A Modern Approach to Integrate Database Queries for Searching E-Commerce Product Ahmad Tasnim Siddiqui (Corresponding author) College of Computers and Information Technology, Taif University Taif, Saudi Arabia Mohd. Muntjir College of Computers and Information Technology, Taif University Taif, Saudi Arabia Abstract- E-commerce refers to the utilization of electronic data transmission for enhancing business processes and implementing business strategies. Explicit components of e-commerce include providing after-sales services, promoting services/products to services, processing payment, engaging in transaction processes, identifying customer’s needs, processing payment and creating services/products. In recent times, the use of e-commerce has become too common among the people. However, the growing demand of e-commerce sites have made essential for the databases to support direct querying of the Web page. This re-search aims to explore and evaluate the integration of database queries and their uses in searching of electronic commerce products. It has been analyzed that e-commerce is one of the most outstanding trends, which have been emerged in the commerce world, for the last decades. Therefore, this study was undertaken to ex-amine the benefits of integrating database queries with e-commerce product searches. The findings of this study suggested that database queries are extremely valuable for e-commerce sites as they make product searches simpler and accurate. In this context, the approach of integrating database queries is found to be the most suitable and satisfactory, as it simplifies the searching of e-commerce products. Keywords: E-commerce product search, e-commerce, query optimization, business processes, Query integration. I. INTRODUCTION The ability of the e-commerce to enable the users to search conveniently for the products in databases is critical to its success. Even though data base queries are considered as the most effective method to access the product database of the e-commerce sites, no significant amount of researches have enlightened the benefits of integrating database queries with e-commerce product searches (Agrawal et al., 2001). In this paper, we have highlighted how e-commerce searches over structured product entities can be optimized by keyword queries such as “iphone 6”. However, one major challenge of using database queries for e-commerce product searches is the language gap between the specifications of the products in the databases and the keyword utilized by the people in the search queries (Vander Meer et al., 2012). Google style search box is the most extensively used web interface where the submitted queries neither attribute unit or names. The intention of this paper is to draw attention towards database queries as well as their use in e-commerce products searches. According to Li and Karahanna (2012), electronic commerce can be explained as the trade of services and/or products, by using internet. E-commerce database queries can be understand as one of the most important database operations, which are totally based on the relational model. The relational models were established by Codd. The term relation is used here in its accepted mathematical sense. Given sets S1 , S2, . . . , Sn, (not necessarily distinct), R is a relation on these n sets if it is a set of n tuples each of which has its first element International Journal of Computer Science and Information Security (IJCSIS), Vol. 14, No. 4, April 2016 523 https://sites.google.com/site/ijcsis/ ISSN 1947-5500
9
Embed
A Modern Approach to Integrate Database Queries for ... · E-commerce refers to the utilization of electronic data transmission for enhancing business processes and implementing business
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
A Modern Approach to Integrate Database
Queries for Searching E-Commerce Product
Ahmad Tasnim Siddiqui (Corresponding author)
College of Computers and Information Technology, Taif University
Taif, Saudi Arabia
Mohd. Muntjir
College of Computers and Information Technology, Taif University
Taif, Saudi Arabia
Abstract- E-commerce refers to the utilization of electronic data transmission for enhancing business processes and
implementing business strategies. Explicit components of e-commerce include providing after-sales services, promoting
services/products to services, processing payment, engaging in transaction processes, identifying customer’s needs,
processing payment and creating services/products. In recent times, the use of e-commerce has become too common
among the people. However, the growing demand of e-commerce sites have made essential for the databases to support
direct querying of the Web page. This re-search aims to explore and evaluate the integration of database queries and their
uses in searching of electronic commerce products. It has been analyzed that e-commerce is one of the most outstanding
trends, which have been emerged in the commerce world, for the last decades. Therefore, this study was undertaken to
ex-amine the benefits of integrating database queries with e-commerce product searches. The findings of this study
suggested that database queries are extremely valuable for e-commerce sites as they make product searches simpler and
accurate. In this context, the approach of integrating database queries is found to be the most suitable and satisfactory, as
it simplifies the searching of e-commerce products.
[2]. G. I. Casterella, and L. Vijayasarathy, “An Experimental Investigation of Complexity in Database Query Formulation Tasks”, Journal of Information Systems Education, Vol. 24, no. 3, Fall 2013.
[3]. C. M. Chiu, E. T. Wang, Y. H. Fang, and H. Y. Huang, “Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of
International Journal of Computer Science and Information Security (IJCSIS), Vol. 14, No. 4, April 2016
utilitarian value, hedonic value and perceived risk”, Information Systems Journal, Vol. 24, no. 1, pp. 85-114, 2014. Available:
http://onlinelibrary.wiley.com/doi/10.1111/j.1365-2575.2012.00407.x/full, accessed Sep. 2015. [4]. A. Das-Sarma, N. Parikh, and N. Sundaresan, “E-commerce product search: personalization, diversification, and beyond”, In Proceedings of
the compan-ion publication of the 23rd international conference on World wide web com-panion, International World Wide Web Conferences
Steering Committee, 2014. Available: http://wwwconference.org/proceedings/www2014/companion/p189.pdf, accessed Sep. 2015. [5]. S. Endrullis, A. Thor, and E. Rahm, “Entity search strategies for mashup ap-plications”, In Data Engineering (ICDE), IEEE, 2012. Available:
r%3D6228073, accessed Nov. 2015. [6]. Y. Fang, “A model for E-commerce risk assessment with uncertain linguistic information”, AISS: Advances in Information Sciences and
Service Sciences, Vol. 3, no. 7, pp. 296-301, Aug. 2011. Available: http://www.aicit.org/aiss/ppl/0_AISS_Binder_08_35.pdf, accessed Nov. 2014.
[7]. F. Geerts and A. Poggi, “On database query languages for k-relations”, Jour-nal of Applied Logic (ELSEVIER), Vol. 8, no. 2, pp. 173-185, 2010.
[8]. E. E. Grandon, S. A. Nasco, and P. P. Mykytyn Jr, “Comparing theories to explain e-commerce adoption”, Journal of Business Research, Vol.
64, no. 3, pp. 292-298, 2011. [9]. O. Hinz, I. H. Hann, and M. Spann, “Price discrimination in e-commerce? An examination of dynamic pricing in name-your-own price
markets”, MIS quar-terly, Vol. 35, no. 1, pp. 81-98, 2011. Available: http://www.ecm.bwl.uni-muenchen.de/publikationen/pdf/price_discr.pdf,
accessed Nov. 2015. [10]. S. Li and E. Karahanna, “Peer-based recommendations in online B2C e-commerce: comparing collaborative personalization and social
[11]. Y. Lu, L. Zhao, and B. Wang, “From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on
consumers’ purchase intention”, Electronic Commerce Research and Applications, Vol. 9, no. 4, pp. 346-360, Aug. 2010. Available: http://aeo4me.com/2012/carey/%E6%96%87%E7%8D%BB/0924/Trust%20in%20virtual%20communities%20and%20its%20effect%20on%20c
[12]. N. Poggi, D. Carrera, R. Gavaldà, E. Ayguadé, and J. Torres, “A methodology for the evaluation of high response time on E-commerce users and sales”, In-formation Systems Frontiers, pp. 1-19, Oct. 2012. Available: http://link.springer.com/article/10.1007/s10796-012-9387-4#page-1,
accessed Jan. 2016. [13]. D. Vander Meer, K. Dutta, and A. Datta, “A cost-based database request dis-tribution technique for online e-commerce applications”, MIS
quarterly, Vol. 36, issue 2, pp. 479-508, Jun. 2012.
[14]. B. Xiao and I. Benbasat, “Product-related deception in e-commerce: a theoret-ical perspective”, MIS Quarterly, Vol. 35, issue 1, pp. 169-196, Mar. 2011. Available: http://dl.acm.org/citation.cfm?id=2017493, accessed Dec. 2015.
[15] E. F. Codd, ”A Relational Model of Data for Large Shared Data Banks” . Available at:
https://www.seas.upenn.edu/~zives/03f/cis550/codd.pdf, accessed March 2016
International Journal of Computer Science and Information Security (IJCSIS), Vol. 14, No. 4, April 2016