A New Model for Open Sharing Anne H. Margulies and Jon Paul Potts April 22, 2004 University of Notre Dame.

A New Model for Open SharingAnne H. Margulies and Jon Paul Potts

April 22, 2004

University of Notre Dame

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I. Vision

II. Implementation

III. Impact

Agenda

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• Fall 1999 — Faculty committee appointed

• Fall 2000 — “OpenCourseWare” concept recommended to MIT President Charles M. Vest

• April 2001 — MIT OCW announced in The New York Times

Vision

Institutional Decision-Making

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“OpenCourseWare looks counterintuitive in a market-driven world. But it really is consistent with what I believe is the best about MIT. It is innovative. It expresses our belief in the way education can be advanced – by constantly widening access to information and by inspiring others to participate.”

– Charles M. Vest,President of MIT

Vision

Institutional Decision-Making

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• June 2001 — Funding partnership with the William and Flora Hewlett Foundation, and the Andrew W. Mellon Foundation

• September 2002 — MIT OCW Pilot site opened to the public

– 50 courses from 23 academic disciplines

• September 2003 — MIT OCW officially launched

– 500 courses from all five MIT schools and 33 academic disciplines

• April 2004 — 200 additional courses, bringing total to 701

Vision

Vision to Reality

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• An MIT education

• Intended to represent or replace the interactive classroom environment

• A distance education initiative

• A Web-based publication of virtually all MIT course content

• Open and available to the world

• A permanent MIT activity

MIT OpenCourseWare IS NOT:

MIT OpenCourseWare IS:

Vision

What Is MIT OCW?

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• Furthers MIT’s fundamental mission

• Embraces faculty values

– Teaching

– Sharing best practices with the greater community

– Contributing to their discipline

• Counters the privatization of knowledge and champions the movement toward greater openness

Vision

Why Is MIT Doing This?

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• Provide free access to MIT course materials for educators and learners

• Create a model other universities may use to publish their own course materials

Vision

Dual Mission

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50 500 900 1250 1550 1800 1800

• Design pub process• Implement technology

strategy• Develop IP strategy• Implement dept.

liaison program

• Develop evaluationstrategy

• Conduct baselineevaluation

• Partner with Universia(translation affiliate)

• Inventory content and improve quality• Enhance site features and functions• Add video materials• Plot new content capture tactics

• Implement reporting strategy• Conduct annual evaluations and focused studies

• Facilitate other opencoursewares• Partner with translation/distribution affiliates• Build awareness• Foster learning communities

2002 2003 2004 2005 2006 2007 2008

Phase IPilot

Phase IIExpansion

Phase IIISteady State

Courses

Publication

Evaluation

Outreach

701 Courses

Each year:• Add new courses: ~100• Revise existing: ~ 275• Archive old: ~ 100

• Conduct annual evaluations and studies

• Collaborate with consortium members

Vision

Where We Are

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Implementation

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Implementation

Publishing 500 Courses

Site Highlights

Syllabus

Course Calendar

Lecture Notes

Assignments

Exams

Problem/Solution Sets

Labs and Projects

Simulations

Tools and Tutorials

Video Lectures

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Implementation

Depth and Breadth

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Managing a Course Through the MIT OCW Process

Recruit faculty

and courses

Plan• Transcribe,

convert materials

• Identify IP

• Design layout

Publish• Test site

• Final QA

• Faculty signoff

• Stage for publish

Support• Edit/add

• Respond to inquiries

• Troubleshoot

Build • Input content

• Add metadata

• Scrub content

• Clear IP

• Initial QA

Implementation

Publication Process

MIT OCW = Snapshot of Completed

Course

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PublishingEnvironment

MIT Facilities

Content Distribution Network (Akamai)Thousands of servers around the world

deliver MIT OCW course materials

Implementation

Technology

Origin ServerSearch, Feedback

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Impact

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Impact

Access Data

MIT OCW Weekly Visits, October 1, 2003 to April 17, 2004

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 Since

10/1/03*December January February March

Page Views 20,604,427 2,680,794 3,311,611 2,884,061 3,025,412

Daily Visits *11,103 9,276 11,624 11,174 10,891

Monthly Visits *301,719 287,546 360,360 324,058 337,620

First-Time Visits

*174,407 172,536 196,710 174,961 187,348

Monthly Repeat Visits

*127,312 115,010 163,650 149,097 150,272

* Figures in italics are averages

Where We Are

Access Data

Site Traffic Overview

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Impact

Access Data

Country Hits

11 Brazil 340,281

12 France 334,190

13 Spain 318,292

14 Indonesia 251,495

15 Australia 240,689

16 Turkey 239,972

17 Colombia 196,504

18 Singapore 185,495

19 Mexico 165,221

20 Greece 164,496

Country Hits

1 India 954,167

2 Canada 859,782

3 China 822,206

4 United Kingdom 672,339

5 South Korea 448,975

6 Japan 421,334

7 Germany 402,965

8 Vietnam 401,498

9 Taiwan 392,701

10 Italy 366,484

March 2004

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Impact

Access Data

• Self-learners are 52% of visitors

– 5774 daily visits

– 60% of North American visitors are self-learners

• Students are 31% of visitors

– 3442 daily visits

• Educators are 13% of visitors

– 1443 daily visits

– 55% of educators teach at 4-year colleges or the equivalent

– 49% have less than 5 years teaching experience

• Almost 70% of users have a bachelors degree or higher

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Impact

Use Data

5.7% response rate on 21,500 surveys

Use Scenario % of Use

Planning, developing or teaching a course 36%

Enhancing personal knowledge 22%

Planning curriculum 10%

Other 32%

Complementing a subject currently taking 43%

Enhancing personal knowledge 40%

Planning future course of study 10%

Other 7%

Enhancing personal knowledge 81%

Learning subject matter—course not available for study

9%

Planning future course of study 8%

Other 2%

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Impact

Impact Data

• 92% of visitors satisfied with quality of the course materials

• 95% said they would return to the MIT OCW Web site for future use

• 99% said MIT OCW will have an “extremely positive” or “moderately positive” impact on education around the globe (83% “extremely positive”)

• Over 47% of educators have reused MIT OCW materials (or plan to); 41% may reuse materials in the future

• 76% of educators agree that MIT OCW will impact their future teaching practices

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Impact

Feedback Data

• 15,000 emails to [email protected]

– Majority (60+ percent) are grateful or congratulatory

– Other inquiries

• How to register

• Technical questions

• Inquiries from other educators

• Vendors

– Negative responses (less than 3 percent)

• 21,000 users self-subscribed to monthly email newsletter

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• Over half of MIT faculty have participated so far

• Most MIT faculty are satisfied with process and with helpfulness of staff*

• Process not overly burdensome: 42% spent <5 hours preparing materials for publication, 33% 5 – 10 hours*

Impact

MIT Use Data

• 32% of MIT faculty report using MIT OCW to advise students, do research, and (most often) prepare to teach*

• Dramatic spike in internal MIT traffic during February registration period suggests MIT students use MIT OCW as aid in course selection

* Source: MIT Faculty Survey, 13.5% responseon 950 surveys

MIT.EDU WEEKLY VISITS

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Impact

Benefits for MIT

• Institute-level benefits

– Advances MIT’s institutional mission: “To advance knowledge and educate students in science, technology, and other areas of scholarship that will best serve the nation and the world in the 21st century”

– Enhances MIT’s image around the world

– Generates community pride (alumni)

– Stimulates collaboration among faculty

• Department-level benefits

– Showcases individual departments and their curricula

– Enhances faculty and student recruitments efforts

– Accelerates adoption of the Web

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• Other OCWs are beginning to appear

• Some using MIT materials, some using the format, some using the idea

Impact

Emerging “opencoursewares”

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• 50 courses in Spanish and Portuguese site through Universia.net partnership

• Individual courses in 10 languages

Impact

Translations

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Impact

Recognition

January 29, 2003

The Kyoto (Japan)Digital ArchivesProjectrecognizesMIT OCWfor: Vision Content

October 15, 2003

Sapient receives“Microsoft InternetBusinessSolutionof the Year”award for:• MIT OCW Technology

C E R T I F I E D………………………Business Solutions

Partner

October 21, 2003

MassachusettsInteractiveMedia Councilhonors MITOCW for:• Design• User Experience

November 10, 2003

MIT OCW/ Sapientpartnershiprecognized with“InfoWorld 100”award for• MIT OCW Technology

December 22, 2003

MIT OCW/ Sapientpartnershiprecognized byComputerworldHonors Programfor:• Vision• Technology

MIT faculty’s vision, and MIT OCW implementation have been recognized.

April 20, 2004

MIT OCWrecognized bythe WebbyAwards for:• Vision• User Experience

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• Continues to be tremendous excitement

• The vision is achievable

• The impact of MIT OCW will be significant

Impact

What Does It Mean?

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• Course materials created by faculty (and sometimes other colleagues or students) to support teaching and learning

• Offers materials free-of-charge and is universally accessible via the Web

• Materials represent a substantially complete set of materials used in the course (minimum of syllabus, course calendar, and lecture notes or equivalent)

• Is intellectual property-cleared

• Permits use, reuse, adaptation (derivative works), and redistribution of the materials by others

Impact

What Is An “opencourseware”?

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http://ocw.mit.edu/OcwWeb/HowTo/index.htm

Thank You!

Visit MIT OpenCourseWare online at http://ocw.mit.edu

Visit the “Opencourseware How To” site on the Web at