INSIDE L ink SEPTEMBER 2003 VOL. 22 NO. 9 ahra A monthly networking tool and information source for members of the American Healthcare Radiology Administrators 2 President’s Message 3 ahra Awards & Sponsors 4 Calendar 5-8 ahra Leadership Directory Insert Vision 9 What I Learned at the Annual Meeting FCC Fax Regulation Update 10 Berlex Grant Will Fund Radiology Administration Texbook 11 Open Positions 12 Stepping Stones for Success Program CRA Exam F rom the moment the first golf cart headed out, the first educational session was full, and the moment the enter- tainment hit the stage, attendees at AHRA’s 31st Annual Meeting & Exposition in Anaheim, CA felt the enthusiasm of the event. Over 1,000 radiology administrators and 197 exhibitors enjoyed the warm sunshine of Orange County while networking and learning. On Saturday, 60 radiology administrators sat for the Certified Radiology Administrator (CRA) examination while other atten- dees headed out on Sunday to Tustin Ranch Golf Club for the 4th Annual SourceOne Healthcare Technologies / AHRA Education Foundation Golf Tournament. The Association of Educators in Radiological Sciences (AERS) delivered a day long workshop. And, as with all the other days, attendees had a wide variety of breakout sessions to attend throughout the afternoon. Networking events included the annual President’s Reception and the theme party, which brought the beach to attendees, complete with lifeguard station, surfboards and beach balls. The General Sessions provided education and motivation. During the Grand Opening Ceremony, The Surf City All-Stars had the attendees dancing and singing along to favorite beach songs before Joel Zeff took the stage, along with AHRA atten- dees, in improvisational exercises that highlighted team build- ing, communication, positive support, and flexibility. Roderic I. Pettigrew, PhD, MD, and Director of the National Institute of Biomedical Imaging and Bioengineering, shared with attendees information regarding current research and future directions for the imaging field. Shep Hyken shared how to build loyal rela- tionships with both internal and external customers. Comedian Greg Schwen wrapped up the closing luncheon with a humorous look at the business world and the healthcare industry. During the Annual Meeting, the new Board of Directors and President Michael Albertina were installed (see the Leadership Directory insert in this issue for complete information). Thank you to everyone who planned, participated in, and attended AHRA’s 31st Annual Meeting & Exposition and made it such a success. We’re looking forward to seeing you in Boston in 2004! Annual Meeting & Annual Meeting & Exposition of Exposition of fer fer ed ed Networking, Education and Fun Networking, Education and Fun To view or purchase photos from the Annual Meeting & Exposition, go to www.digiproofs.com, password ahra03
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From the moment the first golf cart headed out, the firsteducational session was full, and the moment the enter-tainment hit the stage, attendees at AHRA’s 31st Annual
Meeting & Exposition in Anaheim, CA felt the enthusiasm of theevent. Over 1,000 radiology administrators and 197 exhibitorsenjoyed the warm sunshine of Orange County while networkingand learning.
On Saturday, 60 radiology administrators sat for the CertifiedRadiology Administrator (CRA) examination while other atten-dees headed out on Sunday to Tustin Ranch Golf Club for the4th Annual SourceOne Healthcare Technologies / AHRAEducation Foundation Golf Tournament. The Association ofEducators in Radiological Sciences (AERS) delivered a day longworkshop. And, as with all the other days, attendees had a widevariety of breakout sessions to attend throughout the afternoon.
Networking events included the annual President’s Receptionand the theme party, which brought the beach to attendees,complete with lifeguard station, surfboards and beach balls.
The General Sessions provided education and motivation.During the Grand Opening Ceremony, The Surf City All-Stars hadthe attendees dancing and singing along to favorite beachsongs before Joel Zeff took the stage, along with AHRA atten-dees, in improvisational exercises that highlighted team build-ing, communication, positive support, and flexibility. Roderic I.Pettigrew, PhD, MD, and Director of the National Institute ofBiomedical Imaging and Bioengineering, shared with attendeesinformation regarding current research and future directions forthe imaging field. Shep Hyken shared how to build loyal rela-tionships with both internal and external customers. ComedianGreg Schwen wrapped up the closing luncheon with a humorouslook at the business world and the healthcare industry.
During the Annual Meeting, the new Board of Directors andPresident Michael Albertina were installed (see the LeadershipDirectory insert in this issue for complete information).
Thank you to everyone who planned, participated in, andattended AHRA’s 31st Annual Meeting & Exposition and made itsuch a success. We’re looking forward to seeing you in Bostonin 2004!
Annual Meeting &Annual Meeting & Exposition ofExposition offerferededNetworking, Education and FunNetworking, Education and Fun
To view or purchase photos from theAnnual Meeting & Exposition, go towww.digiproofs.com, password ahra03
Ijust returned from the AnnualMeeting & Exposition, and onceagain we experienced another out-
standing and successful conference.Kudos to Richard Lewis, Design TeamLeader (AKA- The King). The long hoursand dedication by the team were evidentas witnessed by the variety of educa-tional opportunities and general ses-sions that were available at this meet-ing.
The kick off on Sunday was the AnnualAHRA Education Foundation GolfTournament chaired by Brad Reed andDanyel Surrency of founding tourna-ment sponsor, SourceOne Healthcare
Technologies. The event was held at Tustin Ranch GolfClub, and was again a success.
This year, Roland Rhynus and Wanda Casady chaired theAHRA Education Foundation Silent Auction. Based onthe success of the auction, they are definitely following inthe footsteps of Chuck Mitchell.
Once again the CRA exam was administered at theAnnual Meeting. Sixty members sat for the exam. In aneffort to reach more of our members to give them theopportunity to receive this credential, on November 7,2003 the CRA exam will be offered in the following cities:Las Vegas, NV, Charlotte, NC, White Plains, NY, DallasTX, and St. Louis, MO.
Although we all are experiencing personnel shortages inour field, this did not hamper the number of attendees atthe annual meeting. This year there were over 2,386 reg-istered. Attendees arrived from as far away as Australia,Holland, and Puerto Rico.
Although the majority of the Annual Meeting attendees
were comprised of Radiology Managers, a number ofattendees came with an IS background. At the First-Time Attendee/New Member Breakfast, I spoke to aRadiologist who told me that his manager was unable toattend the meeting. However, as he was reviewing theprograms that were offered, he felt that they would bebeneficial to him in his practice, and so, he decided toattend in lieu of his manager.
This year 197 vendors participated and occupied over60,000 square feet in the exhibit hall. Last year, in NewOrleans, 174 vendors were onsite. What is exciting aboutthis year's number is the fact over the past year numer-ous mergers and buyouts have greatly reduced the num-ber of companies in our industry. To have an increase inthe number of exhibitors only reiterates the importantrole radiology administrators have in selection and pur-chase decisions and underscores the strength of ourorganization.
In closing, I would like to acknowledge the followingmembers for the awards/achievements that theyreceived this year: Gold Award-Sheila Sferrella, CRA,FAHRA; President's Award-Mel Allen, CRA, FAHRA; NewFellow-Debra Lopez, CRA, FAHRA; the Amersham Awardfor Excellence-Lauri McDonald, James Miller, KentJohnson, Lynn McVey, Darlene May; CreativeManagement Article Award-Wanda Casady, CRA,FAHRA, and Terry Dowd, CRA, FAHRA; OutstandingArticle Award-Shirley Pinette, CRA; Outstanding ColumnAward-Gary Duehring, PhD, CRA.
Finally, since I am not a connoisseur of wines, I will betransitioning from Sheila's favorite Sips to Mike's Tour 18- I am an avid golfer and will be sharing one of my favoritegolf holes with you each month. I hope you will have anopportunity to play some of these holes, and I look for-ward to your participation in the 5th Annual AHRAEducation Foundation Golf Tournament in 2004. Fore!
Of all of the courses I have played, my favorite course was Pebble Beach. So,I will start out with their signature hole, which is hole number 7, a par 3 thatplays 97 yards from the gold tee box. I have played this course three timesand, depending on the wind direction, I'veused clubs ranging from a 7 iron to a sandwedge. I've recorded a birdie, a par and a
bogey on this hole. To have some fun with this, if any-one has played the course that I will be mentioning in the newsletters,please submit your best score for that hole. At the end of my term, wewill add up the scores from the 18 holes that I selected and comparemy score to the best score submitted! Send your scores to me.
Radiology Management Creative Management Article
Terry Dowd, CRA &Wanda Casady, CRA, FAHRABanner Baywood Medical Center
IN-KINDSPONSORSAmerican College of Medical Physics,Azureseas Educational Enterprises, Coding Strategies, Inc., Costantino &Associates, CTI, Inc., Emageon, Inc.,GE Medical Systems, HealthHelp, Inc.,Kodak Health Imaging, MassachusettsGeneral Hospital, Morgan Stanley,Prestige Medical Temps, Inc., R2Technology, Inc., SmartPACS Div,Standard X-ray / SmartPACS, SoundErgonomics, The enVision Group, TheKnowledge Providers Group, TheRybar Group, Inc., USCS EquipmentTechnology Solutions
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Congratulations are extended to the 2003 AHRA award recipients. Award presentations were made during theAnnual Meeting in Anaheim, California last month and recognize the outstanding contributions of our AHRAmembers. Stay tuned to AHRA’s website at http://www.ahraonline.org for nominations for the 2004 awards.
Thank YThank You 2003 Annual Meeting Sponsorsou 2003 Annual Meeting SponsorsAHRA thanks the following sponsors who helped make this year’s Annual Meeting & Exposition possible.
PLATINUM SPONSORSAGFA
Kodak Health Imaging
GOLD SPONSORSAHRA Education Foundation
Amersham HealthBerlex Imaging
SILVER SPONSORSBracco Diagnostics
Mallinckrodt
BRONZE SPONSORSFuji Medical Systems
Radiology Staffing Inc.SourceOne Healthcare
Technologies
CONTRIBUTORSCanon Medical Systems
EmageonRemote Technologies
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Ca lendarConferences & Meetings
ahra Audio Conferences
To register for any AHRA conferences,go to www.ahraonline.org
or call 800-334-AHRA (2472) or (978) 443-7591.
ahra 2004 Annual Meeting & Exposition
For other information on conference details, call (301) 984-9450 or toll free (877) 984-6338.Exhibits: Caryn Ayers x17Speakers: Jennifer Leo x12Conference Logistics: Linda Hachero x13
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ahra Imaging Center Administrators ConferenceOctober 10-11, 2003Hyatt Regency, Tampa, Florida
The first educational program designed for imagingcenter administrators.
Topics include: HIPAA, marketing, employee reten-tion, PACS deployment, business and legal issues,PET/CT, and coding.
ahra 2004 Electronic Imaging Conference
April 2-3, 2004Hyatt Regency Lake TahoeIncline Village, NV
August 1-5, 2004Hynes Convention CenterBoston, MA
The premier event for imaging and radiology admin-istrators as well as other healthcare professionals.
The premier event for imaging professionals specializing in the dis-cussion of PACS and other electronic technologies.
Michael J. Albertina, FAHRA; Steve ClevengerContributing Writers
AHRA Link is published monthly by the American Healthcare Radiology Administrators.
Publication in Link does not constitute an endorsement of any product, service, ormaterial referred to, nor does publication of an advertisement represent an endorse-ment by AHRA. All articles and columns represent the viewpoints of the author andare not necessarily those of AHRA.
Rick Smith, MHA, CRA, has accepted the position ofExecutive Director for Bay Behavioral Health Center (the 80bed Psychiatric facility of Bay Medical Center) in PanamaCity, Fl. Rick was previously the Director of Imaging and laterOperations Manager for Bay Medical Center.
Do you have news to share with the ahra community? Email [email protected]
ahra
Around the
How Does DICOM Help You Integrate Your PACS?featuring Don Van SyckleSeptember 25, 20031:00 - 2:30 P.M. (EST)
JCAHO for Imaging CentersOctober 23, 20031:00 - 2:30 P.M. (EST)
Keys to Retaining Today’s Workforcefeaturing Jay Kleinman November 6, 20031:00 - 2:30 P.M. (EST)
APCs: Strategies for Implementationfeaturing Andrei Costantino November 20, 20031:00 - 2:30 P.M. (EST)
2003-2004 Board of Directors:bbaacckk rrooww ((ll--rr)):: J. Palmucci, R. Lewis,S. Clevenger, P. Olivi, K. Fazzino, J. Mazurowskiffrroonntt rrooww ((sseeaatteedd ll--rr)):: E. Asante, M. Allen, M. Viau, R. Edge, M. Albertina, L. McVeymmiissssiinngg ffrroomm pphhoottoo:: J. Schaefer
2003-2004 Education FoundationBoard of Directors:bbaacckk rrooww ((ll--rr)):: W. Casady, B. Reed, M. Viau, M. Albertinaffrroonntt rrooww ((sseeaatteedd ll--rr)):: S. Sferrella, J. Dye,M. Allen, R. Edgemmiissssiinngg ffrroomm pphhoottoo:: E. McKnight
2003 Annual Meeting DesignTeam:bbaacckk rrooww ((ll--rr)):: B. Lauer, R. Lewis, R. Rhynus,C. Vasquez, K. Hendricksonffrroonntt rrooww ((sseeaatteedd ll--rr)):: M. Firth, D. Clark, T.Stavang, C. South-Winter, J. Patropulos, E. Richardson
ahra 2003 - 2004Leadership Directory
Director of Imaging ServicesBoca Raton Community Hospital800 Meadows RoadBoca Raton, FL 33486ph: (561) 955-4167fax: (561) [email protected]
Board of Directors
Past-PresidentMark A. Viau, CRA,FAHRA
PresidentMichael J. Albertina,FAHRA
President - ElectRoberta M. Edge, CRA,FAHRA
Administrative Dir. of Imaging ServicesSaint Louis University Hospital3635 Vista AvenueSaint Louis, MO 63110ph: (314) 268-5794fax:(314) [email protected]
Finance DirectorMel L. Allen, CRA, FAHRAStrategic Business Program DirectorPhilips Medical Systems5638 Barkley RoadShawnee Mission, KS 66202ph: (913) 236-5731fax: (913) [email protected]
DirectorEdward O. AsanteAdministrator RadiologyBeth Israel Hospital - Singer Division741 Summit AvenueHackensack, NJ 07601-1647ph: (212) 870-9412fax: (212) [email protected]
Director Stephen D. ClevengerRadiology ManagerCrawford Long Hospital550 Peachtree St. NEAtlanta, GA 30308-2225ph: (404) 686-8985fax: (404) [email protected]
Director of Imaging Sutter Gould Medical Foundation609 Auburn StreetModesto, CA 95350-6001ph: (209) 521-6097, X1287fax: (209) [email protected]
DirectorJay P. Mazurowski, CRADirector of RadiologyConcord Hospital 250 Pleasant StreetConcord, NH 03301ph: (603) 230-7279fax: (603) [email protected]
DirectorLynn McVeyDirector of Radiology Beth Israel Hospital 70 Parker AvePassaic, NJ 07055ph: (973) 365-5195fax: (973) [email protected]
DirectorPenny OliviRadiology AdministratorUniv. of Maryland MedicalCenter22 S Greene St, Room N2W78ABaltimore, MD 21201ph: (410) 328-2872fax: (410) [email protected]
DirectorJeffrey A. Palmucci, CRAAdministrative Director ofRadiology Children's Hospital MedicalCenter of AkronOne Perkins SquareAkron, OH 44308ph: (330) 543-8779fax: (330) [email protected]
DirectorRichard A. Lewis, CRARadiology ManagerDeKalb Medical Center2701 North Decatur RoadDecatur, GA 30033ph: (404) 501-2962fax: (404) [email protected]
Director Jeffrey S. SchaeferDirector of Diagnostic &Therapeutic Services University Medical Center1501 N Campbell AveTucson, AZ 85724ph: (520) 694-2960fax: (520) [email protected]
An update on the progress and plans of the AHRA Education Foundation
VisionFALL 2003Inside...
AHRAAHRA Education Foundation GainsEducation Foundation GainsSupport and Acknowledges MembersSupport and Acknowledges Membersat Annual Meetingat Annual Meeting
The 31st AHRA Annual Meeting & Exposition not onlybrought together radiology administrators, vendors, andguests from all over, the Annual Meeting provided an oppor-
tunity for the AHRA Education Foundation to highlight our pro-grams and generate support.
The 4th Annual AHRA Education Foundation / SourceOneHealthcare Technologies Golf Tournament brought golfers to thebeautiful Tustin Ranch Golf Club in Tustin, CA. Participantsenjoyed the sunny California weather, networked with peers, andraised over $15,000 for the Foundation.
Attendees had the opportunity all week to bid on a variety ofSilent Auction items, with all proceeds going to the AHRAEducation Foundation. Items included radiology memorabil-ia, gift baskets, electronics, and gift certificates. Over$10,000 was raised for the Foundation, thanks to the gener-ous support of the donors, high bidders and participants in theraffle drawing where a registration to the 2004 AnnualMeeting in Boston, MA and an American Express gift checkwere awarded.
The AHRA Education Foundation is pleased to announcethe 2003 Amersham Health Award for Excellence recipients.This award is particularly meaningful as nominations comefrom peers and co-workers. This year’s recipients are KentJohnson, Lauri MacDonald, Darlene May, Lynn McVey, andJames Miller.
Also during the Annual Meeting, hosts and participants inthe Partners In Learning program had an opportunity to dis-
cuss their experiences over breakfast.Through generous donations from members like
you, the AHRA Education Foundation continues tobe able to fund programs and services that are ofbenefit to AHRA members.
Amersham Health and the AHRA Education Foundationpresent the 2003 Amersham Health Award forExcellence
Osborn Scholarship recipients Kelly Dentonand Sharon White with AHRA EducationFoundation Chair Judy Dye and AHRAPresident Michael Albertina, FAHRA andPast-President Mark Viau, CRA, FAHRA(missing from photo - Chris Threadgill)
SourceOne HealthcareTechnologies presents a check tothe AHRA Education Foundation
From the Chair
On behalf of theAHRA EducationFoundation Board
of Directors, I am pleased toshare this copy of Visionwith you. You will noticethat this issue of Vision wasinserted inside of Link, our
monthly members newsletter. It is ourintention to continue to provide you with aquarterly update on the activities of theAHRA Education Foundation by nowprinting Vision four times a year and insert-ing in Link. Publishing Vision on a quar-terly basis will allow us to give you morecurrent information while saving some ofthe postage and printing costs incurred byprinting Vision, all while maintaining theinformation and quality of the publication.
We have all just about settled backinto our work routines after returning froma successful AHRA Annual Meeting &Exposition. The 4th Annual AHRAEducation Foundation / Source OneHealthcare Technologies Golf Tournamentat Tustin Ranch Golf Club in Tustin, CAwas again successful, thanks in part to ourfounding sponsor, SourceOne HealthcareTechnologies, as well as the numerouscompanies who lent their financial supportand the players who participated in theTournament. Many thanks to you all foryour support.
The AHRA Education FoundationSilent Auction held during the AnnualMeeting successfully raised approximately$10,000 for the Foundation this year.Thanks are extended to not only the highbidders of each items, but to the membersand vendors who donated items for the auc-tion. We're looking forward to, and count-ing on, your support again next year!
The AHRA Education Foundationwas also pleased to award three OsbornScholarships, which allowed Kelly Denton,Chris Threadgill, and Sharon White to joinus at the Annual Meeting & Exposition.
Also during the Annual Meeting,we were pleased to recognize the 2003Amersham Health Award for Excellencerecipients, sponsored by the AHRAEducation Foundation and AmershamHealth. It is truly an honor to presentawards to individuals who were nominatedby their staff, co-workers, and peers.
Congratulations are extended to this year'srecipients: Kent Johnson, LauriMacDonald, Darlene May, Lynn McVey,and James Miller.
Thanks to the Foundation's sup-port, attendees were able to clearly see allspeakers in the general session through thesponsorship of giant screens on each sideof the stage.
The Partners in Learning Programhad a record number of applicants this yearas more and more members take advantageof this great program. In fact, at the AnnualMeeting, Partner in Learning hosts and par-ticipants gathered for a breakfast meetingto share their experiences. Participantsagain echoed sentiments we had heardbefore - that the program is such a valuableasset for members to share, learn, mentor,and grow. If you haven't inquired about theprogram before, I encourage you to contactAHRA to learn more about it. Manythanks to Amersham Health, who providesa generous donation to assist Partner inLearning participants with their travelexpenses associated with participating inthis program.
I am delighted to once again beserving you as Chair of the AHRAEducation Foundation Board of Directorsand am looking forward to the year ahead.During our recent Board meeting, we alsore-elected Elizabeth McKnight as Vice-Chair and Mel Allen, CRA, FAHRA asSecretary/Treasurer. I would also like tothank Brenda Holden, CRA, FAHRA forher countless hours of dedication to theAHRA Education Foundation Board overthe past four years. Brenda serves as theAHRA representative to the ACRCommission on Economics and serves onthe Correct Coding Task Force. She alsoserves as a host in the Partners In LearningProgram, is an AHRA Past President,AHRA Fellow, and Certified RadiologyAdministrator.
I can't thank you all enough foryour support to the Foundation with yourdonations and participation in programs.Thank you to those volunteers who givetheir valuable time and expertise. And,thank you to the EF board members whoare so enthusiastic and passionate about theorganization's success.
ChairJudy DyeVice PresidentUniversity Medical Center1501 N. Campbell Ave., Tucson, AZ 85724ph: (520) 694-6096 / fax: (520) [email protected]
Vice ChairElizabeth McKnightDirector of Diagnostic RadiologyNorthwestern Memorial Hospital251 East Huron, Chicago, IL 60611ph: (312) 926-5114 / fax: (312) [email protected]
Secretary/TreasurerMel L. Allen, CRA, FAHRAStrategic Business Program DirectorPhilips Medical Systems5638 Barkley RoadShawnee Mission, KS 66202ph: (913) 236-5731 / fax: (913) [email protected]
DirectorsMichael J. Albertina, FAHRAAdministrative Dir. of Imaging ServicesSaint Louis University Hospital3635 Vista AvenueSaint Louis, MO 63110ph: (314) 268-5794 / fax:(314) [email protected]
Wanda Casady, CRA, FAHRAMedical Imaging DirectorBanner Baywood Medical Center6644 E Baywood Ave, Mesa, AZ 85206ph: (480) 981-4213 / fax: (480) [email protected]
Roberta Edge, CRA, FAHRADirector of Imaging Sutter Gould Medical Center600 Coffee Road, Modesto, CA 95355ph: (209) 521-6097 / fax: (209) [email protected]
Bradley ReedDirector, Diagnostic ImagingHoly Cross Hospital2701 West 68th St, Chicago, IL 60629ph: (773) 884-4758 / fax: (773) [email protected]
Sheila Sferrella, M.A.S., R.T. (R), CRA, FAHRA
Administrator, RadiologyLehigh Valley HospitalCedar Crest & I-78/PO Box 689 Allentown, PA 18105ph: (610) 402-4473 / fax: (610) [email protected]
Mark Viau, CRA, FAHRADirector of Imaging ServicesBoca Raton Community Hospital800 Meadows Rd, Boca Raton, FL 33486ph: (393) 955-4167 / fax: (393) [email protected]
2
Vision
This list recognizes contributions made to the AHRA Education Foundation from May 1, 2003 through August 15, 2003.(Contributions received after August 15, 2003 will be reflected in the Winter 2003 Vision.) The Foundation sincerely thanks you for your support.
In Appreciation3
CORPORATECONTRIBUTORSEmerald ($30,000 - $49,999)Amersham Health
Friend of the Foundation ($100 - $249)Winnie Grieshaber, CRA
Foundation Contributors ($5- $99)Rosemarie AddustiMel L. Allen, CRA , FAHRAAndrew AltieriPhil AndersonCarla J. Antley, CRAEdward O. AsanteSharon S. Baker, CRAArmand BaraziaDorothy BarrGustav BarretoElizabeth A. Bates, CRAJane Baus-NiemeyerDavid E. Berger, CRATed Bergey, FAHRARaymond BernardEarl J. BerryLinda J. Boatner, CRAPatricia A. BobkoJoseph P. BowersSharon M. BoykinJacky R. Bradley
Newton B. Breland, IIIGary C. BrittMarilyn BuchholzPaula O. BurcherRussell L. Cain, CRAMary Ann CampbellKathleen E. CarleJoseph A. CarpenterRebecca K. CarrozzoMark S. CartierWanda M. Casady, CRA,
FAHRAJudith CauseHelen R. ChandlerDeniese M. ChaneyAnne C. ChapmanBrian F. ChiangoJane ChristensenKimberly ChristensenVicky A. ChristmanAllan L. ClarkMonte G. Clinton, CRA,
FAHRADaniel J. CochranThomas C. ColemanWayne ColemanMara CollazoPaul CooganLaurie J. CooksonStephanie A. CooperAmos CorneliusRebecca CorwinJohn CourisEdward L. Cousins, FAHRABarbara A. CoxRobert E. CoxJames P. CuccoJoseph M. Cuoco, CRAEli CvijanovichSusan M. DalbyTimothy P. Damron, CRAJeff DeckerRon L. DeisDean R. DeMasterBarbara L. DemyanKelly A. DentonStephanie R. DirckxMichael DoukasDale DownesTerry L. DoyleMichael J. Dubiel, JrPaul A. DubielThomas DunnMartha DussliereDonna A. Earley
Herman F. EastRoberta M. Edge, CRA,
FAHRATerry EdwardsThomas M. Enlow, CRACandy E. EsberPhyllis EskamJanice EurtonMario FabrisGregory S. FirestoneTodd ForkelRichard C. FournierDavid R. Fox, CRALinda K. FrazierJohn A. FroemkeKenneth W. GableNoel GartmanEugene GentileDoris B. Gentley, CRAJohn-Hans L. GigaMichael A. GombarMarjorie D. GorthyJoanne M. GregaJacob C. GriesingerGail L. GrootemaatKristi L. GuimondLois A. Haas, FAHRACarol A. HalpernKathy L. HamerWilliam R. HannSheila M. Harrison, CRALeith HartLori HartJoseph W. HartleyKathryn B. HastingsPhillip HattonTerry D. HauschelRichard S. HelsperSteven M. Herrmann, CRADavid L. HicksGlover L. HillRandy J. Hill, CRAChristine A. HillesonDavid B. Hinshaw, Jr., M.D.Brenda S. Holden,
CRA, FAHRACarolyn M. HollandKen HollisVirginia HolmesRobert HugginsCraig R. HughesDebra L. HughesKenneth HumphreysDale HuntVan D. HydeJoseph InbornoneDennis L. IsaacsonJoyce R. Isbel
Jeffery P. JacksonHenry R. JamesGlen A. JanssenThomas M. JenningsMichael J. Jenoriki, FAHRADavid L. JohnsonDiane E. JohnsonGerald L. Johnson, Ph.D.,
FAHRAJere T. JohnsonKenneth C. JohnsonBuel H. JoinerEverett R. JonesPatricia A. JonzKevin F. KainFrank J. Kalivoda, FAHRAPat KellyRichard A. KerleyMary K. KleinFrank KlineDouglas KochRebecca KorachMichael P. KorenchukNancy A. Kravetz, R.T.(R)Dorothy Ann KurinecJon W. LandtSherrie L. LarmMargaret L. LeoneBlaine E. Lester, FAHRANancy J. Lewis, CRAPhil LiangJames J. LightPenelope J. LindemanRobert LongleyDonald C. LozierA. V. LuckinoTim L. LudwigDorlyn E. LundeKenneth E. LutzLauri A. MacDonaldJames D. Mace, CRA, FAHRAJohn D. MadridRobert A. MaierNelson L. MarinGary A. MarshallDavid MattaJohn McCollisterRussell E. McKinnonElizabeth D. McKnightRobert E. McLeod, FAHRAVincent F. McMillan, CRAPeter M. Menor, CRARonald E. MillerMeryl L. MioniCarla MiraldiDiana Kay MobergMonica MokosJoyce M. Montelbano
Charlotte J. MooreJennifer J. MoranLee C. MorrisonRobert A. MortensenJude L. MosleyBarbara K. MyersJoyce M. NobleNina L. NoldonRuth Ann NordgrenDennis O'GearyVentura E. Olivares, CRARobin M. OnstadThomas A. OrganL. James OswaldSigrid OwyangJeffrey A. Palmucci, CRANancy I. PaschkeMelvin W. PatrickJoan PatropulosLori PattersonCynthia L. PayneBernard F. PeculisEnrico M. Perez, CRAGary J. PhillipsRick PhillipsLinda M. Polen, CRAMargaret PowazinikNancy ProutyKevin ProvostJohn V. PullanoWilliam O. QuitmeyerSteven C. ReCharles E. ReaganThomas A. Redman, CRAMac C. ReedLeigha Renner, CRANoel R. RhodesRoger R. Rhodes, CRA,
FAHRAEleanor A. RichardsonEdward G. RileyTony E. RimeCarolyn Robison, CRAJohn C. RosenbaumLeo T. RyanTimothy J. Sapyta, FAHRAThomas L. SchueEllen Marie SconyersStephen C. Seabrook, CRACharles A. SeagerVal SerebryanySteven C. ShanabergerGeraldine F. Sharp, CRARichard E. ShelburnJanice L. Sheppard, CRASharyn M. ShillJanis R. ShortLindsay M. Shuford
Stephen R. SivakRichard SlepickaLinda R. SligerBarbara R. SmithCary P. Smith, FAHRAGerald Todd SmithGlenn J. SmithKarin SmithMary A. SmithRussell S. SmithTroy SmithClarence J. Snyder, FAHRASteven B. SpagnaStephen L. Spearing, CRAKevin SpearsTim StadelMichael E. StanleyJohn G. StannardDaniel J. Steele, CRADouglas K. SterkenRichard S. StonicherDeborah StoverScott StuddenPeter SulovskiAnneMarie SundquistJohn P. SweeneyMichael C. SweitzerShawna TanakaJulie A. TerveerPaul ThomasGary ThurstonJack A. TillitsonMary Ellen TobeyKim L. TogashiEllen T. TourineJohn W. TuckerBen V. TuuaJoseph W. UngaroLynda D. ValentGail Van BurenCarlos E. Vasquez, CRABrien J. Vokits, FAHRAGerald E. WallaceChris A. WardDavid M. WatersDavid H. WatkinsCindy S. Wedel, FAHRADeanna L. Welch, FAHRAGary J. WescottRandy WhiteEric H. WhittemoreJonathan R. WilsonMary L. Wright, FAHRAHoward YegelwellE. Suzanne Young, CRABarbara Zarambo
In Appreciation
All of the contribution information is accurate to the best of our knowledge. If we have inadvertently omitted or misspelled any names, pleaseaccept our apologies and bring it to our attention so that we may correct our files and acknowledge your support in the next Vision.
Vision4
Secretary/Treasurer Mel L. Allen, CRA, FAHRAStrategic Business Program DirectorPhilips Medical Systems5638 Barkley RoadShawnee Mission, KS 66202ph: (913) 236-5731 / fax: (913) [email protected]
Education Foundation Board of Directors
ChairJudy A. DyeVice PresidentUniversity Medical Center1501 N. Campbell Ave.Tucson, AZ 85724ph: (520) 694-6096 / fax: (520) [email protected]
Vice ChairElizabeth D. McKnightPACS/IT Program DirectorNorthwestern Mem. Hospital251 East HuronChicago, IL 60611ph: (312) 926-5114 / fax: (312) [email protected]
DirectorWanda M. Casady, CRA, FAHRAMedical Imaging DirectorBanner Baywood Medical Center6644 E Baywood AveMesa, AZ 85206ph: (480) 981-4213 / fax: (480) [email protected]
DirectorRoberta M. Edge, CRA, FAHRADirector of Imaging Sutter Gould Medical Foundation609 Auburn StreetModesto, CA 95350-6001ph: (209) 521-6097 x1287 / fax: (209) [email protected]
DirectorMichael J. Albertina, FAHRAAdministrative Dir. of Imaging ServicesSaint Louis University Hospital3635 Vista AvenueSaint Louis, MO 63110ph: (314) 268-5794 / fax:(314) [email protected]
DirectorBradley A. ReedDiagnostic Imaging DirectorNorthwestern Mem. Hospital2701 W 68th StreetChicago, IL 60629-1813ph: (773) 884-4758 / fax: (773) [email protected]
DirectorSheila M. Sferrella, CRA, FAHRAAdministrator, RadiologyLehigh Valley HospitalCedar Crest & I-78/PO BOX 689Allentown, PA 18105-1556ph: (610) 402-4473 / fax: (610) [email protected]
Director Mark A. Viau, CRA, FAHRADirector of Imaging ServicesBoca Raton Community Hospital800 Meadows RoadBoca Raton, FL 33486ph: (561) 955-4167 / fax: (561) [email protected]
2004 Annual Meeting Design Team
Ron Barak, CRADeborah ClarkMaureen R. FirthVikki GoodsonKevin Hendrickson, CRATerry StavangCarlos Vasquez, CRA
ahra 2003 Member Volunteersahra THANKS all of our volunteers for your countless hours of effort and dedi-cation on behalf of the organization! (We apologize for any volunteer name(s) we may have mistakenly omitted.)
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Ihave been backto work onlytwo days since
returning from theAnnual Meeting andmy desk is prettyclear of work to bedone, the emailsare almost caughtup and there arezero voice mails leftto return. I'm feel-ing pretty good!Talk about efficien-cy. I am so good! Imean, I am good.
Do you know what I mean? Sigh, thatpositive reinforcement didn't work forme either, how about you? This year'sAHRA Annual Meeting & Expositionwas fantastic. The information thatwas available was invaluable. Here aresome other tidbits of information Ilearned throughout the week:
· I learned that I have forgotten howto do some of the old 50s' & 60'sdances, and that my knees aren'tespecially fond of me trying to do thetwist. I also learned that other atten-dees are forgiving when you acciden-tally step on their feet while trying tolearn a new line dance.· Along with that, I learned that oneshould dance like no one is watching.However, since I am pretty tall, this is alittle hard to accomplish. · And amazingly, some people thinkthat no one is listening when they aresinging. Enough said here! Yikes!· I learned that when things do not goexactly right, I should put my thumbsto my ears and wave my fingers, whilesaying, "Bunny Bunny". After the fact,I learned that maybe this was just ajoke that was good for a laugh. · I picked up some important pointerson finance in radiology from Mel Allen,but I also found out that I don't knowExcel software nearly as well as hedoes.· I learned what I should strive for onweb page design and at the same timeI realized that my web site was going
to have to be completely redesigned.· I learned that I needed to have a"soothing friend" to help me out inrough times as well as "sandpaperfriends" to give it to me straight. I real-ized that I have way too many of thelatter.· I learned that 94% of what peoplehear me say will not be retained.Actually, this is good news; since noone remembers what you say, why sayit? · I learned about fusion and how greatit is at detecting difficult cancers. Myexcitement was short lived thoughwhen I remembered that we wererecently turned down by the State for aCON. But then, there is also the pos-sibility of the software!· I learned that a picture is worth athousand words and I like this.Especially since no one rememberswhat I say!· I learned that FFDM technology isnot clearly better than analog technol-ogy and that is a reason some areusing to not get into this technology.Hmmm…I better not tell anyone howbusy my two digital units are and howit has reduced my backlog of patientsand how the patients demand to bedone on them.· Lastly, I learned that anyone canwrite an article. I can't help but towonder though, if my thoughts about"dancing like no one is watching"apply here as well? "Write like no oneis reading it" I hope not…….
If you attended the meeting, you knowthat the Design Team did a great jobthis year. The opening ceremonieswere fantastic and the speakers werevery knowledgeable. For those of youthat didn't attend, we missed you. Ican hardly wait to see what is plannedfor AHRA's Annual Meeting &Exposition in Boston in August 2004.See you then!
Oh, by the way, I almost forgot,"TaDaaaa!"
What I LearWhat I Learned at thened at the Annual MeetingAnnual Meeting
By Stephen D. Clevenger,BS, RT(R)
Radiology ManagerEmory Crawford Long
Hospital550 Peachtree St. NEAtlanta, GA 30308-2209ph: (404) 686-8985 Fax: (404) [email protected]
By Steve Clevenger, BS, RT(R)
As reported in lastmonth’s Link, and onAHRA’s website, the
Federal CommunicationsCommission intended to havea new set of rules take effectAugust 25, 2003 whichrequired written, signed con-sent in order for AHRA to sendfaxes. AHRA quickly respond-ed to those rules and began aprocess of obtaining fax per-mission forms from all mem-bers.
However, acting on petitionsfiled by the American Societyof Association Executives(ASAE) and other concernedbusiness interest organiza-tions, the FederalCommunications Commission(FCC) issued a stay of newregulations governing faxadvertisements for a period of16 months, until January 1,2005.
The FCC granted the stayrequest after receiving hun-dreds of comments andrequests for interpretationfrom associations and otherbusinesses over the past sev-eral weeks regarding the rule-making, published July 25 inthe Federal Register. Morethan 1,400 associationsvoiced support for ASAE'sstay request.
The new rules will now begiven more deliberate consid-eration to determine congres-sional intent.
Just theJust theFax!Fax!
FCC issues a stay of newregulations regarding faxadvertisements
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AHRA Imaging Center ConferenceAd
The Diagnostic Imaging Unit ofBerlex Laboratories, Inc., willjoin forces with AHRA to fur-
ther the education of professionals inradiology administration.
Under the new partnership, BerlexImaging will provide a grant to pub-lish the first textbook in a seriesplanned by the AHRA in support ofits new Certified RadiologyAdministrator (CRA) Program. Thetextbook, Financial Management inRadiology, will address fiscal health-care management issues of particu-lar importance to the field of radiolo-gy. The book will cover topics suchas the ethics of health care financialmanagement, establishing a corpo-rate compliance program, budgeting,capital equipment purchasing andbilling and coding for reimbursement,among others.
"Time after time the AHRA has demon-strated its preeminent role in meetingmember needs through training andeducation," says Bill Sattin, MarketingManager of Customer Programs,Berlex Imaging. "Berlex shares in thiscommitment to education, and is excit-ed to partner with AHRA on a seminalwork anticipated to serve as a career-long resource and catalyst for theleadership development of diagnosticimaging professionals."
"On behalf of the AHRA, I thank Berlexfor its interest in participating in ameaningful way in the continueddevelopment of the CertifiedRadiology Administrator program,"says AHRA 2003 President Mark A.Viau, CRA, FAHRA. "As we developedthe program, it became clear thatthere is a dearth of seminal referenceson critical topic areas in radiologyadministration."
Berlex Imaging has a long associa-tion with the AHRA, participating withexhibits at annual meetings, includ-ing the association's most recent31st Annual Meeting & Expositionheld in Anaheim, CA where Berlexwas a Gold sponsor.
Stay tuned to future issues of Link, aswell as AHRA’s website(www.ahraonline.org) as more detailsabout this new textbook becomeavailable.
Berlex Laboratories, Inc. and AHRA ParBerlex Laboratories, Inc. and AHRA PartnershiptnershipFurFurthers Radiology Educationthers Radiology EducationGrant will be used to publish a textbook on Financial Management in Radiology
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RADIOLOGY DIRECTORS/MANAGERS
Ready to choose whether or not you want to continueworking 55 hours a week/50 weeks a year? Attractiveinterim opportunities exist in many facilities nationwide!If you would accept a short-term assignment, sendresume, requirements, and the names, addresses, andphone numbers of four professional/managerial refer-ences to: the Nielsen Healthcare Group, Dept I, 20 AllenAve, Ste 330, St Louis, MO 63119 or fax to 314-984-0820or e-mail [email protected]. No fees.
• • CLASSIFIED
POSITIONS OPEN DIRECTOR OF RADIOLOGY
CAMBRIDGE HEALTH ALLIANCE
CAMBRIDGE / BOSTON, MA
Cambridge Health Alliance (CHA) is an innova-tive network of hospitals, comprised of TheCambridge Hospital, Somerville Hospital, TheWhidden Hospital, the Department of PublicHealth for the City of Cambridge, more than 20primary care sites throughout Cambridge andSomerville and Network Health, a managedMedicaid health plan. CHA is affiliated withHarvard Medical School.
The Department has 10 Radiologists practicingat the three sites.
The Director will be responsible for all theoperational and administrative aspects of thedepartment.
Cambridge is five minutes from DowntownBoston and situated on the famed CharlesRiver. It is a town well known for its education-al, cultural and recreational activities. Thehome of Harvard University, Cambridge is fullof charm, diversity and fascinating architectur-al beauty.
Please contact, on a confidential basis:Kelley Teague, Sr. AssociatePh: 603-772-4528; Fax: [email protected]
IMAGING CENTER ADMINISTRATOR
New innovative diagnostic and screeningimaging center in OC seeks self-motivatedAdministrator. 3+ years of experience in radi-ology management required.
AHRA launched its new SteppingStones for SuccessTM educa-tional program at the 2003
AHRA Annual Meeting and Exposition.Stepping Stones for SuccessTM cours-es are specially designed toaddress specific topics with-in the radiology administra-tion body of knowledge (theknowledge and skills neededto be a radiology administra-tor). Courses in the areas ofHuman Resource Management, FiscalManagement, Communications andInformation Management, AssetResource Management andOperations Management are featured.
Stepping Stones for SuccessTM aredesigned for new and aspiring radiolo-gy administrators, those who arechanging responsibilities, and forexperienced radiology administratorswho are preparing for the CertifiedRadiology Administrator (CRA)Examination. Audio tapes of Stepping
Stones for SuccessTM courses heldduring the Annual Meeting can beordered.
Stay tuned as AHRA will offer a seriesof Stepping Stones forSuccessTM audio confer-ences throughout 2004.
AHRA recently formed aStepping Stones forSuccessTM Task Force to
assist in the selection of topics forthese audio conferences and addition-al learning opportunities. The TaskForce is comprised of: GregoryCooper, CRA, Richardson MedicalCenter, Richardson, TX; Susan GroffThomas, CRA, Shriner’s Hospital forChildren, Greenville, SC; Bruce E.Peters, CRA, Memorial Sloan-KetteringCancer Center, Staten Island, NY; andPatricia Sopsic, CRA, Univeristy ofMinnesota Physicians, Shakopee, MN.
CRA ExamCRA ExamAHRA is pleased to announcethe Fall Administration date andlocations for the next Certified
Radiology Administr-ator (CRA) examina-tion.
The next exam will take place onFriday, November 7, 2003 at testing centers located in: LasVegas, NV; Charlotte, NC; WhitePLans, NY; Dallas, TX; and St.Louis, MO
The application deadline isOctober 10, 2003. For moreinformation, including an examapplication, contact AHRA at800-334-AHRA (2472), or 978-443-7591, email [email protected] or log ontowww.ahraonline.org.