A MOBILE FIRST APPROACH Case Study
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
A MOBILE FIRST APPROACHCase Study
ONCE UPON A TIME.... 5 YEARS AGOUsers, Feb 2011
DesktopMobile
OUR MOBILE TRAFFIC
0%
25%
50%
75%
100%
Jan-15 Apr-15 Jul-15 Oct-15 Jan-16 Apr-16 Jul-16 Oct-16 Jan-17 Apr-17 Jul-17 Oct-17 Jan-18 Apr-18 Jul-18 Oct-18 Jan-19 Apr-19 Jul-19 Oct-19 Jan-20 Apr-20 Jul-20
2.6M Users 7.3M Users
MARRIAGE REFERENDUM
111% Friday Night
124% Saturday
CHALLENGE DELIVER LIVE ANDCOMPREHENSIVE
RESULTS IN A MOBILE FORMAT
Demo reel
1.2M Unique Users
282% Increase in PV Per User
Really impressed with the coverage
Marvellous work folks
Overall I found the election coverage to be well laid out and easy to understand
Excellent coverage ,easy to understand and found the graphics great to help
children understand
wow, I didn't realise there was so much data and information on
manifestos available
BUILD IT EARLY
Mill
ions
'-
750,000
1,500,000
2,250,000
3,000,000
LONG TERM IMPACT?Mobile Growth
15.2% Feb to Sep 2014
14.8% Feb to Sep 2015
23%Feb to Sep 2016
STANDARD MOBILE BANNER, RIP
320 x 50
TITLE ALL CAPS 44ptTHANK YOU
Related Documents
