A new mild and sustainable sensory dimension

Public

Dr. M. Waidelich BU ICS EMEA Personal Care 15.04.2015

A NEW SENSORY DIMENSION

Discover Value. Discover GlucoTain®

What is precious to you?

2 Public, Discover GlucoTain

Modern Surfactants should provide

Excellent foam

Smooth Afterfeel on Skin & Hair

Superb Mildness

Gentle cleansing

Excellent ecological profile

High renewable content

Cost-efficiency

The GlucoTain® Concept rests on four main pillars that provide specific benefits for

3

PERFORMANCE

SENSORY

MILDNESS

SUSTAINABILITY

Public, Discover GlucoTain

Skin Cleansing

& Hair Care

GlucoTain®

Innovative surfactants for sensory solutions

4

Feel The Boost Of Freshness

Feel The Mild Side Of Deep Cleansing

Feel The Pleasure Of Indulgence

Feel The Freedom Of Flexibility

GlucoTain®

Clear GlucoTain®

Flex

GlucoTain®

Clean GlucoTain®

Care


GlucoTain® - different solutions for every needs

5

INCI Capryloyl/Caproyl Methyl Glucamide

Lauroyl/Myristoyl Methyl Glucamide

(and) Alcohol denat.


Cocoyl Methyl Glucamide

Origin Coconut/ Palm (RSPO) Coconut Oil

Active (%) 50 60 35 40

pH 8.0 – 9.5 8.0 – 9.5 4.8 – 6.8 5.0 – 7.0

Appearance 25°C Liquid Paste

Melting point, °C 10 32

ECOTAIN® Vegetable origin, 94-95% RCI (Renewable Carbon Index), GMO-free RSPO certified Palm Oil, no Ecotox labeling under GHS


GlucoTain®

Clean GlucoTain®

Flex GlucoTain®

Care GlucoTain®

Clear

Public


GlucoTain® SUSTAINABILITY

Glucamides - Novel sugar Surfactants

Public, Discover GlucoTain 7

N

OH

OH

OH

OH

OHO

CH3

OH

OHOH

OH

OOH

NH

OH

OH

OH

OH

OH

CH3

+ Fatty acid methylesteror Triglyceride

Methylamine, Hydrogenation

D-Glucose

Glucamine

Glucamide = GlucoTain®


+ Fatty Acid methylester or Triglyceride

Glucamides - SUSTAINABILITY


N

OH

OH

OH

OH

OHO

CH3

OH

OHOH

OH

OOH

NH

OH

OH

OH

OH

OH

CH3

+ Fatty acid methylesteror Triglyceride


D-Glucose

Glucamine

Glucamide = GlucoTain®

Sugar-based, highly renewable, ~ 95 % RCI (Renewable Carbon

Index)

All types are based on RSPO Mass Balance certified palm or

coconut oil

Having a high content of non-tropical biomass

Readily biodegradable

Having no Ecotox-labeling

Supporting the strong need for EO- and Sulfate-free surfactant

systems

0

2

4

6

8

10

12

Solubility of Stearic acid (%) in surfactant solution pH = 5

MILDNESS: GlucoTain® is amongst the mildest surfactants in the market

– GlucoTain® surfactants are mild to mucous membranes (RBC-test), skin proteins (Zein test) and skin lipids (lipid dissolution test)


0

20

40

60

80

100

Unwashed Washed 10x Washed 10x

MILDNESS & PERFORMANCE: Hair color protection with gentle cleanse

10

Hai

r Shi

ne


Instrumental analysis Samba Hair Systems, Shine on hair fibre before and after washing with 10% SLES + 2% GlucoTain Flex and C:10% SLES + 2% Cocamidopropyl Betaine.

Hair color is maintained as when it was first coloured, wash after wash.

Glu

coTa

in® F

lex

CA

PB

Public


GlucoTain ® SENSORY

SENSORY - The foam you like to feel

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FLUFFY

CREAMY

LIGHT CARING After feel (dry)


Foam

type

SENSORY - The foam you like to feel (SLES 10:2 Co-Surfactant)

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Foam

type


GlucoTain® Care after 25 rubs

Clear after 15 rubs

after 25 rubs

CAPB

Clear CAPB

FLUFFY

CREAMY

LIGHT CARING After feel (dry)

SENSORY: Rich creamy foam & a gentle skin conditioning effect


0

0.5

1

1.5

2

2.5

3

Foam Sensory - light to rich Conditioning (skin feel wet stage) -low to high

Conditioning (skin feel dry stage) -low to high

GlucoTain Care

Coco Glucoside

Lauryl Glucoside

Cocoamidopropyl Betaine

Coco Glucoside (and)Glyceryl Oleate

Richest Foam

Superb Conditioning - wet & dry

Skin expert panel sensory evaluations. June 2014. Test system: 10% SLES, 2% Co surfactant.

SENSORY: Easier Combing – the next step towards silicone free shampoos


0

20

40

60

80

100

L'O

real

Elv

ital T

otal

Rep

air e

xtre

me

*12

: 1.5

: 0

*11

: 1.5

: 1

*10

: 1.5

: 2

*8 :

1.5

: 4

*12

: 1.5

: 0

plus

1.5%

Silic

one

gmf

*SLES:CAPB:Glucotain Care

Average Max. Combing Force on Wet Virgin Hair

+ 1.5% Silicone

0

5

10

15

GlucoTain Flex CAPB SLES

Surfactant Active Level 13.5%

1% 2% 4%

Easier Combing

SENSORY: Superior Hair Conditioning. Easy to comb … from wet … … to dry.

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Instrumental analysis. Wet & dry combing force (gmf) using damaged hair. Cationic Guars: #1 Guar Hydroxypropyltrimonium chloride, #2 Hydroxypropyl Guar Hydroxypropyltrimonium Chloride

0

50

100

150

200

PQ7 PQ10 Jaguar®Excel

Jaguar®C-162


0

50

100

PQ7 PQ10 JaguarExcel

Jaguar C-152

gmf

gmf

Cationic Guar #1

Cationic Guar #2

Cationic Guar #1

Cationic Guar #2

GlucoTain® Care

CAPB

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PERFORMANCE: GlucoTain® Flex a better thickener than other surfactants

Test system: 10% SLES, 2% Co-surfactant, 3% total NaCl


0

2000

4000

6000

8000

10000

Viscosity (mPa s) at 25°C

PERFORMANCE - GlucoTain® in Skin Cleansing– case study results on Sensory, Foam & Costs


Formulation Ingredients* Reconstruction Improvement

Aqua 85.0 86.4

Sodium Laureth Sulfate 7.0 7.0

Sodium Chloride (total) 2.4 2.0

Glycerin 1.5 1.5

Cocamidopropyl Betaine 1.5 0

Sodium Lauroyl Glutamate 0.5 0

Coco Glucoside 0.5 0

Glyceryl Oleate 0.5 0

GlucoTain® Flex 0 2.0

Sodium Benzoate & Potassium Sorbate

0.2/0.2 0.2/0.2

Citric Acid 0.2 0.2

Parfum 0.5 0.5

pH value 5.5 5.5

Viscosity (Brookfield, 25°C) 4830 4400

Cost (primary & cosurfactants & refatting agents) in cts

9.25 7.00

Can we replace the co-surfactants and re-fatting agents by GlucoTain® ?

*All concentrations based on active content

PERFORMANCE - GlucoTain® in Skin Cleansing– case study results on Sensory, Foam & Costs


Formulation Ingredients* Reconstruction Improvement

Aqua 85.0 86.4

Sodium Laureth Sulfate 7.0 7.0

Sodium Chloride (total) 2.4 2.0

Glycerin 1.5 1.5

Cocamidopropyl Betaine 1.5 0

Sodium Lauroyl Glutamate 0.5 0

Coco Glucoside 0.5 0

Glyceryl Oleate 0.5 0

GlucoTain® Flex 0 2.0

Sodium Benzoate & Potassium Sorbate

0.2/0.2 0.2/0.2

Citric Acid 0.2 0.2

Parfum 0.5 0.5

pH value 5.5 5.5

Viscosity (Brookfield, 25°C) 4830 4400

Cost (primary & cosurfactants & refatting agents) in cts

9.25 7.00

Achievements with GlucoTain®

Replaced two co-surfactants resulted in more creamy foam!

Replaced conditioning agent with no compromise on afterfeel and re-fatting effect!

Save >2 € Cents on ingredients!

*All concentrations based on active content

A simplified, more economic formulation with a superb foam texture!

GlucoTain® - different solutions for every need

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SUSTAINABILITY + + + + MILDNESS ++ ++ ++ ++ SENSORY • Foam

Creaminess • Flash Foam /

Bubble Size • Skin

Conditioning • Hair

Conditioning

PERFORMANCE • Thickening

• Cleansing


GlucoTain®

Flex GlucoTain®

Care GlucoTain®

Clean GlucoTain®

Clear

o o + ++ ++ + o o

o o + ++ o + + + + ++ + + + + + -

GlucoTain®

Innovative surfactants for sensory solutions

21

Feel The Boost Of Freshness

Feel The Mild Side Of Deep Cleansing

Feel The Pleasure Of Indulgence

Feel The Freedom Of Flexibility

GlucoTain®

Clear GlucoTain®

Flex

GlucoTain®

Clean GlucoTain®

Care


Ultra light foam for instant fresh feel.

Deep cleansing without compromising on mildness.

Our most versatile: Superior thickening & cross functional for all formats.

The Caring & Conditioning Sensation.

What is precious to you?


GlucoTain® is providing

Excellent foam

Smooth Afterfeel on Skin & Hair

Superb Mildness

Gentle cleansing

Excellent ecological profile

High renewable content

Cost-efficiency

Discover GlucoTain @ in-cosmetics: 14–16 April 2015 in Barcelona - Hall 7, Booth 7C50


Come by to Feel & Believe!

Public


Thank You!

QUESTIONS?

Thanks to our GlucoTain Team!

Public


GlucoTain® BACK UP

GlucoTain® - different solutions for every need

26

GlucoTain® Clear

GlucoTain® Clean

GlucoTain® Flex

GlucoTain® Care

Needs Clean & Fresh Deep Clean Clean & Versatile Clean & Soft

INCI Capryloyl/Caproyl Methyl Glucamide


(and) Alcohol denat.


Cocoyl Methyl Glucamide

Origin Coconut/ Palm (RSPO) Coconut Oil

Active (%) 50 60 35 40

pH 8.0 – 9.5 8.0 – 9.5 4.8 – 6.8 5.0 – 7.0

Appearance 25°C Liquid Paste

Melting point, °C 10 32

Preservative - 0,3% Dehydroacetic acid, 0,3% Sodium benzoate

Shelf Life 24 months in original unopened packaging

ECOTAIN® Vegetable origin, 94-95% RCI (Renewable Carbon Index), GMO-free RSPO certified Palm Oil, no Ecotox labeling under GHS

Public, GlucoTain, Skin Care, Marketing & Application, BU ICS, Personal Care

GlucoTain® in Personal Care A cost effective, sustainable surfactant technology with excellent mildness and a unique sensory sensation.

FLUFFY

CREAMY

LIGHT CARING

Foam

type

After feel (dry)

PERFORMANCE: Cost effective through added conditioning and viscosifying effect.

SENSORY: Improves foam texture and a gentle conditioning for skin & hair

Viscosity (mPas) at 25°C; 10% SLES, 2% Co-surfactant, 3% NaCl

MILDNESS: Outstanding Mildness for gentle cleansing, both to skin & hair proteins and lipid layers

GlucoTain Flex

CAPB Lauryl APG

Coco APG

Zein Value (mg N/100 mL)

Pleasant, gentle conditioning effect

SUSTAINABILITY: a novel sugar-based surfactant, which is

Highly renewable, > 95 % RCI (Renewable Carbon Index)

Having a high content of non-tropical biomass Readily biodegradable Having no Ecotox-labeling Supporting the strong need for EO- and

Sulfate-free surfactant systems

27

A new mild and sustainable sensory dimension

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