A portfolio by Yu Huansavebeforeexit.com/images/profile/yuhuan/Portfolio.pdf · 2021. 4. 22. · me of sociable insects such as honeybees. Plus, they make buzzing sound like drone

Boiling since 2017-2021

A portfolio by Yu Huan

A girl who gets excited with design thoughts and had make action for them to come true. These are her collection of thoughts, boiled down into projects in her entire school years ready to share with all!

Lazy sunday chua market

One night with

mr meow

A true life story

Penguin magnifiscent

Missing out

Maybank competition art

Hobby geng

JDefined jom define love

Deer light and hope

My projects

Side projects

Boiling in 3, 2, 1...

Lazy sunday chua market

Lazy Sunday Chua Market Publication

Unlike most morning markets, Sungai Chua market is still full of live even past noon. Late visitors that is unfamiliar with it will get lost in this big market.

The brief

Creating a guide brochure that comes in handy for such visitor shop at this late market.

The idea

Audience: Visitor of Sungai Chua market Demographic: First time visitor and the ones visiting late market

Design keywords: Illustrative, guileless, daily Design objective: A brochure to guide visitor at the big market.

Size of the guide is design within one’s comfort reading space in crowded market.

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Map to help visitor navigate their direction. User could refer to icon for certain store.

The borchure jacket is inspired by the market culture; they wrap things in newspaper.

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Hobby geng

Hobby gengRebranding

A small medium enterprise (SME) drone company, Hobby geng is in needs of rebranding. The people here have strong community sense as they are very active in holding social events.

The brief

The community spirit reminds me of sociable insects such as honeybees. Plus, they make buzzing sound like drone too. Inspired by that, the idea aim to rebrand Hobby geng into a social hub for drone pilots.

The idea

Audience: Penguin readers Demographic: Penguin middle aged readers between 20-30 years old that familiar with classic tales

Design keywords: modern-classic, enchanted Design objective: Heighten the enjoyment reading experience of the penguin classic book series

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Following the concept of community, the bees are flying harmoniusly together as a group.

The corporate envelope designated to be more casual and playful at the same time.

Another version of name card is made convenient for owner to distribute it outside of the company.

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Close up shoot of the male toilet sign. The toilet signs are derived bees from the logo.

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The staff uniform is design sport-like. It is more casual and fit for both gender. The brand welcomes young flyer to join their gang on the website.

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Books engage us by activating our imagination. However, these days with the advanced technology of other media, penguin books find it hard to engage with their readers.

The Brief

Penguin MagnifiscentAdvertising product Group work by: Cheang Yu Huan, Gan Becky, Tan Yi Qian

Create an immersive reading sensory experience whereby readers can smell their books.

The ideaThe idea

Audience: Penguin readers Demographic: Penguin middle aged readers between 20-30 years old that familiar with classic tales

Design keywords: modern-classic, enchanted Design objective: Heighten the enjoyment reading experience of the penguin classic book series

The project use candles to brings out the sensory reading experience for the penguin readers.

The candle series, each layer have different scent and it runs according to story scenes.

Front and back from one of the candle series. Back is left empty to showcase candle layers.

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There is die-cut paper layers on the packaging cover, inspired by the candle layers concept.

Opening up the packaging, it welcomes readers to pick up the book and candle.

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One night with mr meow

One night with mr meow Advertising campagin with story

YU started with being a high-end Taiwan pet bath product recently expanded to Malaysia. The product has more selling on other online platforms and needed to bring back their stolen attention.

The brief

Use storytelling to restore the stolen attention. The story told is about YU’s product benefits and promote it.

The ideaThe idea

Audience: The pet owners Demographic: Female pet owners that could afford high end product

Design keywords: Soft, feminine, storytelling Design objective: Use storytelling to promote YU’s shampoo product

The lady chase after the cat and found herself in a garden with strange looking flowers.

She was suprise to find herself and her cat in the weird looking garden.

She smells a sweet aroma when she’s near the cat. It appears to be the peony shampoo he used, which had a captivating sweet and mystical smell.

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The lady admired the cat because both of them are sweating but the cat still looking good.

His furry coat looks shinny, thanks to the orchid product he used. To her surprise, her cat start talking and escaped before she snaps back. She chased after him to stop him from making a mess in her room.

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She woke up from her dream and happy to see her cat is still around. She took a deep sniff, it is a nice feeling. His fur is silky to touch.

The story continues with the girl found her coat on the floor. The back cover of the book are the major color for each story chapter.

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Part of the story tells the benefit of product is captured as short tagline on social media.

JDefi ned, jom defi ne love

JD Sports branch in Malaysia has been receiving more and more complaint in recent years and customer is seen disheartened by their service.

The brief

JDefined, jom define loveAdvertising campaign Group work by: Cheang Yu Huan, Dania Aslan, Tan Yi Qian

JDefinedJOM DEFINE LOVE

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Audience: JD customer Demographic: Audience that are actively on Malaysia’s online platform

Design keywords: Pun, comedic, heartfelt Design objective: Help JD, the sport brand to win back customer’s heart

Revive the spirit of customer with the letter ‘J’ and ‘D’. Each letter is designs specific to counter bad reviews online.

The ideaThe idea

BRIEFIdentify a social issue that is troubling society today and think of a creative solution that would be able to solve it through the power of digital / social media. Think of a brand that would champion this cause and create a campaign.

JD Sports receives numerous bad reviews on their online website from customers who purchase their products. Comments are mainly made about late delivery and poor service of delivering the orders.

HOW IT WORKSTargeted upset customers will receive replies according to what they feel upset about.

PROBLEM

To define the letters ‘J’ and ‘D’ other than the fact that they are the initials of the founders name. 6 phrases were made into visual languages to counter the bad reviews.

IDEA

8,0005-Star Ratings

72,000Brand Reconnection

6%Increase in Sales

TARGET RESULTS

JDefinedJOM DEFINE LOVE

JUMPA DIAAssists with getting the shoe that the customer is looking for.

JETSPEED DELIVERYTo deliver as soon as possible! To treat customer orders as an emergency.

JANJI DAPATGuarantees the customer that their order will reach them through delivery.

JAW DROPPINGDiscounts like never seen before online and offline. Lowest price possible.

JIMAT DUITSaving the customer’s wallet by giving the best deals.

JANJI DON’T HAVEA promise that what you see is what you get. Nothing is hidden behind closed doors. The design letters acts like a

sticker to reply customer.

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Missing out

The brief

TAKEO is a paper supplier known for their paper quality. Use publication to promote the strength of their paper.

The brief

Missing outPublication

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Audience: Designers or creatives Demographic: Group of creatives uses paper to highlight their illustration

Design keywords: llustration, experimental Design objective: Help JD, the sport brand to win back customer’s heart

Create a swatch book acts to promote TAKEO paper aiming at designers or creatives that uses paper to further enhance their illustrative artwork.

The ideaThe idea

Black is a major color here, this is to tests TAKEO’s paper durability in printing.

TAKEO have variety of paper, this one here creates ambience for the illustration.

An interactive page. A newsletter printed with solid color.

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A page that uses bright contrast illustration.

The paper adds more depth on realistic images.

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The light effect is enhanced when it is under natural light.

Side projects

Projects that miss kettle has been doing in her

own free time

A true life story

Here is a short story inspired by a married Wuhan couple in the first few covid outbreaks.

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Deer light and hope

The idea

Despite challenges rising one after another this year, the deer could rise above them just like the daybreak. As the sun rises, a new day has begun. The artwork took inspiration from difficult time and seeing it in a more hopeful light.

Extending the concept of light as hope. The sun’s ray will be the guide leading the deers as they cross through rocky mountain and thunderclouds.

This is cup sleeves designed for The Alley based on the theme celebration of new hope, new year.

Maybank competition art

Mytiger Values Art 2019, Finalist: Eternal growth, Cheang Yu Huan. Concept: Catterpillars grown out of caccon into beautiful butterflies. To me, breaking out is a form of growing. Same goes to the of traditional mindset on tiger hunt. We have break out of old mindset and find ways to stop tigers extinction.

The idea

Maybank art competition is held annually to raise awareness on Malayan tiger. These are artwork made it to final stages and exhibited at Maybank tower.

The idea

Mytiger Values Art 2020, Finalist: Never ending harmony, Cheang Yu Huan, 2020. Concept: Teamwork, an effort by a group is shown through tigers. Each of them have a unqiue pattern inspire by one ethnic musical instrument. They have come together and play a harmonious tune under the night blue sky. The artwork wanted to translate that idea to represent malaysian and maybank, are working as a team harmoniously despite their different background.

Keep warmly in touch: [email protected] www.behance.net/Adlynnyu24e6www.instagram.com/fishy_ball_art

Enjoy cup of hot thoughts