A GUIDE TO LISTENING...let’s use hootsuite for our twitter analytics platform. thought #4 multiple strategic design. we’re also on facebook, so in addition, we can use facebook

M U L T I P L EStrategic Design

I T ’ S M O R E T H A N T H E S O C I A L M E D I A T O O L :

A G U I D E T O L I S T E N I N G

S K O T WA L D R O N , MULT IPLE

S KO T.WA L D R O N @ M U LT I P L E I N C .C O M

T W I T T E R – @ S KO T WA L D R O N

W E N E E D T O B E O N S O C I A L M E D I A .

T H O U G H T # 1


W E N E E D T O B E O N F A C E B O O K , T W I T T E R , L I N K E D I N , Y O U T U B E ,

I N S TA G R A M , P I N T E R E S T, H AV E A B L O G . . .

T H O U G H T # 2


W E N E E D T O P O S T O U R L AT E S T P R O D U C T S ,

O U R S E R V I C E S , O U R N E W S , O U R W E B S I T E U P D AT E S ,

O U R N E W H I R E S , A N D O U R AWA R D S .

T H O U G H T # 3


W E ’ R E O N T W I T T E R , S O L E T ’ S U S E H O O T S U I T E

F O R O U R T W I T T E R A N A LY T I C S P L AT F O R M .

T H O U G H T # 4


W E ’ R E A L S O O N F A C E B O O K , S O I N

A D D I T I O N , W E C A N U S E F A C E B O O K I N S I G H T S .

T H O U G H T # 4 A


W E L L , A L O T O F P E O P L E A R E U S I N G R A D I A N 6 ,

S O W E ’ L L U S E T H AT T O M E A S U R E E V E R Y T H I N G E L S E .

T H O U G H T # 4 B


N O W, S TA R T P O S T I N G , A N D L E T ’ S S E E W H AT

H A P P E N S .

T H O U G H T # 5


H O L D O N ! ! ! ! ! S T O P T H I N K I N G F O R A S E C O N D .


Q U E S T I O N # 1

W H AT A R E Y O U R S O C I A L M E D I A G O A L S ?

W H AT D O Y O U WA N T T O A C C O M P L I S H B Y B E I N G O N S O C I A L M E D I A ?


Q U E S T I O N # 2

W H AT W H AT D O Y O U WA N T Y O U R A U D I E N C E T O T H I N K A B O U T Y O U R B R A N D ? A N D W H AT D O

Y O U WA N T T H E M T O D O ?


Q U E S T I O N # 3

W H AT D O E S Y O U R S O C I A L M E D I A

A U D I E N C E L O O K L I K E ?

W H E R E A R E T H E Y TA L K I N G ?W H AT A R E T H E Y TA L K I N G A B O U T ?

W H E R E A R E T H E Y G E O G R A P H I C A L LY ?A G E ? G E N D E R ? S O C I O E C O N O M I C S TAT U S ?


Q U E S T I O N # 4

W H AT K I N D O F C O N T E N T D O Y O U H AV E

T O U S E O N Y O U R S O C I A L M E D I A

P L AT F O R M S ?

V I D E O S ? A R T I C L E S ? P D F D O C U M E N T S ?M U L T I P L E

Strategic Design

Q U E S T I O N # 5

H O W M U C H T I M E D O Y O U H AV E T O D E D I C AT E

T O S O C I A L M E D I A M A N A G E M E N T A N D

A N A LY S I S ?

3 H O U R S / W E E K ? F U L L T I M E P E R S O N ?M U L T I P L E

Strategic Design

Q U E S T I O N # 6

H O W M U C H M O N E Y D O Y O U H AV E S E T A S I D E

F O R S O C I A L M E D I A C O N T E N T D E V E L O P M E N T,

M A N A G E M E N T, A N D A N A LY S I S ?


Q U E S T I O N # 7

W H O I S A L R E A D Y O U T T H E R E TA L K I N G

A B O U T Y O U ? P R O M O T I N G Y O U ? T R A S H I N G Y O U ?


L E T ’ S L I S T E N A N D S E E .


S T E P # 1

S E L E C T Y O U R T O O L . Y O U C A N ’ T D O Y O U R J O B

W I T H O U T I T.


S T E P # 2

D E T E R M I N E K E Y W O R D S A N D P H R A S E S .


S T E P # 3

C O L L E C T D ATA B A S E D O N K E Y W O R D S E A R C H E S .


S T E P # 4

R E E VA L U AT E S E A R C H T E R M S .


S T E P # 5

C O L L E C T M O R E D ATA .


S T E P # 6

E VA L U AT E Q U A N T I TAT I V E M E T R I C S .

W H E R E A R E P E O P L E TA L K I N G ?W H O I S TA L K I N G ?

W H E R E A R E T H E Y L O C AT E D ?W H AT ’ S T H E O V E R A L L S E N T I M E N T ?


S T E P # 7

E VA L U AT E Q U A L I TAT I V E M E T R I C S .

H U M A N A N A LY S I S :W H AT A R E P E O P L E TA L K I N G A B O U T ?

H O W C A N W E A D D VA L U E ?W H O S H O U L D W E PA R T N E R W I T H ?

A R E T H E R E S U LT S R E L E VA N T ?I S T H E S E N T I M E N T C O R R E C T ?


S T E P # 8

B O O M !

A S O C I A L L I S T E N I N G S T R AT E G Y I S B O R N .


C O O L S T U F F B U Z Z G R A P H S

( N O T T O B E C O N F U S E D W I T H W O R D C L O U D S )

C O O L S T U F F W O R D C L O U D

C O O L S T U F F W O R D B U R S T

C O O L S T U F F I N F L U E N C E R I D E N T I F I C AT I O N

A global leader in worker health and safety for over40 years, The National Institute for OccupationalSafety and Health is part of @CDCgov and@HHSgov www.cdc.gov/niosh

192,441Followers

10/10

7 Jan 2013 More Tweets

Comment by January 14 on inclusion of Industry &Occupation in Electronic Health Recordshttp://t.co/tavWcRRf #EHR

@NIOSH Safe Healthy Workers WASHINGTON, DC, USA

Physician-led group practice that has put PatientsFirst for 90+ years! Get health tips, doctor chats &the latest on innovation. www.clevelandclinic.org

108,167Followers

10/10

13 Apr 2012 More Tweets

Not at #TEDMED? You can watch Dr. Morris's talkon innovation in medical records here |http://t.co/qom9RAfM #EMR #HIT

@ClevelandClinic Cleveland Clinic CLEVELAND, OH, USA

RWJF's public health program area. We want tomake staying healthy less costly and improvequality of life for all Americans.http://www.NewPublicHealth.org www.rwjf.org/publichealth/?cid=xtw_pubhealth

79,197Followers

10/10

20 Jul 2012 More Tweets

AHRQ Issues New Guide for Use of InteractivePreventive Care Record: http://t.co/GJ5mr09C #ehr

@RWJF_PubHealth RWJF PublicHealth PRINCETON, NJ, USA

@CDCgov is official Twitter source for dailycredible health & safety updates f/ Centers forDisease Control & Prevention. Privacy policy:http://go.usa.gov/8Ea www.cdc.gov

149,859Followers

10/10

11 Dec 2012 More Tweets

Register for free Electronic Health RecordsMeaningful Use & Public Health Virtual Event onTues, Dec. 18th 12-5:30pm. http://t.co/6NrC0UEk

@CDCgov CDCgov ATLANTA, GA, USA

Query: ("Meaningful Use" OR "Clinical Decision Support" OR "Care Transitions" OR "Medicationmanagement system" OR "MMS" OR "e-prescribing" OR "m-visit" OR "m-Health" OR "EHR" OR"EHRs" OR "EMR" OR "Telemetry" OR "Remote Monitoring") AND ("Health" OR "Health care IT"OR "healthcare IT" OR "Health IT" OR "healthit" OR "Health Information Technology" OR "#HIT"OR "Healthcare Quality" OR "Health care quality" OR "AHRQ" OR "Clinical Practice Settings" OR"improve" OR "improving") between 01-Apr-2012 and 01-Apr-2013 AND locations=us

Most AuthoritativeTwitter users with highest authority

C O O L S T U F F T R E N D S

C O O L S T U F F R E A C H

41 tweets 27 contributors 6 days

TweetReach Report for

@cdctravel

estimated reach

50,257accounts reached

exposure

121,095 impressions

Bars show number of tweets sent by users with that many followers

activity

60.1K impressions

4 retweets

11 mentions

top contributors

highest exposure

most retweeted

most mentioned

7

5

3

most retweeted tweets

< 100 < 1k < 10k < 100k 100k+

13

17

6 5

0

7 tweets

30 retweets

4 replies

Aug 6 Aug 7 Aug 8 Aug 9 Aug 10 Aug 11

0

5

10

15

@CDCGlobal

@CDCGlobal

@CDCGlobal

CDCtravel: The 2014 #YellowBook is live on ourwebsite! Check it out: go.usa.gov/jyS45 days ago

CDCtravel: #Mosquito bites are a bigger hazard toyour health than #shark bites! ow.ly/nIZzT#SharkWeek RT @CDCGlobal4 days ago

CDCtravel: August is National ImmunizationAwareness Month - talk to your doc to see whatvaccines are right for you before your trip. #NIAM2 days ago

TA K E -AWAY S R E M E M B E R T H I S

L I S T E N I N G P R O V I D E S :1 . U N D E R S TA N D I N G O F S O C I A L M E D I A S PA C E2 . A N A LY S I S O F P O T E N T I A L R E L AT I O N S H I P S

3 . A N A LY S I S O F TA R G E T A U D I E N C E S4 . C O N V E R S AT I O N T O P I C S

5 . G U I D A N C E F O R T H E E N T I R E S T R AT E G Y


TA K E -AWAY S R E M E M B E R T H I S

2 M O R E T H I N G S :1 . T H E T O O L I S O N LY E F F E C T I V E I F YO U U S E I T

2 . Q U A N T I TAT I V E / Q U A L I TAT I V E A N LY S I S A M U S T


T O O L S O F C O U R S E

R A D I A N 6S Y S O M O S

C R I M S O N H E X A G O NN U V I

U B E R V UM E T R I C LY

S O C I A L M E N T I O NT W E E T R E A C H

H O O T S U I T EG O O G L E A N A LY T I C S


A GUIDE TO LISTENING...let’s use hootsuite for our twitter analytics platform. thought #4 multiple strategic design. we’re also on facebook, so in addition, we can use facebook

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