Slide 1
Universit della Svizzera italianaA Journey to Select the Most
Suitable MOOCs Platform: The Case of a Swiss University
Jingjing LinNadzeya KalbaskaStefano TardiniElisabetta Decarli
FrickLorenzo Cantoni
Faculty of Communication SciencesUSI Universit della Svizzera
italianaLugano, Switzerland
eTourism: Communication PerspectivesUSI
Course Page: https://iversity.org/en/courses/etourism
Two Research QuestionsQ1How does a small university make a
decision to design and launch MOOCs in a market dominated by
top-tier universities?Q2How can different MOOCs platforms be
compared to support managerial decision of the university?USI
Universit della Svizzera italianaThe major motivations for
developing MOOCs at USI are: (1) to support its role as an
innovative institution on the global scale; (2) to further increase
the quality of students it attracts; and (3) to extend its social
responsibility in the developing/emerging world as well as for
non-standard publics, who could not attend regular courses in
higher education.
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