A Journey into the Future - IDCA Journey into the Future: Assessing the Impact of IDC’s Innovation Accelerators Philip Carter Chief Analyst, IDC Europe 26th of January, 2017 Copenhagen,

A Journey into the Future:Assessing the Impact of IDC’s Innovation Accelerators

Philip CarterChief Analyst, IDC Europe

26th of January, 2017

Copenhagen, Denmark

2

3

Your ‘Smart Mobility Platform (SMP)’ senses that you and

your partner are hungry and orders your pizza of preference

and drives you to pick it up at next Pizza Hut

4

5

Message from your cognitive personal coach (Fred)

We have assessed your daily

activity and nutritional intake.

You need to do 45 mins of active

exercise before 21:00 to meet your

goal for the day

6

7

Under Armour’s new UA Record™

combined with a Cognitive

Coaching System will serve as a by

providing athletes personal health

consultant, fitness trainer and

assistant with timely, evidence-

based coaching around sleep,

fitness, activity and nutrition,

including outcomes achieved

based on others “like you.”

8

During your video conference with your kids, Fred

senses that you need a new pair of trainers for your

session, and automatically has them delivered…

9

A DHL, Amazon and Audi Partnership

To the boot of your car….

10

11

Let’s look at the

supply chain

behind that…

12

Hamburg Port Authority currently has 9 million

containers flowing through the port each year.

This is expected to double by 2025

13

+

Which emerging technology could

link Hamburg Port Authority with

Under Armour?

14

15 27-09-2016

16

After your intense exercise session (Fred is now happy),

you realize that this whole connected health and fitness

area is a future potential investment opportunity…

17

Deutsche Bank has announced that it will be expanding Maxblue, an online investment platform,

to include the AnlageFinder robo-advisor to put together individual portfolios for investors

18

19

Kenzai is an online wellness platform that

empowers our members to attain peak fitness

and health.

20

In exchange for the secure transfer of your Personal Digital Health Record

and a subscription to ‘NikeConnect’, Nike will give you a free pair of new

trainers, reduce your health insurance premiums by 50% (in partnership

with a health insurance partner)

+

21

Tickets for live viewing of the 100m final at the Tokyo 2020 Olympics

22

In Virtual Reality…

23

© IDC Visit us at IDC.com and follow us on Twitter: @IDC24

Millions of users

Mainframe, mini computer

LAN, WAN, Internet,

Client Server

Hundreds of millions of users

Cloud, Mobile, Big

Data, Social

Thousands of apps

Tens of thousands of apps

Millions of apps

Billions of users

The Impact of the Innovation Accelerators

25

The Dawn of the DX Economy in 2017Key Predictions:

By 2020, 40% of the European FT500 will see the majority of their business depend on

their ability to create digitally-enhanced products, services and experiences

In 2017, 25% of Consumer-Facing the European FT500 Companies Will Experiment with

AR/VR as Part of Their Marketing Efforts

By 2020, 40% of All Digital Transformation Initiatives, and 100% of All Effective IoT Efforts,

Will Be Supported by Cognitive/AI Capabilities

By 2020, one-third of health/life sciences and consumer product companies will begin to

develop the first wave of products and services tightly integrating 3rd platform

technologies with the human body


27

R&D/Innovators stage: now – 2021 | Early Adopters stage: 2021-2026 | Early Mainstream stage: 2026 -

The Dawn of the DX Economy in 2017Key Predictions:

By 2020, 40% of the European FT500 will see the majority of their business depend on their ability to create digitally-enhanced products, services and experiences

In 2017, 25% of Consumer-Facing the European FT500 Companies Will Experiment withAR/VR as Part of Their Marketing Efforts

By 2020, 40% of All Digital Transformation Initiatives, and 100% of All Effective IoT Efforts, Will Be Supported by Cognitive/AI Capabilities

By 2020, one-third of health/life sciences and consumer product companies will begin to develop the first wave of products and services tightly integrating 3rd platform technologies with the human body

By 2018, 60% of CIOs will help drive risk portfolios that enable adaptive responses to security, compliance, business or catastrophic threats


Audience Poll

Which of IDC's Innovation Accelerators do you think will

create the biggest opportunity for your organization in 2017?

• 3D Printing

• IoT

• Cognitive Computing/Artificial Intelligence

• Robotics

• Nextgen Security

• Immersive interfaces (AR/VR)

• Blockchain



The Digital Divide is Developing

Source: IDC, Digital Transformation Maturity Model, 2015

WE

AD HOC

OPPORTUNISTIC

REPEATABLE

20%

34%

28% Digital Player

Digital Explorer

Digital Resister

12% MANAGED

OPTIMIZED5% Digital Disruptor

Digital Transformer

Digital Transformation is a CEO Priority in Denmark


‘If we can combine

bricks and

digitization in new

ways, that’s what

we will do –

uniquely’

Jørgen Knudstorp

CEO Lego

‘It is all about the

Saxo experience,

which really

incorporates the

digital part of the

value chain’

Kim Fournais,

CEO Saxobank

‘Everything we do

in this networked

world has to be

open’

‘Those that are

able to integrate

the digital element

into the shopping

experience will get

the best results in

the future’

’

Terje List

CEO Matas

‘We aim to

significantly

increase the

digitalisation rate’

Søren Mortensen,

CEO Alm. Brand

32

By 2020, one third of CEOs and COOs of European FT500 companies will have

spent at least 5 years in a tech leadership role

A New Breed of Leadership for DX

Kasper Rorsted,

Newly appointed CEO of Adidas

33

34


What Does the New Breed of Leadership for

DX Require from IT?

What Does the New Breed of Leadership for DX Require from IT:


1. ‘Brilliant Use Cases’

2. ‘Brilliant Architecture’

3. ‘Brilliant Team’

Audience Poll

Where is your IT department in terms of delivering this Digital Transformation journey?• Not started yet

• Just started less than 6 months ago

• We are ‘on the way’ (6-24 months)

• Between 2 and 3 years and we are making very good progress

• Longer than 3 years and we are executing significantly better than our peers


Optimized

Digital Disrupter

2%

46%

35%

13%

4%

DX Wary DX Tacticians DX Embracers DX Change Agents DX Visionaries


Source: IDC, Leading in 3D Maturity Model Benchmark, 2016; n= 160 IT Executives, January, 2016

Where is IT on the Journey?IDC’s IT Digital Leadership Transformation MaturityScape

Only 17% of IT organizations are

effective partners in DX


Transform ITYour Leadership Roadmap for Digital Transformation

INNOVATEwith business to create

a digital enterprise

INTEGRATEdigital capabilities with the enterprise platform

INCORPORATEnew techniques and technologies into the IT organization


A Journey into the Future - IDCA Journey into the Future: Assessing the Impact of IDC’s Innovation Accelerators Philip Carter Chief Analyst, IDC Europe 26th of January, 2017 Copenhagen,

Documents