A Marketer's Approach to iPhone Applications

A MARKETER’S APPROACH TO iPHONE APPLICATIONS

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OVERVIEW

OVERVIEW

“It’s time to start evaluating Apple’s innovative new smart phone. Finally, the iPhone really is the smart phone for the rest of us.” - Paul Thurrott

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“In other words, when our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.” - Jonathan Ive

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LANDSCAPE

Growing twice as fast as song sales

Growing twice as fast as song sales Expected to hit 1 billion downloads by January 2009

Growing twice as fast as song sales Expected to hit 1 billion downloads by January 2009 Range from free to $1,000

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RECOMMENDATIONS

Use the unique functionality

Use the unique functionality

Fill a need

Use the unique functionality

Fill a need Create conversation

RECOMMENDATIONS

Use some of the unique functionality

Multi-touch events and controls

Accelerometer support

Localization

Camera support

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RECOMMENDATIONS

Fill a need

Use insight to discover what need your brand can fill

RECOMMENDATIONS

Create conversation

Providing a conversation-worthy application

Connecting people to their friends

BRANDED APPLICATIONS

THANK YOU

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