Open Closed Doors Webinar– New Approaches to Social Prospecting & Customer Development Using LinkedIn & Inbound Marketing Click to Tweet
A New Approach to Developing Customer Relationships Using LinkedIn
Jul 17, 2015
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Open Closed Doors Webinar– New Approaches to Social Prospecting & Customer Development Using LinkedIn & Inbound Marketing
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Why B2B Sales & Marketing Executives Fail to Generate Leads and Opportunities on LinkedIn
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You Need to Go Beyond Brand Awareness and Focus on Lead Generation
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You Need to Keep the Inbound Content Engine Running at High Speed!
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736 Group Members
75 to 200+ visits per week from LinkedIn
Very few leads and opportunities outside those that that said “yes” to an outreach message
You Need an Integrated Marketing Approach & the Necessary Inbound Marketing Systems
…According to Dell’s Digital Marketing Director at the 2013 B2B Digital Conference 2013 in New York
A Client Who Will Remain Anonymous to Protect the Guiltyat the 2013 B2B Digital Conference 2013 in New York
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A New Approach to Customer Development
Increase Your LinkedIn Presence….
Gains $36,000 Opportunity Immediate After Prospect Reads the President’s LinkedIn Profile Which Communicates Her Value & Educates Prospects
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Strong, result-driven headline
Uses every character to share her story, demonstrate her results and most importantly lead people to other portions of the profile.
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More Profile Examples:
Notice a strong headline that pulls key decision makers in…
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More Profile Examples:Notice the story-telling elements in this snapshot – and the rest of
Randy Kobat’s LinkedIn profile
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Profile Examples: Before & After StyleResume-driven Results Driven
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Build Thought Leadership….
Changed content from “simply reminders” to challenging the common practices being used by tech marketers. Increased traffic and gained 10 new clients in one year
Went from a newsfeed “push out content approach” to discussion groups to “pull readers in with value approach and increased LinkedIn traffic in 6 weeks by 3620%
Forward thinking content gives this tech firm 2,000+ views of this LinkedIn content platform post in just days
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B2B Content Marketing Firm Digital Advertising Technology
Company Recruiting Firm
Intelligent Prospecting…
Start thinking beyond the numbers and start connecting with the right people, inspire change and get them to TAKE ACTION.
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Community Building…
450+ Sales and Marketing Leaders From Organizations Like:
Lead Generation…
More leads and opportunities using LinkedIn and inbound content marketing strategies than all other marketing initiatives combined
20% to 30% more webinar registrations
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Leading healthcare communications technology firm
Lead Engagement….
How GetLinkedInHelp.com is shortening the sales cycle by using LinkedIn and inbound content marketing to nourish leads until they are ready to invest.
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Download Our Webinar to See the Complete Presentation
http://www.FreeLinkedInMarketingTraining.com/webinar
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Additional LinkedIn Marketing Resources
FREE LinkedIn Strategy Session – Up to 30 Minutes
• Get your LinkedIn Marketing Questions answered• See what needs to be changed, added or tweaked on your LinkedIn profile so you
have a positioning and marketing tool• Uncover the opportunities you’re missing to generate leads and develop client
relationships
Email: [email protected]
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About GetLinkedInHelp.com & Kristina Jaramillo
We are passionate marketers focused on harnessing the power of the LinkedIn network to generate leads, develop prospects and establish thought leadership positions for our clients. We’ve been doing it since 2009 – using our proven process to produce amazing results.
Kristina Jaramillo (Founder of Get LinkedIn Help) is…
• New York Times Recognized Social Media Expert• Featured in LinkedIn’s Guide for Sophisticated Marketers• Published in publications like:
Kristina JaramilloPartner & Chief LinkedIn Strategist - Get LinkedIn [email protected]
LinkedIn URL:www.linkedin.com/in/kristinajaramillo
LinkedIn Group: Get Help with Linked Strategieshttp://www.JointheLinkedInMarketingDiscussion.com
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