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A NEW ERA FOR MUSIC? Facts & Figures on the world of Digital Muisic Digital Music Revenue 2011: 5.1 Billion 2012: 5.6 Billion Digital Music Revenue 2012 Subscription for streaming services ADV Download
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A new era for music?

Nov 11, 2014

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Neomobile

New music positioning in the cloud opens new challenges and possibilities for Neomobile. 2012 was the year of the music industry revival. Discover in this presentation what drove the market of digital music.
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Page 1: A new era for music?

A NEW ERA FOR MUSIC?Facts & Figures on the world of Digital Muisic

Digital Music Revenue2011: 5.1 Billion2012: 5.6 Billion

Digital Music Revenue 2012Subscription for streaming servicesADVDownload

Page 2: A new era for music?

Subscription for streaming services revenueIn 2012 there were 20 million paying subscribers for the streaming music servicesIn 2013 they could reach 30 million

Streaming music services successStrong Social factorUser friendly interfaceLegalityPossibility to listen to the music anywhere with our own smartphone

General smartphone activitiesSocial networkingGamingNewsMusic listening - 50% of the global smartphone users

Page 3: A new era for music?

Users that listen to music from their own smartphone:Brazil 71%USA 61%France 66%Italy 53%Mexico 68%Spain 61%UK 58%Germany 67%

MUSIC IS SOCIAL

YOUTUBE: 10 most viewed videos of all times

PSY – GANGNAM STYLE Justin Bieber – Baby Jennifer Lopez – on the �oorEminem – Love the way you lie LMFAO – Party Rock AnthemShakira – Waka WakaCharlie bit my �nger, again!, HDCYT Lady Gaga – Bad Romance Michel Telò – Ai se eu te pegoDon Omar – Danza Koduro

9 music videos – 5 billion views

Page 4: A new era for music?

TWITTER: Top 10 most followed accounts

Justin BieberLady GagaKaty PerryRihannaObamaTaylor SwiftBritney SpearsShakiraKim KardashanEllen Degeneres

7 singers – 200 million followers

FACEBOOK: Top 10 most popular pages

FacebookTexas HoldemEminemYoutubeRihannaLady GagaMichael JacksonShakiraI Gri�nJustin Bieber

6 out of 10 are singers

SOUNDTRACKER RADIO - A connection is just a song away

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Sources: “Digital music report 2013” International Federation of the Phonographic Industry - “ourmobileplanet.com” - Google

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SOCIAL MEDIA WEBSITES

www.neomobile.comwww.neomobile-blog.comwww.onebip.com

Neomobile S.p.A.viale Pasteur 78 - 00144 Roma - [email protected]

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