Slide 1 A LOOK AT A SAMPLE ANALYTICS REPORT FROM HEM Presented by:
A look at a sample Analytics report from Higher Education Marketing
Aug 20, 2015
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Slide 1
A LOOK AT A SAMPLE ANALYTICS REPORT FROM HEM
Presented by:
Slide 2
1. 361 Request for information were generated
2. 37% of visitors who started the request information from
completed the process
3. 8% of your overall traffic is coming from Mobile Devices
4. 28% of your overall traffic is on Prospective
Analytics Highlights
The reports and comments that follow
are simply to illustrate what and how
HEM provides KPI reports on a regular
basis to its clients.
Slide 3
Year over year traffic is flat
Info sessions are down 10%
over year
Register Now are up 108%
month over month
All Traffic
Slide 4
SEO Dashboard
Slide 5
Mobile Dashboard
Slide 6
Conversions by Channel
Slide 7
Social Referrals
Slide 8
Social Conversions
Slide 9
Your University
Request Information Funnel
Slide 10
Online Application Funnel
Slide 11
Google Keyword Rankings
Slide 12
Google AdWords
Summary Report
Slide 13
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