A H E591 Facebook Presentation

Can it return to its higher education Can it return to its higher education roots? roots?

FACEBOOKFACEBOOK

ObjectivesObjectives What is Facebook?What is Facebook? History of History of

FacebookFacebook Facebook as Facebook as

Social MediaSocial Media Uses of Facebook Uses of Facebook

in higher in higher educationeducation

Potential Potential Facebook futureFacebook future

What is Facebook?What is Facebook?

As defined by Facebook’s official As defined by Facebook’s official Facebook page: Giving people the Facebook page: Giving people the power to share and make the world power to share and make the world more open and connected. more open and connected.

As defined by Wikipedia: Facebook is As defined by Wikipedia: Facebook is a a social networking service and  and website launched in February 2004, website launched in February 2004, operated and privately owned by operated and privately owned by Facebook.Facebook.

Social NetworkingSocial Networking Create a personal profileCreate a personal profile Add other users as Add other users as

friendsfriends Exchange messagesExchange messages Notify other users when Notify other users when

they update their profilethey update their profile Join common interest Join common interest

user groups, organized user groups, organized by workplace, school or by workplace, school or college college

Post personal photosPost personal photos Ask users questionsAsk users questions Play games and Play games and

personalize profile personalize profile features using Appsfeatures using Apps

Send event invitesSend event invites Create usernames for Create usernames for

companies, departments companies, departments and organizations to and organizations to create official business create official business or unofficial community or unofficial community pagespages

Create adsCreate ads Send Updates through Send Updates through

pagespages ChatChat Update statusUpdate status Check in at placesCheck in at places Much more…Much more…

Features and Features and ApplicationsApplications

FeaturesFeaturesChatCreditsFacebook LiveMessages and InboxNetworks, Groups and Like PagesNews FeedNotificationsPhonePokeSmartphonesStatus UpdatesURL ShortenerUsernamesWallQuestions

ApplicationsApplicationsEventsEventsMarketplaceMarketplaceNotesNotesPlacesPlacesPlatformPlatformQuestionsQuestionsPhotosPhotosVideosVideos

60 Minutes Interview60 Minutes Interview

http://www.youtube.com/watch?http://www.youtube.com/watch?v=TgFsNWc4s7Uv=TgFsNWc4s7U

HistoryHistory October 2003 – Harvard October 2003 – Harvard

undergraduate Mark undergraduate Mark Zuckerberg writes FacemashZuckerberg writes Facemash

After being shut down, After being shut down, Zuckerberg used facemash as Zuckerberg used facemash as a study tool for an art history a study tool for an art history finalfinal

February 2004 – February 2004 – thefacebook.com is launchedthefacebook.com is launched

February 2004 – Cameron and February 2004 – Cameron and Tyler Winklevoss and Divya Tyler Winklevoss and Divya Narendra accuse Zuckerberg Narendra accuse Zuckerberg of intellectual property theftof intellectual property theft

March 2004 – expands to March 2004 – expands to Stanford, Columbia and YaleStanford, Columbia and Yale

HistoryHistory June 2004 – Facebook June 2004 – Facebook

incorporated and incorporated and moved to Palo Alto, CA.moved to Palo Alto, CA.

September 2004 – Adds September 2004 – Adds Group and WallGroup and Wall

May 2005 – reaches May 2005 – reaches more than 800 more than 800 campusescampuses

August 2005 – becomes August 2005 – becomes facebook.com for facebook.com for $200,000$200,000

September 2005 – high September 2005 – high school version availableschool version available

HistoryHistory October 2005 – Added October 2005 – Added

Photos and international Photos and international schoolsschools

May 2006 – Opened May 2006 – Opened membership to companies membership to companies

September 2006 – all September 2006 – all individuals over 13 may individuals over 13 may join. Adds News Feedjoin. Adds News Feed

November 2006 – Adds November 2006 – Adds Share featureShare feature

April 2007 – Adds April 2007 – Adds NetworksNetworks

May 2007 – Launches May 2007 – Launches Facebook Platform to Facebook Platform to develop appsdevelop apps

HistoryHistory October 2008 – October 2008 –

Headquarters moved to Headquarters moved to DublinDublin

October 2007 – October 2007 – Facebook’s net worth Facebook’s net worth estimated at $15 billionestimated at $15 billion

November 2007 – November 2007 – Develops Facebook Ads Develops Facebook Ads with Microsoftwith Microsoft

February 2008 – February 2008 – Launches in other Launches in other languageslanguages

HistoryHistory

April 2008 – Adds April 2008 – Adds Facebook Chat Facebook Chat

20092009 January – 150 millionJanuary – 150 million February – 175 February – 175

millionmillion April – 200 millionApril – 200 million July – 250 millionJuly – 250 million September – 300 September – 300

millionmillion December 350 millionDecember 350 million

HistoryHistory February 2010 – 400 February 2010 – 400

million usersmillion users July 2010 – Adds July 2010 – Adds

Questions. Reaches 500 Questions. Reaches 500 million usersmillion users

August 2010 – Adds August 2010 – Adds PlacesPlaces

November 2010 – November 2010 – becomes the 3becomes the 3rdrd largest largest internet company after internet company after Google and AmazonGoogle and Amazon

2013 – will become IPO2013 – will become IPO

Navigating FacebookNavigating Facebook

How is Higher Ed Using How is Higher Ed Using Facebook?Facebook?

According to Academia Group:According to Academia Group: 420 official pages for a college or university as 420 official pages for a college or university as

of January 2008of January 2008 Quick stats:Quick stats:

307 were general school landing pages307 were general school landing pages 62 were related to sub-communities within a school 62 were related to sub-communities within a school

(such as specific programs)(such as specific programs) 22 represented a school's libraries22 represented a school's libraries 12 were student unions12 were student unions 8 were branch or satellite campuses8 were branch or satellite campuses 5 were campus bookstores5 were campus bookstores 4 were alumni4 were alumni

How is Higher Ed Using How is Higher Ed Using Facebook?Facebook?

73% for the institution as a whole73% for the institution as a whole 14% for sub-groups (such as student 14% for sub-groups (such as student

organizations, academic departments or organizations, academic departments or residence halls) within the campus residence halls) within the campus communitycommunity

5% for libraries5% for libraries 2% for student centers2% for student centers

How is UA Using How is UA Using Facebook?Facebook?

Future of Facebook in Future of Facebook in Higher EducaitonHigher Educaiton

According to Tony Hirst of the Open According to Tony Hirst of the Open University:University: ““Unofficial" Facebook apps particularly for our Unofficial" Facebook apps particularly for our

students:students: "Course Profiles“ - class badges "Course Profiles“ - class badges "Find a Study Buddy" - for people taking the same "Find a Study Buddy" - for people taking the same

course, receive recommendations based on other course, receive recommendations based on other people's profiles through notificationspeople's profiles through notifications

"My OU Story" - post a status indicating your "My OU Story" - post a status indicating your happiness with a course over the semester, along happiness with a course over the semester, along with a mood indicator. Moods can be graphed over with a mood indicator. Moods can be graphed over time. Default reply options include: "Cheer up", time. Default reply options include: "Cheer up", "hang on in there", or "well done""hang on in there", or "well done"

Future of Facebook in Future of Facebook in Higher EducationHigher Education

http://cw.ua.edu/2011/0http://cw.ua.edu/2011/03/07/professors-torn-on-f3/07/professors-torn-on-facebook-use-for-educatiacebook-use-for-education/on/

Future of Facebook in Future of Facebook in Higher EducationHigher Education

Schools: Application that Schools: Application that is both mass-reaching, a is both mass-reaching, a characteristic of social characteristic of social media, while installing media, while installing privacy and privacy and authentication to give it authentication to give it “official” status“official” status

Colleges pay to become Colleges pay to become a member institution a member institution and allow their students and allow their students access access

Colleges provide Inigral Colleges provide Inigral updated data for the updated data for the application on courses, application on courses, clubs and other activities clubs and other activities that students can join. that students can join.

Future of Facebook in Future of Facebook in Higher EducationHigher Education

Adds authentication because it only allows entry through Adds authentication because it only allows entry through official student IDs or e-mail addresses official student IDs or e-mail addresses

““One of the first enterprise apps on Facebook" - One of the first enterprise apps on Facebook" - TechCrunchTechCrunch

Attempts to avoid the same mistakes of others to bring Attempts to avoid the same mistakes of others to bring community features for colleges students back to community features for colleges students back to Facebook Facebook

Facebook abandoned courses feature after broadening Facebook abandoned courses feature after broadening beyond campuses beyond campuses

Options include joining residence hall or student groups Options include joining residence hall or student groups that sync with colleges' official datathat sync with colleges' official data

Only Facebook friends can access this informationOnly Facebook friends can access this information Schools builds on the original campus success of Facebook Schools builds on the original campus success of Facebook Difficult to attain “critical mass” of users on each campus Difficult to attain “critical mass” of users on each campus

to make using apps worthwhile that arch across all to make using apps worthwhile that arch across all collegescolleges

Future Uses of Facebook in Future Uses of Facebook in Higher EducationHigher Education

Other applications:Other applications: ““Name game“Name game“ A campus news feedA campus news feed Gift giving (like a Gift giving (like a

cup of coffee) cup of coffee) during finals week during finals week

Students must Students must select “social select “social objects”, a.k.a. objects”, a.k.a. interestsinterests

ResourcesResources

http://www.academica.ca/node/4598http://www.academica.ca/node/4598 http://cw.ua.edu/2011/03/07/professors-http://cw.ua.edu/2011/03/07/professors-

torn-on-facebook-use-for-education/ torn-on-facebook-use-for-education/ http://www.insidehighered.com/news/http://www.insidehighered.com/news/

2008/08/19/facebook 2008/08/19/facebook http://www.inigral.com/howitworks.php http://www.inigral.com/howitworks.php http://en.wikipedia.org/wiki/http://en.wikipedia.org/wiki/

Facebook_features Facebook_features

ResourcesResources

http://en.wikipedia.org/wiki/http://en.wikipedia.org/wiki/Facebook#History Facebook#History

http://www.facebook.com/ http://www.facebook.com/ http://www.facebook.com/facebook http://www.facebook.com/facebook http://www.facebook.com/press/http://www.facebook.com/press/

info.php?timeline info.php?timeline