A New Perspective on the Digital Workplace: Debunking collaboration myths with 100 million intranet activities.
A New Perspective on the Digital Workplace:
Debunking collaboration myths with 100 million intranet activities.
800+ customers
Business process tools
10+ years building
successful intranets
Simple to use
Intelligentsoftware
1 million+users worldwide
Secure cloud hosted
Daren JenningsVP of Sales
4.3
2.5
3.5
4.5
2.4
4.4
1.8
2.8
2 2
3
5
Surveys Data
Give some good initial insight
However nobody is supporting these surveys with actual activity
There is a tendency that people inflate results
These results are often spotting trends amongst best guesses
What impact do different tools make?
How does behavior change by department?
What type of content drives the most responses?
Which variables drive or hinder collaboration?
Fact or Opinion?
http://kiwibomb.com/wp-content/uploads/2015/10/halloween-apple-with-razor-blade.jpg
“Don’t eat your Halloween candy until your parents check it for safety!”
Fact or myth: The Terrible Twos
Nicole's Survey Response
66%
52%
30%
5%
14%
18%
25%
30%
20%
30%
45%
65%
0%
10%
20%
30%
40%
50%
60%
70%
80%
January February March April
Minor meltdown - <5 mins Medium meltdown - 5-10 mins
Catostrophic Meltdown 10+ mins Linear (Catostrophic Meltdown 10+ mins)
The Truth
71%
65%
60%56%
18%20%
22%24%
12%15%
18%20%
0%
10%
20%
30%
40%
50%
60%
70%
80%
January February March April
Minor meltdown - <5 mins Medium meltdown - 5-10 mins
Catostrophic Meltdown 10+ mins Linear (Catostrophic Meltdown 10+ mins)
Unique Perspective
Interact Telemetry
1 million+ employees from around
the globe
100 million activities
Over 650 organizations
Range of devices
Range of
industries
Range of
seniority
Wide range
of roles
KPI’s
• % of active users• Missing Content• Popular searches• Quality of content• Popular forums• Blog activity• Active No of Profiles• Average Influence Score• Average Quality Scores
Interact Telemetry allows bench-marking of KPIs across all intranets
Benchmarking & Analytics
6 Myths – Debunked
Myth 1:The Best Time to Deliver Internal
Communications is Tuesday at 2 pm
Fact: Publish with freedom!
Sunday 2%
Saturday 2%
Friday 16.5%
Thursday 19.5%
Wednesday 20.2%
Tuesday 21%
Monday 18.8%
Fact: No longer a prime publishing time
9.2%
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
8.00%
9.00%
10.00%
9.2% for 1-2pm still a popular slot
Fact: No longer a prime publishing time
1.1%
0.6% 0.5% 0.4% 0.3% 0.4%
1.3%
4.4%
8.1%
9.3%9.5%
8.9%
8.5%
9.2%
8.7%
8.3%
6.4%
4.2%
3.4%
3.0%
2.0%
0.8%
0.4% 0.3%
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
8.00%
9.00%
10.00%
1 in 4 activities now occur outside core 8-5 working
hours
23.1% of employees
contributing outside of core
hours
Consumption of Content
18.5%
20.0%
19.0%
19.5%
16.5%
2.0%
4.0%
0% 5% 10% 15% 20% 25%
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Average Page Views % In a Week
Myth 2:Hosting won’t impact employee contribution
Fact: Where your site lives is critical
Cloud intranets see greater activity
31.1%15.5%Employees generate content
on ‘On-Premise’ intranetsEmployees generate content on
Cloud intranets
No password required with SSO
SSO
Cloud sites can typically be accessed from anywhere –
ideas and problems aren’t
restricted to core hours
mobile / tablet users generate
8x as much content in Cloud
sites as On Premise
Dex Media
2500+employees
Digital Marketing
Ragan Awards Runner Up
Over 90%user Contribution on monthly basis
Myth 3:Blogging is an old-school collaboration technique
Fact: Blogs are critical for collaboration
Authored pages don’t encourage
collaboration
15 x more
collaborationon blogs
Which blog content drives engagement?
31%
27%
12%
10%
9%
8%
Employees like, share and comment most often against:
Changes in the organization or team
Employee recognition when linked to a business benefit or
change they have made
General blogs
Top down blogs asking for response
Idea focused blogs
Regular blogs from team members on actual results
If a blog is liked then there is
83% greater chance for that
person to repost
If a blog is commented on there is
a 80% greater chance for that
person to repost
Employees who blogged for the first time were more likely to blog again if their content was commented against, liked
or shared
Likes, shares and comments act as a catalyst for blogging
WINNER-
Best Value to Employees
-2015 Ragan
Awards
Massive 93% User Generated Content primarily through
blogging
Homepage content driven by their
employees
Fact: Blogs are critical for collaboration
11%
15%
4%
2%
1%
89%
85%
96%
98%
99%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Live for two years
Live for one year
Live for 1 month
Live for 1 week
Launch
% of content which is a page % of content which is a blog
A New Strategy on Blogging
22.5%
18%
10%
8%
5%
78%
82%
90%
92%
95%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Live for two years
Live for one year
Live for 1 month
Live for 1 week
Launch
% of content which is a page % of content which is a blog
Myth 4:“We need a Enterprise Social Network”
ESN Success
25%
20%
14%
20%
21%
0% 5% 10% 15% 20% 25% 30%
Used by Many Employees
Used by Some Employees
Used by a Few Employees
Plans to Deploy
No Plans to Deploy
Source: Altimeter Group Survey of 55 companies with more than 250 employees (2014)SharePoint, IBM Connections, Tibbr, Socialcast, Yammer
Only 25% of the enterprise
collaboration tools installed have
many employees using them regularly.
Getting the blend right
64%
40%
18%
35%
20%25%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
First 6 months of launch Within 24 months of launch
Communication Collaboration Business Process Tools
Blended tools drive collaboration
38%
41%
9%
17%
25%
12%
44%
1%
3%
13%
12%
9%
20%
10%
0% 10% 20% 30% 40% 50% 60%
Marketing & Comms
Sales
Finance
Operational / Production
HR
Legal
R&D
Initial Collaboration % Elevated Collaboration %
Myth 5:Search is software driven
Fact: “Best Bets” drive usage
Search drives credibility & trust
55%
76%
97%
35.8%
50.2%
85.4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Didn't click on any search results Clicked a search result on the first page Clicked on a Best Bet
% of users that will search again that week
% of users that will come back to the Intranet that week (for any purpose)
Click Through Rate
76%
21%
3%
0% 20% 40% 60% 80% 100%
Top 5 Search Results
6-10th Results Spot
Below top 10 Results
Click Through Rate
88%
76% 75%
66%
43% 42%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
BlogContent
Pages PreviousQuestions
Discussions Teams Events
Myth 6:Intelligent content suggestion is just a
gimmick
Intelligence content drives usage
8
1112
1415
40%
55%60%
70%75%
0%
10%
20%
30%
40%
50%
60%
70%
80%
0
2
4
6
8
10
12
14
16
Site that did not useintelligent tools
Usage of Best Bets Usage of SuggestedContent in Timeline
Usage of SuggestedContent against Pages
Using all of the last 3features
Days a month usage on average % of Working Month
Summary
• Publish with freedom
• Cloud hosted doubles user generated content
• Blogging rocks
• Get the blend right
• Search results are key
• Intelligent content actually works
• We have a booth!
• The Terrible Twos Exist (see next photo!)
“Look, Claudia, it’s
Barack Obama.”