Facebook Insights
May 10, 2015
Facebook Insights
Content of this presentation.
• What is Facebook Insights.• Why do we need Facebook Insights?• Benefits of Facebook Insights• Limitation of Facebook Insights• Key Metrics of page level & post level.
What is Faceboo
k insights
What is that what
attracts our fans.
Available to pages
when they cross more
than 30 likes
Helps in measurem
ent of performanc
eTell us where we
are & where we
are heading to
Gives aggregate data (Who are fans,
demographics features
)
Provides specific
data about the fans.
Improving the
relationship with fans &
their business through
Facebook.
To modify the content accordingly
To meet the wants &
expectation of our
audiences
Benefits of Facebook Insights.
Helps in understandin
g the fluctuation
through graphs.
Useful tool to see which posts are
succeeding in generating new likes or what pushes
people to unlike the
page.
Helpful in understanding
how people are engaging
with the content
present on your page &
source of likes
Functions of Facebook Insights
Track & Analyze- New & lifetime likes of the page
Measurement – Page
engagement & Virality
View - the user’s
demographics for the page
including gender & age
& location
Monitor - Your active
users
Understanding Facebook Insights
A deep dive on understanding Likes
Total Number of likes on a particular day.
Net likes Unlike
Organic likes Paid Likes
Sources of likes
What do we look in Like Tab
A deep dive on understanding Reach
What do we look in Post Tab
What is the Total Reach of the page.
A deep dive on understanding
Visits
A deep dive on understanding Post Tab
A deep dive on understanding
People
What is Engagement rate ?
• Engagement rate is the percentage of people who saw a post that liked, shared, clicked or commented on it. To see the engagement rate for the posts:
How do we calculate Engagement rate ?
Daily Engagement rate = Likes + Comments + Shares of a given day ___________________________________ X 100 Total Number of fans of a given day
What do engaged users mean to us.
• Most valuable audience.
• Higher chance of being prospective buyers of the product.
• Higher chances of influence their friends.
Engagement Rate Benchmark
Source: Socialbakers.com
Fan Base Wise
Industry Wise
Source: Socialbakers.com
What is Virality rate
Percentage of people who have created a story from your Page post out of the total number of unique people who have seen it.
How do we calculate Virality?Page Virality = Talking about this ______________ X 100 Total Reach
What is the benchmark for Virality
Median Virality Rate is 1.92% Strong Virality Rate is 2.5%.
When exporting data from the metrics what do we get ?
Likes (of page on that day/of a particular post)
Engaged users
Page views
Post reach
Like source
External reference
Negative Feedback
Lifetime total likes
Daily new likes
Daily Unlikes
Engages users
Page views
Page reach
Post reach
Page level DataDaily People Talking About This Daily Reach of page posts
Daily Page Stories Daily Organic Reach of Page posts
Lifetime Total Likes Daily Paid Reach of Page posts
Daily New Likes Daily Viral Reach of page posts
Daily Unlikes Daily Total Impressions of your posts
Daily Friends of Fans Daily Organic impressions of your posts
Daily Page Engaged Users Daily Paid impressions of your posts
Daily Total Reach Daily Viral impressions of your posts
Daily Organic Reach Daily Total Consumers
Daily Paid Reach Daily Page consumptions
Daily Viral Reach Daily Negative feedback
Daily Total Impressions Daily Negative Feedback from Users
Daily Organic impressions Daily Total check-ins
Daily Paid Impressions Daily Total check-ins
Daily Viral impressions Daily Total check-ins using mobile devices
Daily Logged-in Page Views Daily Total check-ins using mobile devices
Post level DataLifetime Post Total Reach
Lifetime Post organic reach
Lifetime Post Paid Reach
Lifetime Post viral reach
Lifetime Post Total Impressions
Lifetime Post Organic Impressions
Lifetime Post Paid Impressions
Lifetime Post Viral Impressions
Lifetime Engaged Users
Lifetime Talking About This (Post)
Lifetime Post Stories
Lifetime Post Consumers
Lifetime Post Consumptions
Lifetime Negative feedback
Lifetime Negative Feedback from Users
Lifetime Post Impressions by people who have liked your Page
Lifetime Post reach by people who like your Page
Lifetime Post Paid Impressions by people who have liked your Page
Lifetime Paid reach of a post by people who like your Page
Lifetime People who have liked your Page and engaged with your post
Lifetime Post Stories by people who have liked your PageLifetime People talking about your post by those who have liked your Page
Thank you