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` Introduction` From where the thought came
` What is the need?
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` 30 Day Battery Phones
` Dual Sim Phones
` Phone Cum Remote
` Phone Cum Stereo` Bling
` In The Works
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` Qwerty
` Multimedia
`
CDMA` GSM+CDMA
` Marathon Battery
` Others
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` Qwerty:-Q1,Q2,Q3,Q5C,Q5fb,Q55Bling,Q6,Q7` Multimedia:-
H360,X225,X235,X250,X260,X360,X500
` Marathon:-X1i,X1i+,X2i,X2i+
` GSM+CDMA:-GC275,GC400,GC700,X600
` Others:-
G4Gamolution,W900,X100,X111,X114,X118,X215,
X220,X310,X330
` Data Cards:-200C,300C,200G,310G,350G
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` Multi Messenger,Video
Player,BlueTooth,WIFI,PhoneBook Memory
1000,SMS Memory 1000,
` Expandable Memory:- 10 GB,Talk Time upto4hrs.,Stand By Time:- 6days.
` Camera 2 MP,Available in two most popular
colours Black/Silver,Opera Mini &
Nimbuzz,EGPRS/WAP/MMS
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Mr. Vikas Jain {Business Director}
Mr. Rahul Aggarwal {M.D.}Mr. Rahul Sharma { Executive
Director}
Mr. Kumar {CTO}
Interesting Average Age is 35 years
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` Micromaxfrom 2007 till
2010
` Giving a tough
competition with a market
share of9.4% toSamsung for2nd place.
` Outsourcing Hand sets
from South Korea,
Taiwan & China
` Competitors in 2010
` Nokia:-54%
` Samsung:-10.4%
` Micromax:- 9.4%
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` Project in Baddi Himanchal Pradesh at the cost of
Rs.100 crore to increase the production from
50,000 units to 5,00,000 units per month
` Increase in Volume` Expanding the volume ofstores from 40,000-
70,000 operational stores
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Low End
Price
conscious
consumers
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` First was Nepal Then Sri lanka
Bangladesh was next And nowexpanding their legs in Middle-east,Latin
America and Brazil
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` Through Entertainment and Bolly Wood
` Cricket series
` IIFA Awards
` Akshay Kumar
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STRENGTH:-
` Concept ofSuper Distributors
` No Interference With Super Distributors
` Higher Profit Margin
WEAKNESS:-
` Focus on rural market
` Expansion in market
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OPPORTUNITIES:-
` Urban Areas Market
` Elegant Product Range should increased
THREATS:-
` Its Growing Rate and Consistency
` Brand Stickness
` Inflated Care Centres-450 no.
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` Distribution Channel
` Micro Max management believes only in cash
` No Pressure ofselling for the retailers
` Unique Demand and Supply policy
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` No business become big with money; its become
big with a big idea.
` Deliver and produce the product according to
customers need; dont deliver what you have` Believe in taking risks
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` Economic Times
` Internet -Google.com, micromaxinfo.com
` Group members logical and intellectual approach
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THANK YOU
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Combined effortsof:-AbhinavKhagta ,Abha Gupta
Adhiraj Sharma,Aditya Rai
Abhishek Shah