A k~w' - liblog.dpu.ac.th

20 A iwrlds::~sd~osu n n ~ i ~ ~ u n ~ w o ~ a ~ o ~ ~ ~ ~ ~ ~ i ~ ~ l ~ : : n i ~ ~ ~ u ~ ~ ~ n~sna::41drii)\~"bfim

R?~NL$I~$~ ~ b i / ~ ~ n " ~ l ~ 1 3 ~ N ~ b M i ~ i ~ ~ 6 ~ & ] ~ ~ i ~ ~ N ~ ~ ~ ~ ( ~ ~ 6 6 1 ~ 9 1 0 i l 1 ] 3 : : b W ~ 0 0 ~ b 9 1 3 b ~ ~ k~w' 1]~::~~noomolsdu~~fi3::~un~~8.~iu~~~~na~~aun~~ (common law) ~~dn~+atzlfir~fiGkii

ur6&u); ~GdruGm~nu; u.u. (n~~uiugsR~) (~fliadrn&M~nu?n'tl); LL.M.(Unive~sity of Canberra); . U.M.(with Distinction) (University of New South Wales) d'tzLnCOaflLmf~#u, a7971hddi~l~6mfl91i ~Vll?nu1#0

gshy'rUG9lb

1 I

uGu w .n. 2541) ~ ~ l ~ i i i j ~ m j ~ @ i i i & a ~ n 1 ~ ~ u ~ 1 ~ a ~ ~ u ^ ~ & 1 n ~ i ~ & ~ ' ~ n i ~ l ~ m ~ lmu~qj@8

uamd 2 daud I dd~lnamngn 7 Ga man 22 ii~uim-129 ~nuuiom 22 annrcad (2)

16~b~u~a~lsdi6w ~ r b uan"uni~'b81rnid~::r;0~~"~~mnaiu~~ia~ijm ~6uan"u8~6~~~nw^sn13

P, 4 n. m ~ ~ p l u o l i f i u n ~ w u i e ~ u n ~ ~ ~ q ' ~ ~ l ~ m 1 0 d d ~ ~ 1 ~ a ~ ~ ~ 1 ~ ; 1 ~ ~ G ~

C I w ~ud~zrnnoon~msdu n ~ m r u ~ a i ~ a c l n i ~ h m i ~ i l ~ n i a ~ 5 ; 1 u ~ ~ i ~ ~ ~ i 1 ~ n ~ ~ u 1 u

d~&udiu~G.3ry~G~~~::n~s~c~u9-1daan~mud1uu~is' ng~uiu~hii2i?unisiun~o~

A a d {The Trade Practices Act 1974 (Commonwealth)) d39.1b~3~ldu0Md1u~1%i4~fl~n1~~%1~

kni3~doni~~~mo~~~l~&1~wid6iun7~'b91~mi k b f i d 3 z u ~ a i i & ~ u ~ ^ s u m u ~ ~ n 7 ~ s : : n ~ ) ~ n 1 ~ o ~ a u i n u ~ 9 ~ 1 ~ i ~ ~ v i ~ ~ i G ~ 3 a a ~ a ~ ~ 8 u W e Code of Ethic of the Australian Association

of National Advertisers ANNA))^

n 1 ~ ~ u n ~ a ~ ~ ~ ~ ~ n m ~ & i ~ n i ~ ~ ~ w n r i 1 1 i u ~ 6 ~ ~ z ~ i ~ G ~ @ G n 1 ~ d ~ G G ~ 1 ~ n 1 s ~ 1

9 n.n. 1974 & b h m . 3 J i E J V ~ d U 3 (The Trade Practices Act 1974 (Cth) vl~El6un Y

i u 7 41 TPA") iiu (oio1d~uuwmiu8~zijuni W.3.u. n7daii~widnrn6-1~") 8aL~uni.r Y I A

~~~m~~u?hnniu~~n~~uiu~8-~naad~u^sbnndoi~~u~ma1ad%~w^an1~~1n~nd~::1~~~dd

~wn::niu16~uam 5 uad w.3.u. find12 n i ~ ~ u n m ~ ( u ~ h n n u ~ ~ n ~ ~ r i ~ t i a u a a n ~ ~ ~ 6 k r w

aisn+nIc+i~qiutiu--ii ww..lo.tjurna~G~hn w.n. 2522 L ~ u ~ ~ w ~ ~ ~ w ~ I u ' I ~ ~ I J ~ u " ~ ~ ~ L Q w I ~ M " I u ~ ~ ~ I

n l m l ~ a d ~ ~ ~ a ~ ~ d O ~ d a a n ~ ~ 1 u d 7 ~ ~ ^ m n Q r C ~ ~ d a a n ~ ~ ~ d ~ u ~ f ~A~dmn'uni5Twm7 16~~t-i ~zrgu~n&,msunur

kt md6uim 14 LL& w . ' ~ . Y . # ~ ~ J F I ~ ~ ~ F I Y FI&mrunn 11~m1~~~m1~m~n"l~n1~ri7fiu~~~n~~nztju~m~hn~~?n'~n~1~wm7 ~UMMIJ~~Y'G ~wnrmndiri?un15lwm1

J Q : L L ~ J ~ ~ ~ ~ ~ W ~ J ~ ( I I ~ I ~ ~ ~ Q I ~ O ~ L L ~ ~ ~ ~ Q ~ ~ L I ~ ~ ~ ~ U ~ I ~ w a h ~ ~ m u n ~ ~ : ~ ~ u u d a 0 n l ~ u ~ 1 ~ ~ ~ f u n u r i 1 6 ~ 0 n 1 ~

~ W I (ldTcil~u1~ 15)

Bruce Clarke and Brendan Sweeny, 'Advertising' Marketing and the Law (Sydney: Butteworths, 2nd

ed.. 2000, p 282)

118 71srnsngnr~7v qFvn'usszu7Zs1r

~ulc~~~ri daud 1 i i ~ a u n i m m i i ~ b i ~ ~ u n ~ s u (unfair Practices) bud IAA i i k u

msdi~~md~~vlddfiiLGm"~~~dd~::~~fl (Country of Origin Representations) ~hud 1A h6W taya~~a::n?i~daamfiuvadw8~1fifun" (Product Safety and Product Information) d?UC/ 2

i i6audau~v~~aadi%"uaa~oi i~~ (Luqsnsss]vmGu sbn (Conditions and Warranties in d l U L S

Consumer Transactions) daud 2A ~ I & ? U ~ E ] P ~ D # ~ ~ W D ~ ~~mbLa : :~~ lb t l ~u~ l (Actions U U

Against Manufacturers and Importers of Goods) d?uh 3 i i &~u~GwIm Gda iJicYfi~f$

d L d u ? ~ d 6 ~ n 1 ~ h ~ l d ~ : : d ~ ~ M " ~ f i ~ ~ ? 1 ~ ~ $ 7 ~ B f ~ L L ~ Q L I T ~ (Misleading Conduct in

Advertising) 16~16 UlOYn 52, 53, 53A, 55, 55A. 56 LLR:: 59 hJ~10151 52 ~ O L ~ ~ U M %

~u~o~$anaiu~~wmid' i3: : r ia~M"~f imnai~~~i~sim dauuimmduq ~4wnriinumn?iunm 2 A L~Wl~n7fi L ~ ~ d ~ n $ ~ ~ l f i n ~ ~ d L ~ ~ ~ ~ ~ n l ~ f i ~ ~ ~ ~ ~ ~ l U d { \ ~ U M ~ ~ ~ I L M ~ ~ ~ L ~ ~ U ~ ~ M I

~du?iiu~awi::~iorn 52 dawimiu7 a m ~ ~ i s f u i h i ~ n s f i

9-

2.1 ~ 1 . ~ 1 5 2 U O ~ n.3.u. m.rd~unm~mrKis

anom 52 ~ ~ 4 4 ~.s.u.ni~~~iw1~n1s~i~l6fiq~i~l?"~auti~n~i~ IuwaiunxiI

~ ~ a d s ~ i ~ u i ~ l f a ~ o i s G a ~ 6 a u u w f i q ~ i ~ ~ 4 ~ u i m m ~ u ~ diJndn4idE LL~::$~L~II?JLW ~17% U U

%ni~iiay~ufi~6uva~uiwm 52 di?u~dun"u f ld f i ~ i o m 52 fiq.j@Ciii *~di::naunimA~.

' I r j ~ i ~ i u n i s 9 u ~ i ~ n i s e ' i i ~ 4 0 n i ~ i f i ~ d ~ ~ n i T n a Q &anisvl~ana?d v l ~ ~ ~ ~ i ~ ~ ~ ~ f i L ~ ~ ~ 7 i ~ L ~ i ~ ~ ~ ~ ~ " s ~ n i 5 ~ ~ ~ d ~ (A corporation

shall not, in trade or commerce, engage in conduct that is misleading or deceptive

or is likely to mislead or deceive)

rnddiuiQIm4(1) uvh w.7.u. n i ~ f i ~ r m d n i s h 6 i i i "(d3maiJicni~ (corporation) d

~uiufla ~4~dill::naunin.r~~u (n) (ds::naunisoii~dsnnn. (v) t$d~::naunis6inimitkd U

rnuluds::mnaa~~ms~Ru ~ia~dsmaunimi~~iunis~u~dui iGu, (n) (ds::naunisf/

~ l n n : : ~ ~ u u ~ u u d H u (Territory) M% (4) jd3tnaunid~jlfluu~&@a~u~u ii~ni3va~(di::naunismi~ (n), (1) Mja (n). ~w~Gu?iiW 61ii ~ n i s h ~ i a n i m i f i ~ ~

(trade or commerce) 9 9 ~ 1 ~ 6 4 ~nise'iiw~ani~ifi~dn~uIuds::~~aaa~~ms~R~ F ~ ~ S ~ I ~ I J U

aaa~msdufiumowonaan~ms~6u~~ uansinii u i m 4(2) kGu~udii i a a n i m ~ i d ~ d u ? ~ ~ ~ n

(engage in conduct) ii '11~imai~~a~fldn~~~inim$aa::~?"uns~ini~~m~ ~"sada9M"~fim d U wn~ia6rii~um~u8q.jq.ji nis5mnis vlsoaonnaq;

fl31OJ~OJl~91b9f!la)1 "L#~?Q~GI" (mislead) C n UP kudrnm 52 w .s.u. n i ~ f i ~ a n i s i i i ~ ~ a ~ n u I m u u i u ~ w ~ ' ~ i i i m s n i i

fhllfi~~il~f mw?awaanaad" (misleading or deceptive conduct) k b ~ i a ~ i i d l m 6aI6~fiw A u a 8 2.4 A ri;uafiun?1u~bnunrr~~~d'uod~7r~;ia 7 ~aiu~~~a/jaiidn~ia'u?7d oti1~\56R I~tl n . ~ . 1979

~ 7 ~ l o o e r o n r ~ u ~ ~ ~ ~ ~ o ~ ? 7 ~ ~ ~ 7 u ' u i 3 . ~ ~ 1 6 d n ~ 7 a d ~ u n ~ Puxy Pty Ltd v Parkdale Custom

Built Furniture Pty Ltd4 ~ ~ ~ ~ d l ? ~ 1 n ? 1 ~ ~ ~ 1 ~ d ~ ~ ~ 7 : : ~ ~ ~ ~ l d d ~ ~ ' 1 1 ~ d 6 l d 1 u ~ a o ~ ~ ? ~ n

(deceive) ~IB~MUIUG~ viiI~"daii~~uqi~ ~ i ~ w " b ~ ~ ~ ? i ~ ~ ~ 1 " 1 ~ f i ~ b ~ ~ ? ~ ~ ~ i ~ : : d 1 6 ~ Y ~ d

~ ~ t i ~ ~ ^ s d ~ ' . o % n ~ d ~ i ~ d ~ n ? i ~ ~ b ~ ~ ~ ~ f i m w n ~ m u nwhd dau6iii "b$i~~fim" (mislead) 14uiuCi~

3n3d~dud~uu'& ~wqnisdw4onian~::vii ilnldw"ld~n~iub~i~'i) fimwaim w?ofia~~?~fi~~

n?iu6mwaimunw+m douifl @.+I. 1988 lun6 Henjo Investment Pty Ltd v Collins u

Marrickvdle Pty Ltd5 ~na~~w"u~~~&n6 l?~un6dd l "Yh"IM"b%llQ h" MUILI~~ %Qdfi ~du~~uu~~~wqn15dw4anisns~i %n3~l~d~n?iu~$il~fimwalm ~ ~ a r i a ~ w " ~ f i m r n i ~ f i m w a ~ ~

unwhs rhuriuji uwaona?Jn wuiufid &ma In4 nsau47 ~ a i ~ d & d ~ ~ u ~ m u n i ~ ~ . a " n a ~ u ~ u

d a a ? d ~ ? n w a s n a ? d ~ d ~ n i a n ~ ~ i d f i a ~ w " ~ f i m ~ ~ m ~ ~ u ~ " s a n ~ ~ u t l ~ n ~ u ~ n ~in6iflwinwilsloa u d2 du

niaaanwdufi~no;lnnu u~a8dmPrjimainaiu6idi ar%lq~nn UA:: maanaww 1d.u

l&qd a133nn~1, 'ni+j~iUF\~a~~utTnf1. ~ u ~ ~ M u I u ~ N ~ U F \ ' Z ~ J ~ U ~ ~ ~ U F \ Q Y " U ~ ~ ~ ~ I ~ (nlanwr: 31Cnnbjuw' 3ryqm, 2543, ~ 6 1 3 3 )

(1979) ATPR 40-135

(1988) ATPR 40-850

I

A w w rniuwuiymumiy wI~nuIu~ipn::-+-iu w ~ m ~ u ~ a ~ u w m u d ~ m n ~ I u w ' ~ u i ~ n ~ u d u ~ a ~

da~!analud<l ~ o ~ ~ T ~ ~ ? ~ L ~ A ~ ~ ~ u L ~ ~ ? P ~ ~ ~ ~ H ~ o ~ W ~ ~ ~ ~ (likely to mislead or

deceive) ~gu!anai~dQnCiy$G~6ub5u~mu w.3.u. ~ . h ~ & . ~ l u w .r.u .ninIfiCiwidni361~

aCu5 n .a. 1977 m uI661 b~~~ iuadnwn~un i3 EIbLau8i.4 (Swanson Committee) i d l f i u q w u naiu~iuiiu~~157 52 %ii'~$dn~ ~~nunisnsdi~~a~snb~fin"anaiubu"i~afim~"sawaanaad&~~

~mubriiiw8dn1s~~'36i7~~M"'~^sdbba"ani~n~::S/ii6dndia6a~w"~iim naw~ii~~fimw?awaanaqd

fib6 ~ d i u n i~n~~idOnn~ia~i i i~~unai~f immiuuimm 52 i j lri i i~fiuiqr&a~fiaistu~ Y Y

i1n7~nt?irib"u~~zria~M"bfimnaiu~u"i"I~fim dud bb~ini~n3didbdua~adib"u~~~n'~~f in"m~~i~

r+7I'~fimiifi wwo+a::fimwiuuiwm 52 ~bga aciijl3iig n i ~ n s ~ i d ~ d u ~ i a ~ i i u ~ a ~ r y r y i ~ " ~ ~ A a Y " " n a i ~ i i ~ 9 u ~ ~ z h r i ~ ~ u ~ n i ~ : : n i ~ ~ ~ f l ~ " ~ ~ ~ e r a v a ~ n i ~ n ~ , - i i i n " ~ l n a ~ u ~ ~ u w i u w ~ n m v u vXt

~ ~ a n ~ r ~ m ~ ~ ~ ~ m ~ i n i u ~ 6 u i w m 82 uaauiwn 87 vad w.~.u.md~CGwi~ni~&i~~ ndiu I

U Y I

iipliu ~ u ^ s ~ n ~ ~ ~ n a i u d u ~ i u ~ i n ~ a n a i u l ~ ~ i u " ~ 6 a ~ ~ ~ ~ f l f i ~ ~ u e , a ~ ~ ~ ' 1 & ~ vrJ; ~ f l a

Russell V Miller ~b~ua~~ryn~wuiu{un~ad~u^shnvadd~::~weloan~mf ~ 8 ~ 1 6 Y wumouiiuniSi~6uI.a"uiplm 52 nvid w.3.u. n i ~ f i ~ ~ n i i ~ n u r & i ~ 6diorslu

Y

"(1) ~un~~n i~n~~ id6a~w"b~mnaiub~ i" \~ f im~"s~~aanaadf i~ nnmdi&ndiq

6 CCH Australia Ltd, 'Misleading or Deceptive Conduct', Guidebook to Australian Trade Practices

Law (Sydney: CCH Australia Ltd, 1997, p 165)

Jason J Cornwall, 'Breach of Contract and Misleading: A Storm in A Teacup?'(2000) 24 Melbourne

University Law Review 2, 254 6

nyr.ngiPnf;i I,,

(EZ d '0661 'syoo0

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',angdaaa lo Bu{p8a[q~ pn338nuo3-a1d uo uo!q~o~d pn338nuo3 jo 330~~3 a u . 'Lamuad uamM o1

( 6 ~ 1 d '2661 'syooa pBaq :Laup&) [snuen eouil.riduro3 v :noA p u v s a ~ p o s g e p e a 1 . 1 3 ~ sa3~1313q apau a q lo Ma!NaAO u v :a uowas. 'Ae@uad ualreM

(OK d '100~ 'sao!NaS uojlewiojuI 387 :haup&)

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~ L U R ~ K $ U M ~ ~ ~ U ~ Q ~ ~ M & ~ ~ ~ U ~ L L U L ~ ~ U E @ C L U ~ ~ U " ~ ~ ~ S ~ RLU~(n~fUp77 a ELUUOUhQLJAUJIJ '

~ ~ ~ $ I N L L U U ~ ~ ~ ~ @ ~ ~ ~ ~ L ~ ~ ~ ~ ~ P O ~ P ~ L ~ S U ~ L U E ~ ~ L S N L ~ ~ U ~ U ~ \ P O P - w 29 UbLN (b)

9 4 4 a o 4 1 2.3 ~~J;J~Juu (silence) ~ 1 Q 0 ~ 1 ~ ~ n 1 ~ n ~ ~ l t ; n ~ 1 ~ i ' i ~ A a 1 p 1 i 4 1 1 Q z ~

nidd~uu ~an~unian~didria~w"bfimn~iur~i~~fim~"sa~aanaad~&uui~aniuni~ u d w ~inii i i~ui~mmriln~eru~an3iud~iuaQa~~~ uimn 4(2)(a) rad w.3.u. ni~fjG6~i~ni36iu

afiunyuQan?iud ncinda UI~S~ 4(2)(a) \6Cuiuii m i~n~u~Qa~f iun i sn~~ ia i~ ib "u~a~ f t~ C

riiknniirmezl~rad~zn3~ini~ndu~un odid\sn"R 14 w nn~iddduu~uaoiuni3ddmubb

~6i~~ad~maan\db~~i1~;in"~ni~n~did~0"Iw"~iimn~i~~~i"I'3fim~"sa~aann~d n%-%hd$ u dB vE a clumnszndnn~u~giiu d ~ w i n b r ~ m ~ w u n ~ i u yuusmzdiimidm

C

~ ~ n n i ~ i ~ i n I u ~ ~ 1 n u a ~ m d a ~ n i s ~ u n a a ~ ~ u ~ b n d i i cwiim~u&iw+o$M"fini: 8 , Y " szdia~%ijmaiirninm nwnzmiu&~munwimdi.~q ao~3~6i~"sau^snim~nmruM"~~~m%

i ~ a ~ ~ i ~ ~ r n a % f i m ~ a ~ r a ~ { w i i m ~ ~ a $ w " u ^ s n i ~ nd~~m(er~mvlio$M"u^sn1~~9u{dGna1~ C

~udaa~uCi i~ iau^sni~a~mwinni i~~5bn 69%~ m u ~ d b l ~ ~ i d ~ a d ~ ~ m ~ e r u u " a n ~ i ~ ~ ~ d n i ; l u ~

r i u 3 u ~ i n ~ a u i n i ~ ~ w " n ~ u n " ~ u a u ~ ~ d ~ d a ~ \ M " ~ u ^ s ~ ~ n n i i m n ~ 1 u ~ ~ i ~ a ~ m ~ a i m ~ u 3 ~ ~ . Y

13 Y E n - ~ % G n i m ran~iu~wmi~i~ria\M"niimn~1u~Qi~~ijm\6~i~iu"anai~uw\mndmre~ uu"qn

d d ~ i ~ ~ ? ~ ' ~ i a ~ a ~ n n a n " ~ ~ d i i u ~ w i n d d ~ n ~ i ~ n 8 a rna:~miu6ndu~nmnoiid~dain~anai~

ddmnC"Iulwmi \u.R~ Elconnex Pty Ltd v Gerard Industries Pty ~ t d " ~~IREXIE(L~~LGLI i icsliif33n~~6ai~Gnaiuimmiuuimm 52 nLYiJ w.5.u. nidf iGt~i~ni~&v\& Mini1

c d ~ P ~ \ & ~ ~ m o i a g u ^ s b n i ~ ~ ~ m n " ~ w ' ~ a ~ ~ u ~ f l ~ ~ i i ~ n " ~ ~ ~ ~ ~ ~ ~ \ ~ ~ A ~ d i ~ ~ ~ ~ U O ~ L ~ ~ ~ L W L I

n?iu6dii w~mn"~.n'~~n~i~\~i \&uim~~iumiudr i i~un~muauinuuim~~iura~aa~rm~~~~

nnazddrii~um\flun~wuiu~~dd?~ New South Wales ~ i n d ~ ~ w i n ~ i n & ~ i ~ ~ ~ f l ~ ? i ~ f fl

miuuim~i 52 ~~m:~an~iulwmi~~ul~~1a"bw"{u~InnnBai i~u61ra~i irauGq1~ni~l i

12 ciJ NatWest Bank Limited v Tricontinentel Corporation Limited (unreported (1993) ATPR 46-109) 13 t n ~ ~ ~ ~ ~ ~ ~ r ~ v l a I n 0 i i j ; ~ ~ ~ ~ ~ ( i l ~ d o 1 f i u n ~ ~ ~ ~ ~ 1 ~ ~ ~ ~ 0 m 7 ~ ~ ~ ~ ~ i i ~ ~ f i u a u ~ ~ ~ ~ n w ~ n 1 5 ~ ~ f i u ~~tIinm76Jndnd

I~Qn~ry~~I$m7wn 4(1) L ~ J w.5.u. +aso~@%cl w.cc. 2522 ni+aWo ~ ~ ~ ~ ~ ~ G I M ~ I ~ ~ c I ~ ~ u ~ u c I ~ o J I u I ; S O J M .I

d~rIdi%ii?rn n & ~ r i l w m ~ ~ ~ n m 1 w ~ n ~ ~ i i u i l ~ i i ~ ~ ~ n w ~ n 1 ~ ~ n d ~ ~ ~ ~ n : : ~ 4 ~ ~ ~ ~ l4 (1992) ATPR (Digest) 46-083

P A P d[ ~1m.r~1um1udmma~4u L L ~ M I U L & Z ~ J ~ ~ I ~ Y ~ ~ ~ ~ ~ ~ ~ I , L ~ ~ ~ I ~ ~ I ~ C ~ ~ ~ I N B S ~ W L ~ ~ Y ~

Warren Pengilley ni1ai1n1~d~iuua1~da~fi~iimna1~~51~~ijm~"~a~aanaa~

~ 1 n ~ 1 ~ u n 1 ~ ~ ~ m 1 ~ j ~ ~ ~ i d 1 u ~ d d ~ ~ ~ m d a a n d d n i ' i n ~ : : ~ i i ~ a ! d ~ d ~ d ~ ~ ~ ~ 1 8 n d 1 u ~ i f , d

'(1) b~9m~~~Cana1~a4~maamd~~umvii~w"Canaiud~~~a~iju~.i i~

(2) b~~n"l"115ana1u~~~~~dda~w"~iimni~~~am~aand~~1a1ua^s~~u~flu~~~ l# el.4

(3) doan(olun13nirn u~a!dn'a~~"bfi(iln~~auiww~::&ad~~(il b e ~ ~ ~ ~ ~ 7 i ~ Q ^ s d Y i d ~ ~ ~ 7 d

~~d6naiuq4d~~61f U U ' ~ R ~ G ~ & ~ ~ L O ~ L W U ~ ~ ~

Y

n ~ ~ 1 ~ ~ 1 L ~ ~ ~ ~ l d ~ d d ~ ~ ~ ~ bd~3n"ll~~679l%l ~ ~ ~ n " ~ 6 n % ~ l ~ ~ ~ ~ ~ ~ ~ ~ n l 3 L ~ 5 ~ 3 l

oiassa~iaa~~u~miun1sTtF1wm1 ~ : : G a ~ ~ ~ u C a ~ n d ~ n & a ~ m n a m C ~ ~ u m d ~ l u ~ ~ ~ ~ a ~ C a ~ ~ a a ^ ~ ~ Y

, ua::n13~~an.raand&~.iiail?d92b"u ' L u w i ~ d ~ C ~ c l i a n a ~ ~ m ~ ~ G u ! & a ~ ~ ~ ~ s ~ " m ~ u m ~ u ~ n ' n d ~ ~ 7 ~1.4 P a d~dua~driuni~GL~u7mm 52 mrrC/nii~u~Ci~&u h a d~dunmmnmuudabu~wid

3fl/ l j id Ramset Fastener (Aust) Pty LM v Advanced Building System Pty ~ t d ' ~ clin

~ ~ r i u a i ~ a a a ~ m s ~ l i u ~ u d d ~ : : ~ u ~ ~ ~ ~ ~ ~ ~ 6 u i i ~ ~ d J 6 f i N ~ 7 7 ~ 7 0 6 l R ~ ~ 7 5 f u 7 ~ ~ ~ ~ 5 6

& I c ) ~ ~ " u ~ ~ " Y ~ ~ ~ N % E ~ Y D J ~ ~ ~ R u ~ " D ~ o ~ ~ ~ O # M

Ix& 52 LLM~J w.5.21. ?77d~Y"cki~7Jn77877"

2.4 f l l J ~ l ~ ( n 3 d (prediction) I I I I Z ~ ? I U ~ ~ A ~ ~ / U (opinion)

iaun4dd$~m7aiafi~"ufiuni5n3~ima7ufimmiuu7m 52 ~in-i~nnu~W"u~"Sa

mm1m1dddmn~~u~anaiu~~wm1~~afl67'1'ki~~una1~~4~ unnhoariurdu Bna1uTtF1wnai pl dl# A i l +'~~~m~uqau 8uni UMD A q ~ ~ a & ~ l u ~ ~ m n " ~ n ' ~ a ~ ~ m ~ M% - ~ m ~ G l a l u ; ~ ~ i ~ ~ m

mi~!&~im~iurf iuu~n~u~nimad~~~~ B. \unG Tobacco Insdtute v Australian

Federation of Consumer Organisation Inc (AFCO)'~ k r ~ M d d ~ a d 6 a C I ? 7 ~ ~ ~ W I w b ~ l d 7 ~ ~ 7

~ 6 i u ~ ~ ~ n ~ i d ~ i i u a ~ ~ u " a u ~ i n u a z ! d i a z ~ ~ ~ d ~ ~ ~ d f i u ~ 1 d 5 w u 1 ~ 1 f i m ~ i 1 n 3 " ~ ~ ~ ~

, t'iakfim~3daq%q~y~.16n n ~ f h l l f l u Tobacco ~ ~ ~ ~ ~ ~ " ~ ~ ~ ~ ~ ~ W I ~ I L ~ U L L ~ L ~ ~ ~ ~ ~ I ~ L W " ~

: aa.s@~~wmi rdniafiwinwiiidau~d~~a~~1n1~m~ud~a1~!~i~6w~a~1nl~wm1da1~ I

I' 15

I Warren Pengilley, 614~~da\u~%~orm 9, ~6 152

I '' (19991 FCA 898

I 17 (1 993) ATPR 41 -1 99

Colin Lockhart ~ % E I ~ ~ L ~ w $ I "ni5nimni5d" %I "naiu~mbffu" i$obbandidn"u

I JinSau ndiado nniqnimni5d" nl.~uni~iuiudowuin~d~~qni~d~duan"~loui~a 9na,4

le Colin Lockhart, 'Express Statement', The Law of Misleading or Deceptive Conduct, (Sydney:

Buttef~orths, 1998, pp 90-91)

niuIiiuim 22 mnum (2) rdd w.r.u.+msad(~tt.l~~ W.41.2522 ~::~iIuii@wwuifi~~an~iuIwmi 'Iud~mid~::ri~'IM"~ii~1n?iu~~i'I~tjcn'I~u~5~fli6~~i:~?fi~8~rr'7~~a~^sn~5~m~'Ih~a~id8dn0~i~ nja61?ir(~~unw?mni~

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