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A Powerful New Partner for ccTLDs
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A Powerful New Partner for ccTLDs - aptld.org Powerful New Partner for... · CENTRALNIC • Ranked Number 1 or 2 Backend for new TLDs every week for past two years 3 • 20 year old

Mar 01, 2019

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Page 1: A Powerful New Partner for ccTLDs - aptld.org Powerful New Partner for... · CENTRALNIC • Ranked Number 1 or 2 Backend for new TLDs every week for past two years 3 • 20 year old

A Powerful New Partner for ccTLDs

Page 2: A Powerful New Partner for ccTLDs - aptld.org Powerful New Partner for... · CENTRALNIC • Ranked Number 1 or 2 Backend for new TLDs every week for past two years 3 • 20 year old

CENTRALNIC

• Ranked Number 1 or 2 Backend for newTLDs every week for past two years

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• 20 year old company

• Listed on the London Stock Exchange

• 10 year history as backend for Asian ccTLDs.la for Lao PDR.pw for Republic of Palau

• Licenses registry software to major Asiancompanies

GMO Registry in Japan (.tokyo, etc.)Smart – telco in Philippines

• Recently acquired Instra• A leading registrar spcialising in Asia-Pacific ccTLDs• 55 staff

© 2016 CentralNic Group PLC. Commercial in Confidence

Page 3: A Powerful New Partner for ccTLDs - aptld.org Powerful New Partner for... · CENTRALNIC • Ranked Number 1 or 2 Backend for new TLDs every week for past two years 3 • 20 year old

LEADINGASIA-PACIFICCCTLD REGISTRAR

• 17 year track record of service to ccTLD operator

• Leading registrar in sales of Asia-Pacific ccTLDs, from .ae to .sg

• All management and staff based in Asia-Pacific region

• Dedicated registry-relations team specialised in Asia-Pacific ccTLDs

• Multilingual customer service

• State-of-the-art customized sites for local markets under multiplebrands: Instra, AsiaRegistry, OnlyDomains, etc.

• Reseller API to assist local entrepreneurs to sell your domain in-country

2© 2016 CentralNic Group PLC. Commercial in Confidence

Page 4: A Powerful New Partner for ccTLDs - aptld.org Powerful New Partner for... · CENTRALNIC • Ranked Number 1 or 2 Backend for new TLDs every week for past two years 3 • 20 year old

NEW REALITY IN DOMAIN NAMES

5© 2016 CentralNic Group PLC. Commercial in Confidence

900 new gTLDs have launched, and there are more to come

All registrars have scrapped their old sites and built new ones

Registrars are inundated with sales calls and discount offers

Many registrars have found that their own marketing is failing

They don’t know what to offer in search results

Open rates for emails diminishing

Many registries have no idea what to do either: We heard of one yesterday with 9 people in their marketing team “experimenting” – they don’t know what marketing strategy will work

Page 5: A Powerful New Partner for ccTLDs - aptld.org Powerful New Partner for... · CENTRALNIC • Ranked Number 1 or 2 Backend for new TLDs every week for past two years 3 • 20 year old

CENTRALNIC’S POSITION IN THE MARKET

IN 22 months we have sold 3 million domains

SOURCE: ntldstats.com, 18 FEBRUARY 2016

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Page 6: A Powerful New Partner for ccTLDs - aptld.org Powerful New Partner for... · CENTRALNIC • Ranked Number 1 or 2 Backend for new TLDs every week for past two years 3 • 20 year old

CENTRALNIC’S POSITION IN THE MARKET:

Out of 900 new TLDs launched, CentralNic has 5 out of the top 20

SOURCE: ntldstats.com, 18 FEBRUARY 2016

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Page 7: A Powerful New Partner for ccTLDs - aptld.org Powerful New Partner for... · CENTRALNIC • Ranked Number 1 or 2 Backend for new TLDs every week for past two years 3 • 20 year old

WHAT IS CENTRALNIC DOING?

1. Great entrepreneur partners who understand the global domain industry and the needs of consumers:

.XYZ - Daniel Negari, 30 year old serial entrepreneur

Radix – Bhavin Turakhia, creator of Reseller Club, Logic Boxes

.co.com – Ken Hansen, formerly of Neustar

2. Close collaboration with registrars – understanding the needs of their markets, including price sensitivity in the developing economies

3. Serious investment in marketing

4. Global domain distribution network already in place –

.CentralNic is already integrated with and has accounts with registrars in 77 countries, with resellers globally.

CentralNic’s top new gTLDs are actively sold through more registrars than any others, on any backends

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Page 8: A Powerful New Partner for ccTLDs - aptld.org Powerful New Partner for... · CENTRALNIC • Ranked Number 1 or 2 Backend for new TLDs every week for past two years 3 • 20 year old

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Page 9: A Powerful New Partner for ccTLDs - aptld.org Powerful New Partner for... · CENTRALNIC • Ranked Number 1 or 2 Backend for new TLDs every week for past two years 3 • 20 year old

MARKETING co-marketing with leading registrars

Page 10: A Powerful New Partner for ccTLDs - aptld.org Powerful New Partner for... · CENTRALNIC • Ranked Number 1 or 2 Backend for new TLDs every week for past two years 3 • 20 year old

CENTRALNIC SALES & DISTRIBUTION

We have a dedicated global sales and marketing force plus proprietary communications channels and a schedule of events and

face-to-face meetings

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I N S T A N T G L O B A L D I S T R I B U T I O N C H A N N E L

© 2016 CentralNic Group PLC. Commercial in Confidence

Page 11: A Powerful New Partner for ccTLDs - aptld.org Powerful New Partner for... · CENTRALNIC • Ranked Number 1 or 2 Backend for new TLDs every week for past two years 3 • 20 year old

DEVELOPINGDOMESTICMARKETSFOR CCTLDS

• Reseller solutions to allow local entrepreneurs to set upregistrar businesses in-country

9© 2016 CentralNic Group PLC. Commercial in Confidence

• Instra can set up a local company in your country and develop a state-of the-art registrar site specifically for your national domestic market

• Software solutions to enable telcos and business registration bureaus in your country to sell your domain names

• We can build you a registry operated flagship store website, enabling you to sell domains in-country using the latest web technology and design

Page 12: A Powerful New Partner for ccTLDs - aptld.org Powerful New Partner for... · CENTRALNIC • Ranked Number 1 or 2 Backend for new TLDs every week for past two years 3 • 20 year old

Contact:

Ben Crawford, CEO

[email protected]