A GLOBAL STRATEGIC PATNERSHIP WORLD CORPORATE GOLF CHALLENGE AND THE INTERNATIONAL CHAMBER OF COMMERCE THINK GLOBAL, ACT LOCAL
A GLOBAL STRATEGIC PATNERSHIP
WORLD CORPORATE GOLF CHALLENGE AND
THE INTERNATIONAL CHAMBER OF COMMERCE
THINK GLOBAL, ACT LOCAL
EVENT OVERVIEWSNAPSHOT - QUALIFYING STRUCTURE - PLAYER PROFILE - BUSINESS MODEL - WORLD FINALS -MEDIA COVERAGE
GLOBAL SNAPSHOT
• Headquartered in Madrid, Spain
• Founded in 1993
• Most established truly global “Business-Business” golf tournament
• National tournaments are staged in approx. 40 territories around the globe culminating into a World Final
• The event is open to top level executives who share a passion for golf
• The event receives extensive worldwide media coverage
QUALIFYING STRUCTURE
WORLD FINALS
REGIONAL QUALIFIERS
LOCAL QUALIFIERS
NATIONAL FINALSWINNING PAIR
TOP PAIRS
TOP PAIRS
How to enter:By Invitation OR by “Application” to play
Note: Not all licensees organise local and regional qualifiers; some focus on quality over quantity and organise one National Tournament only
PARTICIPATION LEVELS
TODAY
• 40 countries
• 7,500 players
DEVELOPMENT PLANS
• New tournaments to be launched in markets across every continent:
• 60 countries
• 40,000 players
• 25,000 companies represented year on year
PLAYER PROFILE
TODAY
• Senior Business Executives
• Director / Management level
DEVELOPMENT PLANS
• Attract C-Suite management, business owners and entrepreneurs.
BUSINESS MODEL
WORLD CORPORATE GOLF CHALLENGE
ANNUAL LICENSE FEES
WORLD FINALSNATIONAL EVENTS
WF SPONSORS
KEY REVENUE STREAMS
DIGITAL PLATFORM (ONLINE)
GLOBAL SPONSORS
PUBLIC SECTOR PRIVATE SECTOR
TOURIST BOARD & BUSINESS DEVELOPMENT / INVESMENT
GOVERNMENT
OITAVOS DUNES, CASCAIS PORTUGAL
30 JUNE – 5 JULY 2015
• No 2 ranked course in Continental Europe
• No. 65 ranking in Top 100 courses worldwide
• 5 day programme
• 40 countries
• 40 licensees
• 80 Finalists (World Finals)
• 40 VIP guests (Corporate Cup – “By invitation” only)
• 4 global ambassadors
• Television coverage (60 countries, 35 broadcasters)
• Extensive print media coverage (including TIME FORTUNE)
PAST WORLD FINALSHOST NATIONS
• Spain
• Jamaica
• Scotland
• South Africa
• Mauritius
WORLD FINALS
MEDIA COVERAGE
International media coverage year round:
• National and Regional press
• Television coverage in 35 countries
and inflight programmes across 18 international airlines [value over 1 million EUR)
• Extensive promotion from our global
print media partners TIME FORTUNE
Magazine (value over 244,200 EUR)
• Event broadcasted in 35 countries
• Potential household reach of 350 million
• Inflight programming across 18 international airlines
• Print media reach in excess of 2 million readers
PLEASE INSERT MEDIA TABLE FROM EVENT FROM GENERIC DOCUMENTS
SPONSOR BOARD
• INSERT LOGOS OF EXAMPLE SPONSORS (SEE ICC PROPOSAL)
LICENSING MODEL - PROFILE - LICENSED PARTNERS WORLDWIDE
LICENSING MODEL
WORLD CORPORATE GOLF CHALLENGE (LICENSOR)
NATIONAL EVENT PROMOTER/ORGANSER(LICENSEE)
SPONSORSHIP ENTRY FEES
REVENUE STREAMS
ANNUAL LICENSE FEES
LICENSED PARTNERS AROUND THE GLOBE
Licensees – Company Type
• Please see Licensee Directory for further information
Licensees around the Globe
• Sports Marketing Agencies
• Event Management companies
• Marketing and Communication Agencies
• Resort / Venue owners
• Resort Management Companies
• Media owners
For further details about licensing please refer to the Licensing Information document provided
GLOBAL STRATEGIC PARTNERSHIP PARTNERSHIP MODEL – GLOBAL OBJECTIVES – NATIONAL COMMITTEE BENEFITS
PARTNERSHIP MODEL
WORLD CORPORATE GOLF CHALLENGE (GLOBAL HQ)
WCGC NATIONAL LICENSEE
SPONSORSHIP ENTRY FEES
REVENUE SHARE
INTERNATIONAL CHAMBER OF COMMERCE(GLOBAL HQ)
ICC NATIONAL COMMITTEE
NATIONAL TOURNAMENT
ICC NATIONAL COMMITTEE MEMBERS
BUSINESS EXECUTIVES
MEDIA PARTNERS
THE PLAYERS
NO FINANCIAL EXCHANGE BETWEEN PARTIES
PROFIT SHARE AGREEMENT
GLOBAL PARTNERSHIP OBJECTIVES
World Corporate Golf Challenge• Raise the profile of the event internationally
• Support existing licensees promote national tournaments
• Launch events in new territories
• Increase participation levels
• Attract c-suite management to National Events
• Invite global CEO’s to World Finals
• Influence sponsorship sales (National events & World Finals)
• Help secure future World Final Destinations
International Chamber of Commerce• Build ICC’s brand profile in a controlled and
targeted environment
• Enhance relationships between ICC Global and National Committees
• Provide ICC National Committees with a tool to help enhance member relations
• Attract new ICC Global members
• Attract new ICC National Committee members
• Encourage membership retention
• Create new revenue opportunities for ICC National Committees
ANDHelp raise charitable funds worldwide
SUMMARY OF BENEFITS FOR PARTICIPATING ICC NATIONAL COMMITTEES
• ICC to receive % team entry fees
• ICC to receive % sponsorship sales
The licensee will work with the ICC National Committee to help deliver the following benefits:
• New revenue opportunities • National Events
• World Finals
• Complimentary Invitations to key contacts & VIP’s (National Event and World Final)
• Discounted entry fees for existing members to enhance relationships
• Attract new members through WCGC events and network
• Increase brand awareness through WCGC event marketing and communications (online, print, digital, etc.)
• ICC to receive % Hosting Fees (Public Sector)
• ICC to receive % Sponsorship sales (Private Sector)
SUMMARY OF BENEFITS TO LICENSEE
The ICC National Committee will work with the licensee to help deliver the following benefits:
• Promoting the event to ICC Members
• Inviting key contacts - business influencers and CEO’s – to participate in the event
• Making an introduction to the National Chamber of Commerce (where applicable) with the view to promoting events to National Chamber members
• Introducing potential sponsors through ICC National Committee Network
• Introducing key media contacts
NEXT STEPS
• ICC and WCGC to make formal introductions between licensee and National Committee representatives
• ICC National Committee representative and licensee to meet and discuss potential working partnership (using Portuguese case study as an example)
• WCGC Global representative to attend World Chambers Congress in June to meet National Committee members and National Chamber of Commerce representatives
• ICC and WCGC partnership to be officially launched at the 2015 World Finals in Portugal (30 June – 5 July)
World Corporate Golf Challenge looks forward to building a mutually beneficial partnership with the
International Chamber of CommerceThank You