The Brand Shop for People Brands A New Brand Day Your brand and America's energy boom Dr. David Kippen, CEO [email protected] @david_kippen @evvivabrands
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The Brand Shop for People Brands
A New Brand Day Your brand and America's energy boom
Dr. David Kippen, CEO [email protected]
@david_kippen @evvivabrands
Make brands better people
@david_kippen
3
@david_kippen @evvivabrands
Word @david_kippen
Oil & Gas @david_kippen
6
We’re using a playbook from 1978.
We’re telling, not showing.
It’s not working.
@david_kippen
8 @david_kippen
Energy
10 @david_kippen
Future of Energy
11 @david_kippen
12 @david_kippen
neue energie
13 @david_kippen
Tech
15
Energy
power
Energy Makes Ideas Into
Things
How things get done.
@david_kippen
Our Recovery
Courtesy New York Times 19
$18,018,100,800 $16,623,376,600
$34,641,477,400
Courtesy New York Times 20
21
CLEAR
VAGUE
UNIQUE COMMON
Clear & Unique Clear & Common
Unique & Vague Common & Vague
22 @david_kippen
energy first tm
23
24
Beautiful
25
Awe- inspiring
26
Wonder 27
CLEAR
VAGUE
UNIQUE COMMON
Clear & Unique Clear & Common
Unique & Vague Common & Vague
28 @david_kippen
Photoshelter
• Welding image
Unique is not
Enough 29
Photoshelter Person image
The Right Friends
People don’t want
to do…
30
Photoshelter Image
Intimate plant view
feel
31
Photoshelter image
Large equipment
Audit Your Brand
32
evvivabrands.com
/energyfirst
33 @david_kippen
Manifesto 34
Thank You!
UK: 13 Great King Street Edinburgh EH3 6QW, UK
+44 7915 912 622
evvivabrands.com/energyfirst LinkedIn new group: Energy First
USA: 476 Jackson Street San Francisco 94111 California, USA
415-320-9777
Dr. David Kippen, CEO [email protected]
@david_kippen @evvivabrands
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