A New Way to Promote Your App on Google Play

A New Way to Promote Your App on Google Play

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Google Play now reaches more than 1 billion people on Android

devices in more than 190 countries, helping a growing number of

developers like you build successful global businesses.

In fact, in the past year, we paid more than $7 billion to developers

distributing apps and games on Google Play. We remain as committed

as ever to making Google Play the best place to find great apps, games

and other entertainment.

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Outreach

App discovery plays a critical role in driving your continued success,

and over the past year Google has provided best practices to enhance

app discovery and engagement, as well as app promotion tools to get

the most out of search and display advertising for developers.

We are always looking for new ways to help you get your apps in front

of potential new users. That’s why, in the next few weeks, we will

begin piloting sponsored search results on Google Play, bringing our

unique expertise in search ads to the store.

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App Discovery

With more than 100 billion searches every month on

Google.com, we’ve seen how search ads shown next

to organic search results on Google.com can

significantly improve content discovery for users and

advertisers, both large and small.

Search ads on Google Play will enable developers to

drive more awareness of their apps and provide

consumers new ways to discover apps that they

otherwise might have missed.

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In the coming weeks, a limited set of users will begin

to see ads from a pilot group of advertisers who are

already running Google search ads for their apps.

We’ll have more to share in the coming months

about the expansion of this program as we look at

the results and feedback.

We believe search ads will be a useful addition to

Google Play for users and developers alike, and we

hope this will bring even more success to our

developer community.

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Google Play is the premier store for distributing Android apps. When you publish on

Google Play, you put your apps in front of Android's huge base of active customers, in

more than 190 countries and territories across the world.

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The Google Play Opportunity

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Google Play is a central part of the Android experience. New users

personalize their devices with apps, games, and other Google Play

content. Existing users return regularly to see what's trending and new.

Downloading new apps is extremely convenient and fast— Google Play

pushes apps to the user's devices instantly, over the air.

Google Play is also a top destination for web users. Anyone with a browser

can explore Google Play on the web. Android users can even buy and

install the apps they want and Google Play pushes them automatically to

their devices with no cables required.

Google Play at the Center

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The accessibility and convenience of the Google Play web site give you

new ways to drive traffic to your products from many sources, such as

online ads, web search and cross-linking.

Google Play is designed to connect users with great apps and games. It

provides key channels to get your app noticed and gain traction in the

marketplace.

One Site to Rule them All

Prospective users look at ratings and reviews as key benchmarks of app quality. By

rating apps from one to five stars and posting reviews, Android users show their

appreciation for the apps they have downloaded.

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User Ratings and Reviews

Your app's rating is one of the most important factors influencing its ranking in the

Google Play lists and search results. It's also one of the key metrics that the editorial

staff looks for when curating apps and games for promotion in the store.

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Review your Ratings

When you publish an app in Google Play, you pick the

category where you want users to find your app. More

than 30 categories are available. Inside each category,

apps are ranked based on a combination of ratings,

reviews, downloads, country, and other factors.

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Category Browsing

When you publish an app in Google Play, you pick the

category where you want users to find your app. More

than 30 categories are available. Inside each category,

apps are ranked based on a combination of ratings,

reviews, downloads, country, and other factors.

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Search

Top charts keep users in touch with what’s popular and trending with Android users,

right from the Apps and Games home pages. The charts stay fresh, updating several

times each day based on recent download activity. As an app's ratings and download

activity grow, it can move up in the charts.

To make the charts as relevant as possible for users across the world, they are also

country-specific in Google Play's most popular countries. As your apps get traction

and build momentum in downloads and ratings, they’ll climb one or more of the top

charts and gain even more exposure.

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Top Charts and Lists

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Top Free Free apps and free games lists

Top Paid Paid apps and paid games lists

Top Grossing Gross proceeds, free or paid

Top New

Free

Less than 30 days old

Top New

Paid

Less than 30 days old

Trending New arrivals growing quickly in installs

See if you are at the top

The Google Play editorial team is dedicated to bringing the best

apps to the attention of users and setting the tone for app quality

throughout the store. It constantly reviews apps from across Google

Play to find not only the best-known apps and games, but also the

"diamonds in the rough" that they want more people to see. The

team promotes great apps in the Featured, Staff Picks, and other

collections.

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Featured, Staff Picks, Collections, and Badges

You can't nominate your app for featuring, but the team is always

monitoring Google Play for great apps.

If you build an app that users love and that looks great on Android

devices, the editorial team will notice.

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Google is Watching You

Featured and Staff Picks

Each week the Google Play editorial staff selects a new set of apps to

promote in its popular Featured and Staff Picks collections.

The Featured collections highlight the latest and greatest app and game

titles available for Android.

The list also includes the best and most popular apps in the top

categories are also featured. Staff Picks collects all recently featured

apps and games on Google Play. To focus on tablet users, A special Staff

Picks collection highlights the best apps for Android tablets.

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Featured Collection Editors' Choice

App collections

From time to time the editorial staff puts together a collection of apps

and games based on a theme or seasonal event. Users frequently use

these lists to select apps, attracted by the timeliness of the collection.

The editorial staff chooses apps for collection promotions — high-

quality apps that show the best of Android on phones and tablets. The

staff also looks for apps that can make an interesting or unique

contribution to the collection as a whole.

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Editors' Choice

Editors’ Choice is a curated collection of apps that highlights some of

the very best apps available on Android. Editors choose these apps for

quality and great user interface, long-term popularity and innovative

use of Android features.

Apps chosen for Editors’ Choice also receive a badge that is displayed

wherever the app name is seen in Google Play.

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Top Developer

Top Developer is a badge recognizing established, respected developers

for their commitment to launching high-quality and innovative apps on

Android. The Google Play editorial staff awards a Top Developer badge

from time-to-time based on the cumulative work of the developer.

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The Top Developer badge appears next to the developer name

wherever it is displayed in Google Play.

The badge means long-term recognition of all of the developer’s apps.

It signifies an additional level of trust and confidence users have in a

developer’s products.

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Recognition

Your app’s Google Play storefront is its

store listing page: a rich and colorful page

that lets you promote your app, highlight

its ratings and reviews, and show what

your app can do.

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Store Listing Pages

Your store listing is where your users come to find out everything about

your app. When they see your app listed in search results, top charts,

category listings, and collections, one tap takes them directly to your

store listing.

Manage your product details page through the Google Play Developer

Console from any web browser. Sign in to upload or update your brand

assets, and enter your product details in the languages of your markets.

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Store Listing

When you publish, Google Play adds your app’s ratings, reviews, links

to your other products, and more.

It also makes sure your store listing page looks great on phones,

tablets, and in a web browser.

You can link web users directly to your product details page from

outside Google Play, such as from your web site, an ad campaign,

reviews, social media posts, and more.

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Deep Linking – New Buzzword

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