A GUIDE TO HOW THE YSPH OFFICE OF COMMUNICATIONS CAN HELP TO DISSEMINATE YOUR RESEARCH FINDINGS AND OTHER NEWS Disseminating YSPH News.

A GUIDE TO HOW THE YSPH OFFICE OF COMMUNICATIONS CAN

HELP TO DISSEMINATE YOUR RESEARCH FINDINGS AND OTHER

NEWS

Disseminating YSPH News

Why publicity matters

Enhances your professional visibility and reputation

Helps to shape public opinion toward Yale and the value of research

Further validates Yale in the eyes of funders

Attracts prospective public health students

Further enhances the reputation of the School of Public Health

Further enhances Yale’s reputation

Informs the public about the latest health breakthroughs

It’s interesting

Where is YSPH news published?The YSPH website

Articles are posted on the front page of the website for at least several days and permanently in the news archive

Audience: YSPH community, Yale, prospective students, media, alumni, practitioners

Yale Public Health magazine

Audience: Alumni, faculty, students, staff, Yale administration, public health community, media

Yale Daily Bulletin

Audience: Yale community, media, other universities

In social media

And through the weekly ASPH Friday Letter

Audience: Students, schools of public health, media, alumni

And potentially as an official Yale press release

Audience: media worldwide, general public

Yale releases are routinely picked up by local, state, national and international media

What we need to publicize your work:

Copies of your pending research papers as early as possible (more than a month before publication is not too soon)

Notification of significant grant awards

A small amount of your time to discuss the research, the results and the

implications

In turn, we will:

Discuss appropriate placement and develop a draft article/release

Give the draft to you for review prior to release

Distribute the article to all or some of the venues discussed previously

Work with you to coordinate any press interviews

Contact Us

Michael A. GreenwoodCommunications DirectorYale School of Public Health135 College St., Suite 200New Haven, CT [email protected] (office)203-785-7296 (fax)

Denise MeyerWeb CoordinatorYale School of Public Health135 College St., Suite 200New Haven, CT [email protected] (office)203-785-7296 (fax)