A new gym design trend #futureof

A A NEWNEW GYM DESIGN GYM DESIGN TRENDTREND

TheThe CONCEPTCONCEPT CLUBCLUB

presented bby

Cuoco BlackCuoco Black

wwwwww.fitnesscenterdesign.comcom

Bursting Bubble.....Bursting Bubble.....

Like the bursting real estate bubble of 2008 the fitness Like the bursting real estate bubble of 2008 the fitness

industry is poised for a meltdown of its ownindustry is poised for a meltdown of its own

Death ………………… Spiral

....A death spiral of better sameness, unknowingly promoted by industry experts

and fitness editorial, perpetuate a sea of identical gym models which blur brands and drive price to be the central theme of a marketing strategy.

Seduced

....the industry is being seduced, kept in the dark.... as it embraces wholesale,

the six design trends which litter the fitness landscape, cloaked as superior design...nothing could be further from the truth.

TThe he EEnemynemy

► 1. Boutique Design1. Boutique Design► 2. Big Box Chains2. Big Box Chains► 3. Muscle Gyms3. Muscle Gyms► 4. Boxing Gym4. Boxing Gym► 5. MMA Gym5. MMA Gym► 6. Cross fit Gym6. Cross fit Gym

6 Gym Trends...These trends are at the core of the malaise that holds the fitness 6 Gym Trends...These trends are at the core of the malaise that holds the fitness industry hostage.....................................................................................................industry hostage.....................................................................................................

1 2

3 4

5 6

THE SOLUTIONTHE SOLUTION

The Concept Club Gym Design ModelThe Concept Club Gym Design Model

TheThe Concept ClubConcept Club is a gym design model that seeks to create is a gym design model that seeks to create conceptualconceptual,, unique, and branded fitness centers born of an owner's vision. The inspiration for unique, and branded fitness centers born of an owner's vision. The inspiration for

a a Concept ClubConcept Club can be sparked by the love for a film, a flirtation with color, can be sparked by the love for a film, a flirtation with color,

or a random idea with endless possibilities. or a random idea with endless possibilities. Concept ClubsConcept Clubs reject the trends reject the trends and clichés of the gyms glamorized in fitness editorial and the media. and clichés of the gyms glamorized in fitness editorial and the media.

. .

““AA Concept ClubConcept Club is a dominant brand that stands alone and doesn't need to is a dominant brand that stands alone and doesn't need to compete on price...it market's on the quality of its strengths, services, compete on price...it market's on the quality of its strengths, services,

programming and programming and amenities”amenities” Cuoco Black 2013 Cuoco Black 2013

IIN*SPI*RA*TION

INSPIRATIONINSPIRATIONThe inspiration for a Concept Club can be sparked by any random possibility

INSPIRATIONINSPIRATIONThe inspiration for a Concept Club can be sparked by any random possibility

nature gym finishes

INSPIRATIONINSPIRATION

The inspiration for a Concept Club can be sparked by any random possibility

science fiction gym wallpaper

INSPIRATIONINSPIRATIONThe inspiration for a Concept Club can be sparked by any random possibility

a film gym mannequins

CConcepts

CONCEPTCONCEPT

The concept for the Nobis Fitness Center’s reception area

(image right) was inspired by a Chinese Moongate (image left).

CONCEPTCONCEPT

The concept for the acoustical dome in the reception area of

CRUNCH’S flagship gym in New York City Center was inspired by

CRUNCH’S edgy brand.

CONCEPTCONCEPT

The concept for Mid City Gym’s reception area in Times Square

New York City (image right) was inspired by this scene

in the Terminator 2 Judgment Day film (image left).

MMetaphors

MetaphorsMetaphorstransferring a design inspiration into a built feature of a club.

MetaphorsMetaphorstransferring a design inspiration into a built feature of a club.

MetaphorsMetaphorstransferring a design inspiration into a built feature of a club.

SSOO

The Concept Club Gym Design Model The Concept Club Gym Design Model Is……………Is……………

AA

NEW TRENDNEW TREND

for new gym brands that wish to abandon the conventions of traditional gym design and create a unique facility that will dominate the market.

www.fitnesscenterdesign.com

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