A magical tunnel that leads to the funnest sweetest game EVER… Anže, Joanna, Bhakti, Anisha
Feb 24, 2016
A magical tunnel that leads to the funnest sweetest game EVER…
Anže, Joanna, Bhakti, Anisha
Full Innovative idea
A visually appealing interactive multiplayer game
Rational
SWOT ANALYSIS
SWOT analysisSTRENGTHS
• Fun• Novelty• Interactive• Original• Intrigue• Multiple player options• Visually appealing• Innovative• Secret/surprise element
WEAKNESSES
• Fire hazards• Space restrictions? (Table legs)• Electrical• Invest more money than we
make - cost effectiveness• Trip hazards electric wires
OPPURTUNITIES
• High/fast turnover• Opportunity to make a great
amount more money• Fill gap in the market• Great experience• For revisit• Humor• Unicorns
THREATS
• High price - put people off• Alienate people who don't want
to crawl• People put off with unknown
element• Overwhelming• Entering through exit
PEST ANALYSIS
PEST analysis POLITICAL
• 'Prizes’• Fire hazards
ECONOMIC
• Using cost effective resources e.g. 'scrap', college library shop, 'bring from home'
SOCIAL
• Multiple player• Height/size restriction
TECHNOLOGICAL
• No technological restrictions• Everyone will understandLights PAT tested
PPPP ANALYSIS
PPPP analysisPRODUCT
• Experience/game having fun
PLACE
• Needs a corner, surroundings space in cafe
PRICE
• 50p a go• Expenses of materials &
prices
PROMOTION
• Exclusivity & intrigue of dots1/2 second go
Audience analysis
• Primary audience = Vis com students • Secondary audience = Staff • Other = LCA students (passing by) • People missing fun and excitement in there life • People who seek adventure • People who enjoy a good adrenaline rush • People who like a air of mystery in there lives• PEOPLE WHO SUPPORT CHARITY
Pricing/ costing
• 50p per first go • Thereafter 20p per
Estimated profit
• 2 minutes per person through the tunnel • Turnover = 50 first time users • 50 x 50p • = £25 profit
Marketing strategy
• Secret. • Super secret. • More secret than you know • More secret than you’ll ever know
VICTORY