A Lesson in Social Media for New Graduates: Meeting Your Professional Goals

A Lesson in Social Media: personally, professionally and…!

pick another word that starts with “p”!

First off…focus people!

•  Get a job •  Market your student/professional

organization •  Look like you know what you’re

talking about (keyword: Credibility)

So…what is your goal?

Begin with the basics:

- What do you have?

- What don’t you have?

- Organize what you have and

create what you don’t

- Stalk appropriately

Let’s start with you…

Start here…

about.me: Your “website”

about.me: Your “website”

LinkedIn: Your professional cred

•  Summary

•  Publications (hello papers & thesis!)

•  Skills & Endorsements

•  Experience

•  Languages

•  Volunteer

•  Organizations

•  Education

•  Honors & Awards

•  Additional Information

Your LinkedIn Profile

•  Summary

•  Publications (hello papers & thesis!)

•  Skills & Endorsements

•  Experience

•  Languages

•  Volunteer

•  Organizations

•  Education

•  Honors & Awards

•  Additional Information

A quick thing about your email

•  Summary

•  Publications (hello papers & thesis!)

•  Skills & Endorsements

•  Experience

•  Languages

•  Volunteer

•  Organizations

•  Education

•  Honors & Awards

•  Additional Information

A quick thing about your email

•  Summary

•  Publications (hello papers & thesis!)

•  Skills & Endorsements

•  Experience

•  Languages

•  Volunteer

•  Organizations

•  Education

•  Honors & Awards

•  Additional Information

And NEVER forget to…

Be professional

Do your research

Go above & beyond

Okay…you can now market yourself

Now…about marketing others

•  Get noticed •  Get people to become a

(customer, volunteer, donor, etc.) •  Set a new standard

So…what is the goal again?

Start with the basics:

-  Where are you sending people to?

-  Do you have analytics set up?

-  What tools do you have?

-  What is your strategy?

-  What is your process?

No.

You can not move forward without these basics.

Make sure you have the set-up!

These tools will help!

The editorial calendar – it helps!

The editorial calendar – it helps!

Remember that credibility thing?

Information is share-able!

No matter what people tell you…

Let me tell you a story about Spencer…

258 entries to rename our blog Spike in website traffic

Increase of Facebook likes More returning readers to our blog

From the blog to Valentine’s Day

From the blog to Valentine’s Day

And now our website!

Why did it work? Because it’s cute!

And cute measures up

This is only the beginning…

But it’s a great start.

Rachel Yeomans

[email protected]

@rachelyeomans

Thank you!!!