A new paradigm in marketing is born

Support Millennials Causesand make the difference

1977-2000The Millennials are born in

25%population

22%Consumer

discretionary

purchases

50%Labor force

They are worried about the

state of the world and feel

personally responsible to

make a difference.

New attitudes

Millennials are

They support causes and

are starting to demand that

others, especially

companies, do their part.

They consider Corporate

Social Responsibility (CSR)

before deciding what to buy

or where to shop.

They need to learn about

and/or see an immediate

benefit from their actions to

feel that they are making a

difference.

They would be more willing

to make a purchase from a

company if their purchase

supports a cause … even if

it means paying a little bit

more

Millennials are most responsive

to sustainability actions

Now that Millennials

have sufficient

economic power &

cultural influence,

have you begun to

shift your

messaging?

Cause Related

Marketing (CRM)Commercial activity by which businesses

and charities (or causes) form a

partnership for mutual benefit. Millennials

have grown with CRM campaigns.

But CRM campaigns does not

fully match with millennials

expectations

1. They never choose the

cause

2. They have no feedback on

the use of funds.

3. CRM remains a privilege of

large organizations, and

forget the local issues.

I want

to give

where I live

44% said “national”

38% said “local”

while only 18% indicated “global”

“A Canadian View on Cause Marketing” a study by Ipsos Reid in 2014

Millennials, although

receptive to the

concept of cause

marketing, are still

skeptical about the

motives of the

companies involved

Meet Millennials on

and make the difference

is a visionIf you give

your customer

the opportunity to

chose his causes

when you call on his generosity

you win his loyalty, market share, reputation … and more

change the rule

Non profitsPeople

Business Non profits

From a CRM where Business is the donor

To a CRM where People are the donors

People

Business

is value centric

Marketing 1.0 Marketing 2.0 Marketing 3.0

Product Consumer Value

Sell product

to the massesSatisfy customers

& brand loyalty

Meet emotional &

rational needs

is a promiseWherever you buy a product referenced on LOYOL, a donation is immediately completed to your NGO…

… and in your name

is a conversionWe convert rebates into donations

And all donations comply with local tax deduction

Customer pay the price and give to his cause

Customer pay the price with a rebate

LoyolCoupon & Promo code

is mobileYou deliver a seamless

experience to your customers

See Buy Give

Brand efforts As usual Your causes

is a networkYou are connected in real time with your qualified and

engaged customers. If they like your social involvement,

they will share it with their tribes.

How

does it

work?

A trusted intermediarybetween business, consumer, vendor & non-profit

A trusted intermediary

Every registered brand

dynamically manages its

portfolio of products &

services triggering a donation on each notified purchase


Participating vendors

retailers are commissioned

to upload all proofs of

purchase relative to products registered on loyol


Every uploaded proof is controlled by LOYOL

before being converted into donation and credited

to the NGO account selected by the client and identified by his email address or his loyalty card


Every registered Non profit accesses its outstanding

account and get credit on each end of quarter.

All free of charges


Every consumer accesses his dashboard of donations,

and his inbox of personalized messages sent by his

brands and his NGOs to continue the relationship.

Your benefitsBoosted image CSR

Increased market share

Improved customer’s loyalty

Higher ROI

Connection with consumers with better knowledge

Marketing tool for flexible campaigns

Opportunity for new strategies

Customer benefitsMore meaningful in purchase

On-line and in-store

An act for a better world, for global and local causes

An opportunity for tax reduction

Non profit benefitsIncrease raised funds

Access to new donors (Millennials generation)

Continuous relationship

Communication on use of funds

Costs killer

Efficient response to the decrease of public dotation

The “big” challengeThe net value of all coupons issued in France is worth

more than €3.000.000.000 (1)

How many rebates could you switch into donations?

(1) High-co data estimation 2014 : 3,2b coupons with an average value 0,9€

Pricing (1)

Management

fee120€/day for each

registered product

Incentive

fee6% donation

Commission

fee (2)

Each uploaded proof

of purchase

(1) No entry fee until September 2015 (2) Agreement between producers & retailers

Competitive advantages

Just the universal barcode: immediately operational everywhere

No package

New strategies driven in real time everywhere

Flexible

Rules may vary from one retailer to another with or without exclusive agreement

Agile

The Big Shops Smart Stores

Knowledge of donor’s profile and history with the product regardless of the vendor. Ideal to reward differently customers and prospects

High memory

Privacy first. Custom content with no access to personal data

Respectful

Make a donation and receive a coupon, an invitation, a special offer

Never ungrateful

No paper, no smartphone, no additional process, no wasted time

Time is money

No device, no connection, no standard

Strong

Good products have always their advocates

Social

Secured

No code, no copy, no fraud

No more forgotten coupon at home or not loaded to loyalty card

Stress less

No cash-flow, no account number, no financial risk

Risk free

All forms of purchase, all kinds of shopper (not restricted to millennials)

Off-line & On-line