A Minnor Project

8/8/2019 A Minnor Project

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A MINOR PROJECT

ON CONSUMER ATTITUDE

TOWARDS

PANTALOON FRESH FASHION

SUBMITTED TO

NATIONAL INSTITUTE OF FASHION TECHNOLOGY

BY ANKITA JAIN (GEMM)

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MEASURE THE EXTEND TO WHICH CUSTOMERS FIND

DISCOUNT AND OTHER AT PANTALOON MORE EXCITINGAND ATTRACTIVE THAN THOSE PROVIDED BY OTHER

RETAIL OUTLET.

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ACKNOWLEDGEMENT

I would like to extend my heartfelt gratitude to all those who have contributed

towards the successful completion of my minor project. Foremost among them

is Miss. Jagriti Mishra for her helpful and generously extended support and by

sparing her valuable time to guide and suggest us towards completion of this

project.

I do owe a deep sense of gratitude to all the members and customers of

Pantaloon Fresh Fashion (Ahmedabad) and all those who stood with me and for

their continuous support and co-operation during the project. They too have

contributed in no mean amount towards the success of my endeavors. I also

thanks all the faculty of my Fashion Management Department for giving me

the knowledge for doing the project.

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PREFACE

Retailing is going through a transition phase in India. The retail trade sector

comprises of establishments engaged in retailing merchandise, generally

without transformation, and rendering services incidental to the sale

merchandiser. Retailing process is the final step in the distribution

merchandise. The corner grocery store, which was the only the choice available

to the consumer, is giving the international formats of retailing. There had a

boom in retail trade in India owing to a gradual increase in the disposable

incomes of the middle class households. More and more players were coming

into retail business to introduce new format like malls, supermarket, discount

store, department stores and traditional looks of bookstores, chemist shops and

furnishing stores.

The traditional food and grocery segment has seen the emergence

supermarket/ grocery chains ( Food World, Apna Bazaar, Vishal Mega Mart,

Pantaloon, Spencers), convenience stores (HP Speed mart) and fast-food chains

(McDonalds, Pizza Hut etc).

Pantaloon Retail(India) Limited, is a large Indian retailer, which is part of the

Future Group, and operates multiple retail formats in both the value and

lifestyle segment of the Indian consumer market. Headquartered in Mumbai the

company has over 1,000 stores across 71 cities in India and employs over

30,000 people, and as of 2010, it was the countrys largest listed retailer by

market capitalization and revenue.

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SUMMARY

This project report throws light on the reasons behind customers decision of

choosing Pantaloon for purchase of Apparels and various other products from

Pantaloon. Pantaloon is one of the emerging players in the Indian retail industry

and offers a deep insight into the industry.

For completion of this report nearby Pantaloon stores i.e. in Law Garden

(Ahmedabad) for conducting survey and fulfillment of questionnaires. A sample

size of 50 was selected due to limitation of time. Among those who were

interviewed consist of housewives, professional, and even college going

students. Though the sample size considered was small but it varied in order to

overcome all the odds. Random stratified sampling method was considered to

be best suited to fulfill the project hypothesis. A structured questionnaire was

constructed in order to measure the responses of respondents on suitable scale

so that they can analyzed on SPSS. Primary data collection was done through

questionnaire and interviews and secondary data collection through company

websites and various previous research reports.

Through survey effect of various factors like ambience of stores, low prices and

convenience came in light and the reason of people choosing Pantaloon over

other retail outlet became clear. Respondents gave many suggestions for

Pantaloon like they should have more Staff especially during Sales, more Sitting

area, more variety etc. Feeding the data into SPSS for analysis gave interesting

result which have been compiled and tabulated in this report.

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TABLES OF CONTENTS

Acknowledgement

Preface

Summary

1. Introduction

1.1 Industry overview

1.2 Market Segment

1.3 Retail format in India

2. Company Profile

2.1 Major Milestone

2.2 Line of Business

2.3 Competition

2.4 Merchandise Mix

3. Pantaloon Competitive Strengths

4. Pantaloon Strategy

5. Visual Merchandise

6. Royalty Program

7. Data Analysis

8. Research Methodology

9. SWOT Analysis

10. Scope & Limitation

11. Research Finding

12. Recommendation & Conclusion

13. Annexure

13.1 Questionnaire

13.2 Bibliography

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1.INTRODUCTION

1.1 INDUSTRY OVERVIEWRETAIL

Retailing is defined to include all the business activities retailing to selling of

goods and services to the final consumers. It is the final link in a Product

Supply Chain.

RETAILING IN INDIA

The India retail industry is the fifth largest in the world. Comprising oforganized and unorganized sectors, India retail industry is one of the fastest

growing industries in India, especially over last few years. Though initially, the

retail industry in India was mostly unorganized, however with the change of

tastes and preference of the consumers, the industry is getting more popular

these days and getting organized also. With growing market demand, Indias

retail market valued at US$ 350 billion in 2009 and US$ 427 billion in 2010.

The retail industry is expected to grow 13% in 2011.

According to the 10th Annual Global Retail Development Index (GRDI) of AT

Kearney, India retail industry is the most attractive emerging market for

Investment in 2009. The share of retail trade in the countrys Gross Domestic

Product (GDP) was between 8-9% in 2007 and in 2009 it was around 12%. It

also expected to reach 22% by 2010. Foreign direct investment (FDI) inflows

between April 2000 -2010, in single- brand trading, stood at US$ 194.69

million, according to the Department of Industrial Policy and Promotion

(DIPP).As a democratic country with high growth rates, consumer spending has risen

sharply as the youth population ( more than 33% of the country is below the age

of 15) has seen a significant increase in its disposable income. Consumer

spending rose an impressive 75% in the past four years alone. Organised retail,

which accounts for almost 5% of the market, is expected to grow at a CAGR of

40% from US$ 20 billion in 2007 to US$ 107 billion by 2013.

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1.2 MARKET SEGMENT

The Retail Sector is definitely witnessing a growth phase and everyone want to

make their presence felt in order to take their share of this huge pie. Take agourmet trip-dig in to sample the depth and breadth of this amazing sector.

Types of Retail verticals operating at what size in India.

Consumer durables 62%

Furniture 10%

Food 8%

Health, Beauty & Pharma 6%

Telecom 45

Leisure & Entertainment 4%

Books & Music 3%

Fashion 2%

Fashion Accessories 1%

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1.3RETAIL FORMATS IN INDIA

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Format Description Example

Category Specialist Killer Offer a narrow varietywith a very deepassortment of themerchandise.Merchandise many besold at the price lowerthan that.

Marvadi store (ABAD)Home Depot (Chennai)Toykemp (Banglore)The Loft (Mumbai)Vijay Sales (Mumbai)

Convenience Usually located nearresidential area & openlong hours. Offer anassorted mix of productincluding milk, breakand eggs,

7-ElevenSpeed martIn & Out

Department Stores Large store sellingseveral product lines,with each operating as a

department. Productmix is largely non-food,like apparel,accessories,books, music, footwearetc level of service isvery high.

Marks & Spencer,Harrods,Selfridges

Shoppers Stop,Pantaloon,Globus,Ebony.

Factory Outlets Stores which sellbranded merchandise atdiscount. Levels of

service are low,typically, these arefranchise outlets locatedaway from the mainmarket

Levis Factory Outlets,Reebok Factory Outlets,Wrangler Factory

Outlets.

Hypermarket Large self service storesselling a mix ofproducts, these storesoffer large depth in the

product mix whichincludes Food, non-food items like apparel,CDs, DVDs,footwear, etc. The lowprice for the product isa key attraction for thecustomer .

Wal-Mart,Big Bazaar,GiantReliance Mart.

Single Price Stores Offer an assorted mix ofbranded and unbrandedmerchandise, to appealto the budget consciouscustomer.

Family Dollar,Dollar General,

Specialty Stores Focus on brand o a Crossword,


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2. COMPANY PROFILE

Pantaloon Retail ( India) Limited, is Indias leading retailer , which is part of

the Future Group, Whose MD and Group CEO is Mr. Kishore Biyani, and

operates multiple retail formats in both the value and lifestyle segment of

Indian consumer market. Headquartered in Mumbai with zonal offices at

Kolkata, Bengaluru, and Gurgaon (Delhi), the company operates over 16

million square feet of retaill space, has over 1000 stores across 73 cities in Indiaand employs over 30,000 people. With effect Jan. 2001, the company separated

its discount store business, which includes the Big Bazaar hypermarket and the

Food Bazaar supermarket businesses, into Future Value Retail Ltd., its wholly-

owned subsidiary, so that the company can listed independently.

Pantaloon Retail forayed into modern retail in 1997 with the launching of

fashion chain, Pantaloon in Gariahat (Kolkata) In 2001,it launched Big Bazaar,a hypermarket chain that combines the look and feel of Indian bazaar, with

aspects of modern retail, like chice, convenience and hygiene. This was

followed by Food Bazzar, food and grocery chain and launch Central, a first of

its kind seamless mall located in the heart of major Indian cities. Some of the

companys other format include, Home Town (home products), Depot (books,

music, gifts and stationery) Shoe Factory (footwear) , Brand Factory (fashion

apperal of different brands), Blue Sky (fashion accessories), All (fashion

apperal for plus-size individuals), Navras andStar and Sitara ( beauty

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Ethnicity( traditional fashion apperal), E-Zone (consumer electronic), Future

Bazaar (etailing venture as futurebazaar.com).

It began its retailing operations in India way back in 1987. Currently, it

manufactures and sells ready-made garments through its own retail outlets and

two discount stores. Company follows the concept of value for money in both,

lifestyle and value retailing in India. In other words, Pantaloon business

approach is to sell quality gooda at reasonable prices by manufacturing or

directly procuring from manufacturers (primarily from small and medium size

vendors and manufacturer). Company endeavor to facilitate one-stop-shop

fashion convenience for Pantaloon customers and to cater to the needs of the

entire family. Company believes this concept as helped Pantaloon grow to it

current size within a short time.

FUTURE GROUP

Pantaloon Retail is flagship enterprise of the Future Group, which is positioned

to cater the entire Indian consumption space. The Future Group operates

through six verticals; Future Retail (encompassing all retail businesses), FutureCapital (financial products and services), Future Brand (management of retail

real estate), Future Logistics (management of supply chain and distribution) and

Future Media (development and management of retail media).

Future Capital Holding, the groups financial arm, focuses on asset management

and consumer finance. It manages two real estate investment funds (Horizon

and Kshitiji) and consumer-related private equity fund, indivision. It also plansto get into insurance, consumer credit and other consumer-related financial

product and services in the near future.

Future Groups vision is to, Deliver Everything, Everywhere, Everytime to

Every Indian Consumer in the most profitable manner. One of the core values

at Future Group is, Indianess and its corporate credo is Rewrite rules, Retain

value.

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PANTALOONS FRESH FASHION

Celebrate the Fresh Look, Fresh Feel & Fresh Attitude at Pantaloon Fresh

Fashion!

Fashion is all about the now. Why, then should people not see a fresh look

every time they walk into a Pantaloon stores? That is the thought behind the

Fresh Fashion. An idea that has captured the imagination of young India. With

a focus on the youth of today, Pantaloons offers trendy and hip fashion that

defines the hopes and aspirations of this demography. It stand out as a fashion

trendsetter, on the lines of how fashion is followed internationally. The lookand whats in today for the season is sacrosanct.

Pantaloons takes its promise of fresh fashion very seriously making available

to its customers the latest in fashion every week. All Pantaloon stores reflect the

new ideology Fresh Feeling, Fresh Attitude, Fresh Fashion. The stores offer

fresh collections and are visually stimulating thanks to appealing interiors and

attractive product display!

The first was open in Gariahat in 1997. Over the years, it has undergone severaltransitions. When it was launched, this stores mostly sold external brands.

Gradually, it started retailing a mix of external brands while at the same time

introduced its own private brands. Initially positioned as a family stores, it

finally veered towards becoming a fashion stores with an emphasis on youth

and clear focus on fresh fashion. Pantaloon was awarded as the Most

Admired Private Label Awards at Images Fashion Forum 2009. Pantaloon has

45 Departmental Store in 24 cities and total retail space is 12.07,78 sq ft

Today,s the fashion store extends to almost all the major cities across thecountry. Pantaloon have established its presence with stores not just in the

metros, but also in smaller towns. Pantaloons stores have a wide variety of

categories like casualwear, ethnicwear. Formalwear, partywear andsportswear

for Men, Women and Kids.

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2.1 MAJOR MILESTONES

1987: Company incorporated as Manz Wear Private Limited. Launch of

Pantaloons trouser, Indias formal trouser brand.

1991: Launch of BARE, the Indian jeans brand.

1992: Intial public offer (IPO) was made in the month of May.

1994: The Pantaloon Shoppe exclusive menswear store in franchisee format

launched across the nation. The company strats the distribution of brandedgarment through multi-brand real outlets across the nation.

1995: John Miller Formal shirt brand launched.

1997: Pantaloon Indias family stores launched in Kolkata.

2001: Big Bazaar, Is se sasta aur accha kahi nahin Indias first hypermarket

chain launched.

2002: Food Bazaar, the supermarket chain is launched.

2004: Central Shop, Eat, Celebrate In The Heart Of Our City Indias first

seamless mall is launched in Banglore.

2005: Fashion Station-the popular fashion chain is launched, ALL a little

larger exclusive stores for plus-size individuals is launched.

2006: Home Town was launched along with consumer durables format, E-Zone

and furniture chain, Furniture Bazaar.

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2007: Future Group crosses US$ 1 billion turnover marks.

2008: Rural Retail Chain, Aadhar was launched.

2009: Home Town was introduced.

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2.2LINE OF BUSINESS

DIFFERENT FORMAT AT PANTALOON RETAIL

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PRODUCT

CATEGORY

CONCEPTS STATUS FORMAT/

OFFERING

Food Brew Bar Operational Bear, snacks,etc

Caf Bollywood Operational EateriesChomosa Operational Snack counter in high

traffic area

Food Bazaar Operational Supermarket

Rain Operational Food & beverages

Sport Bar Operational Focused on sportslovers

Fashion ALL Operational Fashion apperal for plus-size individual

BigBazaar Operational Hypermarket

Blue Sky Operational Fashion accessories

Fashion station Operational Popular fashion

Pantaloon Operational Department store

Central Operational Seamless malls

Ethnicity Operational Traditional apperal

Home & Electronics Collection i Operational Home furnishing

Electronic Bazaar Operational Present with BigBazaar

E-Zone Operational Consumer Electronics

Furniture Bazaar Operational Home furniture

Got it Operational One stop shop forhome maintenance

Home Town Operational One stop destination

Telecom & It Gen M Planning Hi-tech product

M Port Operational Standalone stores/Shop-in-Shop

M Bazaar Solution for knowledgeentertainment andcommunication

General Merchandise Big Bazaar Operational Hypermarket

Blue Sky Operational Fashion Accessories

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Central Operational Seamless malls

Footwear Bazaar Operational Footwear &Accessories

Navarasa Operational Gold jewellery

Pantaloon Operational Department store

Shoe Factory Operational Footwear &accessories

Leisure &Entertainment

Bowling Co. Operational Premium familyentertainment center

F 123 Operational Entertainment

Wellness & Beauty Health Village Operational Ayuvedic salon

Star Sitara Operational Beauty salon

Tulsi Operational Pharmacy

Turmeric Planning Cut-in format atFood Bazaar

Book & Music Depot Operational Book & Music

e-taling Online retailing Operational Futurebazaar.com

2.3 COMPETITION

In the fashion segment, they face competition from Shoppers Stop, Vishal MegaMart, Reliance Trendz, Trent, Westside and Lifestyle. Though the hypermarketis new only three to four years old in the country competition is faced from likesRPG (Spencer's), Trent (Star India Bazaar) and with Shoppers Stop.Several

other outlets which are giving competition to Pantaloon are Koutons, Charlieoutlaw, Cantabil , etc.Another competitor may prove to be a very potential, which is going to enter inthe Indian market, and it is the WALL- MART coming to India, in partnershipwith Bharti.

2.4MERCHANDISE MIX

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Pantaloon has a wide range of products in its store- Men Casuals, Formals,Sports wear, Undergarments , Ethnic Wear, Children cloths, Girls and Ladiescasual and Formals, Jeans and sports wear, traditional wear, Toys, Footwear,Cosmetics, Perfumes, Deodorants, Sunglasses, Wrist Watches, and Jewellery.

Some brands are stated above others are:

COSMETICS : Maybelline, LOreal. Lakme etcDEODORANTS : Playboy, Denim, Ferrari etc.SUNGLASSES : Fast track, DG, and many other.WRIST WATCHES : fast track, Titan, Espirit, TimeX etc.APPAREL : Akkrti, All, Bare, B

UMM, Honey, UMBRO,John Miller,JM Sport, Lee, Lee Copper, Lombard, Pepe,

Speedo, RIG and many othersFOOT WEAR : ADDIDAS, Reebok and Ich

3.Pantaloon Competitive Strengths

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It is believed that the following are Pantaloon principal competitive strengthswhich have contributed to Pantaloon current position in the retail sector inIndia:

1. Strong understanding of the value retail segment:

Pantaloon business plan involves implementation of the concept of the valueretailing, targeting the middle and lower middle income groups, whichconstitute majority of the population in India. Group/Company intends toprovide quality products at competitive prices. Group/Company sells a vastrange of merchandise across apparels and accessories, FMCG products, foodproducts and consumer durables with over 63,000 SKUs. Pantaloon emphasishas been to maximize the value that the customers derive in spending on goodsbought in Pantaloon stores. Group/Company endeavor to continuously reduce

Pantaloon costs through a variety of measures, such as, in-house production ofapparels, procurement of goods directly from the small and medium sizevendors and manufacturers, efficient logistics and distribution systems alongwith customized product mix at Pantaloon stores depending on the regionalcustomer behavior and preferences. Central to Pantaloon value retail strategy isto pass on the benefits of cot reduction measures to Pantaloon customers.

2. Strong and efficient supply chain management:

Pantaloon supply chainmanagement involves planning, merchandizingsourcing, standardization, vendor management, production, logistics, qualitycontrol, pilferage control replacement and replenishment. Pantaloon supplychain management provides the customer flexibility to adapt to changingpatterns in consumer behavior and Pantaloon ability to add value at varioussteps/levels. In particular, Pantaloon supply chain management gains strengthfrom Pantaloon ability to undertake in-house manufacture, design anddevelopment of apparels.

3. Strong and efficient logistics and distribution network:

Pantaloon distribution and logistics network comprises seven distributioncenters. Besides, Company s an average of 2 million pieces everyday with peaksingle day transaction reaching 4 million pieces. These product crisscross thecountry on a fleet of over 800 vehicles from over 4000 vendors to 50warehouses to stores in 73 cities, which help to transport and deliver Pantaloonproducts in a cost and time efficient manner. Company believe that Pantaloondistribution and logistics set up is well networked and allows to fulfill the storerequisition within short time period of generation and receipt of order, which

has helped us to optimize in-store availability of merchandise and minimizetransportation costs. Pantaloon strong distribution and logistics network has

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enabled us to dispense with the requirement of a dedicated storage space atevery store, which is an industry practice, and instead undertake periodicalreplenishment of depleted stock. Due to adoption of an efficient racking system,Company are able to benefit from optimum utilization of the space allocated for

display in Pantaloon stores. This provides us assistance in maintaining a lowworking capital requirement and less carrying cost

4. Company is in a position to leverage Pantaloon geographical spread:

Pantaloon stores and distribution centers are spread in various parts and regionsof the country. This has not only enabled Company to build Pantaloon brandvalue but also facilitated us to explore cost-effective sourcing from differentlocations, identify potential markets and efficiently establish new stores indifferent locations. An aggregate of 40 of 46 of Pantaloon existing stores are

located in Tier II and Tier III cities, which, Group/Company believe, enables itto capture market share in locations where a majority of Pantaloon targetcustomers are located.

5. Company possess the ability to identify new locations to promote

Pantaloon business plans:

Company believe that Company possess the ability to identify locations withpotential for growth, in particular in Tier II and Tier III cities. Company have an

exclusive site identification and assessment team, which undertakes systematicanalysis of the business prospects, taking into account factors such population, literacy levels, nature of occupation, income levels, accessibility,basic infrastructure and establishment and running costs. Further Company havea dedicated warehouse for the purposes of storing the materials essential forsetting up of new stores.

6. Company effectively use information technology systems:

Company believe that efficient information technology systems, processes and

business applications are essential to handle retail chain of Pantalomagnitude. Pantaloon office processes are computerized which supportprocurement, supply chain logistics, distribution centers management and storeoperations including inventory management and billing. Company is in theprocess of implementing SAP. All Pantaloon stores and distribution centers areconnected through a company-wide virtual network connection which helps toefficiently manage Pantaloon network of outlets throughout the country.

8. Company have a highly experienced and competent management team:

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Company have an experienced management team which is complemented by acommited workforce. Pantaloon management team comprises of talentedprofessionals who are experience in the retail sector. This has assisted us ineffective management of Pantaloon stores. Company belive Company have

created the right balance of performance bonuses and other incentives forPantaloon employees.

4.PANTALOON STRATEGY

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The company observes retail customer trend and changing consumptiontastes.Organization is customer driven opposed to product driven .Company isvery conscious about culture and regional consumption pattern. Strategieschange frequently due to orient to the customers needs. The continues of

learning, unlearning and relearning is applied to update the quick changingstrategies across the organization. As KishoreBiyaniMD Pantaloon RetailIndia LTD says Retailislikeridingbicycle.Inuphillifyoustoppedalingyouwillslidedown. The statement express the need of continues learningprocess to form the strategies. Based on analysis its business strategies can becategorized in 3 major groups. They are

Diversification strategy

Classes destination strategy

Maximum market shares strategy

Diversification strategy

The company started its business as textile manufactures but growth in modernorganized retailing attracted the company to switch diversify to the nextconsumption pattern. The company diversified and acquired a large business inorganic and inorganic way. But company did not forget ripe its strategy and

values in the diversified company.

In every new business company started to rewrite the rules by retainingvalues. The company in latter stage organized to support each other by physicalmaterial flow if required.Diversification is done in two main categories RetailFormats and Specialized Business shown in Figure

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Business diversification of Pantaloon retail

2. Classes destination strategy

Future group has diversified its business keeping the retailing as common goal.To set and concentrate on one stratum is main objective of this strategy. Eachbusiness is set to operate on defined INDIA ONE, INDIA TWO, INDIATHREE. Company has divided Indian customers in three different groups.INDIA ONE, INDIA TWO, INDIA THREE . Each has different values,products and quality requirements.

INDIA ONE or consuming class .The population of this constitutes only

14%.Till recent times the modern retailing formats is offered for this class.According Maslows theory of hierarchy the 14% people are in Actualization and Esteem Needs in the Pyramid. For this class pantaloonpatterned Future bazaar, E zone, Central, brand factory, Home town and starGalaxy entertainment.

INDIA TWO or the serving class it includes people like house hold helpers,office peon etc. This is the people who make service INDIA ONE. Thepopulation of this class is more than 30%. In the needs hierarchy they arelocated in for Social and security .Earning capacity of this class is 60% lesser

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than INDIA ONE. For this class as the big bazaar, Food bazaar, Future moneyand other retail formats are presented.

INDIA TWO or struggling class. The class led life on hand to mouth existence.They cant afford for better living style. This segment doesnt contribute muchin the contribution cycle. The need of the segment is local as they are finding itcheaper. The present business model is not addressing this class.

Figure shows change in consumption patter by different class in 2001-02 and2007-08.Tier Ihas changed from 25% to 35% normally the total profit in thissegment will comparatively 20% more than they are sold in next segment. As

ambiance is factor and other pleasuring non value added services are necessary.INDIA TWO has not changed it conception level. INDIA THREE has seen 10% decline.

Figure Indian consumption patterns

3. Maximum market shares strategy

The retail chain by pantaloon in all business patterns tries to achieve maximummarket share in all the products or service it provides .The Company does not

bothers about short term profit or loss by a strategy. This are considered aslearning. The business will sell at marginal profit some times to attract the newcustomer who will prove potential customers in future. The strategy achieved byfocusing pricing factors in INDAI TWO and on service and quality in INDIAONE.

Pricing strategies

Pricing is strategy used by Pantaloon retail chain to attain maximummarket shares. The company offers numerous schemes to attract the new

customer as well as to retain the present customers. The companys schemes arecategorized in following groups

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Value pricing

This approach is used where external factors such as recession orincreased competition force companies to provide 'value' products andservices to retain sales. The product value will be associated with externalfactors.

Promotional pricing

Pricing to promote a product is a very common application. Theapplication of this done by BOGO (Buy one Get One), BTGO (Buy TwoGet One Free) etc.

Low interest rate financing

Future money helps in asset purchase at 0% interest.

Physiological discounting

In India this approach is called as Bata rating system. Organizationutilizes this approach when product has emotional value rather thanrational value. Example a product is priced for 99 instead of 100.Whenboard shows price reduction from 100 to 99, Consumer looks at 3 digitsto 2 digits rather than exact value.

Time pricing

The innovative way of attract the customer is Timely pricing it is knownthat during holidays rate of customer is more. Reduction of profit marginwith lot of advertisement will invite new customers. The company haslearnt it from strategy made on public holiday 26-Jan. When the turnoverof the day reached 30 cores where average is 5 cores.

With such experience crowded management is essential so to divertpotential customers Wednesday bazaar where it will offer less profitmargin sales.

Bundling

Marketing: Technique of offering two or more complementary goods orservices together as a package deal. Bundled items are sold at a priceattractively lower than the total of their individual selling prices.

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5. VISUAL MERCHANDISING

Activity of promoting the sale of goods, especially by their presentation

in retail outlets.

This includes combining product, environment, and space into astimulating and engaging display to encourage the sale of a product orservice.

Visual merchandising is the art of implementing effective design ideas toincrease store traffic and sales volume.

OBJECTIVES OF VISAUL MERCHANDISING

A desire to attract customers to a place of business in order to sell themerchandise.

It is offered to the customer through interior and exterior presentation.

It helps create positive customer image.

It helps to increase sales.

It encourages impulse buying

The exterior appearance of a store silently announces what customers canexpect inside.

Good exterior visual merchandising attracts attention, creates interest,and invites the customer into the business.

Marquees:-

A special type of sign is used to display the name of the store.

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An effective marquee muststand out from the otherbusinesses to attract customer

.

It can be used to announce a change in season, sale, a special event or apromotion.

Banners:-

These are used increasingly as an inexpensive but colorful, eye-catchingmeans of promotion.

Banners can be hung from flagpoles, projected from the building or hungflat against the exteriors.

Where many signs compete for customers attention, design and logo

become more important. They should be unique, noticeable and readable.

Walk Ways And Entries:-

Approximately 75 % of first time customers remember a stores entrance,which provides the first and last view of the stores interior.

A cluttered entryway causes shoppers to indefinitely postpone entering a

store, while an attractive, well designed entrance is inviting to thecustomers.

Store Interiors:-

Store interior is an important element of a store concept.

The industry, product selection, price segment, customer group andcompany vision form the foundation of the concept.

Elements:

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Atmospheric:-

Lights

Music

Color

Fragrance

Space Allocation and Utilization:-

Furniture and fixtures----

Goods can be effectively displayed on a variety of fixtures such asgondolas, tables, cubes, mannequins, and other racks, display casesandmanufacturer point- of -purchase display.

Interior Signage:-

Signage is a critical part of interior display and point of-purchasepromotion. Store signage that communicates a sales message can makeup for a lack of sales personnel.

A good sign provides the most information in the fewest possible words

Layout Planning :-

Planning of the internal arrangement of selling and sales supportingdepartments, and deciding on the amount of space for each department.

Product Depth:-

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The number of each item or particular style of a product.

Under one product how many sub-products company provides or how manyvarieties company have for that product.

Examples: To keep our inventory costs down, Pantaloon have a shallowproduct depth. This means it only stock 3-6 SKUs of each product we carry.

Private labels:-

Pantaloons have their own in house brands in Apparel as well as differentsections some of them are:-

Honey Annabelle

Bare

Ajile

John Miller

Lombard

Etc

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6. LOYALTY PROGRAMPantaloon Loyalty Program called Green Card has approximately 13,75,778member in 2009. This program accounted for approxiametly 54.43% ot the salein pantaloon.

GREEN CARD MEMBERSHIP

There is a membership for customers in pantaloon, where customers becomemembers and enjoy discounts on shopping.

1 STAR: To become one star member customers have to give Rs.100 With that

they become one star customer and get Rs.200 discount coupon for nextshopping and 5% discount on Fridays.

3 STARS: If the total purchase by a customer crosses Rs.8000 than theybecomes 3star customer and enjoys 5% discount on all days and additional 5%on Fridays.

5 STARS: If purchase crosses Rs.20000 mark then they become 5 starcustomers and enjoys 7.5% discount with additional 5% on Fridays.

7 STARS: If the total purchase crosses Rs.40000 mark then they become 7 starcustomers and enjoys 10% discount with additional 5% on Fridays

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7.ANALYSISQ.1WHERE DO YOU LIKE TO SHOP?

Most of the Respondent go to nearby area to shop. The malls in Ahmedabad

where weekend rush is a major pinpoint.The other market is Ratan paur andKalupur.

Q.2 where do you buy Your APPARELS from?

Frequency Percent Valid

Percent

Cumulative

Percent

Valid * Nearby Garment

* Pantaloon

* Any retail store

TOTAL

15

85

0

100

15

85

0

100

15

100

100

100

15

100

100

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This pie chart shows that 85% of people prefer PANTALOON for purchasing

APPARELS; this may be because of convenience of location, low prices,

discounts or other factors. The reasons of choosing Pantaloons over other retail

outlets are specified later in this research report.

Q. 3 which of the following retail outlets you have visited?

Vishal mega mart

Reliance retail Westside

Lifestyle

Spencer


percent

Cumulative

Percent

Valid * Visited all

* Only4

Only3

*Only2

*Only1

Total

55

15

30

0

0

0

100

55

15

30

0

100

55

15

30

100

100

100

55

70

100

100

100

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This bar graph shows that most of the respondents (around 55%) have visited

All 5 Retail outlets. No respondent has visited Only 1 retail outlets. This

question was included in the questionnaire in order to gauge the awareness

among customers of Pantaloon regarding other retail outlets. Analysis shows

that respondents are much aware of the retail outlets.

Q.4 How often you visit Pantaloon in a month?


percen

t

Cumulative

percent

Valid * 1-3 times

*3-6 times*6-9 times

*more than 9

Total

90

100

0

100

90

100

0

100

90

100

0

100

90

100100

100

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This bar graph shows that around 90% of respondents visit Pantaloons 1-3 times

a month and around 10% of respondents visited Pantaloons 3-6 times a month.

It was observed that respondents, who buy APPARELS from Pantaloons, visit

Pantaloons 1-3 times a month because people are in a habit of buying

APPARELS collectively for some months. Those who visited more than 3 timesa month were there to buy for themselves of for family shopping as they were

green card holders.

Q.5. Do you visit Pantaloons because of variety of products available there?

Frequency Percent Valid Percent Cumulative Percent

Valid Yes 90 90.0 90.0 90.0

No 10 10.0 10.0 100.0Tota

l100 100.0 100.0

35

1-3 times 3-6 times More than 9 times

How often do you visit Pantaloons?

0

20

40

60

80

100

How often do you visit Pantaloons?

F

R

E

Q

U


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This pie chart clearly shows that 90% of respondents visiting Pantaloons are

satisfied with the variety of products available at Pantaloons remaining 10% of

respondents dont feel that Pantaloons provides variety of products. Majority of

respondents was satisfied with the variety of Apparels and other products.

Q.6 Do you visit Pantaloons because of low prices?

36

yes

No

Do you visit Pantaloon because of variety of Products?

Frequency Percent

Valid

Percent

Cumulative

Percent

Valid yes 70 70.0 70.0 70.0

No 30 30.0 30.0 100.0

Total 100 100.0 100.0


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Q.7 This pie chart shows that 70% of respondents find Pantaloons economical

and visit it because of low prices. Remaining 30% of respondents disagree with

the fact that Pantaloons offers low prices than other retail outlets, they find the

pricing strategy of Pantaloons at par with other retail outlets.

Q.8 Do you visit Pantaloons because of prestige issue?

Frequency Percent Valid Percent

Cumulative

Percent

Valid yes 65 65.0 65.0 65.0

no 35 35.0 35.0 100.0

Total 100 100.0 100.0

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Through this pie chart it is clear that 35% of respondents dont feel for

PANTALOON as a status symbol as the apparels present here, can be shop

from any where as many brands available in market in low cost or comparable

cost, so people dont think its a status symbol. Other 65% feel that purchasing

at pantaloon is a status symbol for them . so for majority its a status symbol

Q.9 How much satisfied are you with the services provided by Pantaloons?

Frequency percentage Valid Percent

Cumulative

Percent

Valid Very

Satisfied85 85.0 85.0 85.0

Satisfied 5 5.0 5.0 90.0

Can't say 4 5.0 5.0 95.0

Dissatisfied 6 6.0 6.0 100.0

Very

Dissatisfied0 0.0 0.0 100.0

Total 100 100.0 100.0

38

NO

YES

Do you visit PANTALOON because of PRESTIGE ISSUE ?


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This pie chart distribution shows that 85% of respondents lie in the max. regioni.e. they are satisfied with the services provided by Pantaloons. Out ofremaining majority of respondents i.e. 4% are neither satisfied nor dissatisfiedwhich means that while shopping in Pantaloons they never paid attention to thefactors like fast billing or queue of billing etc. Those who were dissatisfied byPantaloons complained about sitting area and billing during sales.

Q.10 How much satisfied are you with the Staff at PANTALOON?

Frequency PercentValid

PercentCumulative

Percent

Valid VerySatisfied

70 70.0 70.0 70.0

Satisfied 19 19.0 19.0 19.0

Can't say 6 6.0 6.0 6.0


VeryDissatisfied

0 0.0 0.0 100.0

Total 100 100.0 100.0

39

Very satisfied

SatisfiedCant say

dissatisfied

Rate your satisfaction level of shopping at Pantaloons at 5-point scale.


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This pie chart shows that majority of respondents lie in the max. region i.e. 70%

of respondents are very satisfied with the staff of Pantaloons. 19% were not

much but satisfied. 5% of the respondents, who were dissatisfied with thestaff ,complained that the staff was lacking in the technical knowledge of

products and also shortage when sales.

Q.11 How much satisfied are you with the Ambience of PANTALOON?


PercentCumulative

Percent

Valid Very

Satisfied85 85.0 85.0 85.0

Satisfied 10 10.0 10.0 95.0

Can't say 5 5.0 5.0 100.0


VeryDissatisfied

0 0.0 0.0 100.0

Total 100 100.0 100.0

40

Very SatisfiedSatisfied

Can't say

Dissatisfied

How much satisfied are you with the STAFF of Pantaloons?


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Majority of the Respondents i.e., 85% were satisfied with the Ambience ofPantaloon, Other 10% were just satisfied. And 5% were indifferent with theambience.

Q.12 How much satisfied are you with the Parking space provided by

Pantaloons?

Frequency Percent

Valid

Percent Cumulative Percent

Valid Very Satisfied 70 70.0 70.0 70.0

Satisfied 15 15.0 15.0 85.0

Can't say 5 5.0 5.0 90.0

Dissatisfied 10 10.0 10.0 100.0

Total 100 100.0 100.0

41

Very satisfied

SatisfiedCant say

Rate your satisfaction level of shopping at Pantaloons at 5-point scale.


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This pie chart clearly shows that majority of respondents are satisfied with theparking space provided by Pantaloons. As such Pantaloon didnt have much ofits own parking space but since it is located in Mall which have ample parking

place so they didnt find any problem in parking their vehicles. One morereason that this problem wasnt able to overshadow Pantaloons popularity wasthat its location is such that most of the people prefer coming there on feet as itis on walking distance from their home.

Q. 13. Does Pantaloon have better ambience than other retail outlets?

Frequency Percent

Valid

Percent

Cumulative

Percent

Valid yes 85 85.0 85.0 85

no 15 15.0 15.0 100

Total 100 100.0 100.0

42

Very SatisfiedSatisfied

Can't say

Dissatisfied

How much satisfied are you with the parking of PANTALOON?


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This bar graph clearly shows that 85% of respondents like the ambience of

Pantaloon. Other 15 were jus satisfied as they think pantaloon can improve

much by providing sitting area .

Q. 14. Does Pantaloon give better discount/offers than other retail outlets?


Cumulative

Percent

Valid yes 65 65.0 65.0 65.

no 35 35.0 35.0 100.0

Total 1000 100.0 100.0

43

NO YES

Does Pantaloon have more good ambience than other retailoutlets?

0

25

50

75

100

Frequency

Does Pantaloon have more good ambience than other retailoutlets?


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This pie chart clearly shows that 65% of respondents are satisfied with thediscount or offers provided by Pantaloon. Remaining 35% of respondents dontfind Pantaloons discount attractive, they find it at par with other retail outlets.

Q. 15. How many times have you seen Pantaloon overcrowded?


Cumulative

Percent

Valid Rarely 86 86.0 86.0

Frequentl

y10 10.0 10.0 10.0

Never 4 4.0 4.0 100.0Total 20 100.0 100.0

44

yes

no

Does Pantaloon give better discount/offers than other retailoutlets?


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It was seen that due to ample shopping space 86% of respondents have rarely

seen it overcrowded. Only 10% of respondents said that they have Frequently

seen Pantaloon overcrowded and remaining 4% claimed that they have never

seen Pantaloon overcrowded. This shows that Pantaloon is gaining popularity

very fast and attracting crowd.

Q.16. What do you do when PANTALOON is overcrowded?


PercentCumulative

Percent

Valid Go for purchase thatmoment.

65 65.0 65.0 65.0

Wait forsometime

15 15.0 15.0 80.0

Come nextday.

10 10.0 10.0 90.0

Go to someother retailoutlet.

10 10.0 10.0 100.0

Total 100 100.0 100.0

45

Rarely

FrequentlyNever

How many Times pantaloon overcrowded.


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This question was structured in order to observe the effect of Pantaloon stores if

staying overcrowded on respondents. Response to this question was dependent

on the type and occasion for apparel. It shows that majority of the customers

would have gone for purchase if Pantaloon is overcrowded.

Q. 17. Rate your satisfaction level of shopping at Pantaloon at 5-point scale.


PercentCumulative

Percent

Valid Very satisfied 85 85.0 85.0 85.0

Satisfied10 10.0

10.0

95.0


Verydissatisfied

0 0.0 0.0 100.0

Total 100 100.0 100.0

46

GO FOR PURCHASE THAT MOMENT

WAIT FOR SOME TIME

COME NEXT DAY

GO TO SOME OTHER RETAIL

Pantaloon overcrowded than what you do?


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As far as overall shopping experience of people at Pantaloon is concerned then

majority of respondents i.e. 85% are very satisfied and 10% are satisfied. And

another 5% were dissatisfied as they demand more staff during sales, more

sitting area, more variety and sizes of product, staff should be more trained,

some demander book corner as well

Q. 18 Do you feel shopping at Pantaloon is an exciting experience?

Frequenc

y Percent

Valid

Percent

Cumulative

Percent

Valid Agree 75 75.0 75.0 75.0

Can't say 17 17.0 17.0 92.0

Disagree 8 8.0 8.0 100.0

Strongly

disagree0 0.0 0.0 100.0

Total 100 100.0 100.0

47

Strongly Satisfied

DissatisfiedSatisfied

SATISFACTION LEVEL IN SHOPPING AT PANTALOON.


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This pie chart clearly show that majority of people agree with the fact that

shopping at Pantaloon is an exciting experience. Some 17% are indifferent and

8% are not agree with the fact. They think that pantaloon can make it more

exciting by introducing more offers and other things as said above sitting area,

books corner etc

Q. 19 Do you feel shopping at Pantaloon is a joyful experience?

48

AGREE

CANT SAYDISAGREE

SHOOPING AT PANTALOON IS EXCITING.


PercentCumulative

Percent

Valid Stronglyagree

35 35.0 35.0 35.0

Agree 45 45.0 45.0 80.0

Can't say 15 15.0 15.0 95.0

Disagree 5 5.0 5.0 100.0

Stronglydisagree

0 0.0

0.0100.0

Total 100 100.0 100.0

DISAGREE

CANT SAY

AGREE

STRONGLY AGREE

IS SHOPPING AT PANTALOON A JOY FULL EXPERIENCE?


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For this question also a mixed response was observed but majority of people

still fall under the category who Feel shopping at Pantaloon is Joyful. Some

15% were indifferent and 5% were dissatisfied with the fact .

Q. 20. Do you think PANTALOON is a complete retail outlet?

Frequency Percent

Valid

Percent

Cumulative

Percent

Valid Yes 85 85.0 85.0 85.0

No 15 15.0 15.0 100.0

Total 100 100.0 100.0

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This bar graph clearly shows that 80% of respondents feel that Pantaloon is a

complete retail outlet. A very small % i.e. 20% of respondents are Dissatisfied

and said that Pantaloon is a not a complete retail outlet. Majority of respondents

were satisfied with what Pantaloon is and gave a large no. of suggestions which

are discussed later in this report

8.RESEARCH METHODOLOGY50

NO YES

Do you think PANTALOON is a complete retail outlet?

0

25

50

75

100

F

r

e

q

u

e

n

c

y

Do you think Pantaloon is a complete retail outlet?


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A descriptive research design has been followed for this marketing research

which highlights both the qualitative and quantitative aspects of the identified

problem.

PRIMARY DATA

To collect primary data best way is to interact with people directly it can bethrough direct interviews and questionnaires. Both these methods have used forcollection of primary data

SECONDARY DATA

Secondary data is collected from Internet and various Literature reviews. AsPantaloon is daily in news because of its retail business and various eventpromotion, so I benefited a lot from articles on net.

SURVEY DESIGN/STUDY AREA

Random stratified sampling was chosen for research.Pantaloon at Law Gardernand S G Road Ahemdabad was selected as the study area and people from thisarea were selected for filling up of questionnaires and collecting responses due toconvenience of location.

SAMPLING PLAN:

Sampling plan for this research project is divided into following four steps:

Sample size:

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A sample size of 50 respondents was chosen because of time constraint.Though small sample size but it consists of varied type of respondents soas to overcome any error at the time of generalization of result.

Sample unit:

Pantaloon store at Law Garden and Gulmohar was chosen as sample unit.Survey was conducted.

Sample procedure:

Due to time and various other constraints convenience was restored. Butefforts were made to check the accuracy of responses.

Contact method:

Questionnaire method was used to establish direct contact wirespondents.

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9. SWOT ANALYSIS

STRENGHT WEAKNESS High Brand Equity

Brand embossed

Large number of varietyunder one roof

Early Start

EDLP (Value pricing)

Prime Location

Promotional Strategy

Management UniformCustomer visit

Multi-diversified business

Social Difference in all state

No Bargaining market, nointeraction of customer for value

pricing

OPPORTUNITY THREAT Increasing interest inorganized retailing

Changing consumer prefernce

Demographical advantage

29 states, 12 differentlanguages, 72 festivals

Young country 60% below 30yr of age

Booming Retail Industry

Increasing Competition

Government Policy

Unrecognized modernretailing

Local politics

Resistance from small retailer

Enterance to InternationalPlayers

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10. SCOPE AND LIMITATIONS

Scope

This research will help Pantaloon to identify their competitors in Delhi and

above all the areas in which they can have an edge on them.

Pantaloon gives various discounts and offers. This report will also help in

knowing whether various discounts and offers given by Pantaloon are enough for

attracting customers or not.

This research will also be helpful in knowing the loyalty of customers

towards Pantaloon. By Green card status we can get an idea about it.

Very general attributes of customers like visits per month, importance

given to attributes like ambience, parking also become clear.

Limitations:

This project report suffers from following limitations:

Questionnaires were filled in evenings, when most of the people are in

hurry and they might not have responded truly to all the questions.

Our research is limited to only one store of Pantaloon at Law Garden and

sample size is of 50 respondents so errors may crop in while generalizing the

results

Those who came out of Pantaloon Store after shopping were chosen for

getting the questionnaires filled but they held bulky polyethylene bags due to

which they found it difficult to stand for long and answer the questions

Most of the retail outlets mentioned in our questionnaire may or may not

be visited by respondents; this affected their response to various questions.

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11. RESEARCH FINDING

This research helped us identify following problems where Pantaloon has an

immense scope of improvement:

People were found to be very dissatisfied with the ambience of Pantaloon ascompared to some other outlets but mostly were satisfied.

Majority of respondents were found complaining about the variety ofproducts, Different sizes not available, footwear, and child section needimprovement at Pantaloon.

Ladies complaint about jeweler variety is not there, Traditional wear shouldhave more variety, and Footwear.

Location was one of the main reason which attracted people towardsPantaloon as it was situated just in the Mall and it took less time for majorityof respondents to reach Pantaloon.

As Pantaloon deals in discount retailing, it was believed that Pantaloonsdiscount and low prices were one of the main attractions for people butpeople feel that the discount is not enough and it should be more.

Some respondents complaint that there should be sitting space for ladieschild and old age people and it was worked out during the project itself.

Some respondents demanded book corner should be there. And there shouldbe ample staff and billing counter during sales to handle the huge no. ofcustomers.

Parking is also a problem at Pantaloon and some of the customers weredissatisfied with the parking space at Pantaloon, as it does not provide muchparking area to its customers. Customers of Pantaloon use the parking spaceprovide by that mall only.

Many time in Apperal Section, No Salesman were presented, so thecustomer have to asked for help.

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12. RECOMMENDATION AND

CONCLUSION

This research throws light on various strengths and weaknesses of Pantaloon

and can also help Pantaloon to improve on different fronts in order to have an

edge over its competitors. Based on the analysis and findings of my research I

would like to give following recommendations:

Pantaloon needs to improve so that it can accommodate more kinds ofSitting area should be there for children and old people, so that they can

sit while other family members doing shopping.

products and also provide space for children coming with their parents toplay and have fun so that for them visiting Pantaloon becomes exciting.

Pantaloon should incorporate more variety of products in its basket sothat it provides the convenience of availability of all things under one

roof to its customers. Variety of products should specially be increased in

traditional wear for women, Footwear, jewelery, cosmetics and more

varieties in watches. More varieties in sizes in jeans, Shirts.

More computers should be included and number of billing countersshould be increased especially during the festive season and sales, so as

to speed up the process of billing and avoid large queues.

If possible more attractive discount and offers should be given in order toattract more customers.

Staff should be trained properly to assist people and to make themunderstand the benefits of green card membership, it will strengthen

Customer loyalty.

Other Recommendations include introduction of a Book corner for thebook lovers and making shopping more joyfull.

Salesman should be more aware about product.

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CONCLUSION

This research report aims to study consumer attitude towards Pantaloon and

highlights its strengths and weaknesses in order that Pantaloon can fight the

competition in a better way. Though Pantaloon captures a different market and

is giving competition to big players like Shoppers stop,Westside and Lifestyle.

Retail in India is a booming sector nowadays and Pantaloon should try to

benefit more from it. Recommendations given should be considered

Pantaloon in order to emerge as a winner in long run.

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13. ANNEXURE

13.1 QUESTIONNARIES ON PANTALOON FRESH

FASHION

Dear Respondent,

I am a student of National Institute of Fashion Institute of Technology, I am

doing this marketing research to study consumers attitude towards Pantaloon

and for that purpose I have designed following questionnaire. Needless to saythat your information will be kept confidential and wont be disclosed to

anyone.

Q1 Where do you like to shop?

Q2. Where do you buy your Apparels from?

1. Near by garment shops.2. Pantaloon.3. Any other retail outlet.

Q3. How many of the following retail outlets you have visited?

Vishal Mega Mart Shoppers Stop.

Reliance Retail Spencer

Westside.

1. Visited all 2. Only 4 of them

3. Only 3 of them 4. Only 2 of them

5. Only 1 of them 6. None

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Q4. How often you visit Pantaloon in a month?

1. 1-3 times2. 3-6 times

3. 6-9times4. more than 9

Q5. What do you think is the reason of visiting Pantaloon?

Yes No

1. variety of products2. low prices3. convenience of location4. status symbol5. others

If others then please specify _________________

Q6 How would you rate Pantaloon on 5-point scale based on following listed

attributes?

1 2 3 4 5

Services

Staff

Ambience

Location

Parking

Where 1 = very satisfied 2 = satisfied 3 = cant say 4 = dissatisfied.5 =veryDissatisfied.

Q7. In which area you feel Pantaloon has an edge over other retail outlets?

Yes No

1. Ambience / Infrastructure2. location3. Discount / other offers

4. Any other attribute, specify __________________

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Q8. How many times have you seen Pantaloon overcrowded?

1. rarely2. frequently

3. never

Q9. What do you do when Pantaloon is overcrowded?

1. go for purchase that moment2. wait for sometime3. come next day4. go to some other retail store

Q10 Define your overall shopping experience at Pantaloon on a 5-point scale.

1 2 3 4

1. Satisfactory2. Exciting3. Joyful4. Value for money5. Tiring

Where 1- Strongly agree. 2- Agree. 3- Cant say. 4- Disagree. 5- Strongly

Disagree.

Q11. Do you think Pantaloon is a complete retail outlet?

1. yes2. noIf no then please give your suggestions

___________________________________________________________

___________________________________________________________

___________________________________________________________

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Please fill your details

Name:

Age: Below 20 yrs 20 - 30 yrs 30 40 yrs above 40 yrs

Monthly Income: below 15,000 between 15,000 25,000

Between 25,000-35,000 Above 35,0

Gender: Male Female

Ph. No.:

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13.2 BIBLIOGRAPHY

www.pantaloonretail.com

www.indiaretailing.com

www.tradingeconomic.com

www.govin.com

www.indiancensus.com

www.google.com

www.wikepedia.com

www.amazon.com

www.OECD.COM
http://www.pantaloonretail.com/http://www.indiaretailing.com/http://www.tradingeconomic.com/http://www.govin.com/http://www.indiancensus.com/http://www.google.com/http://www.wikepedia.com/http://www.amazon.com/http://www.oecd.com/

A Minnor Project

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