and Engineering Operations Planning Purchasing Receiving Warehouse Activities Production Shipping Service Resource Planning Project Management Human Resources
ORGANIZATION DEPARTMENTATION
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Services : Bing, Calendar, Devices, Microsoft Account, OneDrive, Outlook.com, MSN
MICROSOFT SERVICES & PRODUCTS
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Products: Windows, Servers, Skype, Visual Studio (C++, C#, F#, BASIC), Office, Dynamics, Azure, Xbox, Surface, Surface pro, Mobile, Video Games, Programming Languages and Compilers, SQL Server, PCs, Yammer, Home OS
MICROSOFT SERVICES & PRODUCTS
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STRENGTH Brand reputation, Easy to use software, Strong distribution channels, Robust financial performance, Acquisition of Skype.
WEAKNESS Poor acquisitions and investments, Dependence on hardware manufactures, Criticism over flows, Mature PC markets, Slow to innovate.
S.W.O.T ANALYSIS
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OPPORTUNITIES Cloud base services, Mobile advertising, Mobile device industry, Growth through acquisitions.
THREATS Intense competition in software products, Changing consumer needs and habits, Open source Projects, Potential lawsuit.
S.W.O.T ANALYSIS
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As noted at the beginning of this report, many of the monopolistic advantages enjoyed by Microsoft are due only partially to predatory abuses by the company; many of those advantages are results of the "network effects" to any dominant player in an area of technology where customers seek consistency and compatibility between converging technologies and connected markets.
Microsoft has used its dominance of the operating system standards--the "field of competition" in many ways--to gain an unfair monopolistic advantage against application competitors trying to compete on the standards controlled by Microsoft. It has used predatory pricing, including free giveaways of its software through bundling and Internet distribution, to overwhelm competitors who do not possess similarly deep pockets, and it has used exclusive licensing deals to completely cut off competitors from access to markets such as computer resellers tied to Microsoft through those exclusive deals.
CONCLUSION
Debjit Das
Presented By DEBJIT DAS (AU/BBA/2015/208) ASGAR BISWAS
(AU/BBA/2015/205)
ADAMAS UNIVERSITY
THANK YOU
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