A L T D I Faltdif.com/web/altdif_images/en/altdif_brand_en.pdf · 2018. 8. 27. · ♪Sia - Chandelier GREEN, WHITE, OOLONG MILKY AFTERIMAGE Oolong Tea Flavored / milk Milky afterimage

A L T D I FT E A & L I F E S T Y L E B R A N D

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Type of product

Our tea line-up

Tea perfume

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Distribution, Supplier, & Collaboration

F&B

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Brand introduction

Business fields

Timeline

Achievements

A little change that makes a big difference

Like a little crack on an egg changes the whole world, we make products that inspire you.

To slightly change your habit,

to find your own taste that differentiates you,

to dignify your everyday life,

and then eventually,

to change the world into a more diverse one.

- Tea & Life style brand, A L T D I F

S I N C E 2 0 1 6

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D I S T R I B U T I O N

B t o B & B t o C

F O O D

T E A

B E A U T Y

T E A P E R F U M E

F & B

T E A B A R - F L A G S H I P S T O R E

A whole new paradigm of Korean blended tea

I t b lows away every s ingle pre judice that you have about tea . - GQ Korea , Apr i l 2017

You can exper ience a whole new s ty le of a tea at ALTDIF. - DADO, May 2017

2016.10 - 11

Brand opened to the public through WADIZ Crowd Funding

Achieved approx. 1600% of original funding goal.Selected as WADIZ 2016 Best Project.

Officially launched via 2016 SEOUL CAFÉ SHOW.

Selected by Cherry’s Choice as HOT new & popular product at CAFÉ SHOW 2016.

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2017.01 - 04

Various media reports – KTV documentary, GQ Korea, Conceptzine, etc.

Collaborated with several publishers

Supplied for Small & medium Business Corporation and Chungdahm Learning (academy)

Partnership with 29CM

2016.12

ALTDIF official store&tea bar is opened (Usadan-ro, Iteawon).

Partnership with 10x10 / Ranked 1st in food section

2017.05 - 08

Media reports – KBS2 Morning News, magazines (7+), NAVER (main corner)

Collaborated with film and

Partnership with Amazon JAPAN, Kyobo Hottracks, Wizwid, etc.

Partnership with Sinsegae Department store in Busan / done pop-up store In Daegu

2017.09 - 12

Opened new flagship store in Hanam Starfield shopping mall.

Collaborated with musician, pottery artist, film studio, and hosted tea concert with Mina Jung, a gayaguem musician

Supplied for KB Kookmin card, Fashion brands Customellow (Kolon)

Participated in 2017 TOKYO GIFT SHOW, 2017 SEOUL CAFÉ SHOW

Launched new product - tea perfume and classic tea box

2018.01 - PRESENT

Media reports Maeil Business Daily Newspaper,

Expanded offline distribution channels

(Common ground, Hyundai Department store-Mokdong, Ten by Ten-Jeju, etc.)

Scheduled for special lecture at headquarter of SinsegaeDepartment store Academy

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ALTDIF is definitely leading the

domestic tea field, and established its

unique matchless position with its

own delicate and artistic blending,

concepts, strategy, and design.

Leading Brand of

Korean Tea Industry,

ALTDIF

- Ju ly 2017

http://altdif.com/teabar/teabar.html

Ranked 2 overall at first launching in WADIZ, 2016. /

Selected as Best Project 2016 by WADIZ

- Achieved average of ten million won of fund-raising per funding

through 4 times of crowd funding

- Built firm brand loyalty

C r o w d F u n d i n g

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KTV Solo documentary /

Broadcasted in KBS2 Morning News

- ‘DEEPR’ Millennial series

- Maeil Business Daily Newspaper Opinion Section

- Over 10 magazines including GQ Korea and Bar and Dining

- NAVER main corner

- Spotted several mass media including celebrity and webcomic artist’s SNS.

(No advertising purposes)

M e d i aKBS2

With publishers, film studios, brands, artists

- Special sales collaboration with ballerina Soojin Kang’s autobiography

- Film preview collaboration with starred by

Soojung Yim and Yumi Jung

- Collaboration in exhibition / with textile designer, pottery artist and

- Hosted a ‘tea concert’ with Mina Jung, gayaguem artist and social

enterprise Marymond

C o l l a b o r a t i o n s

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Itaewon Tea Bar, store in Hanam Starfield shopping mall, and various

online&offline stores

- Partnership with various café and companies including Small & medium Business

Corporation, KB Kookmin Card, Kolon, and etc.

- Actively processing distributions and taking partnership in diverse fields

- Business field : product sales / gift set for corporation supply / recipe consulting for

café / tea-related events and classes / tea-related product development

D i s t r i b u t i o n s a n d P a r t n e r s

LOST IN PARIS

1 7 . 0 5 F i l m s

FRANTZ

1 7 . 0 7 F i l m s

THE TABLE

1 7 . 0 8 F i l m s

한 걸음을 걸어도 나답게

1 7 . 0 8 B o o K

Premium Loose Tea

Whole leaf – blending tea provided with

reasonable price. Both wholesale and retail

sales are available.

Tea Perfume

0% of Harmful chemical material,

No animal testing,

99.9% of Antibacterial effect.

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Triangle Tea Bag

All handmade waterproof teabag case that can

be used as a teabag tray for discarded teabags

after steeping. Fulfilled both functional and

aesthetic needs. ALTDIF’s signature products.

Classic Tea Box & Tea Bags

The modern classic of blended tea, suggested by ALTDIF.

Sensual yet specific explanations of each tea and proper infusing methods are

provided on separately-packedtea bags. 10 tea pouches per box.

With our own technique, we slowly infuse our premium

tea through ethanol and add vegetable extracts, water,

prime grade French fragrant to make the purest and the

most honest tea perfume. Fill up your everyday life with

its unique aroma in modern and distinctive way.

Food / Blended tea Beauty / Tea perfume

< >

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BLACK

FLOWER IN MIRROR

Black TeaFlavored / Cherry blossoms

Flower in mirror, moon in water

VELVET GOLD ROUND

Black TeaFlavored / Cacao, chocolate

Like a piece of smooth gold velvet

♪ Velvet Underground - I'll be your mirror

Black TeaNon-flavord

Deep and clean breakfast tea blended with Korean Jaeksal

LEE’s BREAKFAST

♪ Jung Mina - Leejin

CHANDELIER

For a calm afternoon of a party girl

Black TeaFlavored / Champagne, muscat

♪ Sia - Chandelier

GREEN, WHITE, OOLONG

MILKY AFTERIMAGE

Oolong TeaFlavored / milk

Milky afterimage of a sweet dream

♪ Jung Mina - Afterimage

SEOUL’s MOON GREY

Green TeaFlavored / citrus

Mr. Grey under the sky of Seoul

♪ Kim Gun mo - The moon of seoul

MOOD FOR LOVE

White TeaFlavored / jasmine, peach

The most beautiful moment of a life

♪ Nat King Cole - I'm in the mood for love, Quizas, Quizas, Quizas

HERBALINFUSION

SPACE ODDITEA

Chamomile, PeppermintFlavored / pineapple

What does space taste like?

♪ David Bowie - Space Oddity

WOULD YOU GO WITH ME

Would you run away with me on a sunny afternoon?

Rooibos Blended Flavored / berries, cream

♪ Kwak jin eon - Go with me

BEFORE SUNSET

Honeybush BlendedFlavored / grapefruit, cream

Taste of sunshine on a never-ending afternoon

♪ July Delpy – Waltz for a night

Spicy BlendApple, cinnamon, ginger

Oh baby, you comfort my body and soul

BODY AND SOUL

♪ Bille Holiday - Body and Soul

BEST

♪ Jung Mina - Flower in the mirror, Moon in the water

MILKY AFTERIMAGE

100ml / TEA PERFUME

SPACE ODDITEA

100ml / TEA PERFUME

FLOWER IN MIRROR

100ml / TEA PERFUME

No animal testing & Animality material free

Cruelty free! Not only for the whole process of manufacture, but also for the entire

ingredients and materials, we only use vegan materials and against animal tasting.

99.9% of antibacterial effect

Tested and certificated to eliminate 99.9% of Colon bacillus and staphylococcus.

Delicate aroma that lasts long and subtle

Through collaboration between professional perfumer and tea blender, ALTDIF’s tea

perfume reproduces tea’s unique aroma in modern and distinctive way with tea-

infused alcohol and prime grade French fragrant. It also can be easily layered without

causing any headaches.

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No harmful chemical materials added

Water, tea infused ethanol, vegan extracts, and prime grade French fragrant. They

are the only ingredients that we used for our chemical-free tea perfume. Done self-

safety tests and possessed Organic certificate, natural vegetable raw material

certificate, and therapy-grade raw material certificate.

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A L T D I F ’ s T e a b a r & F l a g s h i p s t o r e

- Showroom + tea bar

- Run only by reservations (4 times per day., maximum 3 people per time), walk-ins can do take-outs and purchase products

- Opened on Dec., 2016 at Usadan Street, Itaewon, Seoul. (street of artistsand young master artisans’)

- Offers seasonal course menu including creative variation of beverages, tea sherbet, tea ice cream, etc. Among early-adopters and F&B industry,

it started to get popular and introduced more than 10 times through web articles and magazines.Introduced as main article of Korean Tea feature

article on Bar and Dining, May.

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PC MOBILE

http://altdif.com/teabar/teabar.htmlhttp://m.altdif.com/teabar/teabar_menu.htmlhttp://altdif.com/teabar/teabar.htmlhttp://m.altdif.com/mosen/teabar.html

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We don’t blindly take any partnerships.

We are looking forward to grow together doing pleasurable

and meaningful projects.

P a r t n e r / Distribution, Supply, Collaboration

As one of customers who use café, as a professional in

branding & marketing, also as an owner of a tea bar,

ALTDIF is suggesting proper products and recipes to each partners

based on our own experiences and studies.

We are always looking forward to a long-lasting partnership.

P a r t n e r / F & B

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' T h e e g g i s t h e w o r l d . W h o w o u l d b e b o r n m u s t f i r s t d e s t r o y a w o r l d . ’

- H e r m a n n H e s s e , D e m i a n .

ALTDIF believes that tiny habits like having a cup of tea could change the world.

Having a cup of tea is more like a whole process of focusing on one’s own self, bodily

experiencing the feeling and the moment, and knowing to one’s preferences.

ALTDIF produces warm, delicate and special products and services hoping that everybody’s

tiny little experiences, actions, and products can eventually make changes on their lives,

society, and the world. ‘

Would you join and taste ALTDIF to make the world a better place?

ALTDIF’s Value

19, Wausan-ro 35-gil, Mapo-gu, Seoul,

Republic of Korea

Tel. 070 - 7759 – 5033

Fax. 050 – 4887 – 5033

Eunice Eun-Bin LEE

Founder / CEO

010 - 5157 - 5033

[email protected]

[email protected]

TWITTER @altdifkorea

FACEBOOK /altdif

INSTAGRAM /altdif

A L T D I F

www.altdif.com