A little more about Verónica Cochón Vazquez

VERÓNICA COCHÓN VAZQUEZ Strategic Marketing Adviser

“HARD TIMES AROUSE AN INSTINCTIVE DESIRE

FOR AUTHENTICITY”.

(Coco Chanel)

“ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE”

Clear. Practical. Memorable.

WELCOME

One key reason to became a Strategic Marketing Adviser is to pay attention

on details. They speak more than every trend or market research. The second

key is to be so sensitive to percibe and comprehend all that happens around

you. Then, you will acquire one of the main skill to connect and hold an

amazing relationship with your audience. The third secret is to be multi-

disciplinary. The best ideas arise from connecting everything. Only an expert

with the enough experience and craftiness in its personal and professional

areas, could analyze, join and conclude the best strategy to be successful on

his/her business. And finally, it´s necessary a great sense of humor to

overcome every challenge. You will be successful forever if first you understand

that even in the failure there is always a triumph. It depends on you.

In these times, there is one way to build a successful business throughout the

years: being unique.

Clear. Practical. Memorable.

Verónica Cochón Vazquez STRATEGY MEANS DISCIPLINE:

AN INSPIRING ATTITUDE OF CHALLENGING YOURSELF, EVERYTIME, EVERYWHERE.

VERÓNICA COCHÓN VAZQUEZ “ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE”

Email: [email protected] - Móbile: 00 54 9 11 5 646 7436 Skype: veronica.cochon

ASPIRE TO BE UNIQUE. BE UNIQUE TO INSPIRE

“YOU NEVER KNOW HOW DISRUPTIVE YOU ARE UNTIL BEING DISRUPTING IS THE ONLY CHOICE.”

OPEN MINDS LEAD TO OPEN DOORS.

My main commitment is to further understand and

comprehend the last movements and market trends, and

above all, to deliver inspiring ideas to be implemented in

your business successfully. You have two choices concern

your brand, to fail or to succeess The amount of work is the

same but the big difference is how disruptive you are for your

brand to become memorable forever.

Think outside the box, break the rules. Aspire to be unique.

Be unique to inspire.



SERVICES

“KEEP AN OPEN MIND AND YOU WILL MOVE TO THE MOOD OF THE MOMENT”

• STRATEGIC PLANNING

• BRAND EQUITY

• CONTENT MARKETING

• MARKET RESEARCH

• SOCIAL MEDIA

• ENGAGEMENT PROGRAM

• AFFINITY & NETWORKING PROGRAM

• PR & RRPP

• 360 ADVERTISEMENT

• SPEAKING



STRATEGIC PLANNING

“DON´T STOP DREAMING. START DOING”

It´s like taking a picture of your current business and planning

how far and fast it can grow in the short, middle and long term

in the global business. A very strong as well as a very dynamic

and flexible strategy to take the best advantages even though

facing uncertain scenarios. There are risks, of course, but also there

are great opportunities. It depends on the side you choose to be…

FIND YOUR GREATNESS



BRAND EQUITY

“BRANDS ARE LIKE PERSONS. THEY NEED TO FEEL YOU”.

Nowadays brands are not anymore a name. Brands are like Persons.

They are managed for people to people. Every brand is owner of a

singular personality and an identity, but these are not enough to be

chosen by your audience. People love brands when they keep a

strong relationship throughout the years. It means that people must

“Feel” your brand above everything. We pass through the “Me

selling preposition” to the “Holistic Selling Proposition”. The answer

is not anymore “what” you say. The answer is “how” you say.



CONTENT MARKETING

“WE NEED TO BREAK THE RULES TO CREATE NEW ONES”

Content Marketing is a new conception of building brand

awareness. Everything turns around the key content you

generate from and for your audience. Content is about

listening, talking and creating the most intimate and

valuable experiences to engage your audience more and

more. It works at the fastest speed. Nowadays, competitive

advantage will not be in adopting Content Marketing as a

new practice of creating your marketing plan, it will be in

managing and processing all the content you obtain from

your consumers engagement touch points (on-line and off-

line plataforms). Technology has become a critical piece

for all marketers. A new breed of digital engagement

management system is turning the core of successful business.



MARKET RESEARCH – CROWDSOURCING

Traditional research often misses the point. The Crowdsourcing is a new

methodology that works basically on emotional consumers insights. This

new concept has arrived from the best results obtained when

people is involved in the creative process of a brand, product or

idea. There are many techniques and approaches used on digital

plataforms and mainly they try to stimulate the pride and

recognition of your customers. The results are very effective: your

company may test and obtain great ideas at a very low cost.

“LOOKING FOR THE BEST INSIGHTS OR THE ONES THAT MAKE THE DIFFERENCE?”



SOCIAL MEDIA

Companies face a huge transformation on the way they build and develop successful

business. Internet has completely changed the rules of marketing: social media is

becoming more and more relevant in order to create the closet relationship with your

customers.

Cyberspace became the plataform chosen by most people to communicate, create,

integrate, exchange, share and influence among other people. The key question is

not anymore if to be or not to be in Social Media. The right question is how your

company should be on it. Success means Strategy. First of all, you will need to develop

a Strategic Social Media Plan which includes:

SWOT and PESTEL analysis

Target

Objectives at the short and medium term

Content Drivers

Products/Services offers

Plataforms and metrics. Expected results.

Prevention and Crisis protocol

Incomes & Profitability analysis



“THINK OUTSIDE THE BOX

ENGAGEMENT PROGRAM

“BRANDS ARE LIKE PERSONS. BE LOVE, BE BRAVE, BE YOU”

Brands are sociable in nature. Just analyze the arising phenomenon of

Facebook, Twitter, You Tube, Slideshare among others. We are in a new era:

the era of “me” where people have the priority to achieve a recognized

status in those Communities they feel identified and proud to belong to.

Communities where they share their beliefs, values, interests and customs but

above all they feel respected, recognized and praised by the brand

through lovely experiences. Welcome to the Engagement Programs.

Your audience represents your brand. Why do you not invest on them if they

are the success of your business?



AFFINITY & NETWORKING PROGRAMS

“CREATING UNIQUE ALLIANCES”

An Affinity & Networking Program deliver to brands innovative audience

approaches in an unconventional and non structure contexts with the main

objectives of boosting their exposure, brand image and sales. We develop

strategic alliances among brands with the highest potential of synergy achieving the

best results at a low cost.



PR & RRPP

Times are changing at a great speed. Brands flourish from what people

are saying and sharing in both worlds: on-line and off-line plataforms.

So, it´s not anymore what you say, it´s what they say. First of all, you

must understand the behavior of your audience in each plataform. The

key issue is the content you choose for every communication channel,

each one is owner of a remarkable profile and language. If you want

to continuously win the attention of your clients, be always honest,

authentic, innovative, exciting, sociable and ethical. People love brands

when they feel reliable, confident and respected.

“MAKE YOUR BELIEFS CAME TRUE. BE AUTHENTIC”



360 ADVERTISEMENT

Creativity means not only to develop the best

disruptive ideas, it means above all to hold an intimate

relationship with your audience that leads to action

and mutual benefits. This approach relies on

understanding the human nature behavior: Brands are

like persons and they belong to different Communities.

Every campaign should keep an strategy and deliver the

most valuable and significant experience to get immediatly

the attention of your audience in each plataform: on-line

and off-line. Win consumers to say not only WOM (word of

mouth), but above all WOW (word of world).

“CREATIVITY IS INTELLIGENCE HAVING FUN (ALBERT EINSTEIN)”



SPEAKING

NEXT SEMINARS:

Start dreaming. Be what you desire to do.

Building successful brands. Symbiosis between brand and a

person

Learning the best marketing lessons.

Keeping engaged your audience according the modern times

Speaking about the last luxury management techniques

Why Social Media became so relevant?. All you must know about

Social Media.

Design Thinking: break the rules and create new ones.

Becoming an inspiring speaker.



“BE THE MOST INSPIRING DIRECTOR”

Master in Business Administration, Master in Community

Management and Degree in Marketing.

Huge experience in leading companies across the world in

Marketing, Advertising and Sales Areas such us: PANAMCO Latam

(Coca Cola Latinamerica), LVMH (Argentine and France), Auna

Cable (España), PS Group (Danfer and Coterie, Argentine), Maison

du Luxe - MCF Consultoria e Conhecimento (Argentina and Brazil),

and Incedo (Argentine, Uruguay, Chile and Paraguay) among

others.

Specialized in creating successful strategies for a wide range of

global companies. Focus on strategic restructuring of brands

from a different approach which involves the last management

techniques.

Passionate for new challenges, innovation and creativity. Curious

and energetic. I´m eager to work in environments where I can learn,

create and communicate valuable experiences and knowledge.

ABOUT ME



“PASSIONATE FOR NEW CHALLENGES, INNOVATION AND CREATIVITY.

FIND YOUR GREATNESS

DON´T LIMIT YOUR CHALLENGES. CHALLENGE YOUR LIMITS

“MAKE EVERY DAY RIDICUOUSLY AMAZING.

LIFE MEANS LEARN AND CHANGE WITHOUT LIMITS”

AND FINALLY



THANK YOU

A little more about Verónica Cochón Vazquez

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